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    METHODS, SYSTEMS, AND DEVICES FOR ADJUSTING AN ADVERTISING CAMPAIGN BASED ON DYNAMIC ATTRIBUTION WINDOW AND TIME DECAY ESTIMATION
    1.
    发明申请
    METHODS, SYSTEMS, AND DEVICES FOR ADJUSTING AN ADVERTISING CAMPAIGN BASED ON DYNAMIC ATTRIBUTION WINDOW AND TIME DECAY ESTIMATION 有权

    公开(公告)号：US20220092638A1

    公开(公告)日：2022-03-24

    申请号：US17031092

    申请日：2020-09-24

    Applicant: Xandr Inc.

    Inventor： Peter Willard Shankel ,  Bo Hong ,  Matthew Robert Teshera ,  Trevor Ross

    IPC: G06Q30/02 ,  G06F17/18 ,  G06N20/00

    Abstract: Aspects of the subject disclosure may include, for example, determining conversions associated with an advertising campaign, identifying consumers associated with the conversions. Further embodiments can include determining an attribution window for the advertising campaign, identifying first advertisements of the advertising campaign exposed to the consumers during the attribution window. Additional embodiments include identifying an advertising medium for each of the first advertisements resulting in a plurality of advertising mediums, and adjusting the advertising campaign according to the conversions and the plurality of advertising mediums resulting in an adjusted advertising campaign. Also, embodiments include delivering, over a communication network, second advertisements associated with the adjusted advertising campaign to communication devices associated with target households. A portion of the second advertisements is presented on each of the communication devices. Other embodiments are disclosed.

    AUTOMATIC CLASSIFICATION OF HOUSEHOLDS BASED ON CONTENT CONSUMPTION
    2.
    发明申请
    AUTOMATIC CLASSIFICATION OF HOUSEHOLDS BASED ON CONTENT CONSUMPTION 有权

    公开(公告)号：US20220167051A1

    公开(公告)日：2022-05-26

    申请号：US17100375

    申请日：2020-11-20

    Applicant: Xandr Inc.

    Inventor： Elijah Hall ,  Todd Bocksell ,  Eun Pyung Park ,  Peter Willard Shankel ,  Matthew Robert Teshera ,  Christopher A. Sitton

    IPC: H04N21/466 ,  H04N21/458

    Abstract: Aspects of the subject disclosure may include, for example, receiving viewership data for a plurality of devices associated with a household, the devices for viewing content items received over a network from a network provider at the household, concatenating respective viewership data for respective devices of the plurality of devices, forming respective device documents, vectorizing the respective device documents to form vectorized device documents, concatenating the vectorized device documents to form a household corpus of viewership data for the household, training a clustering model on the household corpus of viewership data to form a household topological fingerprint (HTF) for the household, the HTF forming a vector classification of viewership patterns for the household, and selecting content items for the household based on the HTF. Other embodiments are disclosed.

    EVALUATING ONLINE ACTIVITY TO IDENTIFY TRANSITIONS ALONG A PURCHASE CYCLE
    3.
    发明申请
    EVALUATING ONLINE ACTIVITY TO IDENTIFY TRANSITIONS ALONG A PURCHASE CYCLE 有权

    公开(公告)号：US20220245654A1

    公开(公告)日：2022-08-04

    申请号：US17166348

    申请日：2021-02-03

    Applicant: Xandr Inc.

    Inventor： Peter Willard Shankel ,  Matthew Robert Teshera ,  Bo Hong ,  Shanshan Wang ,  Varadha Sundaram ,  Matthew White

    IPC: G06Q30/02 ,  G06F16/955

    Abstract: Aspects of the subject disclosure may include, for example, obtaining a session record including properties visited by a consumer during a sample period and extracting, from the session record, a select group of properties associated with a particular category of a predetermined taxonomy of various marketplaces. A breadth value of the select group of properties visited during the sample period is determined according to a number of unique properties of the select group of properties. A depth value of the properties visited during the sample period is also determined according to an extent of consumer interaction with content of properties of the select group of properties. A change point, indicating a state transition along a purchase cycle, is determined based on variations in distributions more than one of the breadth, depth, and recency values without relying on an assumption of a specific parametric family. Other embodiments are disclosed.

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