公开(公告)号：US20230306462A1

公开(公告)日：2023-09-28

申请号：US18204833

申请日：2023-06-01

Applicant: eBay Inc.

Inventor： Yi LIU ,  Pramod MAMIDIPUDI ,  Xiang LI ,  Lei LI ,  Bin LI

IPC: G06Q30/0242 ,  G06Q30/0241 ,  G06F16/958 ,  G06F16/953 ,  G06F16/957 ,  G06F16/955

CPC classification number: G06Q30/0246 ,  G06Q30/0277 ,  G06F16/958 ,  G06F16/953 ,  G06F16/9577 ,  G06F16/9566

Abstract: Methods, systems, and computer storage media are provided for tracking an advertisement using a single URL without redirection. When an ad event is received on a client-computing device, a single URL is determined to provide content for the item and to track the ad event, the URL identifying a domain server. A parameter related to the ad event is determined and encoded as a part of the URL or as a HTTP header. The URL is called, causing the domain server to extract the parameter from the URL or the HTTP header and asynchronously request tracking of the ad event. Additionally, the content for the item is received from the domain server.

公开(公告)号：US20240185288A1

公开(公告)日：2024-06-06

申请号：US18553492

申请日：2021-03-31

Applicant: eBay Inc.

Inventor： Yi LIU ,  Qingyu JI ,  Sizhong LIU ,  Chinmaya DUBEY ,  Bin LI ,  Peijun XU ,  Mustafa ATTIQULLAH

IPC: G06Q30/0242

CPC classification number: G06Q30/0242

Abstract: A system for integrating various different advertisement platforms using different advertisement channels includes generating a logic campaign in an abstract layer. A basic unit is defined in the abstract layer by abstracting aspects of different advertisement campaign structures. The basic unit can be common among different advertisement structures for different advertisement channels. The advertisement structures are replicated by duplicating the structure and changing an advertising element node option associated with at least one advertisement element node of the replicated structure. The logic campaigns are generated from the advertisement element node options of corresponding advertisement element nodes. The logic campaign is associated with a physical campaign of a physical layer, which is employed by the advertisement platform. Thus, modification made to the basic unit in the abstract layer can implement changes to the physical campaigns of any of the different advertisement platforms of the physical layer.

公开(公告)号：US20220121662A1

公开(公告)日：2022-04-21

申请号：US17076267

申请日：2020-10-21

Applicant: eBay Inc.

Inventor： Yi LIU ,  Qingyu JI ,  Bin LI ,  Sizhong LIU ,  Haowen ZHU ,  Peijun XU ,  Chinmaya DUBEY

IPC: G06F16/2458 ,  G06F16/2455 ,  G06F16/248

Abstract: Methods, systems, and computer storage media are provided for providing an application programming interface (“API”) for executing a query are provided. The API call, scheduling, and assignment processing engines may generate and schedule assignments, along with associated dataset portions, based on the query. Based on the assignments and datasets, the assignments may be scheduled for execution by processes of nodes in a distributed system. The API call and query may also include implementation instructions that require storing dataset portions into memory that is associated with a process executing the assignment for an in-memory database implementation. As the assignment is executed using a dataset portion that is stored on memory associated with a process, results may be stored in a file. Once each assignment has been executed and has a result file, the result files are merged to provide results of the query and API call to the user.

公开(公告)号：US20210349946A1

公开(公告)日：2021-11-11

申请号：US16869522

申请日：2020-05-07

Applicant: eBay Inc.

Inventor： Sizhong LIU ,  Zou QINGNAN ,  Yi LIU ,  Ian Chi-Yee MA ,  Haowen ZHU

IPC: G06F16/906 ,  G06F16/9035 ,  G06F16/907 ,  G06F9/38 ,  G06F16/182

Abstract: Software is increasingly being developed as a collection of loosely coupled applications. Loosely coupled applications exchange data by publishing data to and retrieving data from a data store, such as a database, a file located on a storage cluster, etc. Data produced by one application and consumed by another is referred to as a data dependency. In some embodiments, an application's data dependencies are identified by analyzing cached query plans associated with the application. Query plans include a hierarchical representation of a query, where non-leaf nodes represent commands and leaf nodes identify data dependencies. An application's data dependencies are identified by traversing the hierarchical representation of the query. Data dependencies consumed by the application are identified by finding leaf nodes that descend from a read command, while data dependencies produced by the application are identified by finding leaf nodes that descend from a write command.

公开(公告)号：US20220270131A1

公开(公告)日：2022-08-25

申请号：US17668178

申请日：2022-02-09

Applicant: eBay Inc.

Inventor： Yi LIU ,  Pramod MAMIDIPUDI ,  Xiang LI ,  Lei LI ,  Bin LI

IPC: G06Q30/02 ,  G06F16/958 ,  G06F16/953 ,  G06F16/957 ,  G06F16/955

Abstract: Methods, systems, and computer storage media are provided for tracking an advertisement based on the advertisement's context. When an ad event is received on a client-computing device, a single URL is determined to display an item and track a context of the ad event. A first parameter related to the ad event is encoded as a HTTP header, and a second parameter related to tracking the ad event is encoded as a query parameter appended to the URL. The URL with the HTTP header is called, causing a domain server named in the URL to extract the first parameter from the HTTP header and the second parameter from the query parameter in order to determine the context of the ad. The domain server asynchronously requests tracking of the ad based on the context. Additionally, content for a landing page is received from the domain server.