SYSTEMS AND METHODS FOR PERSONALIZED TIMING FOR ADVERTISEMENTS

    公开(公告)号:US20230351446A1

    公开(公告)日:2023-11-02

    申请号:US18212078

    申请日:2023-06-20

    Abstract: Systems and methods are provided herein for determining personalized timing for generating for display advertisements to users. Rather than an expert determining time segments of a media asset most suitable for presenting advertisements to users, the most suitable time segments in a media asset for presenting advertisements to users may be customized based on a user's profile information and/or the user's level of engagement in a media asset. The media guidance application may parse a media asset into multiple time segments and determine one or more time segments associated with metadata that matches content characteristics preferred by the user. One or more advertisements may be presented to the user in these time segments determined by the media guidance application instead of the time segments determined by the expert.

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