PRIVACY PRESERVING DATA COLLECTION AND ANALYSIS

    公开(公告)号:US20220374546A1

    公开(公告)日:2022-11-24

    申请号:US17763492

    申请日:2021-02-08

    Applicant: Google LLC

    Abstract: A method includes receiving, by a data processing apparatus and from a content distribution system, a message comprising a probabilistic data structure representing a set of content items that should not be provided to a user device, content item data for content items available to be provided, and a request to determine whether any content item data is invalid, determining that the content item data for a given content item is invalid because the given content item may be in the set of content items represented by the probabilistic data structure, including removing the content item data for the given content item that was determined to be invalid; and preventing distribution of content items including the given content item.

    PROTECTING ACCESS TO INFORMATION IN ONLINE INTERACTIONS

    公开(公告)号:US20220366084A1

    公开(公告)日:2022-11-17

    申请号:US17765924

    申请日:2021-04-20

    Applicant: Google LLC

    Abstract: This disclosure relates to preserving the privacy of users and preventing access to information of other entities. In one aspect, a method includes receiving, from a client device, a content request including request signals specifying user group identifiers that each identify a user group that includes a user of the client device. One or more user group identifiers that satisfy a first k-anonymity process are identified. Selection parameter elements that each include data indicating a respective digital component and a selection parameter for the respective digital component are received from one or more first content platforms. At least a portion of the selection parameters and, for each selection parameter, data identifying the first content platform from which the selection parameter was received are transmitted to a second content platform. Data specifying a given first content platform selected based on the selection parameters is received from the second content platform.

    Indirect transmission of session data

    公开(公告)号:US11496580B2

    公开(公告)日:2022-11-08

    申请号:US17373477

    申请日:2021-07-12

    Applicant: Google LLC

    Abstract: The systems and methods described herein can enable the indirect transmission of session data between different domains. The system can pass the session data through a hashing function so that the data from a given domain remains private and secure to the specific domain. The system can generate clusters of associated domains for a given client device that the system can use to maintain a session between the client device and the domain.

    PREVENTING FRAUD IN AGGREGATED NETWORK MEASUREMENTS

    公开(公告)号:US20220353251A1

    公开(公告)日:2022-11-03

    申请号:US17419060

    申请日:2020-12-11

    Applicant: Google LLC

    Abstract: Methods, systems, and apparatus, including a method for preventing fraud. In some aspects, a method includes: receiving, from multiple client devices, a measurement data element that includes a respective group member key and a group identifier for a given conversion as a result of displaying a digital component. Each client device uses a threshold encryption scheme to generate, based at least on network data that includes one or more of impression data or conversion data for the conversion, a group key that defines a secret for encrypting the network data and generate, based on data related to the application, the respective group member key that includes a respective share of the secret. In response to determining that at least the threshold number of measurement data elements having the same group identifier have been received, the network data is decrypted using the group member keys in the received measurement data elements.

    CRYPTOGRAPHICALLY SECURE DATA PROTECTION

    公开(公告)号:US20220300643A1

    公开(公告)日:2022-09-22

    申请号:US17617358

    申请日:2020-10-27

    Applicant: Google LLC

    Abstract: This disclosure relates to data security and cryptography. In one aspect, a method includes receiving a request for a subscription token for a given user by a data security system from a publisher computing system of a publisher. The request includes user identification information provided to the publisher by the given user when subscribing to electronic content of the publisher. The data security system generates the subscription token which includes a set of data that includes a first encrypted user identifier generated by encrypting a first user identifier for the given user using an encryption key of the data security system, and, for each of one or more content platforms, an attachment element that includes a second encrypted user identifier generated by encrypting a second user identifier for the given user using an encryption key of the content platform and transmitting the subscription token to the publisher computing system.

    Third party customized content based on first party identifer

    公开(公告)号:US11449905B2

    公开(公告)日:2022-09-20

    申请号:US16455948

    申请日:2019-06-28

    Applicant: Google LLC

    Inventor: Gang Wang Yong Yao

    Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium for providing content. A method includes: receiving a first request for filling a slot on a first publisher page, the request including an encrypted publisher cookie; providing content responsive to the request; upon receipt of an indication that a user interacted with the content, creating and providing a content serving system cookie; linking the received encrypted publisher cookie with the content serving system cookie; receiving a second, different request for content in association with rendering a second, different publisher page, the second, different request including an encrypted publisher cookie associated with the second different publisher page and the previously provided content serving system cookie; linking the received encrypted publisher cookie associated with the second, different publisher page with the encrypted publisher cookie associated with the first publisher page; and using the linkings to determine content to deliver.

    GENERATING SEQUENCES OF NETWORK DATA WHILE PREVENTING ACQUISITION OR MANIPULATION OF TIME DATA

    公开(公告)号:US20220239464A1

    公开(公告)日:2022-07-28

    申请号:US17617075

    申请日:2020-12-14

    Applicant: GOOGLE LLC

    Abstract: Methods, systems, and apparatus, including a method for determining network measurements. In some aspects, a method includes receiving, by a first aggregation server and from each of multiple client devices, encrypted impression data. A second aggregation server receives, from each of at least a portion of the multiple client devices, encrypted conversion data. The first aggregation server and the second aggregation server perform a multi-party computation process to generate chronological sequences of encrypted impression data and encrypted conversion data and to decrypt the encrypted impression data and the encrypted conversion data.

    Systems and methods for secure identification retrieval

    公开(公告)号:US11310046B2

    公开(公告)日:2022-04-19

    申请号:US16757835

    申请日:2019-09-03

    Applicant: Google LLC

    Abstract: The present disclosure provides systems and methods for secure identification retrieval. The method includes retrieving a value of a periodic variable and calculating a plurality of query tokens from a corresponding plurality of client device identifiers and the value of the periodic variable. Each query token is associated with a corresponding client device identifier in a first database. The method further includes receiving a first query token calculated from a client device identifier of the first client device and the value of the periodic variable and identifying a second query token of the calculated plurality of query tokens in the first database matching the first query token. The method further includes, responsive to the identification, retrieving the associated client device identifier and retrieving one or more characteristics of the first client device according to the associated client device identifier. The method further includes transmitting the retrieved one or more characteristics.

    Cross-platform content muting
    130.
    发明授权

    公开(公告)号:US11210331B2

    公开(公告)日:2021-12-28

    申请号:US16661524

    申请日:2019-10-23

    Applicant: Google LLC

    Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, facilitate cross-platform content muting. Methods include detecting a request from a user to remove, from a user interface, a media item that is provided by a first content source and presented on a first platform. One or more tags that represent the media item are determined. These tags, which indicate that the user removed the media item represented by the one or more tags from presentation on the first platform, are stored in a storage device. Subsequently, content provided by a second content source (different from the first content source) on a second platform (different from the first platform) is prevented from being presented. This content is prevented from being presented based on a tag representing the content matching the one or more tags stored in the storage device.

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