RANKING ALGORITHMS USING UNIQUE BUCKETING IDENTIFIERS

    公开(公告)号:US20200341992A1

    公开(公告)日:2020-10-29

    申请号:US16927980

    申请日:2020-07-13

    Applicant: Google LLC

    Abstract: A processing device identifies a set of content items to be included in a feed displayed to a user of a social network platform in a user interface of the social network platform, wherein the set of content items are identified as candidates for inclusion in the feed based on a ranking score of each content item from the set of content items, and wherein the ranking score of each content item is generated in addition to identifying one or more bucketing tokens for a respective content item from the set of content items. For each content item from the set of content items, the processing device identifies one or more bucketing tokens, wherein each bucketing token comprises an identifier that identifies a plurality of content items as being associated with a group of users that have similar interests. Further, the processing device adjust a ranking score of each content item from the set of content items that has at least one bucketing token matching a bucketing token associated with the user of the social network platform, wherein the set of content items to be included in the feed displayed to the user in the user interface of the social network platform is to be modified based on adjusted ranking scores of respective content items from the set of content items.

    Methods, systems, and media for sending a message about a new video to a group of related users

    公开(公告)号:US10812281B2

    公开(公告)日:2020-10-20

    申请号:US16176569

    申请日:2018-10-31

    Applicant: Google LLC

    Abstract: Methods, systems, and media for sending a message about a new video to a group of related users are provided. In accordance with some embodiments, the method comprises: determining that a new video associated with a content creator has been uploaded to a video sharing service; identifying a group of candidate users to receive a message indicating that the new video is available; identifying a sub-group of users within the group of candidate users based on relationships of users within the group to each other; determining a time to send the message; transmitting the message to the sub-group of users at the determined time; determining that the message has been selected by a user device associated with a user of the sub-group of users; and causing the new video to be presented in a user interface including a communication interface associated with the sub-group of users on the user device.

    MULTIMODAL TRANSMISSION OF PACKETIZED DATA
    123.
    发明申请

    公开(公告)号:US20200322396A1

    公开(公告)日:2020-10-08

    申请号:US16909375

    申请日:2020-06-23

    Applicant: Google LLC

    Abstract: A system of multi-modal transmission of packetized data in a voice activated data packet based computer network environment is provided. A natural language processor component can parse an input audio signal to identify a request and a trigger keyword. Based on the input audio signal, a direct action application programming interface can generate a first action data structure, and a content selector component can select a content item. An interface management component can identify first and second candidate interfaces, and respective resource utilization values. The interface management component can select, based on the resource utilization values, the first candidate interface to present the content item. The interface management component can provide the first action data structure to the client computing device for rendering as audio output, and can transmit the content item converted for a first modality to deliver the content item for rendering from the selected interface.

    Digital component transmission
    124.
    发明授权

    公开(公告)号:US10791188B2

    公开(公告)日:2020-09-29

    申请号:US15685162

    申请日:2017-08-24

    Applicant: Google LLC

    Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for adjusting an eligibility value for transmitting a digital component. In one aspect, a computing system includes a server for identifying opportunities to transmit digital components to client devices. The server determines a first probability of a given outcome occurring following user interaction with the digital component when the digital component is transmitted to the client device. The server determines a second probability of the given outcome occurring if the digital component is not transmitted to the client device. The server generates an outcome incrementality factor for the digital component, including determining a ratio of the first probability relative to the second probability, and triggers adjustment of an eligibility value based on the outcome incrementality factor. The server then controls transmission of the digital component to the client device using the adjusted eligibility value.

    METHODS, SYSTEMS, AND MEDIA FOR PROVIDING VIDEO CONTENT SUITABLE FOR AUDIO-ONLY PLAYBACK

    公开(公告)号:US20200280768A1

    公开(公告)日:2020-09-03

    申请号:US16876425

    申请日:2020-05-18

    Applicant: Google LLC

    Abstract: Methods, systems, and media for selecting content to be presented are provided. In some embodiments, the methods comprise: receiving a request for a first video content item from a user device; receiving an indication that the user device is in a background playback mode; determining that the first video content item is not suitable for presentation in the background playback mode based on one or more properties of audio data; based on the determining that the first video content item is not suitable for presentation in the background playback mode, selecting a second video content item that is suitable for presentation in the background playback mode based on the one or more properties of the audio data of the second video content item; and in response to selecting the second video content item, causing the second video content item to be presented by the user device.

    Methods, systems, and media for retrieving content associated with links

    公开(公告)号:US10749988B2

    公开(公告)日:2020-08-18

    申请号:US15495460

    申请日:2017-04-24

    Applicant: Google LLC

    Abstract: Methods, systems, and media for retrieving content associated with links are provided. In some embodiments, the method comprises: transmitting, from a user device to a server, a request for content corresponding to a page to be presented on the user device; receiving, from the server, the content corresponding to the page and a mapping of one or more links included in the content corresponding to the page to one or more page types associated with each of the one or more links; storing, on the user device, the received mapping; causing the content of the page to be presented on the user device; receiving a selection of one of the one or more links included in the content corresponding to the page; identifying a page type corresponding to the selected link based on the stored mapping; transmitting, to the server, a request for content associated with the selected link; causing user interface elements of a user interface associated with the identified page type to be presented on the user device while waiting for the requested content from the server; and in response to receiving the requested content from the server, causing the received content to be presented within the user interface.

    Dynamic sequence-based adjustment of prompt generation

    公开(公告)号:US10748538B2

    公开(公告)日:2020-08-18

    申请号:US16141291

    申请日:2018-09-25

    Applicant: Google LLC

    Abstract: Systems and methods for dynamic sequence-based adjustment of prompt generation are provided. The system can receive a first interaction and a second interaction via a client device and identify a first sequence based on the first interaction and the second interaction. The system can map the first sequence to a node data structure and identify a node in the node data structure that matches the first sequence. The system can generate an adjusted parameter for a first digital component object responsive to a match with an attribute of the node in the node data structure. The system can execute a real-time digital component selection process among a plurality of digital component objects including the first digital component object to select the first digital component object. The system can transmit a prompt with the first digital component object to a client device to cause the client device to present the prompt.

    CONDITIONAL DISPLAY OF HYPERLINKS IN A VIDEO
    128.
    发明申请

    公开(公告)号:US20200252672A1

    公开(公告)日:2020-08-06

    申请号:US16841084

    申请日:2020-04-06

    Applicant: Google LLC

    Abstract: Systems and methods are provided for dynamically displaying hyperlinks in a video based on various factors associated with a device at which the video is played and/or a user of the device. In one or more aspects, a system includes a request component configured to receive a request to play a video hosted by a media provider. The system further includes a selection component configured to select a subset of links included in a set of links associated with the video to provide with the video when it is played in response to the request based in part on a number of links included in the set of links, wherein graphical elements respectively representative of the links included in the subset of links are configured to be displayed over the video when the video is played in response to the request.

    OPTIMIZING DIGITAL VIDEO DISTRIBUTION
    129.
    发明申请

    公开(公告)号:US20200250198A1

    公开(公告)日:2020-08-06

    申请号:US16854457

    申请日:2020-04-21

    Applicant: Google LLC

    Abstract: Systems, methods, and apparatus include computer programs encoded on a computer-readable storage medium, including a system for ranking videos. Videos are identified that have been presented at client devices. For each video, session start data is identified that specifies a lead video that initiated presentation to a user during a presentation session. For each lead video, presentation times over multiple user sessions are determined, a scaled presentation time is obtained, user sessions for which the lead video initiated presentation of videos are identified, and an aggregate video presentation time attributable to the lead video is determined. For each given video, a presentation score is determined based on a scaled presentation time of the lead video relative to a sum of the aggregate video presentation times for the lead videos. The videos are ranked based on the presentation scores. A user interface is updated to present the ranked videos.

    CROSS-APPLICATION CONTENT PLAYER
    130.
    发明申请

    公开(公告)号:US20200249828A1

    公开(公告)日:2020-08-06

    申请号:US16853220

    申请日:2020-04-20

    Applicant: Google LLC

    Abstract: A method for providing a cross-application content player is disclosed. The method includes receiving, during playback of a content item in a first content player within a first user interface of a first mobile application, an indication of a user request pertaining to a second mobile application, wherein the first mobile application is associated with a first platform, and the second mobile application is associated with a second platform. The method further includes identifying a play state of the content item corresponding to the user request, and causing playback of the content item in a second content player within a second user interface of the second mobile application based on the play state.

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