PUBLISHER TOOL FOR CONTROLLING SPONSORED CONTENT QUALITY ACROSS MEDIATION PLATFORMS

    公开(公告)号:US20230342391A1

    公开(公告)日:2023-10-26

    申请号:US18214719

    申请日:2023-06-27

    Applicant: GOOGLE LLC

    Abstract: Systems and methods are described for providing an interface and facilitating selection of sponsored content networks that provide sponsored content items. This may include providing, by a mediation server, a user interface to a publisher server, the user interface configured to provide access to data stored on the mediation server; receiving a metric associated with a rule for filtering content items associated with the publisher; applying the metric to a content network list associated with the publisher using the user interface to generate an updated content network list; and transmitting mediation code including the updated content network list to the publisher server, wherein the mediation code, when executed by a user device, (i) causes the user device to control display of content items according to the updated content network list and (ii) allows the user device to flag at least one content item for modifying the updated content network list.

    Dynamic sequence-based adjustment of prompt generation

    公开(公告)号:US11640822B2

    公开(公告)日:2023-05-02

    申请号:US16943559

    申请日:2020-07-30

    Applicant: Google LLC

    Abstract: Systems and methods for dynamic sequence-based adjustment of prompt generation are provided. The system can receive a first interaction and a second interaction via a client device and identify a first sequence based on the first interaction and the second interaction. The system can map the first sequence to a node data structure and identify a node in the node data structure that matches the first sequence. The system can generate an adjusted parameter for a first digital component object responsive to a match with an attribute of the node in the node data structure. The system can execute a real-time digital component selection process among a plurality of digital component objects including the first digital component object to select the first digital component object. The system can transmit a prompt with the first digital component object to a client device to cause the client device to present the prompt.

    Systems and method for improving mediated sponsored content networks using a stack trace

    公开(公告)号:US11074609B1

    公开(公告)日:2021-07-27

    申请号:US15059689

    申请日:2016-03-03

    Applicant: Google LLC

    Abstract: Systems and methods are described for improving mediated sponsored content networks using a stack trace. One implementation relates to a method running on a sponsored content network and includes receiving a request for a sponsored content item from a user device executing code from a mediation platform. An item is sent to fulfill the request. If the identity of the mediation platform is not known, the sent item includes stack trace implementation code. An identifier is received that is associated with the mediation platform consequent to the user device executing the stack trace implementation code and the identity of the mediation platform is determined using the identifier. A performance metric associated with the determined identity of the mediation platform is identified. The method may further receive a second request for a sponsored content item from the user device and use the performance metric to select the second item.

    Systems and methods for providing interactive streaming media

    公开(公告)号:US11068290B2

    公开(公告)日:2021-07-20

    申请号:US16818340

    申请日:2020-03-13

    Applicant: GOOGLE LLC

    Abstract: A client system presents, within an execution environment of an application, a third-party media stream distinct from the application, received from a remote host server via a network. The client system detects interaction events during presentation of the third-party media stream, and transmits descriptions of the detected interaction events to the remote host server. The application may be pre-cued prior to presentation, e.g., to minimize start-up time. In some implementations, a side-band message channel is established to facilitate communication between the client system and the remote host server.

    DYNAMIC SEQUENCE-BASED ADJUSTMENT OF PROMPT GENERATION

    公开(公告)号:US20190096404A1

    公开(公告)日:2019-03-28

    申请号:US16141291

    申请日:2018-09-25

    Applicant: Google LLC

    Abstract: Systems and methods for dynamic sequence-based adjustment of prompt generation are provided. The system can receive a first interaction and a second interaction via a client device and identify a first sequence based on the first interaction and the second interaction. The system can map the first sequence to a node data structure and identify a node in the node data structure that matches the first sequence. The system can generate an adjusted parameter for a first digital component object responsive to a match with an attribute of the node in the node data structure. The system can execute a real-time digital component selection process among a plurality of digital component objects including the first digital component object to select the first digital component object. The system can transmit a prompt with the first digital component object to a client device to cause the client device to present the prompt.

    AUTOMATIC WIRELESS COMMUNICATION PROTOCOL TOGGLING

    公开(公告)号:US20180227965A1

    公开(公告)日:2018-08-09

    申请号:US15941900

    申请日:2018-03-30

    Applicant: Google LLC

    Abstract: In general, this disclosure is directed to techniques for toggling communication connections based on signal strengths. A first computing device receives an indication of a user input to send data packets to a second computing device. Responsive to receiving the indication, the first computing device determines a signal strength of a first wireless communication connection, comprising one of a cellular network connection or a wireless local area network connection, to the second computing device, and determines whether the signal strength satisfies a threshold signal strength level. Responsive to determining that the signal strength does not satisfy the threshold signal strength level, the first computing device automatically establishes a second wireless communication connection, including a mesh network using a different wireless communication protocol than the first wireless communication connection, to the second computing device, and sends the data packets to the second computing device via the second wireless communication connection.

    Systems and methods for latency reduction in content item interactions using client-generated click identifiers

    公开(公告)号:US11477103B2

    公开(公告)日:2022-10-18

    申请号:US17118127

    申请日:2020-12-10

    Applicant: Google LLC

    Abstract: Systems and methods of reducing latency in online network traffic are provided. The system can include a processor and a memory couple to the processor. The memory stores computer-executable instructions, which when executed by the processor, cause the processor to identify an indication of an interaction with a content item presented within a content slot of an information resource, generate a click identifier that uniquely identifies the interaction, transmit a first request comprising a click resource link including the click identifier to a click server, and transmit a second request to access the landing page of the content item independent of transmitting the first request. The second request comprises a generated resource link that identifies a resource identifier of the landing page of the content item and the click identifier.

    Store visit data creation and management

    公开(公告)号:US11049122B2

    公开(公告)日:2021-06-29

    申请号:US15906954

    申请日:2018-02-27

    Applicant: Google LLC

    Abstract: A method includes receiving, at a user device, a plurality of signals pushed to the user device from a plurality of store devices located in a plurality of physical storefronts. Each signal includes a store identifier identifying the associated physical storefront. Store visit data is generated for each signal, the store visit data including the store identifiers and time data representing times associated with visits to the physical storefronts. Store visit data is aggregated for the plurality of signals pushed to the user device. Aggregated store visit data is transmitted to an analytics server configured to combine aggregated store visit data from a plurality of user devices and generate analytics data from the combined aggregated store visit data. At least a portion of the time data is removed from the aggregated store visit data before transmission to the analytics server.

    Voice controlled information delivery in paired devices

    公开(公告)号:US10575369B2

    公开(公告)日:2020-02-25

    申请号:US15659885

    申请日:2017-07-26

    Applicant: GOOGLE LLC

    Abstract: A voice-commanded common computing device may be selectively paired other computing devices in a shared network. The common computing device may detect co-presence of paired devices on the shared network, and may determine when audio and/or video content may be cast to devices on the shared network based on the detected co-presence. Audio content may include messages composed by a first user of a first device in the shared network, to be audibly output to a second user of a second device in the shared network. Casting of personal information may include positive authentication and verification prior to audible output of the personal information.

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