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公开(公告)号:US08464290B2
公开(公告)日:2013-06-11
申请号:US11014235
申请日:2004-12-17
申请人: Gil Beyda , Krishna Balasubramanian , Donald J. Locker , Kevin M. McDonald , Joseph G. Wilson , David R. Morgan , Alison P. Lowry , Charles C. Smith
发明人: Gil Beyda , Krishna Balasubramanian , Donald J. Locker , Kevin M. McDonald , Joseph G. Wilson , David R. Morgan , Alison P. Lowry , Charles C. Smith
IPC分类号: H04N7/10
CPC分类号: H04H60/33 , G06Q30/02 , G06Q30/08 , H04H20/82 , H04H2201/70
摘要: An audience matching network includes local domains that collect information about audience members, including behavioral and characteristics information. A network profile corresponding to information collected in the local domains is provided, and supports the definition of network audience segments. Membership in the network segments is used to accommodate the delivery of content such as advertising to particular audience members.
摘要翻译: 观众匹配网络包括收集有关观众成员的信息的本地域,包括行为和特征信息。 提供了与本地域中收集的信息相对应的网络配置文件,并支持网络细分受众群的定义。 网段中的会员资格用于适应内容的传递,如向特定观众提供广告。
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公开(公告)号:US08150732B2
公开(公告)日:2012-04-03
申请号:US10981733
申请日:2004-11-05
申请人: Gil Beyda , Donald J. Locker , Krishna Balasubramanian , Kevin M. McDonald , Albert E. Wenger , Joseph G. Wilson
发明人: Gil Beyda , Donald J. Locker , Krishna Balasubramanian , Kevin M. McDonald , Albert E. Wenger , Joseph G. Wilson
IPC分类号: G06Q30/00
CPC分类号: G06Q30/02 , G06Q30/0251 , G06Q30/0255 , G06Q30/0269 , G06Q30/0277
摘要: Systems, methods and apparatus for delivering content to an audience member over a computer network. A console allows a user to define audience segments that are organized in hierarchical fashion. The segments are then calculated by collecting profile data for audience members and determining whether members have attributes that a defined by the audience segments. The hierarchical definition of segments allows audience segments to be logically combined and facilitates efficient recalculation of audience segments. Profile synchronization provides an authoritative identifier that is used to reconcile the potential issuance of multiple identifiers for a given audience member.
摘要翻译: 通过计算机网络向观众提供内容的系统,方法和装置。 控制台允许用户定义以分级方式组织的观众段。 然后通过收集观众成员的简档数据并确定成员是否具有由观众段定义的属性来计算细分。 片段的分层定义允许细分受众群在逻辑上相结合,并有助于高效重新计算细分受众群。 配置文件同步提供了权威标识符,用于调整给定受众成员的潜在签发多个标识符。
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