公开(公告)号：US20240155164A1

公开(公告)日：2024-05-09

申请号：US18415142

申请日：2024-01-17

Applicant: DISH Network L.L.C.

Inventor： Robert W. Estus ,  Robert F. Percival

IPC: H04N21/234 ,  H04N21/439 ,  H04N21/44 ,  H04N21/81

CPC classification number: H04N21/23424 ,  H04N21/4394 ,  H04N21/44008 ,  H04N21/812

Abstract: A computerized system for targeted ad insertion receives a program content stream and detects images in the content stream. The system recognizes at least one visual object within the images and matches the recognized visual object to an advertisement that correlates with the recognized visual object. The system may then select an advertisement that advertises, correlates to, is directed to or is otherwise relevant to products or services falling under the theme, topic, category of interest and/or relevant viewer demographic and inserts an identifier of the matched advertisement at an insertion point into the program content stream. This enables playback of the matched advertisement during playback of the program content stream at a time that correlates to the insertion point into the program content stream of the identifier of the matched advertisement.

公开(公告)号：US11606599B2

公开(公告)日：2023-03-14

申请号：US16898128

申请日：2020-06-10

Applicant: DISH Network L.L.C.

Inventor： Danny J. Minnick ,  Robert F. Percival ,  John D. Barbieri ,  Mark Templeman ,  John S. Todd ,  Yunfeng Yang ,  Gowtham Ram Ramkumar

IPC: H04N21/43 ,  H04N21/432 ,  H04N21/81 ,  H04N21/472 ,  H04N21/4147

Abstract: Improved technical functionality is provided to dynamically select and seamlessly play advertisements immediately before playing of a recorded program upon selection of the recorded program for playing, or upon other detected events and conditions associated with the set-top-box (STB) or user. In some embodiments, this is performed by using metadata which may be delivered to and stored on a digital video recorder (DVR) prior to recording the program, providing a technical solution to enable opportunities for additional advertisement impressions. Playing of the advertisement may also or instead occur upon the recorded program finishing playing. Thus, the technical solution provides the additional opportunity for the content creator and/or the satellite television or cable service provider to sell advertising spots in addition to those already sold for breaks within the recorded program.

公开(公告)号：US20230059415A1

公开(公告)日：2023-02-23

申请号：US17981216

申请日：2022-11-04

Applicant: DISH NETWORK L.L.C.

Inventor： Robert F. Percival ,  John D. Barbieri ,  Emily Baker

IPC: H04N21/435 ,  G11B27/34 ,  H04N21/442 ,  H04N21/845 ,  H04N21/4147 ,  H04N21/458 ,  H04N21/81

Abstract: Improved technical functionality is provided to dynamically select and seamlessly play advertisements immediately before playing of a recorded program upon selection of the recorded program for playing, or upon other detected events and conditions associated with the set-top-box (STB) or user. In some embodiments, this is performed by using metadata which may be delivered to and stored on a digital video recorder (DVR) prior to recording the program, providing a technical solution to enable opportunities for additional advertisement impressions. Playing of the advertisement may also or instead occur upon the recorded program finishing playing. Thus, the technical solution provides the additional opportunity for the content creator and/or the satellite television or cable service provider to sell advertising spots in addition to those already sold for breaks within the recorded program.

公开(公告)号：US11589086B2

公开(公告)日：2023-02-21

申请号：US17364009

申请日：2021-06-30

Applicant: DISH Network L.L.C.

Inventor： Robert W. Estus ,  Robert F. Percival

IPC: H04N21/234 ,  H04N21/44 ,  H04N21/439 ,  H04N21/81

Abstract: A computerized system for targeted ad insertion receives a program content stream and detects images in the content stream. The system recognizes at least one visual object within the images and matches the recognized visual object to an advertisement that correlates with the recognized visual object. The system may then select an advertisement that advertises, correlates to, is directed to or is otherwise relevant to products or services falling under the theme, topic, category of interest and/or relevant viewer demographic and inserts an identifier of the matched advertisement at an insertion point into the program content stream. This enables playback of the matched advertisement during playback of the program content stream at a time that correlates to the insertion point into the program content stream of the identifier of the matched advertisement.

公开(公告)号：US20210329314A1

公开(公告)日：2021-10-21

申请号：US17364009

申请日：2021-06-30

Applicant: DISH Network L.L.C.

Inventor： Robert W. Estus ,  Robert F. Percival

IPC: H04N21/234 ,  H04N21/439 ,  H04N21/44 ,  H04N21/81

Abstract: A computerized system for targeted ad insertion receives a program content stream and detects images in the content stream. The system recognizes at least one visual object within the images and matches the recognized visual object to an advertisement that correlates with the recognized visual object. The system may then select an advertisement that advertises, correlates to, is directed to or is otherwise relevant to products or services falling under the theme, topic, category of interest and/or relevant viewer demographic and inserts an identifier of the matched advertisement at an insertion point into the program content stream. This enables playback of the matched advertisement during playback of the program content stream at a time that correlates to the insertion point into the program content stream of the identifier of the matched advertisement.

公开(公告)号：US11082724B2

公开(公告)日：2021-08-03

申请号：US16547371

申请日：2019-08-21

Applicant: DISH Network L.L.C.

Inventor： Robert W. Estus ,  Robert F. Percival

IPC: H04N21/234 ,  H04N21/439 ,  H04N21/44 ,  H04N21/81

Abstract: A computerized system for targeted ad insertion receives a program content stream and detects images in the content stream. The system recognizes at least one visual object within the images and matches the recognized visual object to an advertisement that correlates with the recognized visual object. The system may then select an advertisement that advertises, correlates to, is directed to or is otherwise relevant to products or services falling under the theme, topic, category of interest and/or relevant viewer demographic and inserts an identifier of the matched advertisement at an insertion point into the program content stream. This enables playback of the matched advertisement during playback of the program content stream at a time that correlates to the insertion point into the program content stream of the identifier of the matched advertisement.