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公开(公告)号：US07930236B2
公开(公告)日：2011-04-19
申请号：US11554018
申请日：2006-10-28
申请人： Brett Michael Error , Richard Zinn
发明人： Brett Michael Error , Richard Zinn
IPC分类号： G06Q40/00
CPC分类号： G06F17/3089 , G06Q30/02 , G06Q30/0242 , G06Q30/0246 , G06Q30/08 , G06Q40/00 , G06Q40/04
摘要： The present invention overcomes the deficiencies and limitations of the prior art by providing a direct tracking module for keywords. In one embodiment, the system comprises a direct tracking module, a bid management system, a web analytics tool and a search engine. The direct tracking module interfaces with the bid management system to provide user interfaces for reviewing data about specific keyword and ads/text pairs. The direct tracking module uses unique codes to provide specific information about which combination of keyword and text generated specific Web traffic, such as traffic that generated a sale. This is particularly advantageous because the keyword/text pairs that generate a large number of sales can be reused to generate future traffic. Similarly, keyword/text pairs that do not generate Web traffic can be eliminated from the words that are purchased by the advertiser. Thus, the present invention greatly reduces the uncertainty presently provided by keyword purchasing schemes offered by present-day search engines. The present invention also includes a novel method for the direct tracking of keywords to ads/text.
摘要翻译： 本发明通过提供关键字的直接跟踪模块来克服现有技术的缺陷和限制。 在一个实施例中，系统包括直接跟踪模块，出价管理系统，网络分析工具和搜索引擎。 直接跟踪模块与出价管理系统接口，提供用于查看特定关键字和广告/文本对的数据的用户界面。 直接跟踪模块使用唯一代码来提供关于生成特定Web流量的关键字和文本的组合的特定信息，例如生成销售的流量。 这是特别有利的，因为产生大量销售的关键字/文本对可以重新使用以产生未来的流量。 类似地，可以从广告商购买的单词中消除不产生Web流量的关键字/文本对。 因此，本发明大大降低了目前由当前搜索引擎提供的关键词采购方案提供的不确定性。 本发明还包括用于将关键字直接跟踪到广告/文本的新颖方法。
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12.发明授权Comparison of website visitation data sets generated from using different navigation tools 有权比较使用不同导航工具生成的网站访问数据集公开(公告)号：US07383334B2
公开(公告)日：2008-06-03
申请号：US11458306
申请日：2006-07-18
IPC分类号： G06F15/173 , G06F7/00 , G06F11/00
CPC分类号： G06F17/3089 , H04L43/045 , H04L43/06 , H04L43/067
摘要： A system compares website visitation data sets in response to receiving user input. The system includes a client for processing the input to define one or more data sets as a query to a network, which returns the requested data. The system calculates, for at least one website visitation metric, a difference between values of the website visitation metric for the data sets, and displays one or more reports. In addition, reports can be further adjusted per additional data input. The results enable users to analyze the effects of combinations of factors.
摘要翻译： 系统比较网站访问数据集以响应接收用户输入。 该系统包括用于处理输入以将一个或多个数据集定义为对网络的查询的客户端，其返回所请求的数据。 对于至少一个网站访问度量，该系统计算数据集的网站访问度量的值之间的差异，并且显示一个或多个报告。 此外，可以根据附加数据输入进一步调整报告。 结果使用户能够分析因素组合的影响。
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公开(公告)号：US09189561B2
公开(公告)日：2015-11-17
申请号：US12028749
申请日：2008-02-08
CPC分类号： G06F17/30528 , G06F3/04842 , G06F17/30389 , G06F17/30554 , G06F17/30867 , G06F17/3089
摘要： Two selected checkpoints define a group of paths represented in an analytics database. One or more events which appear between the two checkpoints on each of a plurality of the paths are identified as common bridge events. Path analysis information is then output, such as a bridge event analysis including a list of website visitor common bridge events that are ranked by their frequency of appearance, the frequencies calculated without regard to where each visitor event appears on a given path.
摘要翻译： 两个选定的检查点定义了分析数据库中表示的一组路径。 出现在多个路径中的每一个上的两个检查点之间的一个或多个事件被识别为公共桥接事件。 然后输出路径分析信息，例如桥梁事件分析，包括由其出现频率排列的网站访问者公共桥梁事件的列表，所计算的频率不考虑每个访问者事件在给定路径上的出现位置。
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公开(公告)号：US09081863B2
公开(公告)日：2015-07-14
申请号：US11313970
申请日：2005-12-20
IPC分类号： G06F17/30
CPC分类号： G06F17/30867 , G06F17/30554 , G06F17/3089 , G06Q10/10 , H04L43/045
摘要： A system displays and filters reports including website vitiation data in response to receiving user input. The system allows users to launch various reports onto a workspace and filter the entire result set by selected criteria. The system allows the user to specify and configure segments while viewing reports, simply by clicking next to the desired criteria within the report alone or in combination with various keyboard functions. Filtered reports can be further adjusted per additional filters and criteria. The results are returned virtually instantaneously, enabling users to analyze the effects of combinations of factors.
摘要翻译： 系统显示和过滤报告，包括响应于接收用户输入的网站变异数据。 该系统允许用户在工作区上启动各种报告，并通过选定的标准过滤整个结果集。 该系统允许用户在查看报告时指定和配置段，只需在报告中单击旁边的所需标准或与各种键盘功能组合即可。 过滤的报告可以根据额外的过滤条件和标准进一步调整。 结果几乎瞬间返回，使用户能够分析因素组合的影响。
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公开(公告)号：US08352917B2
公开(公告)日：2013-01-08
申请号：US11426556
申请日：2006-06-26
CPC分类号： G06Q30/02 , G06F17/30893 , G06Q30/04
摘要： Tools and techniques are provided to allow partners of analytics providers and others who use web-beacons to submit web-beacon plug-ins for scrutiny, and for the plug-in to either be refused or else to be certified for use in a core JavaScript file or similar component. Analytics providers and others may also write web-beacon plug-ins. Certified plug-ins are executed in response to page loads, visitor clicks, and other visitor and programmatic actions at a website that has been tagged by the analytics provider's web-beacon, without requiring re-tagging of the website with a separate web-beacon for the partner. This allows the partner to obtain analytics data by piggybacking on the analytics provider, without re-tagging, and without compromising the availability and accuracy of the analytics data already being gathered. To be certified, web-beacon plug-ins must satisfy specific criteria as to their size, behavior, namespace, and the like.
摘要翻译： 提供了工具和技术，使分析提供商和使用网络信标的其他人员能够提交网络信标插件以供审查，并允许插件被拒绝或被认证用于核心JavaScript 文件或类似组件。 分析提供商和其他人也可以编写网络信标插件。 认证的插件是为了响应页面加载，访问者点击以及由分析提供商的网络信标标记的网站上的其他访问者和程序化操作执行的，而不需要使用单独的网络信标重新标记网站 为合作伙伴 这使得合作伙伴可以通过搭载分析提供商来获取分析数据，而无需重新标记，并且不会影响已经收集到的分析数据的可用性和准确性。 要认证，Web-beacon插件必须满足其大小，行为，命名空间等的特定标准。
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公开(公告)号：US07991732B2
公开(公告)日：2011-08-02
申请号：US11313588
申请日：2005-12-20
申请人： Brett Michael Error
发明人： Brett Michael Error
CPC分类号： G06F17/3089 , G06Q30/0263
摘要： A system displays and filters reports including website visitation data in response to receiving user input. The system includes a client for processing the input as a query to a network, which returns the requested data. The system and accompanying method provide a user interface for incrementally adjusting report data and tailoring reports to user specifications. In addition, adjusted reports can be further adjusted per additional data input. The results are returned virtually instantaneously, enabling users to analyze the effects of combinations of factors.
摘要翻译： 系统显示和过滤报告，包括响应于接收用户输入的网站访问数据。 该系统包括用于处理输入作为对网络的查询的客户端，其返回所请求的数据。 该系统和相关方法提供用于增量调整报告数据和根据用户规格定制报告的用户界面。 此外，调整后的报告可以根据额外的数据输入进一步调整。 结果几乎瞬间返回，使用户能够分析因素组合的影响。
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公开(公告)号：US20100251130A1
公开(公告)日：2010-09-30
申请号：US12815286
申请日：2010-06-14
CPC分类号： G06Q30/02
摘要： A system and method for defining a segment for filtering website visitation data is disclosed. The method allows for creation and editing of a segment using various rules. The rules are defined using events and containers, which act as criteria by which the data is filtered. The system displays the segments and allows the user to apply them to stored data.
摘要翻译： 公开了一种用于定义用于过滤网站访问数据的段的系统和方法。 该方法允许使用各种规则创建和编辑段。 使用事件和容器定义规则，这些事件和容器充当数据过滤的标准。 系统显示分段，并允许用户将它们应用于存储的数据。
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公开(公告)号：US09396478B2
公开(公告)日：2016-07-19
申请号：US13619644
申请日：2012-09-14
CPC分类号： G06Q30/02 , G06F17/30893 , G06Q30/04
摘要： Tools and techniques are provided to allow partners of analytics providers and others who use web-beacons to submit web-beacon plug-ins for scrutiny, and for the plug-in to either be refused or else to be certified for use in a core JavaScript file or similar component. Analytics providers and others may also write web-beacon plug-ins. Certified plug-ins are executed in response to page loads, visitor clicks, and other visitor and programmatic actions at a website that has been tagged by the analytics provider's web-beacon, without requiring re-tagging of the website with a separate web-beacon for the partner. This allows the partner to obtain analytics data by piggybacking on the analytics provider, without re-tagging, and without compromising the availability and accuracy of the analytics data already being gathered. To be certified, web-beacon plug-ins must satisfy specific criteria as to their size, behavior, namespace, and the like.
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公开(公告)号：US08365150B2
公开(公告)日：2013-01-29
申请号：US12140842
申请日：2008-06-17
CPC分类号： G06Q30/02 , G06F17/30893 , G06Q30/04
摘要： Tools and techniques are provided to allow partners of analytics providers and others who use web-beacons to submit executable web-beacon plug ins. Analytics providers and others may also write web-beacon plug-ins. Certified plug-ins are executed in response to page loads, visitor clicks, and other visitor and programmatic actions at a website that has been tagged by the analytics provider's web-beacon, without requiring re-tagging of the website with a separate web-beacon for the partner. Web-beacons may invoke core analytics code of an analytics provider, where core analytics code may include multiple plug-ins selected by respective analytics provider partners, where each plug-in may send different analytics data from a website visitor's system to a respective analytics provider partner server. This allows the partner to obtain analytics data by piggybacking on the analytics provider, without re-tagging, and without compromising the availability and accuracy of the analytics data already being gathered.
摘要翻译： 提供工具和技术，使分析提供商和使用网络信标的其他人员提交可执行的网络信标插件。 分析提供商和其他人也可以编写网络信标插件。 认证的插件是为了响应页面加载，访问者点击以及由分析提供商的网络信标标记的网站上的其他访问者和程序化操作执行的，而不需要使用单独的网络信标重新标记网站 为合作伙伴 网络信标可以调用分析提供商的核心分析代码，其中核心分析代码可以包括由相应的分析提供商合作伙伴选择的多个插件，其中每个插件可以将不同的分析数据从网站访问者系统发送到相应的分析提供商 伙伴服务器。 这使得合作伙伴可以通过搭载分析提供商来获取分析数据，而无需重新标记，并且不会影响已经收集到的分析数据的可用性和准确性。
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公开(公告)号：US20130019010A1
公开(公告)日：2013-01-17
申请号：US13619644
申请日：2012-09-14
IPC分类号： G06F15/173
CPC分类号： G06Q30/02 , G06F17/30893 , G06Q30/04
摘要： Tools and techniques are provided to allow partners of analytics providers and others who use web-beacons to submit web-beacon plug-ins for scrutiny, and for the plug-in to either be refused or else to be certified for use in a core JavaScript file or similar component. Analytics providers and others may also write web-beacon plug-ins. Certified plug-ins are executed in response to page loads, visitor clicks, and other visitor and programmatic actions at a website that has been tagged by the analytics provider's web-beacon, without requiring re-tagging of the website with a separate web-beacon for the partner. This allows the partner to obtain analytics data by piggybacking on the analytics provider, without re-tagging, and without compromising the availability and accuracy of the analytics data already being gathered. To be certified, web-beacon plug-ins must satisfy specific criteria as to their size, behavior, namespace, and the like.
摘要翻译： 提供了工具和技术，使分析提供商和使用网络信标的其他人员能够提交网络信标插件以供审查，并允许插件被拒绝或被认证用于核心JavaScript 文件或类似组件。 分析提供商和其他人也可以编写网络信标插件。 认证的插件是为了响应页面加载，访问者点击以及由分析提供商的网络信标标记的网站上的其他访问者和程序化操作执行的，而不需要使用单独的网络信标重新标记网站 为合作伙伴 这使得合作伙伴可以通过搭载分析提供商来获取分析数据，而无需重新标记，并且不会影响已经收集到的分析数据的可用性和准确性。 要认证，Web-beacon插件必须满足其大小，行为，命名空间等的特定标准。
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