公开(公告)号：US11227306B2

公开(公告)日：2022-01-18

申请号：US14729873

申请日：2015-06-03

Applicant: FreeWheel Media, Inc.

Inventor： Seth Haberman ,  Robert Bress ,  Claudio Marcus ,  James Southern

IPC: G06Q30/02

Abstract: Systems and methods for the optimized allocation of content on a content distribution system according to a content distribution plan are described. In some embodiments, a management system may be configured to generate an optimized schedule for content distribution, such as an advertising campaign. For a television distribution schedule, an impressions forecast may be generated based on the available inventory and historical audience measurement information, such as television ratings for a television advertising campaign. An optimized schedule may be generated based on the impressions forecast and content may be distributed according to the optimized schedule. Measurement information relating to the distribution according to the optimized schedule may be analyzed and used to generate a re-optimized schedule, for example, that may be used to schedule the advertising campaign on a subsequent day.

公开(公告)号：US12020266B2

公开(公告)日：2024-06-25

申请号：US17512130

申请日：2021-10-27

Applicant: FreeWheel Media, Inc.

Inventor： Seth Haberman ,  Claudio Marcus

IPC: G06F17/00 ,  G06Q30/0201

CPC classification number: G06Q30/0201

Abstract: Methods, systems, and computer-readable media for identifying users, records, and/or devices using anonymous source data records associated with consumer activity are described. In general, the consumer activity may relate to consumer interactions with devices and/or content or data through devices. The source data records may be structured, such as associating the source data records with a sequential timeline. Behavioral markers may be generated by the matching system and associated with the source data records. Each behavioral marker may be analyzed across all of the source data records to determine the effectiveness of the behavioral marker to identify unique source data records. One or more of the behavioral markers may be used to generate a behavioral fingerprint. A behavioral fingerprint may be used to identify unique records, devices, and/or users, including identification based on different sets of source data records.

公开(公告)号：US11962871B2

公开(公告)日：2024-04-16

申请号：US17454737

申请日：2021-11-12

Applicant: FreeWheel Media, Inc.

Inventor： Seth Haberman ,  Robert Bress ,  Claudio Marcus

IPC: H04N21/81 ,  G06Q30/0241 ,  G11B27/10 ,  H04N21/234 ,  H04N21/258 ,  H04N21/442 ,  H04N21/45 ,  H04N21/845

CPC classification number: H04N21/812 ,  G06Q30/0241 ,  G11B27/10 ,  H04N21/23424 ,  H04N21/25883 ,  H04N21/44204 ,  H04N21/4508 ,  H04N21/4532 ,  H04N21/8456

Abstract: Systems and methods for the optimized allocation of content within a universe of inventory are described. For example, a method may include receiving content comprising at least one characteristic and at least one goal. A universe of inventory may be accessed that comprises a plurality of targets which may be assigned into a plurality of segments based on at least one demographic vector. An allocation optimization model may be generated based on the at least one content characteristic, the at least one goal and the plurality of segments. The content may be presented to the targets based on the allocation optimization model. Viewing data may be received that comprises data associated with target consumption of the content and the allocation optimization module may be re-optimized based on the viewing data. Additional factors, such as resource constraints and/or filtering rules, may be used when re-optimizing the allocation optimization module.

公开(公告)号：US20230360080A1

公开(公告)日：2023-11-09

申请号：US18314611

申请日：2023-05-09

Applicant: Freewheel Media, Inc.

Inventor： Claudio Marcus ,  Seth Haberman

IPC: G06Q30/0242

CPC classification number: G06Q30/0242 ,  H04N21/812

Abstract: Systems and methods for determining outcomes for promotional messages presented to viewers using digital on-screen graphics are described. A service provider may present digital on-screen graphics on content presentation devices, which may be detected by an outcome management system. The digital on-screen graphic may be displayed in association with a primary content offering, such as a television program. The outcome management system may monitor content presentation devices, including those exposed to the digital on-screen graphic, to determine the effectiveness of the digital on-screen graphic. For instance, the outcome management system may determine whether content presentation devices exposed to the digital on-screen graphic subsequently accessed a content offering promoted therein.

公开(公告)号：US11763326B2

公开(公告)日：2023-09-19

申请号：US17512254

申请日：2021-10-27

Applicant: FreeWheel Media, Inc.

Inventor： Seth Haberman ,  Claudio Marcus

IPC: G06F17/00 ,  G06Q30/0201

CPC classification number: G06Q30/0201

Abstract: Methods, systems, and computer-readable media for identifying users, records, and/or devices using anonymous source data records associated with consumer activity are described. In general, the consumer activity may relate to consumer interactions with devices and/or content or data through devices. The source data records may be structured, such as associating the source data records with a sequential timeline. Behavioral markers may be generated by the matching system and associated with the source data records. Each behavioral marker may be analyzed across all of the source data records to determine the effectiveness of the behavioral marker to identify unique source data records. One or more of the behavioral markers may be used to generate a behavioral fingerprint. A behavioral fingerprint may be used to identify unique records, devices, and/or users, including identification based on different sets of source data records.

公开(公告)号：US20220156761A1

公开(公告)日：2022-05-19

申请号：US17512254

申请日：2021-10-27

Applicant: FreeWheel Media, Inc.

Inventor： Seth Haberman ,  Claudio Marcus

IPC: G06Q30/02

Abstract: Methods, systems, and computer-readable media for identifying users, records, and/or devices using anonymous source data records associated with consumer activity are described. In general, the consumer activity may relate to consumer interactions with devices and/or content or data through devices. The source data records may be structured, such as associating the source data records with a sequential timeline. Behavioral markers may be generated by the matching system and associated with the source data records. Each behavioral marker may be analyzed across all of the source data records to determine the effectiveness of the behavioral marker to identify unique source data records. One or more of the behavioral markers may be used to generate a behavioral fingerprint. A behavioral fingerprint may be used to identify unique records, devices, and/or users, including identification based on different sets of source data records.

公开(公告)号：US20240305869A1

公开(公告)日：2024-09-12

申请号：US18608496

申请日：2024-03-18

Applicant: FreeWheel Media, Inc.

Inventor： Seth HABERMAN ,  Robert BRESS ,  Claudio Marcus

IPC: H04N21/81 ,  G06Q30/0241 ,  G11B27/10 ,  H04N21/234 ,  H04N21/258 ,  H04N21/442 ,  H04N21/45 ,  H04N21/845

CPC classification number: H04N21/812 ,  G06Q30/0241 ,  G11B27/10 ,  H04N21/23424 ,  H04N21/25883 ,  H04N21/44204 ,  H04N21/4508 ,  H04N21/4532 ,  H04N21/8456

Abstract: Systems and methods for the optimized allocation of content within a universe of inventory are described. For example, a method may include receiving content comprising at least one characteristic and at least one goal. A universe of inventory may be accessed that comprises a plurality of targets which may be assigned into a plurality of segments based on at least one demographic vector. An allocation optimization model may be generated based on the at least one content characteristic, the at least one goal and the plurality of segments. The content may be presented to the targets based on the allocation optimization model. Viewing data may be received that comprises data associated with target consumption of the content and the allocation optimization module may be re-optimized based on the viewing data. Additional factors, such as resource constraints and/or filtering rules, may be used when re-optimizing the allocation optimization module.

公开(公告)号：US12033181B2

公开(公告)日：2024-07-09

申请号：US17546435

申请日：2021-12-09

Applicant: FreeWheel Media, Inc.

Inventor： Seth Haberman ,  Robert Bress ,  Claudio Marcus ,  James Southern

IPC: G06Q30/02 ,  G06Q30/0241 ,  G06Q30/0242 ,  G06Q30/0251

CPC classification number: G06Q30/0244 ,  G06Q30/0247 ,  G06Q30/0264 ,  G06Q30/0269

Abstract: Systems and methods for the optimized allocation of content on a content distribution system according to a content distribution plan are described. In some embodiments, a management system may be configured to generate an optimized schedule for content distribution, such as an advertising campaign. For a television distribution schedule, an impressions forecast may be generated based on the available inventory and historical audience measurement information, such as television ratings for a television advertising campaign. An optimized schedule may be generated based on the impressions forecast and content may be distributed according to the optimized schedule. Measurement information relating to the distribution according to the optimized schedule may be analyzed and used to generate a re-optimized schedule, for example, that may be used to schedule the advertising campaign on a subsequent day.

公开(公告)号：US11798012B2

公开(公告)日：2023-10-24

申请号：US17512254

申请日：2021-10-27

Applicant: FreeWheel Media, Inc.

Inventor： Seth Haberman ,  Claudio Marcus

IPC: G06F17/00 ,  G06Q30/0201

CPC classification number: G06Q30/0201

Abstract: Methods, systems, and computer-readable media for identifying users, records, and/or devices using anonymous source data records associated with consumer activity are described. In general, the consumer activity may relate to consumer interactions with devices and/or content or data through devices. The source data records may be structured, such as associating the source data records with a sequential timeline. Behavioral markers may be generated by the matching system and associated with the source data records. Each behavioral marker may be analyzed across all of the source data records to determine the effectiveness of the behavioral marker to identify unique source data records. One or more of the behavioral markers may be used to generate a behavioral fingerprint. A behavioral fingerprint may be used to identify unique records, devices, and/or users, including identification based on different sets of source data records.

公开(公告)号：US11687965B2

公开(公告)日：2023-06-27

申请号：US14732301

申请日：2015-06-05

Applicant: FreeWheel Media, Inc.

Inventor： Claudio Marcus ,  Seth Haberman

IPC: G06Q30/0242 ,  H04N21/81 ,  H04N21/258

CPC classification number: G06Q30/0242 ,  H04N21/25883 ,  H04N21/812 ,  H04N21/8153

Abstract: Systems and methods for determining outcomes for promotional messages presented to viewers using digital on-screen graphics are described. A service provider may present digital on-screen graphics on content presentation devices, which may be detected by an outcome management system. The digital on-screen graphic may be displayed in association with a primary content offering, such as a television program. The outcome management system may monitor content presentation devices, including those exposed to the digital on-screen graphic, to determine the effectiveness of the digital on-screen graphic. For instance, the outcome management system may determine whether content presentation devices exposed to the digital on-screen graphic subsequently accessed a content offering promoted therein.