公开(公告)号：US20220078528A1

公开(公告)日：2022-03-10

申请号：US17454737

申请日：2021-11-12

申请人： FreeWheel Media, Inc.

发明人： Seth HABERMAN ,  Robert BRESS ,  Claudio Marcus

IPC分类号： H04N21/81 ,  H04N21/45 ,  G06Q30/02 ,  H04N21/234 ,  G11B27/10 ,  H04N21/258 ,  H04N21/442 ,  H04N21/845

摘要： Systems and methods for the optimized allocation of content within a universe of inventory are described. For example, a method may include receiving content comprising at least one characteristic and at least one goal. A universe of inventory may be accessed that comprises a plurality of targets which may be assigned into a plurality of segments based on at least one demographic vector. An allocation optimization model may be generated based on the at least one content characteristic, the at least one goal and the plurality of segments. The content may be presented to the targets based on the allocation optimization model. Viewing data may be received that comprises data associated with target consumption of the content and the allocation optimization module may be re-optimized based on the viewing data. Additional factors, such as resource constraints and/or filtering rules, may be used when re-optimizing the allocation optimization module.

公开(公告)号：US20240305869A1

公开(公告)日：2024-09-12

申请号：US18608496

申请日：2024-03-18

申请人： FreeWheel Media, Inc.

发明人： Seth HABERMAN ,  Robert BRESS ,  Claudio Marcus

IPC分类号： H04N21/81 ,  G06Q30/0241 ,  G11B27/10 ,  H04N21/234 ,  H04N21/258 ,  H04N21/442 ,  H04N21/45 ,  H04N21/845

CPC分类号： H04N21/812 ,  G06Q30/0241 ,  G11B27/10 ,  H04N21/23424 ,  H04N21/25883 ,  H04N21/44204 ,  H04N21/4508 ,  H04N21/4532 ,  H04N21/8456

摘要： Systems and methods for the optimized allocation of content within a universe of inventory are described. For example, a method may include receiving content comprising at least one characteristic and at least one goal. A universe of inventory may be accessed that comprises a plurality of targets which may be assigned into a plurality of segments based on at least one demographic vector. An allocation optimization model may be generated based on the at least one content characteristic, the at least one goal and the plurality of segments. The content may be presented to the targets based on the allocation optimization model. Viewing data may be received that comprises data associated with target consumption of the content and the allocation optimization module may be re-optimized based on the viewing data. Additional factors, such as resource constraints and/or filtering rules, may be used when re-optimizing the allocation optimization module.

公开(公告)号：US20230283860A1

公开(公告)日：2023-09-07

申请号：US18179186

申请日：2023-03-06

申请人： FreeWheel Media, Inc.

发明人： Seth HABERMAN ,  Gerrit NIEMEIJER ,  Robert BRESS ,  Claudio MARCUS

IPC分类号： H04N21/81 ,  H04N21/2547 ,  H04N21/262 ,  H04N21/442 ,  H04N21/234 ,  H04N21/45 ,  H04N21/858

CPC分类号： H04N21/812 ,  H04N21/23424 ,  H04N21/2547 ,  H04N21/26241 ,  H04N21/44226 ,  H04N21/4532 ,  H04N21/858

摘要： Systems, methods and computer-readable media for a decentralized application system that enables participating parties to automate the buying and selling of TV media units and/or aggregated TV and premium video audiences is described. The value-based TV/premium video media exchange application system allows the participants to interact with the system directly and/or automate transactions and execution between systems, while ensuring proper governance over each participants own rules and economics associated with the transactions, as well as individual campaign constraints and requirements. The decentralized application system significantly lowers current transaction and execution barriers, timing and costs, while providing a highly accountable and trusted system across all of the exchange participants.