公开(公告)号：US20150379566A1

公开(公告)日：2015-12-31

申请号：US14314390

申请日：2014-06-25

Applicant: Google Inc.

Inventor： Patrick Hummel

IPC: G06Q30/02

CPC classification number: G06Q30/0254 ,  G06Q30/0275

Abstract: An example process includes determining a first quality metric that is indicative of a quality of an opportunity for distribution of content from a content provider as compared to other content providers, where the first quality metric is based on a first predicted access rate and a second predicted access rate, where the first predicted access rate is based on features that are dependent on the content provider, and where the second predicted access rate is based on features that are independent of the content provider. The example process also includes determining a second quality metric that is based on the first predicted access rate of the content; determining, a weight to apply to the first quality metric and to the second quality metric; and determining a weighted average of the first quality metric and the second quality metric that is based on the weight.

Abstract translation: 示例性过程包括确定与其他内容提供商相比，其中第一质量度量基于第一预测访问速率和第二预测的第二预测访问速率来确定指示来自内容提供商的内容分发机会的质量的第一质量度量 访问速率，其中第一预测访问速率基于取决于内容提供商的特征，以及第二预测访问速率基于独立于内容提供商的特征。 该示例过程还包括确定基于内容的第一预测访问速率的第二质量度量; 确定应用于所述第一质量度量和所述第二质量度量的权重; 以及基于所述权重确定所述第一质量度量和所述第二质量度量的加权平均值。

公开(公告)号：US20150039459A1

公开(公告)日：2015-02-05

申请号：US13958921

申请日：2013-08-05

Applicant: Google Inc.

Inventor： Patrick Hummel

IPC: G06Q30/08

CPC classification number: G06Q30/08

Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for determining bid prices for content items. A winner associated with an auction is identified for delivery of a content item, including identifying a first bid associated with the winner and an associated first expected clickthrough rate. A next finisher is identified in the auction including identifying a second bid associated with the next finisher and a second expected clickthrough rate associated with second bid. A price is determined that a content sponsor associated with the winner should pay for presentation of the content item, including identifying a third bid and corresponding third expected clickthrough rate dependent on the third bid whose product, being the first product, is substantially equal to a product, being the second product, of the second bid and the second expected clickthrough rate. The content sponsor is charged the price.

Abstract translation: 方法，系统和装置包括在计算机可读存储介质上编码的计算机程序，包括用于确定内容项的投标价格的方法。 识别与拍卖相关联的获胜者用于递送内容项目，包括识别与获胜者相关联的第一投标和相关联的第一预期点击率。 在拍卖中识别下一个完成者，其中包括识别与下一个完成者相关联的第二投标和与第二投标相关联的第二预期点击率。 确定与获胜者相关联的内容赞助商应该支付内容项目的呈现的价格，包括识别第三个出价以及取决于第三个投标的相应的第三预期点击率，其第一个产品的产品基本上等于 产品，第二个产品，第二个出价和第二个预期点击率。 内容发起人收取费用。

公开(公告)号：US20140372202A1

公开(公告)日：2014-12-18

申请号：US13919600

申请日：2013-06-17

Applicant: Google Inc.

Inventor： Patrick Hummel ,  Randolph P. McAfee

IPC: G06Q30/02

CPC classification number: G06Q30/0242 ,  G06Q30/0273

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing a content item. In one aspect, a method includes receiving a content item request. A set of candidate content items that are eligible to be provided in response to the content item request is identified. A performance measure is predicted for each candidate content item based at least in part on a loss function that specifies an economic cost of incorrectly predicting the performance measure for the candidate content item. The loss function can be based in part on a distribution of competing bid values for a set of previous content item impressions. A candidate content item can be selected for presentation based on the predicted performance measure for the candidate content items. The selected candidate content item is provided in response to the content item request.

Abstract translation: 方法，系统和装置，包括在计算机存储介质上编码的用于提供内容项的计算机程序。 一方面，一种方法包括接收内容项请求。 识别符合为响应于内容项目请求而被提供的一组候选内容项目。 至少部分地基于指定错误地预测候选内容项的性能测量的经济成本的损失函数来预测每个候选内容项的性能度量。 损失函数可以部分地基于一组先前内容项目展示的竞争出价值的分布。 可以基于候选内容项目的预测性能测量来选择候选内容项目以用于呈现。 响应于内容项请求提供所选候选内容项。

公开(公告)号：US20160210689A1

公开(公告)日：2016-07-21

申请号：US14599015

申请日：2015-01-16

Applicant: Google Inc.

Inventor： Patrick Hummel

IPC: G06Q30/08 ,  G06F17/30 ,  G06Q20/40

CPC classification number: G06Q30/08 ,  G06F16/9577 ,  G06Q10/10 ,  G06Q20/40 ,  G06Q30/0241 ,  G06Q30/0273 ,  G06Q30/0275

Abstract: Systems and methods of optimizing a configuration of content items for display with an online document are provided. A system can identify from a content database a configuration for the online document and a configuration attribute for the configuration, which can include one or more content item slots. The system can determine a selection factor for the configuration based on the configuration attribute. The system can obtain a bid value for a content item and a click-through attribute for the content item slot of the content item configuration. The system can select the configuration based on the selection factor, the bid values for the content item, and the click-through attributes for the content item slot. The system can authorize the content item slot of the configuration to include a content item. The system can provide the online document with the content item for display by a computing device.

Abstract translation: 提供了优化用于在线文档显示的内容项目的配置的系统和方法。 系统可以从内容数据库中识别在线文档的配置和用于配置的配置属性，其可以包括一个或多个内容项插槽。 系统可以根据配置属性确定配置的选择因素。 系统可以获得内容项目配置的内容项目插槽的内容项目的出价值和点击属性。 系统可以根据选择因素，内容项的出价值和内容项插槽的点击属性来选择配置。 系统可以授权配置的内容项插槽以包括内容项。 该系统可以向在线文档提供用于由计算设备显示的内容项目。

公开(公告)号：US20160078497A1

公开(公告)日：2016-03-17

申请号：US14487521

申请日：2014-09-16

Applicant: Google Inc.

Inventor： Patrick Hummel

IPC: G06Q30/02

CPC classification number: G06Q30/0275 ,  G06Q30/0277

Abstract: A method for setting allocations and prices for an auction including receiving a request for content for presentation in association with one or more presentation opportunities on a publisher site, determining one or more eligible content items based on the received request, determining bids associated with each eligible content item, determining a historical bid distribution for bids that have been identified when selecting content for presentation on the publisher site, determining a risk adjustment parameter that reflects a measure of confidence in the accuracy of the historical bid distribution, conducting an auction including scoring the determined eligible content items based on the historical bid distribution, their respective bids, and the risk adjustment parameter, selecting a winning content item from the eligible content items based on the auction, setting a price for the winning content item, and providing the winning content item in response to the request.

Abstract translation: 一种用于设置拍卖的分配和价格的方法，包括在发布者站点上接收与一个或多个呈现机会相关联的呈现内容的请求，基于接收的请求确定一个或多个合格内容项目，确定与每个合格的相关联的投标 内容项目，确定在选择用于在发布者站点上呈现的内容时识别的出价的历史出价分布，确定反映对历史出价分发的准确性的置信度的风险调整参数，进行拍卖，包括评分 基于历史出价分布，其各自的出价和风险调整参数确定的合格内容项目，基于拍卖从合格内容项目中选择获胜内容项目，为获胜内容项目设置价格，并提供获胜内容 项目响应请求。

公开(公告)号：US20150051985A1

公开(公告)日：2015-02-19

申请号：US13966627

申请日：2013-08-14

Applicant: Google Inc.

Inventor： Patrick Hummel

IPC: G06Q30/02

CPC classification number: G06Q30/0275

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for distributing content are disclosed. In one aspect, a method includes receiving a content item request specifying that at least two presentation positions are available for presentation of content items. Current bids specifying amounts that two or more content sponsors are willing to pay to provide a content item in response to the content item request are identified. For each of the two or more content sponsors, a sponsor value is determined based, at least in part, on the current bid received for the content sponsor and one or more previous bids that were previously received for the content sponsor. At least one content sponsor is selected to provide a content item based at least in part on the sponsor values.

Abstract translation: 公开了包括用于分发内容的计算机存储介质上编码的计算机程序的方法，系统和装置。 一方面，一种方法包括接收指定至少两个呈现位置可用于呈现内容项的内容项请求。 标识指定两个或多个内容赞助商愿意为响应于内容项目请求而提供内容项目而支付的当前出价。 对于两个或更多个内容赞助商中的每一个，赞助商价值至少部分地基于为内容赞助者收到的当前出价以及先前为内容赞助商收到的一个或多个之前的出价来确定。 至少一个内容赞助者被选择以至少部分地基于赞助者值来提供内容项目。

公开(公告)号：US20150046467A1

公开(公告)日：2015-02-12

申请号：US13963242

申请日：2013-08-09

Applicant: GOOGLE INC.

Inventor： Patrick Hummel ,  Randolph P. McAfee ,  Joshua V. Dillon ,  Christopher K. Harris ,  Timothy S. Lipus

IPC: G06F17/30

CPC classification number: G06F17/30867 ,  G06Q30/02 ,  G06Q30/0242 ,  G06Q30/0246 ,  G06Q30/0247 ,  G06Q30/0251 ,  G06Q30/0275

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for ranking content items. In one aspect, a method includes identifying, for a content item, a bid value specifying an amount a content item provider is willing to pay for user interaction with the content item. A predicted performance measure is identified for the content item. The predicted performance measure is adjusted based on a weighting factor for the content item. The weighting factor for the content item is indicative of confidence that the predicted performance measure will match an actual performance measure for the content item and can be different than a weighting factor for another content item identified for inclusion in a ranking with the content item. A rank score is determined for the content item using the bid value and adjusted predicted performance measure. The content item is provided based on the rank score.

Abstract translation: 方法，系统和装置，包括在计算机存储介质上编码的计算机程序，用于对内容项进行排名。 一方面，一种方法包括为内容项目识别指定内容项目提供者愿意为与用户与内容项目进行交互而付费的金额的出价值。 为内容项目确定预测的性能度量。 基于内容项的加权因子来调整预测的性能度量。 内容项的加权因子表示预测的性能测量值与内容项目的实际性能测量值相一致的可信度，并且可以不同于被标识为包含在与内容项目的排名中的另一内容项目的加权因子。 使用出价值和​​经调整的预测绩效度量来确定内容项的排名得分。 内容项目是根据排名得分提供的。

公开(公告)号：US20150006300A1

公开(公告)日：2015-01-01

申请号：US13930067

申请日：2013-06-28

Applicant: Google Inc.

Inventor： Patrick Hummel

IPC: G06Q30/02

CPC classification number: G06Q30/0275

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for distributing content through an exchange are disclosed. In one aspect, a method includes submission of a first bid to a content item selection process and receiving a request for one or more content items based on the first bid. A minimum price is determined based on a second bid that was submitted to the content item selection process by another entity. A set of content items having bids that meet the minimum price are identified, and a configuration of one or more content items that provides a threshold efficiency is identified. For each particular content item in the configuration of content items, a price that will be paid for distribution of the particular content item in the configuration is determined, and the price for at least one particular content item meets the minimum price.

Abstract translation: 公开了包括在计算机存储介质上编码的用于通过交换机分发内容的计算机程序的方法，系统和装置。 一方面，一种方法包括向内容项目选择处理提交第一投标，并基于第一投标接收对一个或多个内容项目的请求。 最低价格是根据另一个实体提交给内容选择过程的第二个投标来确定的。 识别具有满足最低价格的出价的一组内容项目，并且识别提供阈值效率的一个或多个内容项目的配置。 对于内容项目的配置中的每个特定内容项目，确定将在配置中分配特定内容项目的费用，并且至少一个特定内容项目的价格满足最低价格。

公开(公告)号：US09996851B1

公开(公告)日：2018-06-12

申请号：US14171150

申请日：2014-02-03

Applicant: Google Inc.

Inventor： Patrick Hummel ,  Randolph P. McAfee

IPC: G06Q30/00 ,  G06Q30/02

CPC classification number: G06Q30/0242

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for distributing content items are disclosed. In one aspect, a method includes accessing a scaling factor value and accessing a first page value range specifying at least a high page value and a low page value. A determination is made that a first ranking of content items based on the high page value does not match a second ranking of the content items that is based on the low page value. In response to determining that the first ranking does not match the second ranking, an updated first ranking and an updated second ranking are determined based on a second page value range. A determination is made that the updated first ranking matches the updated second ranking. Content items are distributed based on the updated first ranking.

公开(公告)号：US20180046940A1

公开(公告)日：2018-02-15

申请号：US15352318

申请日：2016-11-15

Applicant: Google Inc.

Inventor： Patrick Hummel ,  Uri Nadav

IPC: G06N99/00

CPC classification number: G06N20/00

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for optimizing machine learning systems. In one aspect a method includes determining an average error of a machine learning system (“MLS”). An evaluation function that provides a result that would have been achieved using a specified value of a given parameter is defined. An expected outcome function that provides expected results for prior events based on the error of the MLS is defined. For each of multiple prior events, a target value of the given parameter is determined, e.g., using the expected outcome function. A model is generated using the MLS based on features of the prior events and the determined target values of the given parameter for the prior events. A value is assigned to the given parameter for a new event based on application of the model to features of the new event.