公开(公告)号：US20160180392A1

公开(公告)日：2016-06-23

申请号：US14575655

申请日：2014-12-18

Applicant: Google Inc.

Inventor： Eric HC Liu ,  Kenneth Wayne Dauber ,  Michel Weksler

IPC: G06Q30/02

CPC classification number: G06Q30/0261 ,  G06Q30/0251 ,  G06Q30/0255 ,  G06Q30/0267 ,  G06Q30/0269

Abstract: Methods, systems, and media for presenting advertisements relevant to nearby users on a public display device are provided. In some implementations, a method for presenting content on a public display device, the method comprising: receiving location information associated with mobile devices that is indicative of a position of the mobile device relative to a display device associated with a retail outlet; receiving interests associated with the mobile devices; identifying a plurality of advertising sources associated with the display device, including a retailer associated with the retail outlet; determining a topic based on the received interests and the location information associated with the mobile devices; determining that the topic is related an advertisement associated with the retailer; causing the advertisement associated with the retailer to be selected based on the topic; and causing the selected advertisement to be presented by the display device.

Abstract translation: 提供了用于在公共显示设备上呈现与附近用户相关的广告的方法，系统和媒体。 在一些实现中，一种用于在公共显示设备上呈现内容的方法，所述方法包括：接收与移动设备相关联的位置信息，所述位置信息指示所述移动设备相对于与零售商店相关联的显示设备的位置; 接收与移动设备相关的兴趣; 识别与所述显示设备相关联的多个广告源，包括与所述零售店相关联的零售商; 基于所接收的兴趣和与移动设备相关联的位置信息来确定主题; 确定所述主题与所述零售商相关联的广告相关联; 基于该主题引起与零售商相关联的广告; 并且使显示装置呈现所选择的广告。

公开(公告)号：US20150358322A1

公开(公告)日：2015-12-10

申请号：US14720214

申请日：2015-05-22

Applicant: Google Inc.

Inventor： Ken Krieger ,  Michel Weksler

IPC: H04L29/06 ,  H04L9/32 ,  H04W12/06

CPC classification number: H04L63/0876 ,  H04L9/3297 ,  H04L63/0414 ,  H04L63/0838 ,  H04L63/123 ,  H04L63/162 ,  H04L2209/80 ,  H04W12/02 ,  H04W12/06

Abstract: Systems and methods for generating and using ephemeral identifiers are provided. One example method includes determining, by one or more computing devices, a current time-count. The method includes determining, by the one or more computing devices, a time-modified identifier based at least in part on a static identifier and the current time-count. The method includes determining, by the one or more computing devices, an ephemeral identifier based at least in part on the time-modified identifier and a rotation key. One example system includes a plurality of beacon devices, at least one observing entity, and at least one verifying entity.

Abstract translation: 提供了用于生成和使用临时标识符的系统和方法。 一个示例性方法包括由一个或多个计算设备确定当前时间计数。 所述方法包括至少部分地基于静态标识符和当前时间计数来确定所述一个或多个计算设备的时间修改的标识符。 该方法包括至少部分地基于时间变化的标识符和旋转键来确定一个或多个计算设备的短暂标识符。 一个示例性系统包括多个信标设备，至少一个观测实体和至少一个验证实体。

公开(公告)号：US20150341331A1

公开(公告)日：2015-11-26

申请号：US14620152

申请日：2015-02-11

Applicant: GOOGLE INC.

Inventor： Michel Weksler ,  Yassir Abousselham ,  Ken Krieger ,  Brian De Vries

IPC: H04L29/06 ,  H04W12/06

CPC classification number: H04W12/06 ,  H04L63/08 ,  H04L63/0876 ,  H04L63/1433 ,  H04L63/20 ,  H04L67/12 ,  H04W4/80 ,  H04W12/12 ,  H04W84/12 ,  H04W84/18

Abstract: A master beacon device emits a data packet that is received and retransmitted by servant beacon devices in a wireless mesh network that enables the beacon devices to detect the received signal strength indicator (“RSSI”) of beacon devices in proximity. Each servant beacon device transmits survey data packets comprising the RSSIs and hardware identifiers of proximate beacon devices to the master beacon device, which constructs a first virtual map of the mesh network. At a later time, each servant beacon device transmits authentication data packets, which are retransmitted, each retransmitting beacon inserting an RSSI and hardware identifier of the beacon device from which the authentication data packet was received, until they reach the master beacon device, which constructs a second virtual map of the mesh network. The master beacon device compares the first virtual map to the second virtual map to determine if the network is secure.

Abstract translation: 主信标设备发射由无线网状网络中的服务信标设备接收和重传的数据分组，其使得信标设备能够检测接近的信标设备的接收信号强度指示符（“RSSI”）。 每个仆人信标设备将包括RSSI的测量数据分组和邻近信标设备的硬件标识符发送到主信标设备，该主信标设备构建网状网络的第一虚拟映射。 在稍后的时间，每个仆人信标设备发送重传的认证数据分组，每个重传信标插入RSSI和从其接收认证数据分组的信标设备的硬件标识符，直到它们到达主信标设备， 网状网络的第二个虚拟映射。 主信标设备将第一虚拟映射与第二虚拟映射进行比较，以确定网络是否安全。

公开(公告)号：US20150332248A1

公开(公告)日：2015-11-19

申请号：US14604654

申请日：2015-01-23

Applicant: GOOGLE INC.

Inventor： Michel Weksler ,  Yassir Abousselham

IPC: G06Q20/32 ,  H04W24/08 ,  H04W40/24 ,  G06Q20/38 ,  H04W12/10 ,  H04W12/02

CPC classification number: G06Q20/3224 ,  G06Q20/3226 ,  G06Q20/325 ,  G06Q20/3278 ,  G06Q20/3829 ,  H04W4/80 ,  H04W12/02 ,  H04W12/10 ,  H04W12/12 ,  H04W24/08 ,  H04W40/244 ,  H04W88/02

Abstract: A beacon device establishes a network connection with a user computing device. The beacon device determines the received signal strength indicator of the user computing device (the “reverse RSSI”) and transmits it to the user computing device, which determines the received signal strength indicator (the “RSSI”) of the beacon device, and saves the RSSI with the reverse RSSI as a data pair. At a later time, the beacon device determines a subsequent reverse RSSI and transmits it to the user computing device, which determines a subsequent RSSI, and saves the subsequent RSSI with the subsequent reverse RSSI as a data pair. If the user computing device determines a correspondence in the changes of the RSSI values and reverse RSSI values in the two data pairs, a transaction between the two devices is allowed. If correspondence does not exist, then the user computing device terminates the network connection.

Abstract translation: 信标设备与用户计算设备建立网络连接。 信标装置确定用户计算装置的接收信号强度指示符（“反向RSSI”），并将其发送给确定信标装置的接收信号强度指示符（“RSSI”）的用户计算装置，并保存 具有反向RSSI的RSSI作为数据对。 在稍后的时间，信标装置确定随后的反向RSSI，并将其发送给确定随后的RSSI的用户计算装置，并将随后的RSSI与后续的反向RSSI一起保存为数据对。 如果用户计算设备确定两个数据对中的RSSI值和反向RSSI值的变化中的对应关系，则允许两个设备之间的事务。 如果不存在通信，则用户计算设备终止网络连接。