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    PREDICTING USER INTERACTION WITH PREVIOUSLY ACCESSED THIRD-PARTY CONTENT
    11.
    发明申请
    PREDICTING USER INTERACTION WITH PREVIOUSLY ACCESSED THIRD-PARTY CONTENT 审中-公开

    公开(公告)号：US20190122256A1

    公开(公告)日：2019-04-25

    申请号：US13900254

    申请日：2013-05-22

    Applicant: Google Inc.

    Inventor： Nathan Peter Lucash ,  Fred Bertsch ,  Eu-Jin Goh

    IPC: G06Q30/02

    Abstract: System and method for remarketing based on a prediction of how a user will interact with previously accessed third-party content based on how the user perceives content viewed on a third-party content provider's web property is presented. A remarketing system communicates a tag for triggering a user identifier and a computer executable code to a user via a third-party content provider system when the user computer accesses content on the third-party content provider system. The computer executable code measures user activities relating to how the user perceives the content. The remarketing system predicts how the user will react to previously accessed third-party content as a function of these measurements. In response to an affiliate web property requesting a third-party content, the remarketing system determines whether to select the previously accessed third-party content. Further, the remarketing system may allow the third-party content provider's bid for selection of the previously accessed third-party content to be adjusted to increase the likelihood of the previously accessed third-party content being selected.

    Ad extensions on content network
    14.
    发明授权
    Ad extensions on content network 有权
    内容网络上的广告附加信息

    公开(公告)号：US09177334B2

    公开(公告)日：2015-11-03

    申请号：US13669036

    申请日：2012-11-05

    Applicant: Google Inc.

    Inventor： Amy Wu ,  Brandon Murdock Pearcy ,  Nathan Peter Lucash ,  Jun Xu ,  Yi Zhang ,  Zhen Yu

    IPC: G06Q30/00 ,  G06Q30/02

    CPC classification number: G06Q30/0277 ,  G06F3/0482 ,  G06F3/04842 ,  G06F17/211 ,  G06T3/40

    Abstract: A method of providing an ad extension includes selecting an advertisement for display. The method also includes selecting additional information related to the advertisement. The method also includes transmitting data representing the advertisement to a browser. The browser interacts with an expandable API to render an inline frame having an advertisement slot. The browser renders and displays the advertisement in the frame. The method also includes transmitting display data representing the additional information related to the advertisement to the browser. The browser receives an input to activate the ad extension. In response to the input, the browser interacts with the expandable API system to expand and render the frame. The browser renders, in the frame, the advertisement slot containing the advertisement. The browser also renders, in the frame, the additional information. The browser displays the expanded inline frame, such that the displayed frame covers a portion of the content.

    Abstract translation: 提供广告扩展的方法包括选择要显示的广告。 该方法还包括选择与该广告相关的附加信息。 该方法还包括将表示广告的数据传送到浏览器。 浏览器与可扩展API交互，以呈现具有广告位的内联框架。 浏览器在框架中呈现和显示广告。 该方法还包括将表示与广告相关的附加信息的显示数据发送到浏览器。 浏览器接收到一个输入以激活广告扩展。 响应于输入，浏览器与可扩展API系统交互以展开和渲染框架。 浏览器在框架中呈现包含广告的广告位。 浏览器还在框架中呈现附加信息。 浏览器显示扩展的内联框架，使得所显示的框架覆盖内容的一部分。

    Ad extensions on content network
    15.
    发明授权
    Ad extensions on content network 有权

    公开(公告)号：US10528988B2

    公开(公告)日：2020-01-07

    申请号：US14921801

    申请日：2015-10-23

    Applicant: Google Inc.

    Inventor： Amy Wu ,  Brandon Murdock Pearcy ,  Nathan Peter Lucash ,  Jun Xu ,  Yi Zhang ,  Zhen Yu

    IPC: G06Q30/00 ,  G06Q30/02 ,  G06F3/0482 ,  G06F3/0484 ,  G06F17/21 ,  G06T3/40

    Abstract: A method of providing an ad extension includes selecting an advertisement for display. The method also includes selecting additional information related to the advertisement. The method also includes transmitting data representing the advertisement to a browser. The browser interacts with an expandable API to render an inline frame having an advertisement slot. The browser renders and displays the advertisement in the frame. The method also includes transmitting display data representing the additional information related to the advertisement to the browser. The browser receives an input to activate the ad extension. In response to the input, the browser interacts with the expandable API system to expand and render the frame. The browser renders, in the frame, the advertisement slot containing the advertisement. The browser also renders, in the frame, the additional information. The browser displays the expanded inline frame, such that the displayed frame covers a portion of the content.

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