Adjusting advertiser bids based on service availability

    公开(公告)号:US10325292B2

    公开(公告)日:2019-06-18

    申请号:US14530267

    申请日:2014-10-31

    Applicant: Google LLC

    Abstract: An advertising system receives, from a merchant system, marketing information, bidding preferences for auctions for advertising spaces, and a merchant system reservation calendar comprising an availability for the merchant system. The advertising system receives a notice of an auction for an advertising space from an advertising platform. The advertising system determines a first bid for the auction based on the availability of the merchant system, the marketing information, and the merchant system's bidding preferences and transmits the first bid to the advertising platform. The advertising system receives a notice of an incomplete auction from the advertising platform. The advertising system receives, from the merchant system, an updated merchant system reservation calendar comprising an updated availability and determines a second bid for the advertising space auction. The advertising system transmits the second bid to the advertising platform. The advertising system receives a notice of a completed auction from the advertising platform.

    Providing content based on event related information

    公开(公告)号:US10230818B1

    公开(公告)日:2019-03-12

    申请号:US15833794

    申请日:2017-12-06

    Applicant: Google LLC

    Abstract: Systems and methods for selecting content based on an event associated with a device identifier are provided. One or more processors can receive a request to serve content. The processors can identify a device identifier associated with the request. The processors can determine, from the device identifier, an event for which to serve content. The processors can determine, from the request, a length of time between a time the request to serve content is received and a time at which the event is scheduled to occur. The processors can select, based on the determined length of time and event parameters associated with the event, content for display and provide the selected content for display at a computing device associated with the device identifier.

    Creating a Single Playlist with Multiple Authors

    公开(公告)号:US20190065591A1

    公开(公告)日:2019-02-28

    申请号:US16173451

    申请日:2018-10-29

    Applicant: Google LLC

    Abstract: A method for creating a single playlist with multiple authors is disclosed. The method includes storing a uniform resource locator (URL) of a playlist and a first identifier (ID) of a first user that is an author of the playlist as metadata of the playlist, receiving an invite indication that a second user is to be invited as another author of the playlist, providing sharing options for inviting the second user to be the another author, receiving a sharing indication of a selected sharing option of the sharing options, providing, based on the selected sharing option, an invitation to the second user, the invitation to request the second user to be an author of the playlist and to provide access to the playlist via the URL, and storing a second ID of the second user and permissions corresponding to the second user as the metadata of the playlist.

    Conducting a second auction for load order

    公开(公告)号:US10089656B1

    公开(公告)日:2018-10-02

    申请号:US14332574

    申请日:2014-07-16

    Applicant: Google LLC

    Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium for conducting a selection process for load order. A method includes: identifying a plurality of winners of a first selection process for displaying content in a block including identifying first and second winning content items and an associated placement of the first and second content items in the block; determining when the first content item or second content item has a bid specified for a load order for the block; when both the first and the second content item have a bid specified for load order, conducting a selection for load order based on the respective bids; determining a winner of the selection and enabling the winner to load first when the block is rendered on a user device; and charging the winner based at least in part on the bids.

    Providing Content Based On Event Related Information

    公开(公告)号:US20230179683A1

    公开(公告)日:2023-06-08

    申请号:US18053752

    申请日:2022-11-08

    Applicant: GOOGLE LLC

    Abstract: Systems and methods for selecting content based on an event associated with a device identifier are provided. One or more processors can receive a request to serve content. The processors can identify a device identifier associated with the request. The processors can determine, from the device identifier, an event for which to serve content. The processors can determine, from the request, a length of time between a time the request to serve content is received and a time at which the event is scheduled to occur. The processors can select, based on the determined length of time and event parameters associated with the event, content for display and provide the selected content for display at a computing device associated with the device identifier.

    Providing content based on event related information

    公开(公告)号:US11496603B2

    公开(公告)日:2022-11-08

    申请号:US16843881

    申请日:2020-04-08

    Applicant: Google LLC

    Abstract: Systems and methods for selecting content based on an event associated with a device identifier are provided. One or more processors can receive a request to serve content. The processors can identify a device identifier associated with the request. The processors can determine, from the device identifier, an event for which to serve content. The processors can determine, from the request, a length of time between a time the request to serve content is received and a time at which the event is scheduled to occur. The processors can select, based on the determined length of time and event parameters associated with the event, content for display and provide the selected content for display at a computing device associated with the device identifier.

    PROVIDING CONTENT BASED ON EVENT RELATED INFORMATION

    公开(公告)号:US20190199825A1

    公开(公告)日:2019-06-27

    申请号:US16289372

    申请日:2019-02-28

    Applicant: Google LLC

    Abstract: Systems and methods for selecting content based on an event associated with a device identifier are provided. One or more processors can receive a request to serve content. The processors can identify a device identifier associated with the request. The processors can determine, from the device identifier, an event for which to serve content. The processors can determine, from the request, a length of time between a time the request to serve content is received and a time at which the event is scheduled to occur. The processors can select, based on the determined length of time and event parameters associated with the event, content for display and provide the selected content for display at a computing device associated with the device identifier.

    Content selection based on connection information

    公开(公告)号:US09978079B1

    公开(公告)日:2018-05-22

    申请号:US14136010

    申请日:2013-12-20

    Applicant: Google LLC

    CPC classification number: G06Q30/0251 G06Q30/0252 G06Q30/0255 G06Q30/0269

    Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium for providing content. A method includes: receiving a first request for an advertisement to be presented in a slot on a web resource that is to be displayed by an access device; identifying an advertisement to serve; determining an amount of time required to deliver the advertisement to the access device including determining a connection speed; storing connection information including at least the connection speed; subsequent to the storing, receiving a second request for a second advertisement from the access device; using the stored connection information to determine one or more of an advertisement eligibility, an advertisement type, or an advertisement size, including selecting a second advertisement responsive to the second request that meets at least one of the determined eligibility, size or type; and providing the second advertisement responsive to the second request.

    Providing content based on event related information

    公开(公告)号:US11463541B2

    公开(公告)日:2022-10-04

    申请号:US16868003

    申请日:2020-05-06

    Applicant: GOOGLE LLC

    Abstract: Systems and methods for selecting content based on an event associated with a device identifier are provided. One or more processors can receive a request to serve content. The processors can identify a device identifier associated with the request. The processors can determine, from the device identifier, an event for which to serve content. The processors can determine, from the request, a length of time between a time the request to serve content is received and a time at which the event is scheduled to occur. The processors can select, based on the determined length of time and event parameters associated with the event, content for display and provide the selected content for display at a computing device associated with the device identifier.

    Methods, systems, and media for presenting a reminder to view content

    公开(公告)号:US11184309B2

    公开(公告)日:2021-11-23

    申请号:US16658977

    申请日:2019-10-21

    Applicant: Google LLC

    Abstract: Methods, systems, and media for presenting a reminder to view content are provided. In accordance with some embodiments, a method for presenting a reminder to view content is provided, the method comprising: determining that a message that includes a link to a first content item has been received by a user device; determining whether the link to the content item has been selected; in response to determining that the link to the content item has not been selected, storing metadata associated with the content item; determining that a user is viewing a second content item that is related to the first content item; determining a probability value that indicates a likelihood that the user would be interested in viewing the first content item; and causing an interface that includes a reminder to view the first content item to be presented on the user device.

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