公开(公告)号：US20120204096A1

公开(公告)日：2012-08-09

申请号：US13447100

申请日：2012-04-13

申请人： Timothy A. Kendall ,  Matthew R. Cohler ,  Mark E. Zuckerberg ,  Yun-Fang Juan ,  Robert Kang-Xing Jin ,  Justin M. Rosenstein ,  Andrew G. Bosworth ,  Yishan Wong ,  Adam D'Angelo ,  Chamath M. Palihapitiya

发明人： Timothy A. Kendall ,  Matthew R. Cohler ,  Mark E. Zuckerberg ,  Yun-Fang Juan ,  Robert Kang-Xing Jin ,  Justin M. Rosenstein ,  Andrew G. Bosworth ,  Yishan Wong ,  Adam D'Angelo ,  Chamath M. Palihapitiya

IPC分类号： G06F17/00

CPC分类号： G06Q30/0269 ,  G06Q30/02 ,  G06Q30/0215 ,  G06Q30/0254 ,  G06Q30/0255 ,  G06Q30/0275 ,  H04L12/1859 ,  H04L67/18 ,  H04L67/22 ,  H04L67/306 ,  H04W4/02 ,  H04W4/20

摘要： A social networking system generates socially-relevant stories for a user based on other users (e.g., based on actions taken by other users) to whom the user is connected. These socially-relevant stories, including news stories, social advertisements, etc., may be presented on a web page within a domain of an external system that is different from the domain of the social networking system. When a web page from an external system is requested for a viewing user, the social content about other users who are connected to the viewing user may be provided by the social networking system for that viewing user. This personalized social content may be presented in a frame (e.g., an iframe) of the external web page rendered and provided for display to the viewing user.

摘要翻译： 社交网络系统基于其他用户（例如，基于其他用户采取的动作）为用户生成与社交相关的故事，用户与之连接。 这些与社会有关的故事，包括新闻故事，社交广告等，可以呈现在与社交网络系统不同的外部系统的域内的网页上。 当向观看用户请求来自外部系统的网页时，关于与观看用户连接的其他用户的社交内容可以由该观看用户的社交网络系统提供。 该个性化社交内容可以呈现在呈现并提供给观看用户的外部网页的框架（例如，iframe）中。

公开(公告)号：US20120101898A1

公开(公告)日：2012-04-26

申请号：US13342003

申请日：2011-12-31

申请人： Timothy A. Kendall ,  Matthew R. Cohler ,  Mark E. Zuckerberg ,  Yun-Fang Juan ,  Robert Kang-Xing Jin ,  Justin M. Rosenstein ,  Andrew G. Bosworth ,  Yishan Wong ,  Adam D'Angelo ,  Chamath M. Palihapitiya

发明人： Timothy A. Kendall ,  Matthew R. Cohler ,  Mark E. Zuckerberg ,  Yun-Fang Juan ,  Robert Kang-Xing Jin ,  Justin M. Rosenstein ,  Andrew G. Bosworth ,  Yishan Wong ,  Adam D'Angelo ,  Chamath M. Palihapitiya

IPC分类号： G06Q30/02

CPC分类号： G06Q30/0269 ,  G06Q30/02 ,  G06Q30/0215 ,  G06Q30/0254 ,  G06Q30/0255 ,  G06Q30/0275 ,  H04L12/1859 ,  H04L67/18 ,  H04L67/22 ,  H04L67/306 ,  H04W4/02 ,  H04W4/20

摘要： A social networking system generates socially-relevant stories for a user based on other users (e.g., based on actions taken by other users) to whom the user is connected. These socially-relevant stories, including news stories, social advertisements, etc., may be presented on a web page within a domain of an external system that is different from the domain of the social networking system. When a web page from an external system is requested for a viewing user, the social content about other users who are connected to the viewing user may be provided by the social networking system for that viewing user. This personalized social content may be presented in a frame (e.g., an iframe) of the external web page rendered and provided for display to the viewing user.

摘要翻译： 社交网络系统基于其他用户（例如，基于其他用户采取的动作）为用户生成与社交相关的故事，用户与之连接。 这些与社会有关的故事，包括新闻故事，社交广告等，可以呈现在与社交网络系统不同的外部系统的域内的网页上。 当向观看用户请求来自外部系统的网页时，关于与观看用户连接的其他用户的社交内容可以由该观看用户的社交网络系统提供。 该个性化社交内容可以呈现在呈现并提供给观看用户的外部网页的框架（例如，iframe）中。

公开(公告)号：US08775247B2

公开(公告)日：2014-07-08

申请号：US13342003

申请日：2011-12-31

申请人： Timothy A. Kendall ,  Matthew R. Cohler ,  Mark E. Zuckerberg ,  Yun-Fang Juan ,  Robert Kang-Xing Jin ,  Justin M. Rosenstein ,  Andrew G. Bosworth ,  Yishan Wong ,  Adam D'Angelo ,  Chamath M. Palihapitiya

发明人： Timothy A. Kendall ,  Matthew R. Cohler ,  Mark E. Zuckerberg ,  Yun-Fang Juan ,  Robert Kang-Xing Jin ,  Justin M. Rosenstein ,  Andrew G. Bosworth ,  Yishan Wong ,  Adam D'Angelo ,  Chamath M. Palihapitiya

IPC分类号： G06Q30/00 ,  G06Q99/00

CPC分类号： G06Q30/0269 ,  G06Q30/02 ,  G06Q30/0215 ,  G06Q30/0254 ,  G06Q30/0255 ,  G06Q30/0275 ,  H04L12/1859 ,  H04L67/18 ,  H04L67/22 ,  H04L67/306 ,  H04W4/02 ,  H04W4/20

摘要： A social networking system generates socially-relevant stories for a user based on other users (e.g., based on actions taken by other users) to whom the user is connected. These socially-relevant stories, including news stories, social advertisements, etc., may be presented on a web page within a domain of an external system that is different from the domain of the social networking system. When a web page from an external system is requested for a viewing user, the social content about other users who are connected to the viewing user may be provided by the social networking system for that viewing user. This personalized social content may be presented in a frame (e.g., an iframe) of the external web page rendered and provided for display to the viewing user.

摘要翻译： 社交网络系统基于其他用户（例如，基于其他用户采取的动作）为用户生成与社交相关的故事，用户与之连接。 这些与社会有关的故事，包括新闻故事，社交广告等，可以呈现在与社交网络系统不同的外部系统的域内的网页上。 当向观看用户请求来自外部系统的网页时，关于与观看用户连接的其他用户的社交内容可以由该观看用户的社交网络系统提供。 该个性化社交内容可以呈现在呈现并提供给观看用户的外部网页的框架（例如，iframe）中。

公开(公告)号：US20140006501A1

公开(公告)日：2014-01-02

申请号：US13539399

申请日：2012-06-30

申请人： Ning Li ,  Philip Anastasios Zigoris ,  Neville Bowers ,  Robert Kang-Xing Jin

发明人： Ning Li ,  Philip Anastasios Zigoris ,  Neville Bowers ,  Robert Kang-Xing Jin

IPC分类号： G06F15/16

CPC分类号： G06Q30/0269 ,  G06Q30/0241 ,  G06Q50/01

摘要： To provide a sponsored story unit, the social networking system receives a story request from an advertiser. The story request specifies properties of content used to generate the sponsored story. When the social networking system stores an object or an action performed on an object, properties associated with, and describing, the object or the action are also stored. For example, properties of an object include an object type, an object identifier, metadata describing the object or other suitable information. The social networking system identifies actions or objects associated with users connected to a viewing user having one or more properties included in a story request. A sponsored story is generated from the identified actions or objects and presented to a viewing user.

摘要翻译： 为了提供一个赞助的故事单元，社交网络系统收到广告商的故事请求。 故事要求指定用于生成赞助故事的内容的属性。 当社交网络系统存储对象或对对象执行的动作时，还存储与对象或动作相关联并描述对象或动作的属性。 例如，对象的属性包括对象类型，对象标识符，描述对象的元数据或其他合适的信息。 社交网络系统识别与连接到具有包括在故事请求中的一个或多个属性的观看用户的用户相关联的动作或对象。 从所识别的动作或对象产生赞助故事并呈现给观看用户。

公开(公告)号：US20120109757A1

公开(公告)日：2012-05-03

申请号：US13342006

申请日：2011-12-31

申请人： Timothy A. Kendall ,  Matthew R. Cohler ,  Mark E. Zuckerberg ,  Yun-Fang Juan ,  Robert Kang-Xing Jin ,  Justin M. Rosenstein ,  Andrew G. Bosworth ,  Yishan Wong ,  Adam D'Angelo ,  Chamath M. Palihapitiya

发明人： Timothy A. Kendall ,  Matthew R. Cohler ,  Mark E. Zuckerberg ,  Yun-Fang Juan ,  Robert Kang-Xing Jin ,  Justin M. Rosenstein ,  Andrew G. Bosworth ,  Yishan Wong ,  Adam D'Angelo ,  Chamath M. Palihapitiya

IPC分类号： G06F15/16 ,  G06Q30/02

CPC分类号： G06Q30/0269 ,  G06Q30/02 ,  G06Q30/0215 ,  G06Q30/0254 ,  G06Q30/0255 ,  G06Q30/0275 ,  H04L12/1859 ,  H04L67/18 ,  H04L67/22 ,  H04L67/306 ,  H04W4/02 ,  H04W4/20

摘要： A social networking system generates socially-relevant stories for a user based on actions taken by other users to whom the user is connected. The social networking system may receive a request for a sponsored story for a viewing user and may select information about one or more actions performed by one or more users to whom the viewing user is connected to identify one of a plurality of candidate information for a sponsored story based on one or more criteria (e.g., affinity of the viewing user for the candidates, expected value for the candidates, etc.). The social networking system may also generate the sponsored story and generate a feed comprising the sponsored story and news stories (e.g., non-sponsored stories) about one or more users of the social networking system with whom the viewing user is connected. This feed may be provided for display to the viewing user.

摘要翻译： 社交网络系统根据用户所连接的其他用户采取的动作，为用户生成与社会有关的故事。 社交网络系统可以接收针对观看用户的赞助故事的请求，并且可以选择关于观看用户所连接的一个或多个用户执行的一个或多个动作的信息，以识别赞助者的多个候选信息之一 基于一个或多个标准的故事（例如，观看用户对候选人的亲和度，候选人的期望值等）。 社交网络系统还可以产生赞助的故事并且生成包含与观看用户连接的社交网络系统的一个或多个用户的赞助故事和新闻故事（例如，非赞助故事）的馈送。 可以提供该馈送用于向观看用户显示。

公开(公告)号：US20090182589A1

公开(公告)日：2009-07-16

申请号：US12193705

申请日：2008-08-18

申请人： Timothy A. Kendall ,  Matthew R. Cohler ,  Mark E. Zuckerberg ,  Yun-Fang Juan ,  Robert Kang-Xing Jin ,  Justin M. Rosenstein ,  Andrew G. Bosworth ,  Yishan Wong ,  Adam D'Angelo ,  Chamath M. Palihapitlya

发明人： Timothy A. Kendall ,  Matthew R. Cohler ,  Mark E. Zuckerberg ,  Yun-Fang Juan ,  Robert Kang-Xing Jin ,  Justin M. Rosenstein ,  Andrew G. Bosworth ,  Yishan Wong ,  Adam D'Angelo ,  Chamath M. Palihapitlya

IPC分类号： G06Q30/00 ,  G06F3/00 ,  G06Q99/00 ,  G06Q10/00

CPC分类号： H04L51/32 ,  G06Q10/02 ,  G06Q30/02 ,  G06Q30/0215 ,  G06Q30/0601 ,  G06Q40/12 ,  G06Q50/01 ,  H04L67/125 ,  H04L67/306

摘要： A social networking website logs information about actions taken by members of the website. For a particular member of the website, the website generates socially relevant ads for the member based on the actions logged for other members on the website to whom the member is connected (i.e., the member's online friends). The advertiser associated with the social ad may compensate the social networking website for publishing the ad on the website. When presenting a member with a social ad, the website may optimize advertising revenue by selecting an ad from the received ads that will maximize the expected value of the social ad. The expected value may be computed according to a function that includes the member's affinity for the ad content and the bid amount. The technique is also applied for providing socially relevant information off the social networking website.

摘要翻译： 社交网站记录有关网站成员采取的行动的信息。 对于网站的特定成员，该网站根据与该成员所在网站（即该会员的在线朋友）上的其他成员记录的动作，为该成员生成与社交相关的广告。 与社交广告商相关联的广告可能会补偿社交网站在网站上发布广告。 当向会员介绍社交广告时，网站可以通过从接收到的广告中选择一个可以最大化社交广告预期价值的广告来优化广告收入。 期望值可以根据包括成员对广告内容的相似性和出价金额的功能来计算。 该技术也适用于从社交网站提供社交相关信息。

公开(公告)号：US20090119167A1

公开(公告)日：2009-05-07

申请号：US12193702

申请日：2008-08-18

申请人： Timothy A. Kendall ,  Matthew R. Cohler ,  Mark E. Zuckerberg ,  Yun-Fang Juan ,  Robert Kang-Xing Jin ,  Justin M. Rosenstein ,  Andrew G. Bosworth ,  Yishan Wong ,  Adam D' Angelo ,  Chamath M. Palihapitiya

发明人： Timothy A. Kendall ,  Matthew R. Cohler ,  Mark E. Zuckerberg ,  Yun-Fang Juan ,  Robert Kang-Xing Jin ,  Justin M. Rosenstein ,  Andrew G. Bosworth ,  Yishan Wong ,  Adam D' Angelo ,  Chamath M. Palihapitiya

IPC分类号： G06Q30/00

CPC分类号： G06Q30/0269 ,  G06Q30/02 ,  G06Q30/0215 ,  G06Q30/0254 ,  G06Q30/0255 ,  G06Q30/0275 ,  H04L12/1859 ,  H04L67/18 ,  H04L67/22 ,  H04L67/306 ,  H04W4/02 ,  H04W4/20

摘要： A social networking website logs information about actions taken by members of the website. For a particular member of the website, the website generates socially relevant ads for the member based on the actions logged for other members on the website to whom the member is connected (i.e., the member's online friends). The advertiser associated with the social ad may compensate the social networking website for publishing the ad on the website. When presenting a member with a social ad, the website may optimize advertising revenue by selecting an ad from the received ads that will maximize the expected value of the social ad. The expected value may be computed according to a function that includes the member's affinity for the ad content and the bid amount. The technique is also applied for providing socially relevant information off the social networking website.

摘要翻译： 社交网站记录有关网站成员采取的行动的信息。 对于网站的特定成员，该网站根据与该成员所在网站（即该会员的在线朋友）上的其他成员记录的动作，为该成员生成与社交相关的广告。 与社交广告商相关联的广告可能会补偿社交网站在网站上发布广告。 当向会员介绍社交广告时，网站可以通过从接收到的广告中选择一个可以最大化社交广告预期价值的广告来优化广告收入。 期望值可以根据包括成员对广告内容的相似性和出价金额的功能来计算。 该技术也适用于从社交网站提供社交相关信息。

公开(公告)号：US10032189B2

公开(公告)日：2018-07-24

申请号：US13447102

申请日：2012-04-13

申请人： Timothy Kendall ,  Matthew R. Cohler ,  Mark E. Zuckerberg ,  Yun-Fang Juan ,  Robert Kang-Xing Jin ,  Justin M. Rosenstein ,  Andrew G. Bosworth ,  Yishan Wong ,  Adam D'Angelo ,  Chamath M. Palihapitiya

发明人： Timothy Kendall ,  Matthew R. Cohler ,  Mark E. Zuckerberg ,  Yun-Fang Juan ,  Robert Kang-Xing Jin ,  Justin M. Rosenstein ,  Andrew G. Bosworth ,  Yishan Wong ,  Adam D'Angelo ,  Chamath M. Palihapitiya

IPC分类号： G06Q30/00 ,  G06Q99/00 ,  G06Q30/02 ,  H04L12/18 ,  H04W4/20 ,  H04W4/02 ,  H04L29/08

摘要： A social networking system generates socially-relevant stories for a user based on actions taken by other users to whom the user is connected. The social networking system may receive a request for a sponsored story for a viewing user and may select information about one or more actions performed by one or more users to whom the viewing user is connected to identify one of a plurality of candidate information for a sponsored story based on one or more criteria (e.g., affinity of the viewing user for the candidates, expected value for the candidates, etc.). The social networking system may also generate the sponsored story and generate a feed comprising the sponsored story and news stories (e.g., non-sponsored stories) about one or more users of the social networking system with whom the viewing user is connected. This feed may be provided for display to the viewing user.

公开(公告)号：US09984391B2

公开(公告)日：2018-05-29

申请号：US12853241

申请日：2010-08-09

申请人： Timothy A. Kendall ,  Matthew R. Cohler ,  Mark E. Zuckerberg ,  Yun-Fang Juan ,  Robert Kang-Xing Jin ,  Justin M. Rosenstein ,  Andrew G. Bosworth ,  Yishan Wong ,  Adam D'Angelo ,  Chamath M. Palihapitiya

发明人： Timothy A. Kendall ,  Matthew R. Cohler ,  Mark E. Zuckerberg ,  Yun-Fang Juan ,  Robert Kang-Xing Jin ,  Justin M. Rosenstein ,  Andrew G. Bosworth ,  Yishan Wong ,  Adam D'Angelo ,  Chamath M. Palihapitiya

IPC分类号： G06Q30/02 ,  H04L12/18 ,  H04W4/20 ,  H04W4/02 ,  H04L29/08

CPC分类号： G06Q30/0269 ,  G06Q30/02 ,  G06Q30/0215 ,  G06Q30/0254 ,  G06Q30/0255 ,  G06Q30/0275 ,  H04L12/1859 ,  H04L67/18 ,  H04L67/22 ,  H04L67/306 ,  H04W4/02 ,  H04W4/20

摘要： A social networking website logs information about actions taken by members of the website. For a particular member of the website, the website generates socially relevant ads for the member based on the actions logged for other members on the website to whom the member is connected (i.e., the member's online friends). The advertiser associated with the social ad may compensate the social networking website for publishing the ad on the website. When presenting a member with a social ad, the website may optimize advertising revenue by selecting an ad from the received ads that will maximize the expected value of the social ad. The expected value may be computed according to a function that includes the member's affinity for the ad content and the bid amount. The technique is also applied for providing socially relevant information off the social networking website.

公开(公告)号：US20140052780A9

公开(公告)日：2014-02-20

申请号：US13327557

申请日：2011-12-15

申请人： Philip Anastasios Zigoris ,  Nipun Mathur ,  Robert Kang-Xing Jin ,  Brian Boland

发明人： Philip Anastasios Zigoris ,  Nipun Mathur ,  Robert Kang-Xing Jin ,  Brian Boland

IPC分类号： G06F15/16

CPC分类号： H04L65/403 ,  G06F17/30867 ,  G06Q50/01 ,  H04L67/22

摘要： Methods, apparatuses and systems directed to sponsored story generation from an organic activity stream in a social networking site. A user wishing to promote an entry from an organic activity stream may, using a sponsor user interface, specify the types of stories to promote to a portion of the home page displayed to a member of a social network.

摘要翻译： 针对社交网站中有机活动流的赞助故事生成的方法，设备和系统。 希望从有机活动流促进条目的用户可以使用赞助商用户界面来指定要向社交网络的成员显示的主页的一部分进行宣传的故事的类型。