公开(公告)号：US20090049127A1

公开(公告)日：2009-02-19

申请号：US11893797

申请日：2007-08-16

Applicant: Yun-Fang Juan ,  Kang-Xing Jin

Inventor： Yun-Fang Juan ,  Kang-Xing Jin

IPC: G06F15/16

CPC classification number: G06Q10/10 ,  H04L67/306

Abstract: A system and method for selecting users of a web-based social network who are likely to respond to an invitation, each of the users having associated profile information is disclosed. The method includes selecting pilot users and a reduced set of keywords from the profile information. The method further includes sending the invitation to the pilot users, receiving responses from the pilot users, and classifying the responses as either positive or negative. A training set of vector pairs is created each vector pair representing a pilot user and including data representing a classified response and training keywords selected from the reduced set of keywords and associated profile information for the pilot user. A function is determined based on the vectors and used to calculate a likelihood that each of one or more users of the web based social network will respond to the invitation.

Abstract translation: 公开了一种用于选择可能响应邀请的基于网络的社交网络的用户的系统和方法，每个用户具有相关联的简档信息。 该方法包括从简档信息中选择导频用户和减少的一组关键字。 该方法还包括将邀请发送给试用用户，接收来自飞行员的响应，并将响应分为正或负。 创建向量对的训练集合，每个矢量对表示导频用户，并且包括表示分类响应的数据，以及针对导频用户从关键字的缩减集合和相关联的简档信息中选择的训练关键字。 基于向量确定功能，并用于计算基于web的社交网络的一个或多个用户中的每一个将响应于该邀请的可能性。

公开(公告)号：US10032189B2

公开(公告)日：2018-07-24

申请号：US13447102

申请日：2012-04-13

Applicant: Timothy Kendall ,  Matthew R. Cohler ,  Mark E. Zuckerberg ,  Yun-Fang Juan ,  Robert Kang-Xing Jin ,  Justin M. Rosenstein ,  Andrew G. Bosworth ,  Yishan Wong ,  Adam D'Angelo ,  Chamath M. Palihapitiya

Inventor： Timothy Kendall ,  Matthew R. Cohler ,  Mark E. Zuckerberg ,  Yun-Fang Juan ,  Robert Kang-Xing Jin ,  Justin M. Rosenstein ,  Andrew G. Bosworth ,  Yishan Wong ,  Adam D'Angelo ,  Chamath M. Palihapitiya

IPC: G06Q30/00 ,  G06Q99/00 ,  G06Q30/02 ,  H04L12/18 ,  H04W4/20 ,  H04W4/02 ,  H04L29/08

Abstract: A social networking system generates socially-relevant stories for a user based on actions taken by other users to whom the user is connected. The social networking system may receive a request for a sponsored story for a viewing user and may select information about one or more actions performed by one or more users to whom the viewing user is connected to identify one of a plurality of candidate information for a sponsored story based on one or more criteria (e.g., affinity of the viewing user for the candidates, expected value for the candidates, etc.). The social networking system may also generate the sponsored story and generate a feed comprising the sponsored story and news stories (e.g., non-sponsored stories) about one or more users of the social networking system with whom the viewing user is connected. This feed may be provided for display to the viewing user.

公开(公告)号：US09984391B2

公开(公告)日：2018-05-29

申请号：US12853241

申请日：2010-08-09

Applicant: Timothy A. Kendall ,  Matthew R. Cohler ,  Mark E. Zuckerberg ,  Yun-Fang Juan ,  Robert Kang-Xing Jin ,  Justin M. Rosenstein ,  Andrew G. Bosworth ,  Yishan Wong ,  Adam D'Angelo ,  Chamath M. Palihapitiya

Inventor： Timothy A. Kendall ,  Matthew R. Cohler ,  Mark E. Zuckerberg ,  Yun-Fang Juan ,  Robert Kang-Xing Jin ,  Justin M. Rosenstein ,  Andrew G. Bosworth ,  Yishan Wong ,  Adam D'Angelo ,  Chamath M. Palihapitiya

IPC: G06Q30/02 ,  H04L12/18 ,  H04W4/20 ,  H04W4/02 ,  H04L29/08

CPC classification number: G06Q30/0269 ,  G06Q30/02 ,  G06Q30/0215 ,  G06Q30/0254 ,  G06Q30/0255 ,  G06Q30/0275 ,  H04L12/1859 ,  H04L67/18 ,  H04L67/22 ,  H04L67/306 ,  H04W4/02 ,  H04W4/20

Abstract: A social networking website logs information about actions taken by members of the website. For a particular member of the website, the website generates socially relevant ads for the member based on the actions logged for other members on the website to whom the member is connected (i.e., the member's online friends). The advertiser associated with the social ad may compensate the social networking website for publishing the ad on the website. When presenting a member with a social ad, the website may optimize advertising revenue by selecting an ad from the received ads that will maximize the expected value of the social ad. The expected value may be computed according to a function that includes the member's affinity for the ad content and the bid amount. The technique is also applied for providing socially relevant information off the social networking website.

公开(公告)号：US20140052780A9

公开(公告)日：2014-02-20

申请号：US13327557

申请日：2011-12-15

Applicant: Philip Anastasios Zigoris ,  Nipun Mathur ,  Robert Kang-Xing Jin ,  Brian Boland

Inventor： Philip Anastasios Zigoris ,  Nipun Mathur ,  Robert Kang-Xing Jin ,  Brian Boland

IPC: G06F15/16

CPC classification number: H04L65/403 ,  G06F17/30867 ,  G06Q50/01 ,  H04L67/22

Abstract: Methods, apparatuses and systems directed to sponsored story generation from an organic activity stream in a social networking site. A user wishing to promote an entry from an organic activity stream may, using a sponsor user interface, specify the types of stories to promote to a portion of the home page displayed to a member of a social network.

Abstract translation: 针对社交网站中有机活动流的赞助故事生成的方法，设备和系统。 希望从有机活动流促进条目的用户可以使用赞助商用户界面来指定要向社交网络的成员显示的主页的一部分进行宣传的故事的类型。

公开(公告)号：US20130204954A1

公开(公告)日：2013-08-08

申请号：US13829410

申请日：2013-03-14

Applicant: Timothy A. Kendall ,  Matthew R. Cohler ,  Mark E. Zuckerberg ,  Yun-Fang Juan ,  Robert Kang-Xing Jin ,  Justin M. Rosenstein ,  Andrew G. Bosworth ,  Yishan Wong ,  Adam D'Angelo ,  Chamath M. Palihapitiya

Inventor： Timothy A. Kendall ,  Matthew R. Cohler ,  Mark E. Zuckerberg ,  Yun-Fang Juan ,  Robert Kang-Xing Jin ,  Justin M. Rosenstein ,  Andrew G. Bosworth ,  Yishan Wong ,  Adam D'Angelo ,  Chamath M. Palihapitiya

IPC: H04L12/58

CPC classification number: H04L51/32 ,  G06Q10/02 ,  G06Q30/02 ,  G06Q30/0215 ,  G06Q30/0601 ,  G06Q40/12 ,  G06Q50/01 ,  H04L67/125 ,  H04L67/306

Abstract: A social networking website logs information about actions taken by members of the website. For a particular member of the website, the website generates socially relevant ads for the member based on the actions logged for other members on the website to whom the member is connected (i.e., the member's online friends). The advertiser associated with the social ad may compensate the social networking website for publishing the ad on the website. When presenting a member with a social ad, the website may optimize advertising revenue by selecting an ad from the received ads that will maximize the expected value of the social ad. The expected value may be computed according to a function that includes the member's affinity for the ad content and the bid amount. The technique is also applied for providing socially relevant information off the social networking website.

Abstract translation: 社交网站记录有关网站成员采取的行动的信息。 对于网站的特定成员，该网站根据与该成员所在网站（即该会员的在线朋友）上的其他成员记录的动作，为该成员生成与社交相关的广告。 与社交广告商相关联的广告可能会补偿社交网站在网站上发布广告。 当向会员介绍社交广告时，网站可以通过从接收到的广告中选择一个可以最大化社交广告预期价值的广告来优化广告收入。 期望值可以根据包括成员对广告内容的相似性和出价金额的功能来计算。 该技术也适用于从社交网站提供社交相关信息。

公开(公告)号：US20130198008A1

公开(公告)日：2013-08-01

申请号：US13804150

申请日：2013-03-14

Applicant: Timothy A. Kendall ,  Matthew R. Cohler ,  Mark E. Zuckerberg ,  Yun-Fang Juan ,  Robert Kang-Xing Jin ,  Justin M. Rosenstein ,  Andrew G. Bosworth ,  Yishan Wong ,  Adam D'Angelo ,  Chamath M. Palihapitiya

Inventor： Timothy A. Kendall ,  Matthew R. Cohler ,  Mark E. Zuckerberg ,  Yun-Fang Juan ,  Robert Kang-Xing Jin ,  Justin M. Rosenstein ,  Andrew G. Bosworth ,  Yishan Wong ,  Adam D'Angelo ,  Chamath M. Palihapitiya

IPC: G06Q30/02

CPC classification number: G06Q30/0269 ,  G06Q30/02 ,  G06Q30/0215 ,  G06Q30/0254 ,  G06Q30/0255 ,  G06Q30/0275 ,  H04L12/1859 ,  H04L67/18 ,  H04L67/22 ,  H04L67/306 ,  H04W4/02 ,  H04W4/20

Abstract: A social networking website logs information about actions taken by members of the website. For a particular member of the website, the website generates socially relevant ads for the member based on the actions logged for other members on the website to whom the member is connected (i.e., the member's online friends). The advertiser associated with the social ad may compensate the social networking website for publishing the ad on the website. When presenting a member with a social ad, the website may optimize advertising revenue by selecting an ad from the received ads that will maximize the expected value of the social ad. The expected value may be computed according to a function that includes the member's affinity for the ad content and the bid amount. The technique is also applied for providing socially relevant information off the social networking website.

Abstract translation: 社交网站记录有关网站成员采取的行动的信息。 对于网站的特定成员，该网站根据与该成员所在网站（即该会员的在线朋友）上的其他成员记录的动作，为该成员生成与社交相关的广告。 与社交广告商相关联的广告可能会补偿社交网站在网站上发布广告。 当向会员介绍社交广告时，网站可以通过从接收到的广告中选择一个可以最大化社交广告预期价值的广告来优化广告收入。 期望值可以根据包括成员对广告内容的相似性和出价金额的功能来计算。 该技术也适用于从社交网站提供社交相关信息。

公开(公告)号：US20130080523A1

公开(公告)日：2013-03-28

申请号：US13247825

申请日：2011-09-28

Applicant: Yigal Dan Rubinstein ,  Srinivas P. Narayanan ,  Kent Schoen ,  Yanxin Shi ,  David Dawei Ye ,  Andrey Goder ,  Levy Klots ,  Robert Kang-Xing Jin ,  Alexey Spiridinov

Inventor： Yigal Dan Rubinstein ,  Srinivas P. Narayanan ,  Kent Schoen ,  Yanxin Shi ,  David Dawei Ye ,  Andrey Goder ,  Levy Klots ,  Robert Kang-Xing Jin ,  Alexey Spiridinov

IPC: G06F15/16

CPC classification number: H04L51/32 ,  G06Q10/107

Abstract: As a user of a social networking system views a page that includes information provided by the system, certain types of social interactions are monitored. If an interaction monitored for is detected, at least one recommendation unit is identified to present to user on the page. The recommendation unit is identified based on a description of the interaction. The recommendation unit suggests that the user perform a social interaction in the social networking system. The recommendation unit is transmitted to a device of the user and is presented to the user on the page without having to reload the entire page.

Abstract translation: 作为社交网络系统的用户，查看包含系统提供的信息的页面，监视某些类型的社交交互。 如果检测到监视的交互，则识别出至少一个推荐单元向页面上的用户呈现。 基于交互的描述来识别推荐单元。 推荐单元建议用户在社交网络系统中进行社交互动。 将推荐单元发送到用户的设备，并且在页面上呈现给用户，而不必重新加载整个页面。

公开(公告)号：US20130013541A1

公开(公告)日：2013-01-10

申请号：US13620273

申请日：2012-09-14

Applicant: Yun-Fang Juan ,  Kang-Xing Jin

Inventor： Yun-Fang Juan ,  Kang-Xing Jin

IPC: G06F15/18

CPC classification number: G06Q10/10 ,  H04L67/306

Abstract: A system and method for selecting users of a web-based social network who are likely to respond to an invitation, each of the users having associated profile information is disclosed. The method includes selecting pilot users and a reduced set of keywords from the profile information. The method further includes sending the invitation to the pilot users, receiving responses from the pilot users, and classifying the responses as either positive or negative. A training set of vector pairs is created each vector pair representing a pilot user and including data representing a classified response and training keywords selected from the reduced set of keywords and associated profile information for the pilot user. A function is determined based on the vectors and used to calculate a likelihood that each of one or more users of the web based social network will respond to the invitation.

Abstract translation: 公开了一种用于选择可能响应邀请的基于网络的社交网络的用户的系统和方法，每个用户具有相关联的简档信息。 该方法包括从简档信息中选择导频用户和减少的一组关键字。 该方法还包括将邀请发送给试用用户，接收来自飞行员的响应，并将响应分为正或负。 创建向量对的训练集合，每个矢量对表示导频用户，并且包括表示分类响应的数据，以及针对导频用户从关键字的缩减集合和相关联的简档信息中选择的训练关键字。 基于向量确定功能，并用于计算基于web的社交网络的一个或多个用户中的每一个将响应于该邀请的可能性。

公开(公告)号：US20120179637A1

公开(公告)日：2012-07-12

申请号：US13428765

申请日：2012-03-23

Applicant: Yun-Fang Juan ,  Kang-Xing Jin

Inventor： Yun-Fang Juan ,  Kang-Xing Jin

IPC: G06N5/00

CPC classification number: G06Q50/01 ,  G06Q10/10 ,  G06Q30/0201 ,  G06Q30/0269 ,  H04L67/306

Abstract: A social networking system selects a subset of keywords from a set of master keywords found in user profiles. The method includes selecting a first and second group of user profiles including one or more keywords and computing the number of occurrences of each of the master keywords in the first and second group of profiles. A value may be computed for each of the master keywords based on a comparison of the number of occurrences in the first group of profiles and the number of occurrences in the second group of profiles. The computed value may be used for selecting the subset of keywords from the master keywords and/or ranking the master keywords.

Abstract translation: 社交网络系统从用户配置文件中找到的一组主关键字中选择一个关键字子集。 该方法包括选择包括一个或多个关键字的第一组和第二组用户简档，并且计算第一组和第二组轮廓中每个主关键词的出现次数。 可以基于第一组轮廓中的出现次数和第二组轮廓中的出现次数的比较来计算每个主关键词的值。 所计算的值可以用于从主关键字中选择关键词的子集和/或对主关键词进行排序。

公开(公告)号：US20120095836A1

公开(公告)日：2012-04-19

申请号：US13338190

申请日：2011-12-27

Applicant: Timothy A. Kendall ,  Matthew R. Cohler ,  Mark E. Zuckerberg ,  Yun-Fang Juan ,  Robert Kang-Xing Jin ,  Justin M. Rosenstein ,  Andrew G. Bosworth ,  Yishan Wong ,  Adam D'Angelo ,  Chamath M. Palihapitiya

Inventor： Timothy A. Kendall ,  Matthew R. Cohler ,  Mark E. Zuckerberg ,  Yun-Fang Juan ,  Robert Kang-Xing Jin ,  Justin M. Rosenstein ,  Andrew G. Bosworth ,  Yishan Wong ,  Adam D'Angelo ,  Chamath M. Palihapitiya

IPC: G06Q30/02

CPC classification number: G06Q30/0269 ,  G06Q30/02 ,  G06Q30/0215 ,  G06Q30/0254 ,  G06Q30/0255 ,  G06Q30/0275 ,  H04L12/1859 ,  H04L67/18 ,  H04L67/22 ,  H04L67/306 ,  H04W4/02 ,  H04W4/20

Abstract: A social networking system generates socially-relevant ads for a user based on actions taken by other users to whom the user is connected. These may be actions taken on, and determined by, an external system, information about which actions can be received by the social networking system and used for matching to an advertisement request. The social networking system may determine a social context for advertising to a user based on the action and may generate an advertisement for the matched ad request that includes an informational message communicating the social context (i.e., an ad with the information message appended to it, a news story for the informational message, etc.). The ad may be targeted to the user based on user affinity for the ad, based on an object interacted with or an action taken by the user's connections on or external to the social networking system, among other criteria.

Abstract translation: 社交网络系统根据用户所连接的其他用户所采取的动作，为用户生成与社交相关的广告。 这些可能是由外部系统采取并由外部系统确定的行为，关于社交网络系统可以接收哪些动作并用于与广告请求匹配的信息。 社交网络系统可以基于该动作来确定用于向用户进行广告的社交环境，并且可以为匹配的广告请求生成包括传达社交上下文的信息消息的广告（即，附有信息消息的广告， 信息消息的新闻故事等）。 基于与用户在社交网络系统上或外部的连接进行交互或者采取的动作的对象以及其他标准，该广告可以基于用户对广告的兴趣而定向到用户。