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    KALMAN FILTER MODELING IN ONLINE ADVERTISING BID OPTIMIZATION
    21.
    发明申请
    KALMAN FILTER MODELING IN ONLINE ADVERTISING BID OPTIMIZATION 审中-公开
    在线广告优化中的卡尔曼滤波器建模

    公开(公告)号：US20110191169A1

    公开(公告)日：2011-08-04

    申请号：US12698337

    申请日：2010-02-02

    Applicant: Ying Cui ,  Ruofei Zhang

    Inventor： Ying Cui ,  Ruofei Zhang

    IPC: G06Q30/00

    CPC classification number: G06Q30/0247

    Abstract: The present invention provides methods and systems for use in bid optimization in connection with advertisement serving impression opportunities available in an auction-based online advertising exchange. Methods are presented in which, based in part on historical advertisement performance information, a Kalman filter-based model is used in forecasting performance of a set of possible advertisement impressions served over a future period of time. Forecasted performance information is used in determining an optimized bid in connection with an available opportunity.

    Abstract translation: 本发明提供了用于在基于拍卖的在线广告交换中可用的广告投放机会的投标优化中使用的方法和系统。 介绍了基于历史广告演出信息的方法，基于卡尔曼滤波的模型用于预测在未来某段时间内提供的一组可能的广告印象的表现。 预测的绩效信息用于确定与可用机会相关的优化出价。

    Combining Historical CTR and Bid Amount in Search Message Selection
    22.
    发明申请
    Combining Historical CTR and Bid Amount in Search Message Selection 审中-公开
    在搜索邮件选择中组合历史点击率和出价金额

    公开(公告)号：US20110066496A1

    公开(公告)日：2011-03-17

    申请号：US12558175

    申请日：2009-09-11

    Applicant: Zengyan Zhang ,  Jason Zien ,  Sanjav Kshetramade ,  Ying Cui ,  Song Lin

    Inventor： Zengyan Zhang ,  Jason Zien ,  Sanjav Kshetramade ,  Ying Cui ,  Song Lin

    IPC: G06Q10/00 ,  G06F17/30 ,  G06F7/10 ,  G06F15/18

    CPC classification number: G06Q30/0244 ,  G06F16/9535 ,  G06Q30/0254 ,  G06Q30/0255 ,  G06Q30/0275

    Abstract: A method, system and computer readable medium selects additional message content to display to a user when the user request base content. In order to optimize the intermediate selection pool of message candidates (from which a final selection is chosen), for each candidate message, a historical aggregate of CTR data is combined with an offline estimate, also obtained from historical data, of RElative Probability of Action (REPA, which combines computed relevancy scores and ranking information) and with bid amount to obtain an estimate for revenue generation. This estimate is combined with dynamic matching between the message and the page/user pair to obtain a final score for each message that is used to create the intermediate selection pool of message for the page displayed. Final message selection uses a feedback loop, using specific CRT in conjunction with the specific page displayed, for the messages in the intermediately selected pool.

    Abstract translation: 当用户请求基本内容时，方法，系统和计算机可读介质选择附加消息内容以向用户显示。 为了优化消息候选的中间选择池（从中选择最终选择），对于每个候选消息，CTR数据的历史聚合与从历史数据获得的脱机概率合并在一起 （REPA，其结合了计算的相关性分数和排名信息）和出价金额，以获得收入的估计。 该估计与消息与页面/用户对之间的动态匹配相结合，以获得用于为显示的页面创建消息的中间选择池的每个消息的最终得分。 最终消息选择使用反馈循环，使用特定的CRT与显示的特定页面相关联的中间选择池中的消息。

    Method of identifying an antiviral agent
    24.
    发明申请
    Method of identifying an antiviral agent 审中-公开
    识别抗病毒剂的方法

    公开(公告)号：US20070059684A1

    公开(公告)日：2007-03-15

    申请号：US11406714

    申请日：2006-04-19

    Applicant: Stuart Peltz ,  Jonathan Dinman ,  Ying Cui

    Inventor： Stuart Peltz ,  Jonathan Dinman ,  Ying Cui

    IPC: C12Q1/70 ,  C12Q1/68 ,  C12N1/18 ,  C12N15/74

    CPC classification number: C07K14/4702 ,  A61K31/513 ,  A61K38/1709 ,  G01N33/92

    Abstract: A method of identifying an antiviral agent effective against viruses, which utilize −1 programmed ribosomal frameshifting is provided. The method includes providing cells harboring a −1 frame plasmid including a translation start site followed by a −1 ribosomal frameshifting signal followed by a reporter gene which is in a −1 frame relative to the translation start site. The method further includes contacting the cells with a test agent; and measuring the activity of the reporter gene in the presence of the test agent, wherein the reporter gene activity is dependent on −1 ribosomal frameshifting.

    Abstract translation: 提供了鉴定利用-1程序化核糖体移码的抗病毒药物的方法。 该方法包括提供含有-1帧质粒的细胞，其包含翻译起始位点，随后是-1个核糖体移码信号，随后是相对于翻译起始位点-1个帧的报道基因。 该方法还包括使细胞与测试试剂接触; 并在测试试剂存在下测定报道基因的活性，其中报道基因活性依赖于-1核糖体移码。

    Method and apparatus for reducing video data
    25.
    发明授权
    Method and apparatus for reducing video data 有权
    用于减少视频数据的方法和装置

    公开(公告)号：US06553153B1

    公开(公告)日：2003-04-22

    申请号：US09205643

    申请日：1998-12-03

    Applicant: Ying Cui

    Inventor： Ying Cui

    IPC: G06K932

    CPC classification number: G06T3/4007 ,  H04N19/186 ,  H04N19/59

    Abstract: A method and apparatus for reducing video data. The apparatus is composed of a plurality of reducers. A block is received, corresponding to a plurality of color space components and having a width defined by a plurality of pixels digitally represented by bytes. The video data is first reduced by performing power of two reduction. This is followed by fine scale reduction to achieve the final reduced image.

    Abstract translation: 一种减少视频数据的方法和装置。 该装置由多个减速器组成。 接收对应于多个颜色空间分量并且具有由以字节数字表示的多个像素定义的宽度的块。 首先通过执行两次缩减的功率来减少视频数据。 这之后是精细的缩小比例以实现最终缩小的图像。

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