公开(公告)号：US20110153504A1

公开(公告)日：2011-06-23

申请号：US12641574

申请日：2009-12-18

申请人： John W. Rojas ,  Theresa Biasi ,  Anuja Ketan

发明人： John W. Rojas ,  Theresa Biasi ,  Anuja Ketan

IPC分类号： G06Q30/00 ,  H04L9/00 ,  G06Q10/00 ,  G06Q99/00 ,  G09C1/00 ,  B42D15/02

CPC分类号： G06Q30/00 ,  G06Q10/00 ,  G06Q20/401 ,  G06Q30/0224 ,  G06Q30/0238 ,  G06Q30/0246 ,  G06Q30/0269 ,  G06Q50/01

摘要： A method for customizing direct marketing campaigns, by utilizing relationships within a computer social network and information that is known about the social network members to find the best opportunity to provide an offer for goods and services to potential customers; providing offers for the goods and the services via the computer based upon receiving recommendations from acquaintances of potential customers via the social networks; and sending offers to the potential customers via the computer on behalf of their acquaintance.

摘要翻译： 通过利用计算机社交网络中的关系和社会网络成员知道的信息找到向潜在客户提供商品和服务的最佳机会的方式来定制直接营销活动的方法; 根据通过社交网络接收潜在客户熟人的建议，通过计算机提供商品和服务的提供; 并通过计算机代表他们的熟人向潜在客户发送优惠。

公开(公告)号：US20080010127A1

公开(公告)日：2008-01-10

申请号：US11450533

申请日：2006-06-09

申请人： John W. Rojas ,  Kenneth G. Miller ,  John H. Winkelman ,  Carlos Reyes ,  James R. Norris

发明人： John W. Rojas ,  Kenneth G. Miller ,  John H. Winkelman ,  Carlos Reyes ,  James R. Norris

IPC分类号： G06Q30/00

CPC分类号： G06Q30/02 ,  G06Q30/0244 ,  G06Q30/0254 ,  G06Q30/0277

摘要： A coordinated direct marketing contact strategy between the direct mailing and the other marketing channels. The method determines the marketing prospect names that are common between the direct mailing and the other marketing channels being used in the direct marketing campaign. Then, using mail prediction with the common names between marketing channels the method determines the probability of the prospect receiving the mail piece on a certain date or dates. For each common name the method calculates the contact date(s) for the other contact channels based on the marketers contact strategy and the predicted in home dates. The method then aggregates the individual contact strategies into an overall contact strategy which enables other channels to coordinate with the direct mailing. This process is repeated over several campaigns to benchmark campaign performance that can then be used to analyze and refine future campaign execution.

摘要翻译： 直接邮寄和其他营销渠道之间协调的直接营销联系策略。 该方法确定了在直接营销活动中使用的直接邮寄和其他营销渠道之间的营销前景名称。 然后，使用在营销渠道之间具有通用名称的邮件预测，该方法确定潜在客户在特定日期或日期接收邮件的概率。 对于每个通用名称，该方法基于营销人员联系策略和在家日期预测来计算其他联系渠道的联系日期。 然后，该方法将各个联系策略聚合成一个总体联系策略，使其他通道能够与直接邮寄协调。 这个过程在多个活动中重复进行，以对竞争性绩效进行基准测试，然后可用于分析和完善未来的广告系列执行。