摘要:
A method of generating a bid for an advertiser for placement of an advertisement in association with a search results list, where the search results list is generated in response to a search query, is provided. In one embodiment, the method includes: a) associating the at least one keyword with the bid, wherein the search query is associated with the at least one keyword, and b) determining an amount of the bid, associated with the at least one keyword, for placement of the advertisement in association with the search results list generated in response to the search query associated with the at least one keyword. The bid is determined based at least in part on bids by other advertisers in competition with the first advertiser for placement of other advertisements with an expectation that the determined bid may elicit a desired change in the bids by the other advertisers.
摘要:
A server-based method of automatically generating a plurality of bids for an advertiser for placement of at least one advertisement in association with a search results list is provided. The method includes: a) receiving at least one candidate advertisement, b) creating a list of candidate keywords, c) estimating a click-through rate for each advertisement-keyword pair, d) calculating a return on advertising investment (ROAI) for each advertisement-keyword pair, and e) calculating a bid amount for each advertisement-keyword pair. In another aspect, a server-based method of generating a bid for placement of an advertisement in association with a search results list is provided. In other aspects, a method of selecting one or more keywords in conjunction with the bid is provided as well as a method of determining a return on advertising investment (ROAI) information for an advertiser in conjunction with the bid is provided.
摘要:
A method for live area printing for textiles including manufacturing a textile blank with a white or uncolored live area that is assembled into a textile article. A design or image printed on the live area in a subsequent, single print run without the addition of a previously applied overlay required to set-off the ink such that customizable imagery or designs having a background color matched to the textile blank are reproduced upon the textile blank live area.
摘要:
A method for live area printing for textiles includes bulk production of textile blanks having uncolored live areas incorporated thereupon. The live areas are disposed at exact positions upon the blank to correspond to a specific location upon each textile article manufactured from the blank. Manufactured textile articles are thence customizable by printing directly to the live area(s) upon demand. Color is matched using methods based on CIELAB to ensure a seamless transition between the textile article color and the background color applied to the live area.
摘要:
A cover member for a fluid-dispensing power toothbrush which includes a handle portion, a head portion and a fluid delivery system. The fluid delivery system includes a fluid reservoir which is positioned to extend substantially entirely along an outer surface of the handle portion in operation of the toothbrush. The cover member is pivotally attached to the handle and is configured to overlay and mate with a portion of the handle and to form the exterior surface of the lower portion of the toothbrush when the cover member is in a closed position. The cover member is configured relative to the outer surface of the handle to define an open space therebetween, to accommodate the fluid reservoir when the cover member is in its closed position, the fluid reservoir being accessible for removal when the cover member is in its open position.
摘要:
A method for reverse bidding of trip services among mobile communication devices. over a communication network is stored and executed as an application for use by network devices. The method includes specifying destination and selection criteria of a vehicle user and developing a trip specification based on the destination and selection criteria. Offers for services are solicited via transmission to an advertising service or directly from service providers, who have received the trip specification. When bids are received for the solicited offers, the trip specification is revised to accommodate the received bids. The revised trip specification is presented to the vehicle user for approval and use in navigating the approved route.
摘要:
A secure computer system is shown and described. The computer system includes (1) a network power controller that has slots and (2) removable cards that are inserted into the slots. The computer system may also include peripheral devices that are coupled to the network power controller through a digital current system. Through the digital current system, the network power controller is able to power and control the peripheral devices remotely. Various embodiments of the disclosed invention provide a computer system that is faster, more reliable, and more secure than conventional systems.
摘要:
A method and system for bidirectional data and power transmission are shown and described. An exemplary embodiment comprises a current receiver, including a microprocessor and a driver, and a plurality of nodes connected to the current receiver through a plurality of wires that allow both power supply and bidirectional data transfer between the current receiver and the plurality of nodes. The use of the plurality of wires for both power and data transmission offers significant advantages over the prior art in terms of weight reduction and system modularity.
摘要:
A method for generating or determining data sources useful for detecting non-conforming behavior associated with pay-per-click advertising in a keyword searching environment includes: a) observing behavior associated with the pay-per-click advertising, b) predicting behavior associated with the observed behavior, and c) comparing the observed behavior to the predicted behavior to identify unexpected behavior associated with the pay-per-click advertising. In another embodiment, a method of monitoring behavior associated with targeted advertising in a keyword searching environment is provided. In another aspect, an apparatus for monitoring behavior associated with targeted advertising in a keyword searching environment includes: at least one observed behavior model, at least one predicted behavior model, and at least one comparator logic process to identify non-confirming behavior associated with the targeted advertising.
摘要:
A method of coordinating one or more bids for one or more groups of advertisers for placement of at least one advertisement in association with a search results list is provided. The search results list is generated in response to a search query. The method includes: a) collecting information from at least two advertisers in the advertiser group and b) devising a joint strategy for the advertiser group for bidding in the keyword auction. In another embodiment, a method of generating a bid for a first advertiser for placement of a first advertisement in association with a search results list is provided. In another embodiment, an apparatus for generating the bid for the first advertiser is provided. Is still another embodiment, a method of coordinating bids from a first advertiser and a second advertiser for placement of at least one advertisement in association with a first search results list is provided.