公开(公告)号：US20130246160A1

公开(公告)日：2013-09-19

申请号：US13421506

申请日：2012-03-15

申请人： Ayman FARAHAT

发明人： Ayman FARAHAT

IPC分类号： G06Q30/02

CPC分类号： G06Q30/02

摘要： A system and method for conducting randomized trials on ad exchanges are disclosed. A list of all cookies on an advertising exchange may be compiled, and a random sample of cookies may be drawn from the list of cookies for each of one or more test groups and a control group. One or more users from each of the one or more test groups may be targeted if each of the one or more users satisfy predetermined targeting criteria of an advertising campaign and if each of the one or more users satisfy one or more predetermined test criteria. One or more users from the control group may be targeted if each of the one or more users satisfy the predetermined targeting criteria. Audience reactions from each of the test groups and the control may be compared.

摘要翻译： 披露了在广告交易所进行随机试验的系统和方法。 可以编辑广告交易所的所有Cookie的列表，并且可以从一个或多个测试组和对照组中的每一个的Cookie列表中抽取随机的Cookie样本。 如果一个或多个用户中的每一个满足广告活动的预定目标标准，并且如果一个或多个用户中的每一个满足一个或多个预定的测试标准，则一个或多个测试组中的每一个的一个或多个用户可以被定向。 如果一个或多个用户中的每一个满足预定的目标标准，则可以定位来自控制组的一个或多个用户。 可以比较来自每个测试组和对照的观众反应。

公开(公告)号：US20120265605A1

公开(公告)日：2012-10-18

申请号：US13088257

申请日：2011-04-15

申请人： Tarun Bhatia ,  Ayman Farahat ,  Dipika Bhatia

发明人： Tarun Bhatia ,  Ayman Farahat ,  Dipika Bhatia

IPC分类号： G06Q30/00

CPC分类号： G06Q30/0239

摘要： Techniques are provided in which an advertisement basket application is provided to a user, such as a mobile user, through which the user can store advertisements, including promotions or coupons, as the user enters or encounters them online. Stored advertisements may include advertisements that are or are incorporated into applications with which the user may interact over time. Upon detection of a triggering condition or conditions indicating a potential use of a stored advertisement, an electronic alert is provided to the user. User interaction with stored advertisements is tracked and used in measuring advertisement performance, which may include brand engagement value.

摘要翻译： 提供了一种技术，其中向诸如移动用户的用户提供广告筐应用，用户可以通过该广告筐应用来存储用户在线上进入或遇到的广告，包括促销或优惠券。 存储的广告可以包括被合并到用户随时间进行交互的应用中的广告。 在检测到指示存储的广告的潜在使用的触发条件或条件时，向用户提供电子警报。 与存储的广告的用户交互被跟踪并用于测量广告性能，其可以包括品牌参与价值。

公开(公告)号：US20070086587A1

公开(公告)日：2007-04-19

申请号：US11252007

申请日：2005-10-17

申请人： Ayman Farahat ,  Philippe Golle ,  Aleksandra Korolova

发明人： Ayman Farahat ,  Philippe Golle ,  Aleksandra Korolova

IPC分类号： H04L9/28

CPC分类号： G06Q10/107 ,  H04L9/06 ,  H04L9/0869 ,  H04L2209/16 ,  H04L2209/34

摘要： A system and method for exchanging a transformed message with enhanced privacy is presented. A set of input messages is defined. A set of output messages is defined. A message is selected from the input messages set. One or more words in the selected message are efficiently transformed directly into a transformed message different from the selected message, wherein the transformed message belongs to the set of output messages, at least one component of the selected message is recoverable from the transformed message, and the cost of determining whether the transformed message belongs to the input messages set or the output messages set exceeds a defined threshold.

摘要翻译： 提出了一种用于交换具有增强隐私的变换消息的系统和方法。 定义一组输入消息。 定义了一组输出消息。 从输入消息集中选择一条消息。 所选择的消息中的一个或多个单词被有效地直接变换成与所选择的消息不同的变换的消息，其中变换的消息属于输出消息集合，所选择的消息的至少一个组件可从变换的消息中恢复，以及 确定变换的消息是属于输入消息集还是输出消息集合的成本超过定义的阈值。

公开(公告)号：US08667133B2

公开(公告)日：2014-03-04

申请号：US13565531

申请日：2012-08-02

申请人： Ayman Farahat ,  Prasad Chalasani ,  Tarun Bhatia

发明人： Ayman Farahat ,  Prasad Chalasani ,  Tarun Bhatia

IPC分类号： G06F15/16

CPC分类号： H04L43/50 ,  G06Q10/06 ,  G06Q30/0241 ,  H04L41/5016 ,  H04L41/5035 ,  H04L43/0864 ,  H04L67/20 ,  H04L67/2804 ,  H04L67/288

摘要： Methods and systems for determining the effect of a host on network latency while delivering online ads are disclosed. Observational test data relating to one or more network latency tests conducted on a plurality of hosts may be obtained. A first group and a second group of hosts may be created, wherein the first group includes the host and the second group doesn't include the host. At least one predetermined metric for each of the first group and the second group is computed based on the test data. A ratio of the at least one predetermined metric for the first group to the at least one predetermined metric for the second group is computed. The host may then be ranked based at least in part on the ratio.

摘要翻译： 披露了在提供在线广告时确定主机对网络延迟的影响的方法和系统。 可以获得与在多个主机上进行的一个或多个网络延迟测试相关的观测测试数据。 可以创建第一组和第二组主机，其中第一组包括主机，而第二组不包括主机。 基于测试数据来计算第一组和第二组中的每一个的至少一个预定度量。 计算第一组的至少一个预定度量与第二组的至少一个预定度量的比率。 然后可以至少部分地基于该比例来将主机排名。

公开(公告)号：US20130054329A1

公开(公告)日：2013-02-28

申请号：US13223112

申请日：2011-08-31

申请人： Tarun Bhatia ,  Ayman Farahat

发明人： Tarun Bhatia ,  Ayman Farahat

IPC分类号： G06Q30/00

CPC分类号： G06Q30/02

摘要： The present invention provides techniques including providing coupon basket and mobile coupon basket applications that include providing a graphical user interface including a set of informational items, such as in response to a shopping-related search query, relating to offers or deals relating to a purchase or acquisition. Each of the items may include an indication of a total, or net, cost of the purchase or acquisition, including such things as tax, shipping and any applicable advertisements or coupons, which may provide the user with a quick summary of purchase or acquisition options, along with the net cost associated with each.

摘要翻译： 本发明提供了包括提供优惠券篮和移动优惠券篮应用的技术，其包括提供包括一组信息项的图形用户界面，诸如响应购物相关的搜索查询，涉及与购买有关的优惠或交易， 收购 每个项目可以包括购买或收购的总成本或净成本的指示，包括诸如税收，运输和任何适用的广告或优惠券的东西，其可以向用户提供购买或收购选项的快速摘要 ，以及与每个相关的净成本。

公开(公告)号：US20110231245A1

公开(公告)日：2011-09-22

申请号：US12726610

申请日：2010-03-18

申请人： Tarun Bhatia ,  David Reiley ,  Randall Lewis ,  Eric Theodore Bax ,  Darshan V. Kantak ,  Ayman Farahat

发明人： Tarun Bhatia ,  David Reiley ,  Randall Lewis ,  Eric Theodore Bax ,  Darshan V. Kantak ,  Ayman Farahat

IPC分类号： G06Q30/00

CPC分类号： G06Q30/02 ,  G06Q30/0244

摘要： Techniques are provided relating to optimization of an online advertising campaign. Information is obtained relating to online advertising, associated with a brand associated with an online advertising campaign, directed to each of a set of individuals. Information is also obtained relating to offline behavior of the individuals in association with the brand. One or more metrics are determined that are associated with a relationship between the online advertising and the offline behavior. Optimization of at least one parameter of the online advertising campaign is performed based at least in part on at least one of the one or more metrics.

摘要翻译： 提供了关于在线广告活动的优化的技术。 获取与针对与一组个人相关联的与在线广告活动相关联的品牌的在线广告的信息。 还有关于与品牌相关的个人的离线行为的信息。 确定与在线广告和离线行为之间的关系相关联的一个或多个指标。 至少部分地基于一个或多个度量中的至少一个来执行在线广告活动的至少一个参数的优化。

公开(公告)号：US20050021490A1

公开(公告)日：2005-01-27

申请号：US10626875

申请日：2003-07-25

申请人： Francine Chen ,  Ayman Farahat ,  Thorsten Brants

发明人： Francine Chen ,  Ayman Farahat ,  Thorsten Brants

IPC分类号： G06F17/30 ,  G06F7/00

CPC分类号： G06F17/3069

摘要： Techniques for training and using linked event detection systems and transforming source-identified stopwords are provided. A training corpus of source identified stories and a reference language is determined. Optionally, stopwords for source-identified stories are transformed based on statistical analysis of parallel verified and un-verified transformations. Reference language and non-reference language terms are selectively included in source-pair term frequency-inverse story frequency models. Optionally, incremental source-identified term frequency-inverse story frequency models are determined. Selected terms are weighted and similarity metrics determined. Associated source-pair statistics, computed in part from a training corpus, are combined with the values of each similarity metric in the set of similarity metrics to form a similarity vector. Similarity vectors and verified link label information are used to determine a predictive model. Similarity vectors for story pairs are used with the predictive model to determine if the story-pairs are linked. Sources are arranged based on source inter-relationships into a source-hierarchy. Progressively more refined source-pair similarity statistics are also provided. New sources and associated source-pair similarity statistics are added by substituting related source-pair similarity statistics based on the source hierarchy and source characteristics. The source-pair similarity statistics are used to optionally normalize the similarity metrics.

摘要翻译： 提供了用于训练和使用链接事件检测系统和转换源标识的无效词的技术。 确定了源识别故事和参考语言的训练语料库。 可选地，基于来源识别故事的停用词基于并行验证和未验证转换的统计分析而被转换。 参考语言和非参考语言术语被选择性地包括在源对术语频率 - 反故障频率模型中。 可选地，确定增量源标识术语频率 - 反故障频率模型。 所选项是加权且确定相似度度量。 从训练语料库部分计算的相关源对统计信息与相似性度量集合中的每个相似性度量的值组合以形成相似度向量。 使用相似矢量和经过验证的链接标签信息来确定预测模型。 故事对的相似性向量与预测模型一起使用，以确定故事对是否链接。 根据源间的关系将源排列成源层次。 还提供逐渐更精细的源对相似性统计。 通过根据源层次和源特征取代相关的源对相似性统计信息来添加新的源和相关的源对相似性统计。 源对相似性统计量用于可选地标准化相似性度量。

公开(公告)号：US08888497B2

公开(公告)日：2014-11-18

申请号：US12723400

申请日：2010-03-12

申请人： Ayman Farahat ,  Eric Theodore Bax ,  Darshan V. Kantak ,  Tarun Bhatia ,  Dipika Bhatia

发明人： Ayman Farahat ,  Eric Theodore Bax ,  Darshan V. Kantak ,  Tarun Bhatia ,  Dipika Bhatia

IPC分类号： G09B19/00 ,  G06Q30/02

CPC分类号： G06Q30/02

摘要： Methods and systems are provided for association of various online elements with emotional states. A set of emotional states may be generated or obtained, and particular online elements may be assigned to particular emotional states of the set, such as with emotional states that are reflected or represented by or in the online elements. Online elements can be of various types, such as, for example, Web sites, blogs, articles, online events, online activities, online messaging, etc. User association or interaction with online emotional state-associated online elements can be used in classifying users into particular emotional states.

摘要翻译： 提供了各种在线元素与情绪状态的关联的方法和系统。 可以产生或获得一组情感状态，并且可以将特定在线元素分配给该集合的特定情绪状态，例如由在线元素反映或表示的情绪状态。 在线元素可以是各种类型的，例如网站，博客，文章，在线活动，在线活动，在线消息等。用户关联或与在线情感状态相关的在线元素的交互可以用于对用户进行分类 进入特定的情绪状态。

公开(公告)号：US08549103B2

公开(公告)日：2013-10-01

申请号：US12900366

申请日：2010-10-07

申请人： Tarun Bhatia ,  Ayman Farahat

发明人： Tarun Bhatia ,  Ayman Farahat

IPC分类号： G06F15/16 ,  G06F15/167

CPC分类号： G06Q30/0203 ,  G06Q30/02

摘要： The present invention provides techniques for use in audience-related measurements, including hybrid techniques which include use of panel-based audience-related measurement information and census-based audience-related measurement information. Techniques are provided in which panel-based audience-related measurement information is obtained from multiple providing entities, and census-based audience-related measurement information is obtained one or more providing entities. The obtained information is stored in a database. The stored information may be provided to the information-providing entities, and may be used in calibrating or improving the accuracy of audience-related measurements.

摘要翻译： 本发明提供了用于观众相关测量的技术，包括使用基于面板的观众相关测量信息和基于普查的观众相关测量信息的混合技术。 提供了技术，其中从多个提供实体获得基于面板的受众相关测量信息，并且获得一个或多个提供实体的基于普查的受众相关测量信息。 获得的信息存储在数据库中。 存储的信息可以提供给信息提供实体，并且可以用于校准或提高与观众相关的测量的准确性。

公开(公告)号：US08442849B2

公开(公告)日：2013-05-14

申请号：US12723520

申请日：2010-03-12

申请人： Darshan V. Kantak ,  Eric Theodore Bax ,  Tarun Bhatia ,  Ayman Farahat ,  Dipika Bhatia

发明人： Darshan V. Kantak ,  Eric Theodore Bax ,  Tarun Bhatia ,  Ayman Farahat ,  Dipika Bhatia

IPC分类号： G06Q40/00

CPC分类号： G06Q30/02 ,  G06Q30/0201

摘要： Methods and systems are provided for emotional mapping, such as of online users, based at least in part on online activities of users. Techniques are provided in which information including a set of emotional states is generated or obtained, such as a hierarchical network of emotional states representing a spectrum of human emotions. Information regarding user online activities and content choices of a user is obtained. Based at least in part on this information, the user is classified into an emotional state of the set of emotional states, and advertisements or content may be targeted to the user accordingly.

摘要翻译： 提供用于情感映射的方法和系统，例如在线用户，至少部分地基于用户的在线活动。 提供了技术，其中生成或获得包括一组情绪状态的信息，例如表示人类情感频谱的情感状态的分层网络。 获得有关用户在线活动和用户内容选择的信息。 至少部分地基于该信息，将用户分类为情感状态集合的情绪状态，并且可以相应地将广告或内容定向到用户。