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    Retail system for selling products based on a flexible product description
    23.
    发明授权
    Retail system for selling products based on a flexible product description 失效
    基于灵活的产品描述销售产品的零售系统

    公开(公告)号：US07711604B1

    公开(公告)日：2010-05-04

    申请号：US09540035

    申请日：2000-03-31

    申请人： Jay S. Walker ,  Peter Kim ,  James A. Jorasch ,  Magdalena Mik ,  Daniel E. Tedesco ,  Russell Pratt Sammon ,  Andrew P. Golden ,  Raymod J. Mueller ,  Keith Bemer ,  Kathleen Van Luchene

    发明人： Jay S. Walker ,  Peter Kim ,  James A. Jorasch ,  Magdalena Mik ,  Daniel E. Tedesco ,  Russell Pratt Sammon ,  Andrew P. Golden ,  Raymod J. Mueller ,  Keith Bemer ,  Kathleen Van Luchene

    IPC分类号： G06Q40/00

    CPC分类号： G06Q30/0613 ,  G06Q20/204 ,  G06Q30/0208 ,  G06Q30/0222 ,  G06Q30/0283 ,  G06Q30/06 ,  G06Q30/0601 ,  G06Q30/0621 ,  G06Q40/12

    摘要： A system is provided in which a sale price is determined based on a product description, and the sale price is transmitted to a customer. The customer is not guaranteed what specific product will be sold to the customer before an agreement to purchase a product for the sale price is received from the customer. After receiving the agreement, a retailer selects a product conforming to the product description, and identifies the product to the customer. The retailer is able to evaluate a customer's individual demand based on the received description and to determine a sale price accordingly, thereby reducing losses associated with conventional single-price systems. Although this may result in different sale prices for an identical product, the system is perceived as fair because a higher-paying customer likely agreed to a different product description than a lower-paying customer, and neither would have agreed to the other's product description and sale price. The system also allows a retailer to mask product discounts by selecting undesirable redemption conditions under which to sell the product, such as pickup at a faraway location, even if the product is available at a closer location. As a result, the customer believes that the discount is attributable to the undesirable redemption conditions, rather than to the product quality or to decreased demand. Accordingly, price and brand dilution are minimized.

    摘要翻译： 提供了一种基于产品描述确定销售价格并将销售价格发送给顾客的系统。 在客户收到销售价格协议购买协议之前，客户不能保证将特定产品出售给客户。 零售商在收到协议后，选择符合产品描述的产品，并向客户识别产品。 零售商能够根据收到的描述评估客户的个人需求，并相应地确定销售价格，从而减少与传统单价系统相关的损失。 虽然这可能会导致同一产品的销售价格不同，但系统被认为是公平的，因为较高收费的客户可能会同意与低收入客户不同的产品描述，也不会同意对方的产品描述和 销售价格。 该系统还允许零售商通过选择不期望的销售商品的赎回条件来掩盖产品折扣，例如在较远处的位置拾取，即使产品在更靠近的位置可用。 因此，客户认为折扣可归因于不良赎回条件，而不是产品质量或需求下降。 因此，价格和品牌的稀释最小化。