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496 条记录 (耗时 0.023 秒)

    OPTIMIZING MEDIA REQUESTS WITH ENSEMBLE LEARNING
    21.
    发明公开
    OPTIMIZING MEDIA REQUESTS WITH ENSEMBLE LEARNING 审中-公开

    公开(公告)号：US20240212001A1

    公开(公告)日：2024-06-27

    申请号：US18393379

    申请日：2023-12-21

    申请人： Zeta Global Corp.

    发明人： Zachary Jones ,  Shubhranshu Barnwal ,  Ivan Povalyaev ,  Danny Portman ,  Matus Chladek

    IPC分类号： G06Q30/0273

    CPC分类号： G06Q30/0275

    摘要： The subject technology optimizes media requests to improve the efficiency and reduce the costs of online media campaigns. The request optimization system may implement one or more ensemble learning techniques that leverage multiple machine learning systems trained on different datasets. The request optimization system may use the ensemble learning techniques to generate optimized media requests that account for one or more campaign goals and minimize price inefficiencies incurred while purchasing placements in online media exchanges. In various embodiments, dynamic data including real time exchange and impression data may be collected and used to retrain one or more machine learning systems. Retaining the machine learning systems on dynamic data may improve the performance of optimized media requests determined by the retrained systems.

    ADVERTISING MODEL
    22.
    发明公开
    ADVERTISING MODEL 审中-公开

    公开(公告)号：US20240212000A1

    公开(公告)日：2024-06-27

    申请号：US18240812

    申请日：2023-08-31

    申请人： Security Technology, LLC

    发明人： Bjorn Markus Jakobsson

    IPC分类号： G06Q30/0273

    CPC分类号： G06Q30/0273

    摘要： Tiered advertisement bidding is disclosed. One or more quality metrics associated with a user profile are determined. An advertisement bid is selected from a plurality of tiered bids based at least in part on the determined quality metrics. Determining the quality metrics can include determining a conversion assessment. Determining the quality metric can also include determining whether a need associated with a user profile has been met for a category. In some cases, persona detection is performed with respect to the user profile.

    Systems and methods for presenting and delivering content
    23.
    发明授权
    Systems and methods for presenting and delivering content 有权

    公开(公告)号：US12020287B2

    公开(公告)日：2024-06-25

    申请号：US17586337

    申请日：2022-01-27

    申请人： MOASIS GLOBAL CORPORATION

    发明人： Steve Golden ,  Ryan Golden ,  Jason Mascari

    IPC分类号： G06Q30/02 ,  G06Q30/0251 ,  G06Q30/0273 ,  H04W4/029

    CPC分类号： G06Q30/0261 ,  G06Q30/0256 ,  G06Q30/0267 ,  G06Q30/0275 ,  H04W4/029

    摘要： Systems and methods are provided for presenting information about discrete geographical areas and the use of such information by content providers to facilitate delivery of targeted or geographically relevant content to information playback devices located in one or more particular discrete geographical areas. Data (e.g., contextual, behavioral, predictive, trending, geo-consumer patterns) can be collected and associated with relevant virtual cells within a grid. A portal can be provided to enable content provider to search the cells based on customized campaigns to identify trends, interest, patterns and opportunities. Such information can facilitate informed geo-targeting decisions and consumer understandings for business of all sizes and sectors in order to deliver more relevant content to information playback devices within selected cells according to customized settings configured by the content provider.

    Digital display method and system for outdoor advertising
    24.
    发明公开
    Digital display method and system for outdoor advertising 审中-公开

    公开(公告)号：US20240185299A1

    公开(公告)日：2024-06-06

    申请号：US18554361

    申请日：2022-04-08

    申请人： JCDECAUX SE

    发明人： Loïc BIDARD

    IPC分类号： G06Q30/0251 ,  G06Q30/0273

    CPC分类号： G06Q30/0264 ,  G06Q30/0275

    摘要： A display method comprising: generating by a platform for generating playlists, playlists intended for digital display devices, the playlists having free time slots; synchronizing digital display devices with the playlist generation platform; for each free time slot of each playlist, corresponding to a digital display device, sending a content request by the platform for generating playlists, to a programmatic platform for selling advertising space, the programmatic platform being adapted to emit a corresponding bid and to send back to the platform for generating playlists, information corresponding to content having won the bid; informing of the content having won the bid, by said platform for generating playlists, the at least one digital display device corresponding to the free time slot.

    REAL TIME BIDDING ENGINE WITH RADIUS INSIGHTS
    25.
    发明公开
    REAL TIME BIDDING ENGINE WITH RADIUS INSIGHTS 审中-公开

    公开(公告)号：US20240177194A1

    公开(公告)日：2024-05-30

    申请号：US18524703

    申请日：2023-11-30

    申请人： Zeta Global Corp.

    发明人： Pavan Korada ,  RC Rizza ,  Jolene Liu ,  Phillip Eby

    IPC分类号： G06Q30/0251 ,  G06Q30/0242 ,  G06Q30/0273

    CPC分类号： G06Q30/0261 ,  G06Q30/0244 ,  G06Q30/0246 ,  G06Q30/0275

    摘要： The subject technology provides a targeted content curation and placement optimization system comprising a processor connected to a publication network, the publication network navigated by an online consumer seeking actionable content. An online demand side portal is accessible, via the publication network, to a content provider. An online supply side portal is accessible, via the network, to a publisher of content on the publication network. An integrated bidding exchange is communicatively coupled to the demand side portal and the supply side portal and presents user interfaces enabling receipt of bids from the content provider for placement of content by the publisher at a specified location or domain on the publication network. A geographic insights generator may generate geo-specific intender attributes that may be used to curate the targeted content and optimize one or more bidding parameters of the content provider.