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31.发明申请Social Advertisements and Other Informational Messages on a Social Networking Website, and Advertising Model for Same 审中-公开社交广告和社交网站上的其他信息消息，以及广告模式公开(公告)号：US20110029388A1
公开(公告)日：2011-02-03
申请号：US12853241
申请日：2010-08-09
Applicant: Timothy A. Kendall , Matthew R. Cohler , Mark E. Zuckerberg , Yun-Fang Juan , Robert Kang-Xing Jin , Justin M. Rosenstein , Andrew G. Bosworth , Yishan Wong , Adam D'Angelo , Chamath M. Palihapitiya
Inventor： Timothy A. Kendall , Matthew R. Cohler , Mark E. Zuckerberg , Yun-Fang Juan , Robert Kang-Xing Jin , Justin M. Rosenstein , Andrew G. Bosworth , Yishan Wong , Adam D'Angelo , Chamath M. Palihapitiya
IPC: G06Q30/00
CPC classification number: G06Q30/0269 , G06Q30/02 , G06Q30/0215 , G06Q30/0254 , G06Q30/0255 , G06Q30/0275 , H04L12/1859 , H04L67/18 , H04L67/22 , H04L67/306 , H04W4/02 , H04W4/20
Abstract: A social networking website logs information about actions taken by members of the website. For a particular member of the website, the website generates socially relevant ads for the member based on the actions logged for other members on the website to whom the member is connected (i.e., the member's online friends). The advertiser associated with the social ad may compensate the social networking website for publishing the ad on the website. When presenting a member with a social ad, the website may optimize advertising revenue by selecting an ad from the received ads that will maximize the expected value of the social ad. The expected value may be computed according to a function that includes the member's affinity for the ad content and the bid amount. The technique is also applied for providing socially relevant information off the social networking website.
Abstract translation: 社交网站记录有关网站成员采取的行动的信息。 对于网站的特定成员，该网站根据与该成员所在网站（即该会员的在线朋友）上的其他成员记录的动作，为该成员生成与社交相关的广告。 与社交广告商相关联的广告可能会补偿社交网站在网站上发布广告。 当向会员介绍社交广告时，网站可以通过从接收到的广告中选择一个可以最大化社交广告预期价值的广告来优化广告收入。 期望值可以根据包括成员对广告内容的相似性和出价金额的功能来计算。 该技术也适用于从社交网站提供社交相关信息。
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公开(公告)号：US20140365565A9
公开(公告)日：2014-12-11
申请号：US13539399
申请日：2012-06-30
Applicant: Ning Li , Philip Anastasios Zigoris , Neville Bowers , Robert Kang-Xing Jin
Inventor： Ning Li , Philip Anastasios Zigoris , Neville Bowers , Robert Kang-Xing Jin
IPC: G06F15/16
CPC classification number: G06Q30/0269 , G06Q30/0241 , G06Q50/01
Abstract: To provide a sponsored story unit, the social networking system receives a story request from an advertiser. The story request specifies properties of content used to generate the sponsored story. When the social networking system stores an object or an action performed on an object, properties associated with, and describing, the object or the action are also stored. For example, properties of an object include an object type, an object identifier, metadata describing the object or other suitable information. The social networking system identifies actions or objects associated with users connected to a viewing user having one or more properties included in a story request. A sponsored story is generated from the identified actions or objects and presented to a viewing user.
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公开(公告)号：US08775325B2
公开(公告)日：2014-07-08
申请号：US13447100
申请日：2012-04-13
Applicant: Timothy Kendall , Matthew R. Cohler , Mark E. Zuckerberg , Yun-Fang Juan , Robert Kang-Xing Jin , Justin M. Rosenstein , Andrew G. Bosworth , Yishan Wong , Adam D'Angelo , Chamath M. Palihapitiya
Inventor： Timothy Kendall , Matthew R. Cohler , Mark E. Zuckerberg , Yun-Fang Juan , Robert Kang-Xing Jin , Justin M. Rosenstein , Andrew G. Bosworth , Yishan Wong , Adam D'Angelo , Chamath M. Palihapitiya
CPC classification number: G06Q30/0269 , G06Q30/02 , G06Q30/0215 , G06Q30/0254 , G06Q30/0255 , G06Q30/0275 , H04L12/1859 , H04L67/18 , H04L67/22 , H04L67/306 , H04W4/02 , H04W4/20
Abstract: A social networking system generates socially-relevant stories for a user based on other users (e.g., based on actions taken by other users) to whom the user is connected. These socially-relevant stories, including news stories, social advertisements, etc., may be presented on a web page within a domain of an external system that is different from the domain of the social networking system. When a web page from an external system is requested for a viewing user, the social content about other users who are connected to the viewing user may be provided by the social networking system for that viewing user. This personalized social content may be presented in a frame (e.g., an iframe) of the external web page rendered and provided for display to the viewing user.
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34.发明授权公开(公告)号：US08650252B2
公开(公告)日：2014-02-11
申请号：US13247825
申请日：2011-09-28
Applicant: Yigal Dan Rubinstein , Srinivas P. Narayanan , Kent Schoen , Yanxin Shi , David Dawei Ye , Andrey Goder , Levy Klots , Robert Kang-Xing Jin , Alexey Spiridinov
Inventor： Yigal Dan Rubinstein , Srinivas P. Narayanan , Kent Schoen , Yanxin Shi , David Dawei Ye , Andrey Goder , Levy Klots , Robert Kang-Xing Jin , Alexey Spiridinov
IPC: G06F15/16
CPC classification number: H04L51/32 , G06Q10/107
Abstract: As a user of a social networking system views a page that includes information provided by the system, certain types of social interactions are monitored. If an interaction monitored for is detected, at least one recommendation unit is identified to present to user on the page. The recommendation unit is identified based on a description of the interaction. The recommendation unit suggests that the user perform a social interaction in the social networking system. The recommendation unit is transmitted to a device of the user and is presented to the user on the page without having to reload the entire page.
Abstract translation: 作为社交网络系统的用户，查看包含系统提供的信息的页面，监视某些类型的社交交互。 如果检测到监视的交互，则识别出至少一个推荐单元向页面上的用户呈现。 基于交互的描述来识别推荐单元。 推荐单元建议用户在社交网络系统中进行社交互动。 将推荐单元发送到用户的设备，并且在页面上呈现给用户，而不必重新加载整个页面。
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公开(公告)号：US20140006173A1
公开(公告)日：2014-01-02
申请号：US13539410
申请日：2012-06-30
Applicant: Ning Li , Philip Anastasios Zigoris , Neville Bowers , Robert Kang-Xing Jin
Inventor： Ning Li , Philip Anastasios Zigoris , Neville Bowers , Robert Kang-Xing Jin
IPC: G06Q30/02
CPC classification number: G06Q30/02
Abstract: A social networking system displays a story about an object to a user accessing a page associated with the object and determines whether the user is authorized to promote the object. If the user is authorized to promote the object, a promote option is displayed next to a story about the object included in the page, which may comprise a newsfeed of stories on the page. After accessing the promote option for a particular story, the user is prompted to provide data specifying how the story associated with the accessed promote option is to be distributed to other users. For example, a promotion interface is displayed to the user for providing data such as targeting criteria, bid amounts, and budget. The result generates a request for a sponsored story, which may then be displayed to other users of the social networking system in accordance with the request.
Abstract translation: 社交网络系统向访问与对象相关联的页面的用户显示关于对象的故事，并且确定用户是否被授权来宣传对象。 如果用户被授权宣传对象，则在关于页面中包括的对象的故事旁边显示促销选项，其可以包括页面上的故事的新闻。 在访问特定故事的促销选项之后，系统将提示用户提供数据，指定与被访问的促销选项相关联的故事是如何分发给其他用户的。 例如，向用户显示促销界面以提供诸如目标标准，出价金额和预算之类的数据。 结果产生对赞助故事的请求，然后可以根据请求向社交网络系统的其他用户显示。
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Patent Agency Ranking
公开(公告)号：US08499040B2
公开(公告)日：2013-07-30
申请号：US13488275
申请日：2012-06-04
Applicant: Kent Schoen , Ning Li , Robert Kang Xing Jin , Philip Anastasios Zigoris , Jessica Gronski , Jordan Walke , Eric Michel Giovanola
Inventor： Kent Schoen , Ning Li , Robert Kang Xing Jin , Philip Anastasios Zigoris , Jessica Gronski , Jordan Walke , Eric Michel Giovanola
IPC: G06F15/16
CPC classification number: G06F3/0481 , G06Q10/10 , G06Q30/0269 , G06Q50/01 , H04L65/403
Abstract: In one embodiment, a method includes receiving sponsor specifications designating story characteristics; monitoring an organic activity stream for entries matching the story characteristics; and, in response to identifying an entry as matching the story characteristics, providing for display the entry in a predetermined area of a web page.
Abstract translation: 在一个实施例中，一种方法包括接收指定故事特征的赞助商规范; 监控与故事特征匹配的条目的有机活动流; 并且响应于识别与故事特征相匹配的条目，提供在网页的预定区域中显示该条目。
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公开(公告)号：US20120296749A1
公开(公告)日：2012-11-22
申请号：US13564696
申请日：2012-08-01
Applicant: Mark E. Zuckerberg , Adam D'Angelo , Robert Kang-Xing Jin , Timothy Kendall
Inventor： Mark E. Zuckerberg , Adam D'Angelo , Robert Kang-Xing Jin , Timothy Kendall
CPC classification number: G06Q30/02 , G06Q30/0217 , G06Q30/0224
Abstract: A system and method for auction based polling is provided. Parameters related to a poll are received from a first user. Parameters related to a poll are received from a first user. A query is associated with the poll. A priority of the poll is determined based on the parameters. The poll is distributed to one or more second users according to the priority. Results to the poll are gathered. The results are reported to the first user.
Abstract translation: 提供了一种用于基于拍卖的轮询的系统和方法。 从第一个用户接收与轮询相关的参数。 从第一个用户接收与轮询相关的参数。 查询与轮询相关联。 根据参数确定轮询的优先级。 轮询根据优先级分配给一个或多个第二用户。 收到的投票结果。 结果报告给第一个用户。
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公开(公告)号：US20120246232A1
公开(公告)日：2012-09-27
申请号：US13488596
申请日：2012-06-05
Applicant: Kent Schoen , Ning Li , Robert Kang Xing Jin , Philip Anastasios Zigoris , Jessica Gronski , Jordan Walke , Eric Michel Giovanola
Inventor： Kent Schoen , Ning Li , Robert Kang Xing Jin , Philip Anastasios Zigoris , Jessica Gronski , Jordan Walke , Eric Michel Giovanola
IPC: G06F15/16
CPC classification number: G06F3/0481 , G06Q10/10 , G06Q30/0269 , G06Q50/01 , H04L65/403
Abstract: In one embodiment, a method includes receiving a bid to display in a predetermined area of a web page an organic-activity-stream entry matching particular story characteristics. The bid includes a bid amount and one or more targeting criteria. The method includes, n response to identifying an organic-activity-stream entry as matching the story characteristics, providing for display the organic-activity-stream entry in a predetermined area of a web page based at least in part on the bid amount and targeting criteria.
Abstract translation: 在一个实施例中，一种方法包括接收投标以在网页的预定区域中显示与特定故事特征相匹配的有机活动流条目。 出价包括出价金额和一个或多个定位条件。 该方法包括：响应于识别有机活动流条目以匹配故事特征，提供至少部分地基于出价金额和目标来在网页的预定区域中显示有机活动流条目 标准
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公开(公告)号：US20120239750A1
公开(公告)日：2012-09-20
申请号：US13488275
申请日：2012-06-04
Applicant: Kent Schoen , Ning Li , Robert Kang Xing Jin , Philip Anastasios Zigoris , Jessica Gronski , Jordan Walke , Eric Michel Giovanola
Inventor： Kent Schoen , Ning Li , Robert Kang Xing Jin , Philip Anastasios Zigoris , Jessica Gronski , Jordan Walke , Eric Michel Giovanola
IPC: G06F15/16
CPC classification number: G06F3/0481 , G06Q10/10 , G06Q30/0269 , G06Q50/01 , H04L65/403
Abstract: In one embodiment, a method includes receiving sponsor specifications designating story characteristics; monitoring an organic activity stream for entries matching the story characteristics; and, in response to identifying an entry as matching the story characteristics, providing for display the entry in a predetermined area of a web page.
Abstract translation: 在一个实施例中，一种方法包括接收指定故事特征的赞助商规范; 监控与故事特征匹配的条目的有机活动流; 并且响应于识别与故事特征相匹配的条目，提供在网页的预定区域中显示该条目。
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40.发明申请公开(公告)号：US20120204096A1
公开(公告)日：2012-08-09
申请号：US13447100
申请日：2012-04-13
Applicant: Timothy A. Kendall , Matthew R. Cohler , Mark E. Zuckerberg , Yun-Fang Juan , Robert Kang-Xing Jin , Justin M. Rosenstein , Andrew G. Bosworth , Yishan Wong , Adam D'Angelo , Chamath M. Palihapitiya
Inventor： Timothy A. Kendall , Matthew R. Cohler , Mark E. Zuckerberg , Yun-Fang Juan , Robert Kang-Xing Jin , Justin M. Rosenstein , Andrew G. Bosworth , Yishan Wong , Adam D'Angelo , Chamath M. Palihapitiya
IPC: G06F17/00
CPC classification number: G06Q30/0269 , G06Q30/02 , G06Q30/0215 , G06Q30/0254 , G06Q30/0255 , G06Q30/0275 , H04L12/1859 , H04L67/18 , H04L67/22 , H04L67/306 , H04W4/02 , H04W4/20
Abstract: A social networking system generates socially-relevant stories for a user based on other users (e.g., based on actions taken by other users) to whom the user is connected. These socially-relevant stories, including news stories, social advertisements, etc., may be presented on a web page within a domain of an external system that is different from the domain of the social networking system. When a web page from an external system is requested for a viewing user, the social content about other users who are connected to the viewing user may be provided by the social networking system for that viewing user. This personalized social content may be presented in a frame (e.g., an iframe) of the external web page rendered and provided for display to the viewing user.
Abstract translation: 社交网络系统基于其他用户（例如，基于其他用户采取的动作）为用户生成与社交相关的故事，用户与之连接。 这些与社会有关的故事，包括新闻故事，社交广告等，可以呈现在与社交网络系统不同的外部系统的域内的网页上。 当向观看用户请求来自外部系统的网页时，关于与观看用户连接的其他用户的社交内容可以由该观看用户的社交网络系统提供。 该个性化社交内容可以呈现在呈现并提供给观看用户的外部网页的框架（例如，iframe）中。
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