公开(公告)号：US20120109757A1

公开(公告)日：2012-05-03

申请号：US13342006

申请日：2011-12-31

申请人： Timothy A. Kendall ,  Matthew R. Cohler ,  Mark E. Zuckerberg ,  Yun-Fang Juan ,  Robert Kang-Xing Jin ,  Justin M. Rosenstein ,  Andrew G. Bosworth ,  Yishan Wong ,  Adam D'Angelo ,  Chamath M. Palihapitiya

发明人： Timothy A. Kendall ,  Matthew R. Cohler ,  Mark E. Zuckerberg ,  Yun-Fang Juan ,  Robert Kang-Xing Jin ,  Justin M. Rosenstein ,  Andrew G. Bosworth ,  Yishan Wong ,  Adam D'Angelo ,  Chamath M. Palihapitiya

IPC分类号： G06F15/16 ,  G06Q30/02

CPC分类号： G06Q30/0269 ,  G06Q30/02 ,  G06Q30/0215 ,  G06Q30/0254 ,  G06Q30/0255 ,  G06Q30/0275 ,  H04L12/1859 ,  H04L67/18 ,  H04L67/22 ,  H04L67/306 ,  H04W4/02 ,  H04W4/20

摘要： A social networking system generates socially-relevant stories for a user based on actions taken by other users to whom the user is connected. The social networking system may receive a request for a sponsored story for a viewing user and may select information about one or more actions performed by one or more users to whom the viewing user is connected to identify one of a plurality of candidate information for a sponsored story based on one or more criteria (e.g., affinity of the viewing user for the candidates, expected value for the candidates, etc.). The social networking system may also generate the sponsored story and generate a feed comprising the sponsored story and news stories (e.g., non-sponsored stories) about one or more users of the social networking system with whom the viewing user is connected. This feed may be provided for display to the viewing user.

摘要翻译： 社交网络系统根据用户所连接的其他用户采取的动作，为用户生成与社会有关的故事。 社交网络系统可以接收针对观看用户的赞助故事的请求，并且可以选择关于观看用户所连接的一个或多个用户执行的一个或多个动作的信息，以识别赞助者的多个候选信息之一 基于一个或多个标准的故事（例如，观看用户对候选人的亲和度，候选人的期望值等）。 社交网络系统还可以产生赞助的故事并且生成包含与观看用户连接的社交网络系统的一个或多个用户的赞助故事和新闻故事（例如，非赞助故事）的馈送。 可以提供该馈送用于向观看用户显示。

公开(公告)号：US20110302160A1

公开(公告)日：2011-12-08

申请号：US13214211

申请日：2011-08-21

申请人： Yun-Fang Juan ,  Kang-Xing Jin

发明人： Yun-Fang Juan ,  Kang-Xing Jin

IPC分类号： G06F17/30

CPC分类号： G06Q50/01 ,  G06Q10/10 ,  G06Q30/0201 ,  G06Q30/0269 ,  H04L67/306

摘要： A social networking system selects a subset of keywords from a set of master keywords found in user profiles. The method includes selecting a first and second group of user profiles including one or more keywords and computing the number of occurrences of each of the master keywords in the first and second group of profiles. A value may be computed for each of the master keywords based on a comparison of the number of occurrences in the first group of profiles and the number of occurrences in the second group of profiles. The computed value may be used for selecting the subset of keywords from the master keywords and/or ranking the master keywords.

摘要翻译： 社交网络系统从用户配置文件中找到的一组主关键字中选择一个关键字子集。 该方法包括选择包括一个或多个关键字的第一组和第二组用户简档，并且计算第一组和第二组轮廓中每个主关键词的出现次数。 可以基于第一组轮廓中的出现次数和第二组轮廓中的出现次数的比较来计算每个主关键词的值。 所计算的值可以用于从主关键字中选择关键词的子集和/或对主关键词进行排序。

公开(公告)号：US20100324990A1

公开(公告)日：2010-12-23

申请号：US12853242

申请日：2010-08-09

申请人： Adam D'Angelo ,  Aditya Agarwal ,  Kang-Xing Jin ,  Yun-Fang Juan ,  Levy Klots ,  Oleksandr Moskalyuk ,  Yishan Wong

发明人： Adam D'Angelo ,  Aditya Agarwal ,  Kang-Xing Jin ,  Yun-Fang Juan ,  Levy Klots ,  Oleksandr Moskalyuk ,  Yishan Wong

IPC分类号： G06Q30/00

CPC分类号： H04L67/306 ,  G06Q10/10 ,  G06Q30/02 ,  G06Q30/0247 ,  G06Q30/0251 ,  G06Q30/0258 ,  G06Q30/0269 ,  G06Q40/04 ,  H04L67/18 ,  H04L67/22 ,  H04W4/029

摘要： A social networking website logs information about actions taken by members of the website. For a particular member of the website, the website presents targeted ads based on actions by the member and one or more characteristics of the member. The social networking website maintains a profile associated with the member which describes characteristics of the member, such as age, geographic location, employment, educational history and interests. The social networking website compares the member profile to targeting criteria for a plurality of advertising requests and determines the advertising requests that match the member profile and generate the most revenue for the social networking website. When presenting a member with an ad, the website may optimize advertising revenue by selecting an ad from the received ads that will maximize the expected value of the ad.

摘要翻译： 社交网站记录有关网站成员采取的行动的信息。 对于网站的特定成员，网站根据会员的行为和会员的一个或多个特征提供有针对性的广告。 社交网站维护与成员有关的简介，描述会员的特征，如年龄，地理位置，就业，教育历史和兴趣。 社交网站将成员简档与多个广告请求的定位标准进行比较，并确定与成员简档匹配的广告请求，并为社交网站创造最多的收入。 在向成员展示广告时，网站可以通过从接收到的广告中选择一个可以最大化广告预期价值的广告来优化广告收入。

公开(公告)号：US20100306043A1

公开(公告)日：2010-12-02

申请号：US12472318

申请日：2009-05-26

申请人： Robert Taaffe Lindsay ,  Thomas Carriero ,  Yun-Fang Juan

发明人： Robert Taaffe Lindsay ,  Thomas Carriero ,  Yun-Fang Juan

IPC分类号： G06Q30/00

CPC分类号： G06Q30/0242 ,  G06Q30/02 ,  G06Q30/0245 ,  H04L67/306

摘要： Methods and systems allow measurement of effectiveness of advertising campaigns based on online advertisements targeted towards specific sets of members. A set of members is allowed to see an advertisement whereas another set of members is withheld from seeing the advertisement under conditions similar to the first set. Test sets obtained from the two sets of members are polled with questions evaluating effectiveness of advertisement. The poll questions evaluate effectiveness based on factors including brand awareness, purchase intent, or brand favorability. Statistical analysis is performed to quantitatively measure the effectiveness of the advertisement by measuring the improvement in above factors as a result of showing the advertisement.

摘要翻译： 方法和系统允许基于针对特定成员组的在线广告来衡量广告活动的有效性。 允许一组成员看到广告，而另一组成员在类似于第一组的条件下被拒绝看待广告。 从两组成员获得的测试集，对评估广告效果的问题进行了轮询。 投票问题基于品牌意识，购买意向或品牌喜好等因素来评估有效性。 进行统计分析，通过测量广告的结果，通过测量上述因素的改善来量化广告的有效性。

公开(公告)号：US20090182589A1

公开(公告)日：2009-07-16

申请号：US12193705

申请日：2008-08-18

申请人： Timothy A. Kendall ,  Matthew R. Cohler ,  Mark E. Zuckerberg ,  Yun-Fang Juan ,  Robert Kang-Xing Jin ,  Justin M. Rosenstein ,  Andrew G. Bosworth ,  Yishan Wong ,  Adam D'Angelo ,  Chamath M. Palihapitlya

发明人： Timothy A. Kendall ,  Matthew R. Cohler ,  Mark E. Zuckerberg ,  Yun-Fang Juan ,  Robert Kang-Xing Jin ,  Justin M. Rosenstein ,  Andrew G. Bosworth ,  Yishan Wong ,  Adam D'Angelo ,  Chamath M. Palihapitlya

IPC分类号： G06Q30/00 ,  G06F3/00 ,  G06Q99/00 ,  G06Q10/00

CPC分类号： H04L51/32 ,  G06Q10/02 ,  G06Q30/02 ,  G06Q30/0215 ,  G06Q30/0601 ,  G06Q40/12 ,  G06Q50/01 ,  H04L67/125 ,  H04L67/306

摘要： A social networking website logs information about actions taken by members of the website. For a particular member of the website, the website generates socially relevant ads for the member based on the actions logged for other members on the website to whom the member is connected (i.e., the member's online friends). The advertiser associated with the social ad may compensate the social networking website for publishing the ad on the website. When presenting a member with a social ad, the website may optimize advertising revenue by selecting an ad from the received ads that will maximize the expected value of the social ad. The expected value may be computed according to a function that includes the member's affinity for the ad content and the bid amount. The technique is also applied for providing socially relevant information off the social networking website.

摘要翻译： 社交网站记录有关网站成员采取的行动的信息。 对于网站的特定成员，该网站根据与该成员所在网站（即该会员的在线朋友）上的其他成员记录的动作，为该成员生成与社交相关的广告。 与社交广告商相关联的广告可能会补偿社交网站在网站上发布广告。 当向会员介绍社交广告时，网站可以通过从接收到的广告中选择一个可以最大化社交广告预期价值的广告来优化广告收入。 期望值可以根据包括成员对广告内容的相似性和出价金额的功能来计算。 该技术也适用于从社交网站提供社交相关信息。

公开(公告)号：US20090119167A1

公开(公告)日：2009-05-07

申请号：US12193702

申请日：2008-08-18

申请人： Timothy A. Kendall ,  Matthew R. Cohler ,  Mark E. Zuckerberg ,  Yun-Fang Juan ,  Robert Kang-Xing Jin ,  Justin M. Rosenstein ,  Andrew G. Bosworth ,  Yishan Wong ,  Adam D' Angelo ,  Chamath M. Palihapitiya

发明人： Timothy A. Kendall ,  Matthew R. Cohler ,  Mark E. Zuckerberg ,  Yun-Fang Juan ,  Robert Kang-Xing Jin ,  Justin M. Rosenstein ,  Andrew G. Bosworth ,  Yishan Wong ,  Adam D' Angelo ,  Chamath M. Palihapitiya

IPC分类号： G06Q30/00

CPC分类号： G06Q30/0269 ,  G06Q30/02 ,  G06Q30/0215 ,  G06Q30/0254 ,  G06Q30/0255 ,  G06Q30/0275 ,  H04L12/1859 ,  H04L67/18 ,  H04L67/22 ,  H04L67/306 ,  H04W4/02 ,  H04W4/20

摘要： A social networking website logs information about actions taken by members of the website. For a particular member of the website, the website generates socially relevant ads for the member based on the actions logged for other members on the website to whom the member is connected (i.e., the member's online friends). The advertiser associated with the social ad may compensate the social networking website for publishing the ad on the website. When presenting a member with a social ad, the website may optimize advertising revenue by selecting an ad from the received ads that will maximize the expected value of the social ad. The expected value may be computed according to a function that includes the member's affinity for the ad content and the bid amount. The technique is also applied for providing socially relevant information off the social networking website.

摘要翻译： 社交网站记录有关网站成员采取的行动的信息。 对于网站的特定成员，该网站根据与该成员所在网站（即该会员的在线朋友）上的其他成员记录的动作，为该成员生成与社交相关的广告。 与社交广告商相关联的广告可能会补偿社交网站在网站上发布广告。 当向会员介绍社交广告时，网站可以通过从接收到的广告中选择一个可以最大化社交广告预期价值的广告来优化广告收入。 期望值可以根据包括成员对广告内容的相似性和出价金额的功能来计算。 该技术也适用于从社交网站提供社交相关信息。