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公开(公告)号：US08522273B2
公开(公告)日：2013-08-27
申请号：US13175663
申请日：2011-07-01
申请人： Thomas Huber , Thomas Lemmons , Ian Zenoni
发明人： Thomas Huber , Thomas Lemmons , Ian Zenoni
IPC分类号： H04N7/10
CPC分类号： H04N21/812 , G06Q30/02 , G06Q30/0275 , G06Q30/08 , G06Q40/04
摘要： Disclosed is a process for an advertising bidding system in which advertisers can bid on advertising time slots or enhanced ads that can be inserted in either prerecorded or live television programming. A high degree of flexibility is provided by allowing embedded ads to be purchased and displayed in a very short time period. This allows TV broadcasters to increase revenues and allows advertisers to have more flexibility in advertising. Objects can be inserted in the display video broadcast using enhancements such as by using mark-up language overlay pages or by video combination techniques. The effect of these ads can be evaluated for advertising campaigns.
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公开(公告)号：US20130212635A1
公开(公告)日：2013-08-15
申请号：US13848073
申请日：2013-03-21
申请人： Brian Sedlak , Thomas Lemmons , Gary Rasmussen , Ian Zenoni , Thomas Huber
发明人： Brian Sedlak , Thomas Lemmons , Gary Rasmussen , Ian Zenoni , Thomas Huber
IPC分类号： H04N21/65
CPC分类号： H04N7/17336 , H04L65/4092 , H04N21/23109 , H04N21/23113 , H04N21/488 , H04N21/4886 , H04N21/60 , H04N21/65 , H04N21/6581
摘要： Disclosed is a system that optimizes transmission bandwidth of a broadband transmission system such as a cable television, satellite system, or wireless information service. Requests for content items from users are employed to add or delete content items from a list. Content items in the list are ranked relative to the number of requests received or by rate of request. Package groups are created with most requested content items being broadcast more frequently than less requested content items. Transmit groups are produced from package groups and placed in a broadcast queue. A transmit process transmits groups retrieved from the queue.
摘要翻译： 公开了一种优化诸如有线电视，卫星系统或无线信息服务之类的宽带传输系统的传输带宽的系统。 来自用户的内容项的请求用于从列表中添加或删除内容项。 列表中的内容项目相对于接收到的请求数量或请求速率进行排名。 创建包组，其中大多数请求的内容项比较少请求的内容项更频繁地广播。 发送组是从包组生成并放置在广播队列中。 发送过程发送从队列中检索到的组。
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公开(公告)号：US20110099288A1
公开(公告)日：2011-04-28
申请号：US12984413
申请日：2011-01-04
申请人： Brian N. Sedlak , Thomas Lemmons , Gary Rasmussen , Ian Zenoni , Thomas Huber
发明人： Brian N. Sedlak , Thomas Lemmons , Gary Rasmussen , Ian Zenoni , Thomas Huber
IPC分类号： G06F15/16
CPC分类号： H04N7/17336 , H04L65/4092 , H04N21/23109 , H04N21/23113 , H04N21/488 , H04N21/4886 , H04N21/60 , H04N21/65 , H04N21/6581
摘要： Disclosed is a system that optimizes transmission bandwidth of a broadband transmission system such as a cable television, satellite system, or wireless information service. Requests for content items from users are employed to add or delete content items from a list. Content items in the list are ranked relative to the number of requests received or by rate of request. Package groups are created with most requested content items being broadcast more frequently than less requested content items. Transmit groups are produced from package groups and placed in a broadcast queue. A transmit process transmits groups retrieved from the queue.
摘要翻译： 公开了一种优化诸如有线电视，卫星系统或无线信息服务之类的宽带传输系统的传输带宽的系统。 来自用户的内容项的请求用于从列表中添加或删除内容项。 列表中的内容项目相对于接收到的请求数量或请求速率进行排名。 创建包组，其中大多数请求的内容项比较少请求的内容项更频繁地广播。 发送组是从包组生成并放置在广播队列中。 发送过程发送从队列中检索到的组。
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公开(公告)号：US20130031582A1
公开(公告)日：2013-01-31
申请号：US13621794
申请日：2012-09-17
申请人： John Tinsman , Thomas Huber , Thomas Lemmons , Ian Zenoni
发明人： John Tinsman , Thomas Huber , Thomas Lemmons , Ian Zenoni
IPC分类号： H04N21/236
CPC分类号： G06Q30/0275 , H04N21/2353 , H04N21/237 , H04N21/4316 , H04N21/8583
摘要： In various example embodiments, a system and method for automatic localization of advertisements is provided. In example embodiments, a transmission signal is received. A portion of the transmission signal is identified. A determination of whether localized advertisement data corresponds to the identified portion is performed. Localized advertisement data that correspond to the identified portion of the transmission signal is retrieved. The localized advertisement data is then inserted into the identified portion of the transmission signal to generate an altered signal. The altered signal is transmitted to a user device.
摘要翻译： 在各种示例性实施例中，提供了用于广告的自动定位的系统和方法。 在示例实施例中，接收发送信号。 识别发送信号的一部分。 执行本地化广告数据对应于所识别的部分的确定。 检索对应于发送信号的识别部分的本地化广告数据。 然后将本地化的广告数据插入到发送信号的识别部分中，以产生改变的信号。 改变的信号被传送到用户设备。
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35.发明申请公开(公告)号：US20130024293A1
公开(公告)日：2013-01-24
申请号：US13621782
申请日：2012-09-17
申请人： John Tinsman , Thomas Huber , Thomas Lemmons , Ian Zenoni
发明人： John Tinsman , Thomas Huber , Thomas Lemmons , Ian Zenoni
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0275
摘要： In various example embodiments, a system and method for offering and billing advertisement opportunities are provided. In example embodiments, an advertisement opportunity in media to be communicated to a user device associated with a viewer is identified. Attributes of the advertisement opportunity are determined. Based on these attributes, a value to assign to the advertisement opportunity is determined. The advertisement opportunity is offered to a potential advertiser based on the assigned value determined using the attributes of the advertisement opportunity.
摘要翻译： 在各种示例实施例中，提供了用于提供和计费广告机会的系统和方法。 在示例实施例中，识别要传送到与观看者相关联的用户设备的媒体中的广告机会。 确定广告机会的属性。 基于这些属性，确定分配给广告机会的值。 基于使用广告机会的属性确定的分配值，向潜在广告商提供广告机会。
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公开(公告)号：US20130019261A1
公开(公告)日：2013-01-17
申请号：US13621733
申请日：2012-09-17
申请人： Thomas Huber , Thomas Lemmons , Ian Zenoni , Debra Hensgen
发明人： Thomas Huber , Thomas Lemmons , Ian Zenoni , Debra Hensgen
IPC分类号： H04N21/80
CPC分类号： G06Q30/08 , G06Q30/0269
摘要： In example embodiments, a system and method for providing interactive advertisement is provided. In some embodiments, a component causes a video program having an interactive advertisement to be displayed to a user on a display screen. The interactive advertisement includes an enhanced content activator. In response to activation of the enhanced content activator by the user, enhanced advertisement information including at least one trigger is provisioned. The enhanced advertisement information is then caused to be displayed with the video program and the interactive advertisement. A selection by the user of the at least one trigger associated with the enhanced advertisement information is monitored. In response to selection of the at least one trigger, access to further content associated with the enhanced content information is provided.
摘要翻译： 在示例实施例中，提供了一种用于提供交互式广告的系统和方法。 在一些实施例中，组件使得具有交互式广告的视频节目在显示屏幕上显示给用户。 互动广告包括增强内容激活器。 响应于用户激活增强内容激活器，提供包括至少一个触发的增强广告信息。 然后使增强的广告信息与视频节目和交互式广告一起显示。 监视与增强的广告信息相关联的至少一个触发器的用户的选择。 响应于对至少一个触发器的选择，提供对与增强内容信息相关联的更多内容的访问。
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公开(公告)号：US20110321087A1
公开(公告)日：2011-12-29
申请号：US13175663
申请日：2011-07-01
申请人： Thomas Huber , Thomas Lemmons , Ian Zenoni
发明人： Thomas Huber , Thomas Lemmons , Ian Zenoni
IPC分类号： H04N7/025
CPC分类号： H04N21/812 , G06Q30/02 , G06Q30/0275 , G06Q30/08 , G06Q40/04
摘要： Disclosed is a process for an advertising bidding system in which advertisers can bid on advertising time slots or enhanced ads that can be inserted in either prerecorded or live television programming. A high degree of flexibility is provided by allowing embedded ads to be purchased and displayed in a very short time period. This allows TV broadcasters to increase revenues and allows advertisers to have more flexibility in advertising. Objects can be inserted in the display video broadcast using enhancements such as by using mark-up language overlay pages or by video combination techniques. The effect of these ads can be evaluated for advertising campaigns.
摘要翻译： 公开了一种广告投标系统的过程，其中广告商可以对可以插入预录或直播电视节目中的广告时段或增强广告进行出价。 通过允许在非常短的时间内购买和显示嵌入式广告来提供高度的灵活性。 这允许电视广播机构增加收入，并允许广告客户在广告中具有更大的灵活性。 可以使用诸如通过使用标记语言覆盖页面或通过视频组合技术的增强来将对象插入到显示器视频广播中。 可以对广告活动评估这些广告的效果。
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公开(公告)号：US07979877B2
公开(公告)日：2011-07-12
申请号：US10745899
申请日：2003-12-23
申请人： Thomas Huber , Thomas Lemmons , Ian Zenoni
发明人： Thomas Huber , Thomas Lemmons , Ian Zenoni
IPC分类号： H04N7/10
CPC分类号： H04N21/812 , G06Q30/02 , G06Q30/0275 , G06Q30/08 , G06Q40/04
摘要： Disclosed is a process for an advertising bidding system in which advertisers can bid on advertising time slots or enhanced ads that can be inserted in either prerecorded or live television programming. A high degree of flexibility is provided by allowing embedded ads to be purchased and displayed in a very short time period. This allows TV broadcasters to increase revenues and allows advertisers to have more flexibility in advertising. Objects can be inserted in the display video broadcast using enhancements such as by using mark-up language overlay pages or by video combination techniques. The effect of these ads can be evaluated for advertising campaigns.
摘要翻译： 公开了一种广告投标系统的过程，其中广告商可以对可以插入预录或直播电视节目中的广告时段或增强广告进行出价。 通过允许在非常短的时间内购买和显示嵌入式广告来提供高度的灵活性。 这允许电视广播机构增加收入，并允许广告客户在广告中具有更大的灵活性。 可以使用诸如通过使用标记语言覆盖页面或通过视频组合技术的增强来将对象插入到显示器视频广播中。 可以对广告活动评估这些广告的效果。
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公开(公告)号：US07444659B2
公开(公告)日：2008-10-28
申请号：US10212289
申请日：2002-08-02
申请人： Thomas Lemmons
发明人： Thomas Lemmons
CPC分类号： H04N21/25808 , H04N7/17318 , H04N21/23412 , H04N21/23418 , H04N21/234318 , H04N21/235 , H04N21/25883 , H04N21/4312 , H04N21/4314 , H04N21/435 , H04N21/44012 , H04N21/4622 , H04N21/47205 , H04N21/47815 , H04N21/4782 , H04N21/812 , H04N21/854 , H04N21/8543 , H04N21/858 , H04N21/8586
摘要： Disclosed is a method and system in which “labels,” comprising supplemental information such as advertising, promotional, or informational elements including interactive elements, may be superimposed post-production into a video stream. This can be done by using overlay screens including interactive overlay screens or by combining video segments. As such, the labels do not have to physically be part of the actual scene during filming. Once a video stream is created, a space for available advertising is designated either manually or automatically by pattern recognition techniques. A list of available advertising space is generated. During viewing of television broadcasts, advertisements are placed in the video signal. Labels are displayed by superimposing an HTML page that is blank except for the advertisement onto the video signal. Advertisements can be superimposed post-production, and can be personalized and localized. The advertisements can be customized on a per-household basis.
摘要翻译： 公开了一种方法和系统，其中包括诸如广告，促销或包括交互元素在内的信息元素的补充信息的“标签”可以将后期制作叠加到视频流中。 这可以通过使用覆盖屏幕（包括交互式重叠屏幕）或通过组合视频段来完成。 因此，标签在拍摄过程中不必实际上成为实际场景的一部分。 创建视频流之后，通过模式识别技术手动或自动地指定可用广告的空间。 生成可用广告空间的列表。 在观看电视广播期间，广告被放置在视频信号中。 通过将除了广告之外的空白的HTML页面叠加到视频信号上来显示标签。 广告可以叠加后期制作，并可以个性化和本地化。 广告可以按照每个家庭的方式进行定制。
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公开(公告)号：US20060259925A1
公开(公告)日：2006-11-16
申请号：US11432686
申请日：2006-05-10
申请人： Thomas Lemmons , Jon Zaring
发明人： Thomas Lemmons , Jon Zaring
CPC分类号： H04N21/4821 , H04N5/44543 , H04N21/2353 , H04N21/4147 , H04N21/4312 , H04N21/4355 , H04N21/4622 , H04N21/4756 , H04N21/482 , H04N21/4882 , H04N21/84 , H04N21/8543 , H04N2005/44565
摘要： An interactive television program guide is provided. Program guide display elements are arranged and styled using markup language documents. These markup language documents may also indicate and select program guide functions. The program guide interprets the markup language documents and generates the display screens and program guide functionality without user intervention. The program guide may also be updated by supplying new markup language documents that modify display screens and program guide functionality. The markup language documents may be supplied by a main facility or a television distribution facility.
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