Method and apparatus using accelerometer data to serve better ads
    31.
    发明授权
    Method and apparatus using accelerometer data to serve better ads 有权
    使用加速度计数据来提供更好的广告的方法和设备

    公开(公告)号:US09224100B1

    公开(公告)日:2015-12-29

    申请号:US13245495

    申请日:2011-09-26

    IPC分类号: G06N99/00

    摘要: A mobile device, including an accelerometer and a processing unit receiving signals from the accelerometer and determining motion information of the mobile device based on the received signals is disclosed. A content selector selects a media format for content based on the physical state of the mobile device as indicated by the signals from the accelerometer. A display device displays the content in the selected media format. When the motion is a predetermined type of motion, the received content is withheld from being displayed by the display device. A machine learning apparatus is provided as the content selector.

    摘要翻译: 公开了一种移动设备,包括加速度计和处理单元,其接收来自加速度计的信号,并基于接收到的信号确定移动设备的运动信息。 内容选择器基于来自加速度计的信号所指示的移动设备的物理状态来选择内容的媒体格式。 显示设备以所选媒体格式显示内容。 当运动是预定类型的运动时,拒绝接收的内容以由显示装置显示。 提供机器学习装置作为内容选择器。

    User feedback on calls
    32.
    发明授权
    User feedback on calls 有权
    用户对呼叫的反馈

    公开(公告)号:US09118758B1

    公开(公告)日:2015-08-25

    申请号:US13225624

    申请日:2011-09-06

    IPC分类号: H04M1/64 H04M3/487

    摘要: Various methods, systems, and computer program products are disclosed for determining relevance of a promotional message based on caller feedback. The method may include receiving at least one phone call, the at least one phone call indicating a phone number that was called to make the at least one phone call. The method may include associating the at least one phone call with a promotional message or promotional message group via the phone number, the promotional message group comprising one or more promotional messages. The method may include receiving feedback that indicates a user experience associated with the at least one phone call. The method may include determining a relevance of the promotional message or promotional message group based on the received feedback.

    摘要翻译: 公开了各种方法,系统和计算机程序产品,用于基于呼叫者反馈确定促销消息的相关性。 该方法可以包括接收至少一个电话呼叫,所述至少一个电话呼叫指示被呼叫以进行至少一个电话呼叫的电话号码。 该方法可以包括经由电话号码将至少一个电话呼叫与促销消息或促销消息组相关联,促销消息组包括一个或多个促销消息。 该方法可以包括接收指示与至少一个电话呼叫相关联的用户体验的反馈。 该方法可以包括基于所接收的反馈来确定促销消息或促销消息组的相关性。

    Classifying users for ad targeting
    33.
    发明授权
    Classifying users for ad targeting 有权
    为用户分类广告定位

    公开(公告)号:US08799061B1

    公开(公告)日:2014-08-05

    申请号:US12767617

    申请日:2010-04-26

    IPC分类号: G06Q30/00 G06Q90/00

    摘要: This specification describes technologies relating to content presentation. In general, one aspect of the subject matter described in this specification can be embodied in methods that include the actions of determining a location history for a user, where the location history includes a plurality of location data points for the user; analyzing the location history to derive a category for the user; associating the user with the category; and using the user's associated category to boost one or more candidate content items for delivery to the user.

    摘要翻译: 本说明书描述了与内容呈现有关的技术。 通常,本说明书中描述的主题的一个方面可以体现在包括确定用户的位置历史的动作的方法中,其中位置历史包括用户的多个位置数据点; 分析位置历史以导出用户的类别; 将用户与类别相关联; 以及使用所述用户的关联类别来提升一个或多个候选内容项以便传递给所述用户。

    System and method of selecting advertising
    35.
    发明授权
    System and method of selecting advertising 有权
    选择广告的系统和方法

    公开(公告)号:US08527333B1

    公开(公告)日:2013-09-03

    申请号:US12886858

    申请日:2010-09-21

    IPC分类号: G06Q30/00

    CPC分类号: G06Q30/0241

    摘要: A system and method is provided that uses a processor to rank advertisements based on their likely appeal to users and the price that will be charged for the advertisement. In one aspect, and advertiser may pay a fee in order to have its advertisement considered to be the most expensive in terms of price even though the advertiser is actually paying less. The fee may also be paid in connection with a transferable option, whereby the advertiser may have the right but not the obligation to have it advertisement displayed at the price.

    摘要翻译: 提供了一种系统和方法,其使用处理器基于其对用户的可能吸引力以及将为广告收取的价格对广告进行排名。 在一方面,并​​且广告商可以支付费用以使其广告被认为是价格方面最贵的,即使广告商实际支付较少。 该费用也可以与可转让期权相关联,由此广告商可以有权利而不是以价格显示广告的义务。

    Three-dimensional taxonomy server for identifying a location based on a three-dimensional position of a client device
    36.
    发明授权
    Three-dimensional taxonomy server for identifying a location based on a three-dimensional position of a client device 有权
    三维分类服务器,用于基于客户端设备的三维位置识别位置

    公开(公告)号:US08407085B1

    公开(公告)日:2013-03-26

    申请号:US12650765

    申请日:2009-12-31

    IPC分类号: G06Q30/00

    CPC分类号: G06Q30/0261 G06Q30/00

    摘要: A three-dimensional taxonomy server is operative to identify the location of a client device based on three-dimensional positional information received from the client device. The three-dimensional positional information may include global positioning system coordinates, an Internet Protocol address, cellular network information, or any other type of three-dimensional positional information. The three-dimensional taxonomy server may operate in conjunction with another server, such as an advertising server or business search server, to deliver contextual content based on the location of the client device. The contextual content may include a targeted advertisement, a targeted search result, or other type of contextual content.

    摘要翻译: 三维分类服务器基于从客户端设备接收的三维位置信息来操作以识别客户端设备的位置。 三维位置信息可以包括全球定位系统坐标,互联网协议地址,蜂窝网络信息或任何其它类型的三维位置信息。 三维分类服务器可以与诸如广告服务器或商业搜索服务器的另一服务器结合操作,以基于客户端设备的位置传送上下文内容。 上下文内容可以包括目标广告,目标搜索结果或其他类型的上下文内容。

    Displaying Phone Number on the Landing Page Based on Keywords
    37.
    发明申请
    Displaying Phone Number on the Landing Page Based on Keywords 有权
    基于关键字在目标网页上显示电话号码

    公开(公告)号:US20120177189A1

    公开(公告)日:2012-07-12

    申请号:US12985745

    申请日:2011-01-06

    IPC分类号: H04M11/00 H04M3/42

    摘要: Various methods, systems, and computer program products are disclosed for determining promotional messages that led to a phone call. The method may include communicating a promotional message, wherein the promotional message is associated with a phone number. The method may include receiving an indication that the promotional message was selected. The method may include receiving a phone call via the phone number, the phone call indicating the phone number that was called. The method may include associating the phone call with the promotional message based on the phone number. The method may include determining that the communicated promotional message led to the phone call based on the associated phone call and promotional message.

    摘要翻译: 公开了用于确定导致电话呼叫的促销消息的各种方法,系统和计算机程序产品。 该方法可以包括传送促销消息,其中促销消息与电话号码相关联。 该方法可以包括接收到宣传消息被选择的指示。 该方法可以包括通过电话号码接收电话呼叫,指示所呼叫的电话号码的电话呼叫。 该方法可以包括基于电话号码将电话呼叫与促销消息相关联。 该方法可以包括基于相关联的电话呼叫和促销消息确定所传送的促销消息导致电话呼叫。

    Wavelet-based clustering method for managing spatial data in very large databases
    38.
    发明授权
    Wavelet-based clustering method for managing spatial data in very large databases 失效
    用于在非常大的数据库中管理空间数据的基于小波的聚类方法

    公开(公告)号:US06882997B1

    公开(公告)日:2005-04-19

    申请号:US09645630

    申请日:2000-08-24

    IPC分类号: G06F17/30 G06K9/62

    摘要: The method termed WaveCluster for mining spatial data. WaveCluster considers spatial data as a multidimensional signals and applies wavelet transforms, a signal-processing technique, to convert the spatial data into the frequency domain. The wavelet transforms produce a transformed space where natural clusters in the data become more distinguishable. The method quantizes a feature space to determine cells of the feature space, assigns objects to the cells, applies a wavelet transform on the quantized feature space to obtain a transformed feature space, finds connected clusters in sub bands at different levels of the transformed feature space, assigns labels to the cells, creates a look-up table, and maps the objects to the clusters. The method can manage spatial data in a two-dimensional feature space. The method also is applicable to a feature space that is made up of an image taken by a satellite.

    摘要翻译: WaveCluster用于挖掘空间数据的方法。 WaveCluster将空间数据视为多维信号,并应用小波变换(信号处理技术)将空间数据转换为频域。 小波变换产生一个变换的空间,数据中的自然聚类变得更加可区分。 该方法量化特征空间以确定特征空间的单元格,将对象分配给单元格,在量化的特征空间上应用小波变换以获得变换的特征空间,在转换特征空间的不同级别的子带中找到连接的群集 ,为单元格分配标签,创建查找表,并将对象映射到集群。 该方法可以管理二维特征空间中的空间数据。 该方法还适用于由卫星拍摄的图像组成的特征空间。

    Ad redemption
    39.
    发明授权
    Ad redemption 有权
    广告兑换

    公开(公告)号:US08886554B2

    公开(公告)日:2014-11-11

    申请号:US12778071

    申请日:2010-05-11

    IPC分类号: G06Q30/00 G06Q30/02

    摘要: This specification describes technologies relating to content presentation. In general, one aspect of the subject matter described in this specification can be embodied in methods that include the actions of sending one or more redeemable content items to a user, each content item being configured for redemption at a physical retail location; receiving a request from the user to redeem a content item of the one or more content items at a particular physical retail location; validating, using one or more processor, the content item for redemption; if the content item is valid for redemption, notifying a corresponding retailer of the content item redemption to be applied to a pending retail transaction; and logging the redemption. Other embodiments of this aspect include corresponding systems, apparatus, and computer program products.

    摘要翻译: 本说明书描述了与内容呈现有关的技术。 通常,本说明书中描述的主题的一个方面可以体现在包括向用户发送一个或多个可兑换内容项目的动作的方法中,每个内容项被配置为在物理零售位置进行兑换; 接收来自所述用户的请求,以在特定物理零售位置兑换所述一个或多个内容项的内容项; 使用一个或多个处理器验证内容项目以进行兑换; 如果内容项目有效赎回,通知相应的零售商将内容项目赎回应用于未决零售交易; 并记录兑换。 该方面的其他实施例包括相应的系统,装置和计算机程序产品。

    Predicting promotional message response based on device distance
    40.
    发明授权
    Predicting promotional message response based on device distance 有权
    基于设备距离预测促销消息响应

    公开(公告)号:US08849694B1

    公开(公告)日:2014-09-30

    申请号:US12851833

    申请日:2010-08-06

    IPC分类号: G06Q30/00 G06Q90/00

    CPC分类号: G06Q90/00 G06Q30/0261

    摘要: Various methods, systems, and computer program products are disclosed for communicating location-based promotional messages to a mobile communication device. The method may include receiving a request associated with a mobile communication device. In response to the request, the method may include determining a location of the mobile communication device and a potential interest of a user of the mobile communication device. Based on the location of the mobile communication device and the potential interest of the user, the method may include identifying a promotional message from among other promotional messages. Upon identification, the method may include communicating the promotional message to be displayed at the mobile communication device.

    摘要翻译: 公开了用于将基于位置的促销消息传送到移动通信设备的各种方法,系统和计算机程序产品。 该方法可以包括接收与移动通信设备相关联的请求。 响应于该请求,该方法可以包括确定移动通信设备的位置和移动通信设备的用户的潜在兴趣。 基于移动通信设备的位置和用户的潜在兴趣,该方法可以包括从其他促销消息中识别促销消息。 在识别时,该方法可以包括传送要在移动通信设备处显示的促销消息。