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    TARGETING ADVERTISEMENTS IN A SOCIAL NETWORK
    43.
    发明申请
    TARGETING ADVERTISEMENTS IN A SOCIAL NETWORK 审中-公开
    在社会网络中指导广告

    公开(公告)号：US20090070219A1

    公开(公告)日：2009-03-12

    申请号：US12195321

    申请日：2008-08-20

    Applicant: Adam D'Angelo ,  Aditya Agarwal ,  Kang-Xing Jin ,  Yun-Fang Juan ,  Levy Klots ,  Oleksandr Moskalyuk ,  Yishan Wong

    Inventor： Adam D'Angelo ,  Aditya Agarwal ,  Kang-Xing Jin ,  Yun-Fang Juan ,  Levy Klots ,  Oleksandr Moskalyuk ,  Yishan Wong

    IPC: G06Q30/00 ,  G06Q10/00 ,  G06Q40/00 ,  G06Q90/00

    CPC classification number: H04L67/306 ,  G06Q10/10 ,  G06Q30/02 ,  G06Q30/0247 ,  G06Q30/0251 ,  G06Q30/0258 ,  G06Q30/0269 ,  G06Q40/04 ,  H04L67/18 ,  H04L67/22 ,  H04W4/029

    Abstract: A social networking website logs information about actions taken by members of the website. For a particular member of the website, the website presents targeted ads based on actions by the member and one or more characteristics of the member. The social networking website maintains a profile associated with the member which describes characteristics of the member, such as age, geographic location, employment, educational history and interests. The social networking website compares the member profile to targeting criteria for a plurality of advertising requests and determines the advertising requests that match the member profile and generate the most revenue for the social networking website. When presenting a member with an ad, the website may optimize advertising revenue by selecting an ad from the received ads that will maximize the expected value of the ad.

    Abstract translation: 社交网站记录有关网站成员采取的行动的信息。 对于网站的特定成员，网站根据会员的行为和会员的一个或多个特征提供有针对性的广告。 社交网站维护与成员有关的简介，描述会员的特征，如年龄，地理位置，就业，教育历史和兴趣。 社交网站将成员简档与多个广告请求的定位标准进行比较，并确定与成员简档匹配的广告请求，并为社交网站创造最多的收入。 在向成员展示广告时，网站可以通过从接收到的广告中选择一个可以最大化广告预期价值的广告来优化广告收入。

    Engagement interface advertising in a social network
    44.
    发明授权
    Engagement interface advertising in a social network 有权
    社交网络中的互动界面广告

    公开(公告)号：US09582807B2

    公开(公告)日：2017-02-28

    申请号：US12390362

    申请日：2009-02-20

    Applicant: Robert Kang Xing Jin ,  Jared Morgenstern ,  Neville Bowers ,  Nan Gao

    Inventor： Robert Kang Xing Jin ,  Jared Morgenstern ,  Neville Bowers ,  Nan Gao

    IPC: G06Q30/00 ,  G06F3/00 ,  G06Q30/02 ,  G06Q10/10 ,  G06Q50/00

    CPC classification number: G06Q30/02 ,  G06Q10/10 ,  G06Q30/0245 ,  G06Q30/0251 ,  G06Q30/0277 ,  G06Q50/01

    Abstract: A social network advertises to its members with engagement interfaces. An engagement interface comprises a call to action and a link to perform the action within the social network from within the engagement interface. Responsive to a user selection of the link to perform the action, the engagement interface modifies one or more objects within the social network associated with the call to action according to the selection of the link to perform the action. The engagement interface may be refreshed on the user's screen to indicate to the user that the action has been performed. An engagement interface may also be presented to a user from the social network or from an external system apart from the social network.

    Abstract translation: 社交网络通过参与界面向其会员宣传。 参与界面包括来电动作和链接，以在接合界面内在社交网络内执行动作。 响应于用户选择链接以执行动作，参与界面根据链接的选择来修改与呼叫对应关联的社交网络中的一个或多个对象以执行动作。 可以在用户的​​屏幕上刷新参与界面，以向用户指示已经执行了动作。 参与界面也可以从社交网络或从社交网络之外的外部系统呈现给用户。

    SPONSORED STORIES APPLICATION PROGRAMMING INTERFACE (API)
    47.
    发明申请
    SPONSORED STORIES APPLICATION PROGRAMMING INTERFACE (API) 有权
    赞助的故事应用编程界面（API）

    公开(公告)号：US20140006501A1

    公开(公告)日：2014-01-02

    申请号：US13539399

    申请日：2012-06-30

    Applicant: Ning Li ,  Philip Anastasios Zigoris ,  Neville Bowers ,  Robert Kang-Xing Jin

    Inventor： Ning Li ,  Philip Anastasios Zigoris ,  Neville Bowers ,  Robert Kang-Xing Jin

    IPC: G06F15/16

    CPC classification number: G06Q30/0269 ,  G06Q30/0241 ,  G06Q50/01

    Abstract: To provide a sponsored story unit, the social networking system receives a story request from an advertiser. The story request specifies properties of content used to generate the sponsored story. When the social networking system stores an object or an action performed on an object, properties associated with, and describing, the object or the action are also stored. For example, properties of an object include an object type, an object identifier, metadata describing the object or other suitable information. The social networking system identifies actions or objects associated with users connected to a viewing user having one or more properties included in a story request. A sponsored story is generated from the identified actions or objects and presented to a viewing user.

    Abstract translation: 为了提供一个赞助的故事单元，社交网络系统收到广告商的故事请求。 故事要求指定用于生成赞助故事的内容的属性。 当社交网络系统存储对象或对对象执行的动作时，还存储与对象或动作相关联并描述对象或动作的属性。 例如，对象的属性包括对象类型，对象标识符，描述对象的元数据或其他合适的信息。 社交网络系统识别与连接到具有包括在故事请求中的一个或多个属性的观看用户的用户相关联的动作或对象。 从所识别的动作或对象产生赞助故事并呈现给观看用户。

    Predicting User Responses to Invitations in a Social Networking System Based on Keywords in User Profiles
    49.
    发明申请
    Predicting User Responses to Invitations in a Social Networking System Based on Keywords in User Profiles 有权
    基于用户配置文件中的关键字预测用户对社交网络系统中的邀请的响应

    公开(公告)号：US20110302160A1

    公开(公告)日：2011-12-08

    申请号：US13214211

    申请日：2011-08-21

    Applicant: Yun-Fang Juan ,  Kang-Xing Jin

    Inventor： Yun-Fang Juan ,  Kang-Xing Jin

    IPC: G06F17/30

    CPC classification number: G06Q50/01 ,  G06Q10/10 ,  G06Q30/0201 ,  G06Q30/0269 ,  H04L67/306

    Abstract: A social networking system selects a subset of keywords from a set of master keywords found in user profiles. The method includes selecting a first and second group of user profiles including one or more keywords and computing the number of occurrences of each of the master keywords in the first and second group of profiles. A value may be computed for each of the master keywords based on a comparison of the number of occurrences in the first group of profiles and the number of occurrences in the second group of profiles. The computed value may be used for selecting the subset of keywords from the master keywords and/or ranking the master keywords.

    Abstract translation: 社交网络系统从用户配置文件中找到的一组主关键字中选择一个关键字子集。 该方法包括选择包括一个或多个关键字的第一组和第二组用户简档，并且计算第一组和第二组轮廓中每个主关键词的出现次数。 可以基于第一组轮廓中的出现次数和第二组轮廓中的出现次数的比较来计算每个主关键词的值。 所计算的值可以用于从主关键字中选择关键词的子集和/或对主关键词进行排序。

    Targeting Advertisements in a Social Network
    50.
    发明申请
    Targeting Advertisements in a Social Network 审中-公开
    针对社交网络中的广告

    公开(公告)号：US20100324990A1

    公开(公告)日：2010-12-23

    申请号：US12853242

    申请日：2010-08-09

    Applicant: Adam D'Angelo ,  Aditya Agarwal ,  Kang-Xing Jin ,  Yun-Fang Juan ,  Levy Klots ,  Oleksandr Moskalyuk ,  Yishan Wong

    Inventor： Adam D'Angelo ,  Aditya Agarwal ,  Kang-Xing Jin ,  Yun-Fang Juan ,  Levy Klots ,  Oleksandr Moskalyuk ,  Yishan Wong

    IPC: G06Q30/00

    CPC classification number: H04L67/306 ,  G06Q10/10 ,  G06Q30/02 ,  G06Q30/0247 ,  G06Q30/0251 ,  G06Q30/0258 ,  G06Q30/0269 ,  G06Q40/04 ,  H04L67/18 ,  H04L67/22 ,  H04W4/029

    Abstract: A social networking website logs information about actions taken by members of the website. For a particular member of the website, the website presents targeted ads based on actions by the member and one or more characteristics of the member. The social networking website maintains a profile associated with the member which describes characteristics of the member, such as age, geographic location, employment, educational history and interests. The social networking website compares the member profile to targeting criteria for a plurality of advertising requests and determines the advertising requests that match the member profile and generate the most revenue for the social networking website. When presenting a member with an ad, the website may optimize advertising revenue by selecting an ad from the received ads that will maximize the expected value of the ad.

    Abstract translation: 社交网站记录有关网站成员采取的行动的信息。 对于网站的特定成员，网站根据会员的行为和会员的一个或多个特征提供有针对性的广告。 社交网站维护与成员有关的简介，描述会员的特征，如年龄，地理位置，就业，教育历史和兴趣。 社交网站将成员简档与多个广告请求的定位标准进行比较，并确定与成员简档匹配的广告请求，并为社交网站创造最多的收入。 在向成员展示广告时，网站可以通过从接收到的广告中选择一个可以最大化广告预期价值的广告来优化广告收入。

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