公开(公告)号：US20130124365A1

公开(公告)日：2013-05-16

申请号：US13294080

申请日：2011-11-10

Applicant: Anantha Pradeep

Inventor： Anantha Pradeep

IPC: G06Q30/06

CPC classification number: G06Q30/06

Abstract: Mechanisms are provided for efficiently and effectively connecting users such as customers, consumers, and clients with remote agents such as salespeople, assistants, personal shoppers, etc., by using a merchandising interface in store, shop, and showroom environments. A merchandising connection system identifies and analyzes characteristics of users, target products, and remote agents, and matches users and remote agents using data such as demographic information, common interests, compatible personality types, areas of expertise, attractiveness levels, etc. Various sensors, detectors, actuators, scent emitters, etc., at the merchandising interface work to enhance the user and remote agent connection.

Abstract translation: 提供了通过在商店，商店和展示室环境中使用商品接口来有效地和有效地将诸如客户，消费者和客户与诸如销售人员，助理，个人购物者等远程代理人连接的机制。 商品连接系统识别和分析用户，目标产品和远程代理的特征，并使用诸如人口统计信息，共同兴趣，兼容个性类型，专业领域，吸引力等级等数据来匹配用户和远程代理。各种传感器， 检测器，执行器，气味发射器等，在商品界面工作，以增强用户和远程代理连接。

公开(公告)号：US08392254B2

公开(公告)日：2013-03-05

申请号：US12199583

申请日：2008-08-27

Applicant: Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

Inventor： Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

IPC: G06Q30/00

CPC classification number: G06Q30/02 ,  A61B5/0402 ,  A61B5/0484 ,  A61B5/0496 ,  A61B5/0533 ,  A61B5/16 ,  A61B5/4035 ,  A61B2503/12 ,  G06Q30/0201

Abstract: A system assesses consumer experience by evaluating neuro-response measurements for a consumer exposed to products, services, offerings, and stimulus. Examples of neuro-response measurements include Electroencephalography (EEG), Galvanic Skin Response (GSR), Electrocardiograms (EKG), Electrooculography (EOG), eye tracking, and facial emotion encoding measurements. Components of a consumer experience are analyzed to assess neuro-response measurements specific to each component. In many instances, neuro-response data is combined with other data and analyzed to determine total consumer experience.

Abstract translation: 系统通过评估暴露于产品，服务，产品和刺激的消费者的神经反应测量来评估消费者体验。 神经反应测量的例子包括脑电图（EEG），电泳皮肤反应（GSR），心电图（EKG），电磁学（EOG），眼睛跟踪和面部情感编码测量。 分析消费者体验的组成部分，以评估每个组件特有的神经反应测量。 在许多情况下，神经反应数据与其他数据相结合并进行分析，以确定消费者的总体经验。

公开(公告)号：US20130018949A1

公开(公告)日：2013-01-17

申请号：US13183428

申请日：2011-07-14

Applicant: Anantha Pradeep

Inventor： Anantha Pradeep

IPC: G06F15/16

CPC classification number: G06Q50/01

Abstract: Attributes associated with an entity such as a brand, product, or service are identified from analysis of the entity itself as well as from information from an entity owner such as a company or firm. Attributes and news articles are transmitted over a network. News articles exhibiting characteristics promoting identified attributes are selected and conveyed back over the network. The news articles are then posted on social network walls and profiles of pages of interested individuals. Entities may identify interested individuals as those who have joined, followed, liked, or subscribed to a particular entity page. Interested individuals may also be identified through their profile characteristic information.

Abstract translation: 与实体（例如品牌，产品或服务）相关联的属性通过对实体本身的分析以及来自诸如公司或公司的实体所有者的信息来识别。 属性和新闻文章通过网络传输。 展现特征促进识别属性的新闻文章被选择并通过网络传回。 这些新闻文章然后张贴在社会网络的墙壁和感兴趣的个人页面的个人资料。 实体可以将感兴趣的个人识别为已加入，跟踪，喜欢或订阅特定实体页面的个人。 有兴趣的个人也可以通过他们的个人资料特征信息来识别。

公开(公告)号：US08335716B2

公开(公告)日：2012-12-18

申请号：US12622312

申请日：2009-11-19

Applicant: Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

Inventor： Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

IPC: G06Q30/00

CPC classification number: G06Q30/02 ,  G06Q30/0243 ,  G06Q30/0251

Abstract: An advertisement exchange obtains characteristics associated with multimedia advertisements such as commercial slots in a commercial pod, banners in a video, announcements in an audio program, etc. Characteristics may include demographic information, advertisement type, survey information, etc. Advertisement slots are offered with information on advertisement slot characteristics and may be selected, purchased, exchanged, and analyzed by advertisers, individuals, corporations, and firms. Advertisement slot characteristics may be changed in real-time as placement of advertisements in surrounding slots changes the characteristics of a particular slot. Advertisements may be automatically matched with advertisement slots based on advertisement slot characteristics and advertisement characteristics.

Abstract translation: 广告交换机获得与多媒体广告相关联的特征，例如商业广播中的商业广告位，视频中的横幅，音频节目中的公告等。特征可以包括人口统计信息，广告类型，调查信息等。 关于广告牌特征的信息，可以被广告商，个人，公司和公司选择，购买，交换和分析。 广告时隙特征可以被实时改变，因为在周围时隙中的广告的布置改变了特定时隙的特征。 广告可以基于广告时隙特征和广告特征自动匹配广告时隙。

公开(公告)号：US20120284332A1

公开(公告)日：2012-11-08

申请号：US13288504

申请日：2011-11-03

Applicant: Anantha Pradeep ,  Ramachandran Gurumoorthy ,  Robert T. Knight

Inventor： Anantha Pradeep ,  Ramachandran Gurumoorthy ,  Robert T. Knight

IPC: G06F15/16

CPC classification number: G06Q30/0269

Abstract: Example methods, systems and tangible machine readable instructions to format a presentation in a social network are disclosed. An example method includes collecting first neuro-response data from the user while the user is engaged with a social network. The example method also includes formatting the presentation based on the first neuro-response data and social network information identifying a characteristic of the social network of the user.

Abstract translation: 公开了用于格式化社交网络中的呈现的示例性方法，系统和有形机器可读指令。 示例性方法包括在用户与社交网络接合时收集来自用户的第一神经反应数据。 示例性方法还包括基于识别用户的社交网络的特征的第一神经反应数据和社交网络信息来格式化呈现。

公开(公告)号：US20120284112A1

公开(公告)日：2012-11-08

申请号：US13288571

申请日：2011-11-03

Applicant: Anantha Pradeep ,  Ramachandran Gurumoorthy ,  Robert T. Knight

Inventor： Anantha Pradeep ,  Ramachandran Gurumoorthy ,  Robert T. Knight

IPC: G06Q30/02

CPC classification number: G06Q50/01 ,  G06Q30/0201

Abstract: Example methods, systems and tangible machine readable instructions for social network and location based advocacy with neurological feedback are disclosed. An example the method includes detecting a location of a consumer and identifying an advocate in a social network of the consumer. The advocate being a person connected with the consumer in the social network. The example method also includes selecting advocacy material based on the location and the advocate. In addition, the example method includes obtaining neuro-response data from the consumer while or after the consumer is exposed to the advocacy material and determining an effectiveness of the advocacy material based on the neuro-response data.

Abstract translation: 公开了用于具有神经反馈的社交网络和基于位置的宣传的示例性方法，系统和有形机器可读指令。 该方法的一个示例包括检测消费者的位置并且识别消费者的社交网络中的倡导者。 倡导者是在社交网络中与消费者相关的人。 示例方法还包括基于位置和倡导者选择宣传材料。 此外，示例性方法包括在消费者暴露于宣传材料之前或之后从消费者获得神经反应数据，并且基于神经反应数据确定宣传材料的有效性。

公开(公告)号：US20120253921A1

公开(公告)日：2012-10-04

申请号：US13444149

申请日：2012-04-11

Applicant: Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

Inventor： Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

IPC: G06Q30/02

CPC classification number: G06Q30/02 ,  A61B5/0484 ,  A61B5/16 ,  A61B5/7207 ,  G06Q30/0243 ,  G06Q30/0251 ,  G06Q30/0254

Abstract: A system uses neuro-response information to evaluate content within a cluster, such as commercials in a pod, advertisements in a frame, or products on a shelf, to determine priming characteristics associated with each pieces of content within the cluster. The priming characteristics and other data are combined to obtain blended attributes. The blended attributes are correlated with each piece of intracluster content to allow intelligent management including selection, arrangement, ordering, presentation, and/or scheduling of intracluster content. Intracluster content may also use priming characteristics associated with extracluster content to further improve management.

Abstract translation: 系统使用神经反应信息来评估集群内的内容，例如，pod中的广告，帧中的广告或货架上的产品，以确定与集群内的每个内容相关联的启动特征。 启动特征和其他数据组合获得混合属性。 混合属性与每个集群内容相关联，以允许智能管理，包括集群内容的选择，排列，排序，呈现和/或调度。 集群内容还可以使用与集群外内容相关联的引发特征来进一步改善管理。

公开(公告)号：US08209224B2

公开(公告)日：2012-06-26

申请号：US12608696

申请日：2009-10-29

Applicant: Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

Inventor： Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

IPC: G06Q30/00

CPC classification number: G06Q30/02 ,  A61B5/0484 ,  A61B5/16 ,  A61B5/7207 ,  G06Q30/0243 ,  G06Q30/0251 ,  G06Q30/0254

Abstract: A system uses neuro-response information to evaluate content within a cluster, such as commercials in a pod, advertisements in a frame, or products on a shelf, to determine priming characteristics associated with each pieces of content within the cluster. The priming characteristics and other data are combined to obtain blended attributes. The blended attributes are correlated with each piece of intracluster content to allow intelligent management including selection, arrangement, ordering, presentation, and/or scheduling of intracluster content. Intracluster content may also use priming characteristics associated with extracluster content to further improve management.

Abstract translation: 系统使用神经反应信息来评估集群内的内容，例如，pod中的广告，帧中的广告或货架上的产品，以确定与集群内的每个内容相关联的启动特征。 启动特征和其他数据组合获得混合属性。 混合属性与每个集群内容相关联，以允许智能管理，包括集群内容的选择，排列，排序，呈现和/或调度。 集群内容还可以使用与集群外内容相关联的引发特征来进一步改善管理。

公开(公告)号：US20110046503A1

公开(公告)日：2011-02-24

申请号：US12546586

申请日：2009-08-24

Applicant: Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

Inventor： Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

IPC: A61B5/0484

CPC classification number: A61B5/0478 ,  A61B5/048 ,  A61B5/0484 ,  A61B5/411 ,  A61B5/6814 ,  A61B5/7207

Abstract: An electroencephalography (EEG) system includes a dry electrode design having a jagged, angular, comb, etc. shaped support housing. Each dry electrode housing includes multiple electrodes where each electrode has multiple contacts for scalp placement with minimal interference from hair. Signals from individual contacts may be disregarded and each housing may provide one or more aggregated signals for data analysis. Each electrode may be placed in close proximity with neighboring electrodes as no conductive gel is required and may be attached to the scalp using straps, elastic cap, spring-type materials, tape, etc. The dry electrode design effectively measures bio-signals including neurological activity.

Abstract translation: 脑电图（EEG）系统包括干电极设计，其具有锯齿状，角形，梳齿状的支撑壳体。 每个干电极壳体包括多个电极，其中每个电极具有用于头皮放置的多个触点，而头发的干扰最小。 来自个人联系人的信号可以被忽略，并且每个房屋可以提供用于数据分析的一个或多个聚合信号。 每个电极可以放置在邻近的电极附近，因为不需要导电凝胶，并且可以使用带，弹性帽，弹簧型材料，胶带等附着到头皮上。干电极设计有效地测量生物信号，包括神经系统 活动。

公开(公告)号：US20100249636A1

公开(公告)日：2010-09-30

申请号：US12413297

申请日：2009-03-27

Applicant: Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

Inventor： Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

IPC: A61B5/0484 ,  G06Q10/00 ,  A63F9/24

CPC classification number: A61B5/0476 ,  A61B3/113 ,  A61B5/0484 ,  A61B5/0496 ,  A61B5/0533 ,  A61B5/055 ,  A61B5/7207 ,  A61B5/7278 ,  A63F13/10 ,  A63F2300/1012 ,  G06Q30/0204 ,  G06Q30/0209 ,  H04N21/42201 ,  H04N21/44218 ,  H04N21/458

Abstract: A system analyzes neuro-response measurements from subjects exposed to video games to identify neurologically salient locations for inclusion of stimulus material and personalized stimulus material such as video streams, advertisements, messages, product offers, purchase offers, etc. Examples of neuro-response measurements include Electroencephalography (EEG), optical imaging, and functional Magnetic Resonance Imaging (fMRI), eye tracking, and facial emotion encoding measurements.

Abstract translation: 系统分析来自暴露于视频游戏的受试者的神经反应测量，以识别包含刺激材料和个性化刺激材料（例如视频流，广告，消息，产品报价，购买报价等）的神经学显着位置。神经反应测量 包括脑电图（EEG），光学成像和功能磁共振成像（fMRI），眼睛跟踪和面部情感编码测量。