公开(公告)号：US08437784B2

公开(公告)日：2013-05-07

申请号：US13358416

申请日：2012-01-25

申请人： Michael Trioano ,  Mark Grindeland ,  Gerald Hewes ,  Eswar Priyadarshan ,  Randall Snyder

发明人： Michael Trioano ,  Mark Grindeland ,  Gerald Hewes ,  Eswar Priyadarshan ,  Randall Snyder

IPC分类号： H04Q7/20

CPC分类号： H04L51/10 ,  G06Q30/02 ,  G06Q30/0207 ,  G06Q30/0222 ,  G06Q30/0225 ,  G06Q30/0238 ,  G06Q30/0257 ,  G06Q30/0267 ,  G06Q30/0277 ,  H04L12/1859 ,  H04L12/189 ,  H04L51/38 ,  H04L67/04 ,  H04M3/5166 ,  H04W8/26

摘要： A system and method to enable a user to initiate a communication with an organization using a mobile communication device by means of a trigger system. A system and method to enable an organization to acquire a user mobile device address by means of a trigger system. A system and method to enable an organization to respond to a user by means of a trigger system and a message application server. A system and method to enable organizations to deliver mobile messages, coupons, offers and promotions to users mobile device by means of a combination of a trigger system, a message application server and an offer application.

公开(公告)号：US20120123848A1

公开(公告)日：2012-05-17

申请号：US13358416

申请日：2012-01-25

申请人： Michael TRIOANO ,  Mark Grindeland ,  Gerald Hewes ,  Eswar Priyadarshan ,  Randall Snyder

发明人： Michael TRIOANO ,  Mark Grindeland ,  Gerald Hewes ,  Eswar Priyadarshan ,  Randall Snyder

IPC分类号： G06Q30/02

CPC分类号： H04L51/10 ,  G06Q30/02 ,  G06Q30/0207 ,  G06Q30/0222 ,  G06Q30/0225 ,  G06Q30/0238 ,  G06Q30/0257 ,  G06Q30/0267 ,  G06Q30/0277 ,  H04L12/1859 ,  H04L12/189 ,  H04L51/38 ,  H04L67/04 ,  H04M3/5166 ,  H04W8/26

摘要： A system and method to enable a user to initiate a communication with an organization using a mobile communication device by means of a trigger system. A system and method to enable an organization to acquire a user mobile device address by means of a trigger system. A system and method to enable an organization to respond to a user by means of a trigger system and a message application server. A system and method to enable organizations to deliver mobile messages, coupons, offers and promotions to users mobile device by means of a combination of a trigger system, a message application server and an offer application.

摘要翻译： 一种使得用户能够通过触发系统使用移动通信设备发起与组织的通信的系统和方法。 一种使组织能够通过触发系统获取用户移动设备地址的系统和方法。 一种使组织能够通过触发系统和消息应用服务器来响应用户的系统和方法。 一种使组织能够通过触发系统，消息应用服务器和报价应用的组合向用户移动设备提供移动消息，优惠券，优惠和促销的系统和方法。

公开(公告)号：US08131262B2

公开(公告)日：2012-03-06

申请号：US12846691

申请日：2010-07-29

申请人： Michael Trioano ,  Mark Grindeland ,  Gerald Hewes ,  Eswar Priyadarshan ,  Randall Snyder

发明人： Michael Trioano ,  Mark Grindeland ,  Gerald Hewes ,  Eswar Priyadarshan ,  Randall Snyder

IPC分类号： H04M12/58

CPC分类号： H04L51/10 ,  G06Q30/02 ,  G06Q30/0207 ,  G06Q30/0222 ,  G06Q30/0225 ,  G06Q30/0238 ,  G06Q30/0257 ,  G06Q30/0267 ,  G06Q30/0277 ,  H04L12/1859 ,  H04L12/189 ,  H04L51/38 ,  H04L67/04 ,  H04M3/5166 ,  H04W8/26

摘要： A system and method to enable a user to initiate a communication with an organization using a mobile communication device by means of a trigger system. A system and method to enable an organization to acquire a user mobile device address by means of a trigger system. A system and method to enable an organization to respond to a user by means of a trigger system and a message application server. A system and method to enable organizations to deliver mobile messages, coupons, offers and promotions to users mobile device by means of a combination of a trigger system, a message application server and an offer application.

摘要翻译： 一种使得用户能够通过触发系统使用移动通信设备发起与组织的通信的系统和方法。 一种使组织能够通过触发系统获取用户移动设备地址的系统和方法。 一种使组织能够通过触发系统和消息应用服务器来响应用户的系统和方法。 一种使组织能够通过触发系统，消息应用服务器和报价应用的组合向用户移动设备提供移动消息，优惠券，优惠和促销的系统和方法。

公开(公告)号：US20120054627A1

公开(公告)日：2012-03-01

申请号：US12873235

申请日：2010-08-31

申请人： Eswar Priyadarshan ,  Kenley Sun ,  Dan Marius Grigorovici ,  Jayasurya Vadrevu ,  Omar Abdala

发明人： Eswar Priyadarshan ,  Kenley Sun ,  Dan Marius Grigorovici ,  Jayasurya Vadrevu ,  Omar Abdala

IPC分类号： G06F3/01 ,  G06F15/16

CPC分类号： G06Q30/02 ,  G06Q30/0201 ,  G06Q30/0202 ,  G06Q30/0241 ,  G06Q30/0251

摘要： Systems and methods are provided for delivering invitational content based on a prediction of the intent of a user. In particular, partial action sequences are identified in a journal of events associated with the user. Thereafter, the partial sequences are analyzed and scored based on their degree of proximity to completion. Based on this scoring, a queue of invitational content can then be generated, where the scoring can be used to select and order the invitational content for the user. In some configurations, the information in the journal can be used to determine future time intervals at which sequences will be completed by the user. Consequently, a queue can be adjusted to provide delivery of appropriate invitational content at these future time intervals.

摘要翻译： 提供了系统和方法，用于基于对用户意图的预测来递送邀请内容。 特别地，在与用户相关联的事件的日志中识别部分动作序列。 此后，基于它们与完成的接近度来分析和评分部分序列。 基于此评分，可以生成邀请内容的队列，其中评分可用于为用户选择和排序邀请内容。 在某些配置中，日志中的信息可用于确定用户将完成序列的将来时间间隔。 因此，可以调整队列以在这些未来的时间间隔提供适当的邀请内容。

公开(公告)号：US20120054336A1

公开(公告)日：2012-03-01

申请号：US12873277

申请日：2010-08-31

申请人： Eswar Priyadarshan ,  Kenley Sun ,  Dan Marius Grigorovici ,  Jayasurya Vadrevu

发明人： Eswar Priyadarshan ,  Kenley Sun ,  Dan Marius Grigorovici ,  Jayasurya Vadrevu

IPC分类号： G06F15/173

CPC分类号： G06Q30/02

摘要： The process of constructing a successful targeted content campaign can be time consuming and error prone. By having access to performance data, adjustments can be made, such as to the tasks performed by the content delivery system, the available content, or the campaign parameters, to improve performance. As the delivery system performs its tasks, it can collect a variety of information regarding the activities within the delivery system. Based on the collected information, the delivery system can obtain performance data for the various campaigns. The delivery system can then analyze the performance data to identify any campaigns that have failed to meet the specified performance criteria. When a non-conforming campaign is detected, the delivery system can attempt to determine the cause of the non-conformance and send an alert to the appropriate entity. Additionally, in some cases, the delivery system can include in the alert suggestions for improving the campaign performance.

摘要翻译： 构建成功的目标内容活动的过程可能是耗时且容易出错的过程。 通过访问性能数据，可以进行调整，例如内容传递系统执行的任务，可用内容或活动参数，以提高性能。 随着交付系统执行其任务，它可以收集关于交付系统内的活动的各种信息。 根据收集的信息，交付系统可以获取各种活动的绩效数据。 然后，传送系统可以分析性能数据，以确定任何未能达到指定性能标准的广告系列。 当检测到不合格的运动时，传送系统可以尝试确定不一致的原因，并向适当的实体发送警报。 此外，在某些情况下，投放系统可以包含提醒建议，以改善广告系列的效果。

公开(公告)号：US20120054180A1

公开(公告)日：2012-03-01

申请号：US12873266

申请日：2010-08-31

申请人： Eswar Priyadarshan ,  Dan Marius Grigorovici ,  Omar Abdala

发明人： Eswar Priyadarshan ,  Dan Marius Grigorovici ,  Omar Abdala

IPC分类号： G06F17/30

CPC分类号： G06F17/30528

摘要： Invitational content targeted to a particular behavior can be served to the user when the user is likely to reproduce a desired behavior. The user is classified into one or more spatial-temporal segments based on an analysis of the user's characteristics and the user's past behavior. When a request is made for an item of invitational content, a spatial-temporal segment is selected based on a substantial likelihood that the current context will lead to a repeat of the representative past behavior. An item of invitational content associated with the selected segment is then served to the user.

摘要翻译： 当用户有可能再现期望的行为时，可以向用户提供针对特定行为的邀请内容。 基于对用户的特征和用户的过去行为的分析，将用户分类为一个或多个空间 - 时间段。 当针对邀请内容的项目提出请求时，基于当前上下文将导致代表性的过去行为的重复的可能性，选择空间 - 时间段。 然后将与选择的片段相关联的邀请内容的项目提供给用户。

公开(公告)号：US20120054004A1

公开(公告)日：2012-03-01

申请号：US12873283

申请日：2010-08-31

申请人： Eswar Priyadarshan ,  Kenley Sun ,  Dan Marius Grigorovici ,  Ravikiran Chittari ,  Jayasurya Vadrevu ,  Jeffery M. Banister

发明人： Eswar Priyadarshan ,  Kenley Sun ,  Dan Marius Grigorovici ,  Ravikiran Chittari ,  Jayasurya Vadrevu ,  Jeffery M. Banister

IPC分类号： G06Q30/00 ,  G06Q10/00

CPC分类号： G06Q30/02 ,  G06Q30/0241

摘要： Systems and methods are provided for booking and managing electronic campaigns. In particular, electronic campaigns are booked by obtaining a correlation between campaign input parameters for the campaign, campaign output characteristics for the campaign, and network output characteristics of network elements affected or impacted by the campaign. The correlation can then be used to identify sets of values for the input parameters that result in the various output characteristics meeting some criteria and one of the sets can thereafter be used to book an electronic campaign. At a later time, if the actual values for the various output parameters fail to meet corresponding criteria, the correlation can be updated to identify and select a new set of campaign input parameter values for the electronic campaign.

摘要翻译： 提供系统和方法来预订和管理电子竞选。 特别地，通过获得活动的活动输入参数，活动的活动输出特征以及受到活动影响或影响的网络元素的网络输出特征之间的相关性来预订电子活动。 然后可以使用相关性来识别导致各种输出特性满足一些标准的输入参数的值集合，并且其中之一可以用于预订电子活动。 稍后，如果各种输出参数的实际值不能满足相应的标准，则可以更新相关性，以识别并选择电子竞选活动的一组新的活动输入参数值。

公开(公告)号：US20120030008A1

公开(公告)日：2012-02-02

申请号：US12848370

申请日：2010-08-02

申请人： Eswar Priyadarshan ,  Dan Marius Grigorovici ,  Omar Abdala ,  Prasenjit Mukherjee

发明人： Eswar Priyadarshan ,  Dan Marius Grigorovici ,  Omar Abdala ,  Prasenjit Mukherjee

IPC分类号： G06Q30/00

CPC分类号： G06Q30/0243 ,  G06Q30/0241 ,  G06Q30/0244 ,  G06Q30/0249

摘要： Systems and methods for planning and booking advertising campaigns are provided. In operation, a booking engine generates a collection of proposed campaigns in response to a campaign request, where the each of the proposed campaigns corresponds to a scenario of atom availability. Such scenarios can account for possible or anticipated changes in the number and cost of atoms or any other changes of interest to the advertiser. The availability for the atoms in the campaign request can be projected using the past history and the known future unavailability of the atoms and is further modified to account for the variation in atom availability associated with each scenario. Thereafter, the booking engine can present the results for each scenario to the advertiser and allow him to select a campaign.

摘要翻译： 提供了规划和预订广告活动的系统和方法。 在运行中，预订引擎根据广告系列请求生成拟议运动的集合，其中每个拟议的活动对应于原子可用性的场景。 这种情况可以解释原子数量和成本的可能或预期的变化，或广告商感兴趣的任何其他变化。 活动请求中的原子的可用性可以使用过去的历史和原子的已知将来的不可用性进行预测，并被进一步修改以考虑与每个场景相关联的原子可用性的变化。 此后，预订引擎可以向广告客户呈现每个场景的结果，并允许他选择一个活动。

公开(公告)号：US20110295997A1

公开(公告)日：2011-12-01

申请号：US12789851

申请日：2010-05-28

申请人： Eswar Priyadarshan ,  Kenley Sun ,  Dan Marius Grigorovici ,  Ravikiran Chittari ,  Jayasurya Vadrevu ,  Prasenjit Mukherjee

发明人： Eswar Priyadarshan ,  Kenley Sun ,  Dan Marius Grigorovici ,  Ravikiran Chittari ,  Jayasurya Vadrevu ,  Prasenjit Mukherjee

IPC分类号： G06F15/16 ,  G06F9/445

CPC分类号： G06Q30/00

摘要： A present technology intelligently retargets invitational content to a user by maintaining a user profile that includes data descriptive of the user's interaction with invitational content previously presented to the user and making decisions regarding retargeting based on an analysis of the user profile. The information in the user profile is not limited to whether or not the user completed a conversion action associated with invitational content presented. Rather, the profile is expanded to include such information as where on the conversion continuum the user abandoned the process and details of how the invitational content was presented to the user, e.g. colors used, situation, and message. When presented with a request for invitational content, the system uses the profile information to influence which content is selected and how it is presented to the user. This enables the system to re-present invitational content in a form and/or situation where the user is more likely to complete the conversion action.

摘要翻译： 目前的技术通过维护包括用户与之前呈现给用户的邀请内容的用户交互的数据并基于用户简档的分析来做出关于重定向的决定的用户简档来智能地将邀请内容定向到用户。 用户简档中的信息不限于用户是否完成与呈现的邀请内容相关联的转换动作。 相反，该简档被扩展以包括诸如在用户放弃过程的转换连续体上的那些信息以及邀请内容如何呈现给用户的细节，例如。 使用的颜色，情况和消息。 当呈现邀请内容的请求时，系统使用配置文件信息来影响选择哪个内容以及如何呈现给用户。 这使得系统能够以用户更有可能完成转换动作的形式和/或情况重新呈现邀请内容。

公开(公告)号：US20110295846A1

公开(公告)日：2011-12-01

申请号：US12790668

申请日：2010-05-28

申请人： Eswar Priyadarshan ,  Dan Marius Grigorovici ,  Ravikiran Chittari ,  Prasenjit Mukherjee ,  Omar Abdala

发明人： Eswar Priyadarshan ,  Dan Marius Grigorovici ,  Ravikiran Chittari ,  Prasenjit Mukherjee ,  Omar Abdala

IPC分类号： G06F17/30

CPC分类号： G06F17/30598 ,  G06Q30/02 ,  G06Q30/0201 ,  G06Q30/0202 ,  G06Q30/0282

摘要： Systems and methods are provided for selecting contexts for new invitational content and invitational content for new contexts. In particular, a performance history of delivered invitational content in known contexts is combined with similarity measures for the delivered invitational content, with respect to a new invitational content, to generate a list of potential contexts for the new invitational content. Similarly, a performance history of in known contexts with delivered invitational content can combined with similarity measures for known contexts, with respect to a new context, to generate a list of potential content for the new context. Further, a combination of these methods can be used to pair new invitational content with new contexts.

摘要翻译： 提供了系统和方法，用于为新的上下文选择新的邀请内容和邀请内容的上下文。 特别地，在已知上下文中传递的邀请内容的性能历史与相对于新的邀请内容的传递的邀请内容的相似性度量相结合，以生成新的邀请内容的潜在上下文的列表。 类似地，具有递送的邀请内容的已知上下文中的性能历史可以与关于新上下文的已知上下文的相似性度量相结合，以生成用于新上下文的潜在内容的列表。 此外，可以使用这些方法的组合来将新的邀请内容与新的上下文配对。