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1.发明授权Indexing and tag generation of content for optimal delivery of invitational content 有权内容的索引和标签生成，以便最佳地传送邀请内容公开(公告)号：US08751513B2
公开(公告)日：2014-06-10
申请号：US12873250
申请日：2010-08-31
IPC分类号： G06F17/30
CPC分类号： G06F17/30221 , G06F17/30622 , G06F17/30867 , G06F17/30896
摘要： The present technology is directed to improving the conversion rate of invitational content that is provided to the user of an interactive, content-receiving-and-displaying device. The content of a large number of primary-content sources is analyzed and keyword and/or other context-providing information is extracted from the primary-content sources. The keyword and/or other context-providing information is used to index the primary-content sources into an index according to a hierarchical taxonomy; the hierarchical taxonometric index is used to identify primary-content sources with which a given item of invitational content correlates; and the given item of invitational content is delivered to a user in response to the user accessing a primary-content source with which the given item of invitational content correlates.
摘要翻译： 本技术旨在提高提供给交互式内容接收和显示设备的用户的邀请内容的转换率。 分析大量主要内容源的内容，并从主要内容源中提取关键字和/或其他上下文提供信息。 关键词和/或其他上下文提供信息用于根据分级分类法将主内容源索引到索引中; 层次分类学指数用于识别与给定项目的邀请内容相关联的主要内容源; 并且响应于用户访问给定项目的邀请内容与之相关联的主要内容源，将给定项目的邀请内容递送给用户。
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公开(公告)号：US08510309B2
公开(公告)日：2013-08-13
申请号：US12873245
申请日：2010-08-31
IPC分类号： G06F17/30
CPC分类号： G06F17/30386 , G06F17/30185 , G06F17/30867 , G06Q30/02
摘要： Systems and methods are provided for selecting invitational content for users based on their short-term and their long-term features. In operation, responsive to a request from a user terminal for a content package a journal of events associated with a user. Thereafter, short-term and long-term features in the journal are identified and tagged with pre-defined tags indicating a type of content associated with the patterns. The tags are then used to select invitational content by selecting content based on tags for the identified short-term features associated with a threshold level of activity or tags for the identified long-term features.
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公开(公告)号：US20110295679A1
公开(公告)日：2011-12-01
申请号：US12790106
申请日：2010-05-28
申请人： Eswar Priyadarshan , Kenley Sun , Dan Marius Grigorovici , Ravikiran Chittari , Jayasurya Vadrevu , Prasad Rallabandi
发明人： Eswar Priyadarshan , Kenley Sun , Dan Marius Grigorovici , Ravikiran Chittari , Jayasurya Vadrevu , Prasad Rallabandi
CPC分类号： G06Q30/0255 , G06Q10/10 , G06Q30/02 , G06Q30/0244 , G06Q30/0246 , G06Q30/0269 , H04L67/306
摘要： The present technology maintains a profile for each user known to a content delivery system and selectively excludes delivery of certain content to some users based on past performance. The user profile includes a listing of all completed conversion actions associated with the invitational content presented to the user. When presented with a request for invitational content, the system identifies the set of all possible invitational content for the given context. Based on the user profile, the system removes from the set all invitational content for which the user has completed the associated conversion action to create a user-specific set of invitational content. The system selects an invitational content from the user-specific set of invitational content to include in the content package presented to the user.
摘要翻译： 本技术维护内容传送系统已知的每个用户的简档，并且基于过去的性能选择性地排除某些用户的传送。 用户简档包括与呈现给用户的邀请内容相关联的所有完成的转换动作的列表。 当呈现邀请内容的请求时，系统识别给定上下文的所有可能邀请内容的集合。 基于用户简档，系统从设置中删除用户已经完成相关联的转换动作的所有邀请内容，以创建用户特定的邀请内容集合。 系统从用户特定的邀请内容集合中选择邀请内容以包括在呈现给用户的内容包中。
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公开(公告)号：US20110295628A1
公开(公告)日：2011-12-01
申请号：US12790741
申请日：2010-05-28
申请人： Eswar Priyadarshan , Kenley Sun , Dan Marius Grigorovici , Ravikiran Chittari , Jayasurya Vadrevu , Omar Abdala
发明人： Eswar Priyadarshan , Kenley Sun , Dan Marius Grigorovici , Ravikiran Chittari , Jayasurya Vadrevu , Omar Abdala
IPC分类号： G06Q10/00 , G06Q50/00 , G06F15/173
CPC分类号： G06Q30/02 , G06Q10/063
摘要： Systems and methods are provided for audience targeting based on a performance history of invitational content from secondary content providers, such as advertisements. In operation, responsive to request from a user for content package, a queue of available invitational content is retrieved. Thereafter, based at least on a performance history of the available invitational content in the queue, a context of the primary content, and a performance history of invitational content previously presented to other users, the queue can be at least partially reordered to provide an adjusted queue. The invitational content for the content package can then be selected based on the adjusted queue.
摘要翻译： 根据来自次要内容提供商（如广告）的邀请内容的演奏历史，为受众群体定位提供系统和方法。 在操作中，响应于用户对内容包的请求，检索可用邀请内容的队列。 此后，至少基于队列中的可用邀请内容的性能历史，主内容的上下文以及之前呈现给其他用户的邀请内容的性能历史，该队列可以至少部分地重新排序以提供经调整的 队列。 然后可以基于调整的队列来选择内容包的邀请内容。
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5.发明授权Selection and delivery of invitational content based on prediction of user intent 有权基于用户意图的预测，选择和传送邀请内容公开(公告)号：US08640032B2
公开(公告)日：2014-01-28
申请号：US12873235
申请日：2010-08-31
CPC分类号： G06Q30/02 , G06Q30/0201 , G06Q30/0202 , G06Q30/0241 , G06Q30/0251
摘要： Systems and methods are provided for delivering invitational content based on a prediction of the intent of a user. In particular, partial action sequences are identified in a journal of events associated with the user. Thereafter, the partial sequences are analyzed and scored based on their degree of proximity to completion. Based on this scoring, a queue of invitational content can then be generated, where the scoring can be used to select and order the invitational content for the user. In some configurations, the information in the journal can be used to determine future time intervals at which sequences will be completed by the user. Consequently, a queue can be adjusted to provide delivery of appropriate invitational content at these future time intervals.
摘要翻译： 提供了系统和方法，用于基于对用户意图的预测来递送邀请内容。 特别地，在与用户相关联的事件的日志中识别部分动作序列。 此后，基于它们与完成的接近度来分析和评分部分序列。 基于此评分，可以生成邀请内容的队列，其中评分可用于为用户选择和排序邀请内容。 在某些配置中，日志中的信息可用于确定用户将完成序列的将来时间间隔。 因此，可以调整队列以在这些未来的时间间隔提供适当的邀请内容。
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公开(公告)号：US08510658B2
公开(公告)日：2013-08-13
申请号：US12854303
申请日：2010-08-11
申请人： Eswar Priyadarshan , Kenley Sun , Dan Marius Grigorovici , Ravikiran Chittari , Jayasurya Vadrevu , Irfan Mohammed
发明人： Eswar Priyadarshan , Kenley Sun , Dan Marius Grigorovici , Ravikiran Chittari , Jayasurya Vadrevu , Irfan Mohammed
IPC分类号： G06F3/14
CPC分类号： G06Q30/02
摘要： Segments used to select content to be targeted to a user are recursively refined based on continuously derived user characteristics. Based on information gathered from new requests for targeted content and/or user interaction with previously delivered content the user is assigned to one or additional targeted segments. The targeted segments can be used to select content to be delivered to the user based on the user's assignment to the targeted segments. Accordingly, each user is grouped into one or more targeted segments and based on the user's inclusion in those segments, requests for targeted content can be served to the user.
摘要翻译： 用于选择要定位到用户的内容的细分是基于不断导出的用户特征递归地改进的。 基于从针对性内容的新请求和/或与先前传送的内容的用户交互收集的信息，用户被分配到一个或另外的目标段。 目标片段可用于根据用户对目标片段的分配来选择要传递给用户的内容。 因此，每个用户被分组成一个或多个目标分段，并且基于用户在这些分段中的包含，可以向用户提供对目标内容的请求。
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公开(公告)号：US20120042253A1
公开(公告)日：2012-02-16
申请号：US12854303
申请日：2010-08-11
申请人： Eswar Priyadarshan , Kenley Sun , Dan Marius Grigorovici , Ravikiran Chittari , Jayasurya Vadrevu , Irfan Mohammed
发明人： Eswar Priyadarshan , Kenley Sun , Dan Marius Grigorovici , Ravikiran Chittari , Jayasurya Vadrevu , Irfan Mohammed
CPC分类号： G06Q30/02
摘要： Segments used to select content to be targeted to a user are recursively refined based on continuously derived user characteristics. Based on information gathered from new requests for targeted content and/or user interaction with previously delivered content the user is assigned to one or additional candidate segments. The candidate segments can be used to select content to be delivered to the user based on the user's assignment to the targeted segments. Accordingly, each user is grouped into one or more targeted segments and based on the user's inclusion in those segments, requests for targeted content can be served to the user.
摘要翻译： 用于选择要定位到用户的内容的细分是基于不断导出的用户特征递归地改进的。 基于从针对目标内容的新请求和/或与先前传送的内容的用户交互收集的信息，用户被分配到一个或另外的候选片段。 候选片段可以用于基于用户对目标片段的分配来选择要传递给用户的内容。 因此，每个用户被分组成一个或多个目标分段，并且基于用户在这些分段中的包含，可以向用户提供对目标内容的请求。
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公开(公告)号：US20120041792A1
公开(公告)日：2012-02-16
申请号：US12854773
申请日：2010-08-11
CPC分类号： G06Q30/0251
摘要： The presently described technology provides a mechanism for allowing custom targeted segments to be defined by parties outside of a content delivery system. Segments include collections of users grouped together based on common characteristics wherein targeted content is provided to a user based on her assignment to a segment. The present technology allows a content provider, as an example, to define a custom segment, thereby creating a grouping of users suited to receive the content provider's content. In some embodiments, a user interface is provided to the content provider, which includes all available characteristics, and value ranges corresponding to the characteristics. The content provider selects from among the characteristics and values corresponding to the characteristics to create a definition of a custom segment.
摘要翻译： 目前描述的技术提供了一种用于允许定制的目标片段由内容传递系统之外的各方定义的机制。 分段包括基于共同特征分组在一起的用户的集合，其中基于她对分组的分配来向用户提供目标内容。 作为示例，本技术允许内容提供商定义自定义段，从而创建适合于接收内容提供者内容的用户分组。 在一些实施例中，将用户界面提供给内容提供商，其包括所有可用的特征以及对应于特征的值范围。 内容提供者从与特征相对应的特征和值中选择以创建定制段的定义。
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9.发明申请SELECTION AND DELIVERY OF INVITATIONAL CONTENT BASED ON PREDICTION OF USER INTENT 有权基于预测用户信息的邀请内容的选择和传送公开(公告)号：US20120054627A1
公开(公告)日：2012-03-01
申请号：US12873235
申请日：2010-08-31
CPC分类号： G06Q30/02 , G06Q30/0201 , G06Q30/0202 , G06Q30/0241 , G06Q30/0251
摘要： Systems and methods are provided for delivering invitational content based on a prediction of the intent of a user. In particular, partial action sequences are identified in a journal of events associated with the user. Thereafter, the partial sequences are analyzed and scored based on their degree of proximity to completion. Based on this scoring, a queue of invitational content can then be generated, where the scoring can be used to select and order the invitational content for the user. In some configurations, the information in the journal can be used to determine future time intervals at which sequences will be completed by the user. Consequently, a queue can be adjusted to provide delivery of appropriate invitational content at these future time intervals.
摘要翻译： 提供了系统和方法，用于基于对用户意图的预测来递送邀请内容。 特别地，在与用户相关联的事件的日志中识别部分动作序列。 此后，基于它们与完成的接近度来分析和评分部分序列。 基于此评分，可以生成邀请内容的队列，其中评分可用于为用户选择和排序邀请内容。 在某些配置中，日志中的信息可用于确定用户将完成序列的将来时间间隔。 因此，可以调整队列以在这些未来的时间间隔提供适当的邀请内容。
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10.发明申请公开(公告)号：US20120054336A1
公开(公告)日：2012-03-01
申请号：US12873277
申请日：2010-08-31
IPC分类号： G06F15/173
CPC分类号： G06Q30/02
摘要： The process of constructing a successful targeted content campaign can be time consuming and error prone. By having access to performance data, adjustments can be made, such as to the tasks performed by the content delivery system, the available content, or the campaign parameters, to improve performance. As the delivery system performs its tasks, it can collect a variety of information regarding the activities within the delivery system. Based on the collected information, the delivery system can obtain performance data for the various campaigns. The delivery system can then analyze the performance data to identify any campaigns that have failed to meet the specified performance criteria. When a non-conforming campaign is detected, the delivery system can attempt to determine the cause of the non-conformance and send an alert to the appropriate entity. Additionally, in some cases, the delivery system can include in the alert suggestions for improving the campaign performance.
摘要翻译： 构建成功的目标内容活动的过程可能是耗时且容易出错的过程。 通过访问性能数据，可以进行调整，例如内容传递系统执行的任务，可用内容或活动参数，以提高性能。 随着交付系统执行其任务，它可以收集关于交付系统内的活动的各种信息。 根据收集的信息，交付系统可以获取各种活动的绩效数据。 然后，传送系统可以分析性能数据，以确定任何未能达到指定性能标准的广告系列。 当检测到不合格的运动时，传送系统可以尝试确定不一致的原因，并向适当的实体发送警报。 此外，在某些情况下，投放系统可以包含提醒建议，以改善广告系列的效果。
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