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    Methods and apparatuses to select communication tracking mechanisms
    51.
    发明授权
    Methods and apparatuses to select communication tracking mechanisms 有权
    选择通信跟踪机制的方法和设备

    公开(公告)号：US09087336B2

    公开(公告)日：2015-07-21

    申请号：US11565546

    申请日：2006-11-30

    申请人： Scott Faber ,  Ebbe Altberg ,  Ron Hirson ,  Sean Van Der Linden

    发明人： Scott Faber ,  Ebbe Altberg ,  Ron Hirson ,  Sean Van Der Linden

    IPC分类号： G06Q30/00 ,  G06Q30/02

    CPC分类号： G06Q30/0246 ,  G06Q30/02 ,  G06Q30/0247 ,  G06Q30/0254 ,  G06Q30/0255 ,  G06Q30/0257 ,  G06Q30/0269 ,  G06Q30/0273 ,  G06Q30/0277

    摘要： Methods and apparatuses to select tracking mechanisms for the performance determination of advertisements. One embodiment includes: selecting one reference type from a plurality of reference types; and determining a reference of the selected type, the reference to be embedded in an advertisement to count communication leads generated from the advertisement. In one embodiment, the advertisement is to be charged according to a performance measure based on communication leads generated from the advertisement. For example, a price for the advertisement can be specified by a party for which the advertisement is to be presented. For example, the advertisement can be charged in response to a voice communication responding to the advertisement. In one embodiment, the plurality of reference types correspond to different mechanisms to track communication leads generated from the advertisement.

    摘要翻译： 选择跟踪机制来确定广告的方法和设备。 一个实施例包括：从多个参考类型中选择一个参考类型; 以及确定所选择的类型的参考，所述参考被嵌入在广告中以对从广告产生的通信线进行计数。 在一个实施例中，广告将根据基于从广告产生的通信线索的性能测量来收费。 例如，广告的价格可以由要呈现广告的一方指定。 例如，响应于广告的语音通信，可以对广告进行收费。 在一个实施例中，多个参考类型对应于跟踪从广告产生的通信线索的不同机制。

    Systems and methods to provide communication references from different sources to connect people for real time communications
    52.
    发明授权
    Systems and methods to provide communication references from different sources to connect people for real time communications 有权
    提供来自不同来源的通信参考以连接人员进行实时通信的系统和方法

    公开(公告)号：US09026515B2

    公开(公告)日：2015-05-05

    申请号：US11863208

    申请日：2007-09-27

    申请人： Ebbe Altberg ,  Scott Faber ,  Ron Hirson ,  Sean Van Der Linden

    发明人： Ebbe Altberg ,  Scott Faber ,  Ron Hirson ,  Sean Van Der Linden

    IPC分类号： G06F7/00 ,  G06F17/30 ,  H04L29/06 ,  G06Q30/02 ,  H04M15/00

    CPC分类号： H04L65/40 ,  G06Q30/02 ,  H04L65/1069 ,  H04M15/56 ,  H04M2215/202

    摘要： Methods and apparatuses to present communication references obtained from different sources to connect people for real time communications. One embodiment includes: receiving a search request from a user; searching a first data source according to the search request to obtain information about a first entity; assigning to the first entity a first reference to be used to request a connection server to provide a connection between the user and the first entity for real time communications; searching a second data source according to the search request to obtain information about a second entity, including a second reference for requesting a connection for real time communications with the second entity without going through the connection server; and providing to the user a combined, sorted list of entities in response to the search request, including the first reference for the first entity and the second reference for the second entity.

    摘要翻译： 提供从不同来源获得的通信参考的连接人员进行实时通信的方法和装置。 一个实施例包括：从用户接收搜索请求; 根据搜索请求搜索第一数据源以获得关于第一实体的信息; 向第一实体分配用于请求连接服务器在用户和第一实体之间提供用于实时通信的连接的第一参考; 根据搜索请求搜索第二数据源以获得关于第二实体的信息，包括用于请求与第二实体进行实时通信的连接的第二参考，而不经过连接服务器; 以及响应于搜索请求向用户提供组合的排序的实体列表，包括第一实体的第一参考和第二实体的第二参考。

    Systems and methods to collect information just in time for connecting people for real time communications
    53.
    发明授权
    Systems and methods to collect information just in time for connecting people for real time communications 有权
    收集信息的系统和方法，及时连接人员进行实时通信

    公开(公告)号：US08837698B2

    公开(公告)日：2014-09-16

    申请号：US11733751

    申请日：2007-04-10

    申请人： Ebbe Altberg ,  Scott Faber ,  Ron Hirson ,  Sean Van Der Linden ,  Paul G. Manca

    发明人： Ebbe Altberg ,  Scott Faber ,  Ron Hirson ,  Sean Van Der Linden ,  Paul G. Manca

    IPC分类号： H04M3/42 ,  H04M15/06 ,  G06Q30/02

    CPC分类号： H04M15/06 ,  G06Q30/02 ,  H04M2215/0192

    摘要： Systems and methods to collect information over a connection with a caller just in time for further connecting the caller to a callee. In one embodiment, a connection server is configured to provide to a caller a reference associated with the first criterion, to identify the first criterion based on the reference used to establish a connection with the caller for real time communications, to obtain a second criterion from the caller over the connection established for real time communications, to identifying a callee based at least in part on the first criterion and the second criterion, and to connect the caller from the established connection to the callee for real time communications.

    摘要翻译： 通过与呼叫者的连接收集信息的系统和方法，以便进一步将呼叫者连接到被呼叫者。 在一个实施例中，连接服务器被配置为向呼叫者提供与第一准则相关联的引用，以基于用于建立与呼叫者的连接用于实时通信的引用来识别第一准则，以从第 通过建立用于实时通信的连接的呼叫者，至少部分地基于第一标准和第二标准来识别被呼叫者，并且将呼叫者从建立的连接连接到被呼叫者进行实时通信。

    Systems and methods to connect people for real time communications
    54.
    发明授权
    Systems and methods to connect people for real time communications 有权

    公开(公告)号：US08515035B2

    公开(公告)日：2013-08-20

    申请号：US12130984

    申请日：2008-05-30

    申请人： Ebbe Altberg ,  Scott Faber ,  Ron Hirson ,  Sean Van Der Linden

    发明人： Ebbe Altberg ,  Scott Faber ,  Ron Hirson ,  Sean Van Der Linden

    IPC分类号： H04M15/00

    CPC分类号： G06Q30/0246 ,  H04M17/00

    摘要： Methods and apparatuses to present information to sellers/advertisers/advisors for connections to customers for real time communications. One embodiment includes: responsive to a request from a customer, determining a telephonic reference of the customer; presenting to at least one entity an option to be connected to the customer; responsive to a first entity selecting the option, initiating a telephonic connection to the customer using the determined telephonic reference of the customer to provide a telephonic connection between the customer and the first entity; and charging the first entity a fee for a lead to the customer in response to establishing the telephonic connection between the customer and the first entity.

    Systems and methods to facilitate real time communications and commerce via a social network
    56.
    发明授权
    Systems and methods to facilitate real time communications and commerce via a social network 有权
    通过社交网络促进实时通信和商务的系统和方法

    公开(公告)号：US08452655B2

    公开(公告)日：2013-05-28

    申请号：US12098382

    申请日：2008-04-04

    申请人： Ebbe Altberg ,  Scott Faber ,  Ron Hirson ,  Sean Van Der Linden

    发明人： Ebbe Altberg ,  Scott Faber ,  Ron Hirson ,  Sean Van Der Linden

    IPC分类号： G06Q40/00 ,  G06Q30/02

    CPC分类号： H04L51/32 ,  G06Q20/102 ,  G06Q30/02 ,  G06Q30/0241 ,  G06Q30/0257 ,  G06Q30/0269 ,  G06Q30/0273 ,  G06Q30/0277 ,  G06Q40/00 ,  G06Q50/01 ,  H04L29/06176 ,  H04L51/04 ,  H04L65/00 ,  H04L67/30 ,  H04L67/306

    摘要： Methods and systems to facilitate real time communications and commerce via a social network. In one embodiment, a social network is used to provide information about an advertiser to demonstrate the trustworthiness of the advertiser to potential customers. In one embodiment, a method includes receiving a request from a customer for a document; and providing the customer with an advertisement embedded in the document, the advertisement including information to identify an advertiser of the advertisement based on a social network. In one embodiment, the presentation of the advertisement or the advertiser is at least partially based on the social network. In one embodiment, communication references are provided to facilitate the requests for real time communications with a member of the social network via a connection provider, which performs scheduling, filtering, payment processing, etc. for the member of the social network.

    摘要翻译： 通过社交网络促进实时通信和商务的方法和系统。 在一个实施例中，社交网络用于提供关于广告商的信息，以向潜在客户展示广告商的可信赖性。 在一个实施例中，一种方法包括从客户接收文档的请求; 以及向所述客户提供嵌入在所述文档中的广告，所述广告包括基于社交网络来识别所述广告的广告主的信息。 在一个实施例中，广告或广告商的呈现至少部分地基于社交网络。 在一个实施例中，提供通信参考以便于通过对社交网络的成员进行调度，过滤，支付处理等的连接提供商来促进与社交网络的成员的实时通信的请求。

    Methods and apparatuses to determine prices of communication leads
    59.
    发明授权
    Methods and apparatuses to determine prices of communication leads 有权
    确定通信线索价格的方法和装置

    公开(公告)号：US08069082B2

    公开(公告)日：2011-11-29

    申请号：US11536630

    申请日：2006-09-28

    申请人： Ebbe Altberg ,  Scott Faber ,  Ron Hirson ,  Sean Van Der Linden ,  Christopher Scott Crothers

    发明人： Ebbe Altberg ,  Scott Faber ,  Ron Hirson ,  Sean Van Der Linden ,  Christopher Scott Crothers

    IPC分类号： G06Q30/00 ,  G05B19/418

    CPC分类号： G06Q30/02 ,  G06Q30/0257 ,  G06Q30/0274 ,  G06Q30/0275 ,  G06Q40/04

    摘要： Systems and methods to determine prices for communication leads generated from pay for performance advertisements. In one embodiment, a method includes: providing an advertisement with a reference to customers on behalf of a specific party; facilitating communications between the party and a customer via the reference; and charging the party according to a price bid specified by the party in response to a lead to communications between the party and the customer facilitated via the reference. In one embodiment, a fee for the communication leads is determined according to the price bid specified by the party for the advertisement and at least one predetermined rule, which may be based on the geographic area of the advertisement, the categories of the advertisement, the price bids of a selected set of advertisements, and/or the query that causes the advertisement to be presented.

    摘要翻译： 用于确定绩效广告薪酬产生的通信潜力的价格的系统和方法。 在一个实施例中，一种方法包括：代表特定方提供具有对客户的引用的广告; 通过参考促进党和客户之间的沟通; 并按照当事人指定的价格收费对方进行收费，以响应通过参考方便的方式促使当事人和客户之间的通信。 在一个实施例中，根据由广告方指定的价格投标确定通信线索的费用，以及至少一个预定规则，其可以基于广告的地理区域，广告的类别， 所选广告集合的价格出价，和/或导致广告呈现的查询。

    Method and apparatus to compensate demand partners in a pay-per-call performance based advertising system
    60.
    发明授权
    Method and apparatus to compensate demand partners in a pay-per-call performance based advertising system 有权
    在每个付费电话业绩的广告系统中补偿需求伙伴的方法和装置

    公开(公告)号：US08027878B2

    公开(公告)日：2011-09-27

    申请号：US11021939

    申请日：2004-12-23

    申请人： Daric Wong ,  Scott Faber ,  Ebbe Altberg ,  Mark Halstead ,  Ron Hirson

    发明人： Daric Wong ,  Scott Faber ,  Ebbe Altberg ,  Mark Halstead ,  Ron Hirson

    IPC分类号： G06Q30/00 ,  G05B19/418

    CPC分类号： G06Q30/02 ,  G06Q30/0277 ,  G06Q30/04

    摘要： One embodiment of the present invention provides a method and apparatus to track demand partners in a pay-per call performance based advertising system. In one embodiment, the method and apparatus include assigning at least one telephonic reference to an advertiser, the reference is to be included in an advertisement on a media channel of a demand partner. The advertiser is assessed a charge based at least in part on telephonic connections to the advertiser via the telephonic reference. The demand partner tracked with a predefined tracking model based at least in part on activity related to the telephonic reference.

    摘要翻译： 本发明的一个实施例提供了一种在基于付费电话业绩的广告系统中跟踪需求伙伴的方法和装置。 在一个实施例中，该方法和装置包括向广告商分配至少一个电话参考，该参考将包括在需求合作伙伴的媒体频道上的广告中。 广告商至少部分地通过电话引用与广告商的电话连接来评估费用。 至少部分基于与电话参考有关的活动，跟踪预定义跟踪模型的需求合作伙伴。