公开(公告)号：US20100183279A1

公开(公告)日：2010-07-22

申请号：US12357302

申请日：2009-01-21

Applicant: Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

Inventor： Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

IPC: G11B27/00

CPC classification number: G11B27/005 ,  G06T1/0021 ,  H04N5/262

Abstract: A system modifies video by embedding portions of media, such as subsets of image pixels, in video frames. When the video is played at normal speed, the media is not discernible. However, when the video is played at an accelerated rate in the forward or reverse direction, the portions of images embedded in video frames coalesce into discernible media. The embedded media may be simple text, images, video, audio, or other media. The system may also evaluate base videos as well as insertion media using neuro-response measurements to determine how and what type of media to embed. The media may be embedded in real-time or near real-time into video for delivery to a user for playback on devices such as digital video recorders, computer systems, software and hardware players, cable boxes, etc.

Abstract translation: 系统通过将诸如图像像素的子集的介质的一部分嵌入在视频帧中来修改视频。 当视频以正常速度播放时，媒体不可辨别。 然而，当以正向或反向的加速速率播放视频时，嵌入在视频帧中的图像的部分聚结成可识别的媒体。 嵌入式媒体可以是简单的文本，图像，视频，音频或其他媒体。 系统还可以使用神经反应测量来评估基本视频以及插入介质，以确定要嵌入的媒体的种类和类型。 可以将媒体实时或近实时地嵌入到视频中以传送给用户以在诸如数字视频录像机，计算机系统，软件和硬件播放器，电缆盒等的设备上回放。

公开(公告)号：US20090030930A1

公开(公告)日：2009-01-29

申请号：US12113863

申请日：2008-05-01

Applicant: Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

Inventor： Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

IPC: G06F17/30

CPC classification number: A61B5/04001 ,  A61B5/0432 ,  A61B5/0482 ,  G06F19/00 ,  G16H15/00 ,  G16H50/50

Abstract: A neuro-informatics repository system is provided to allow efficient generation, management, and access to central nervous system, autonomic nervous system, effector data, and behavioral data obtained from subjects exposed to stimulus material. Data collected using multiple modalities such as Electroencephalography (EEG), Electrooculography (EOG), Galvanic Skin Response (GSR), Event Related Potential (ERP), surveys, etc., is stored using a variety of data models to allow efficient querying, report generation, analysis and/or visualization.

Abstract translation: 提供神经信息储存系统，以便有效地生成，管理和获取中枢神经系统，自主神经系统，效应数据和从暴露于刺激物质的受试者获得的行为数据。 使用多种模式收集的数据，例如脑电图（EEG），电磁学（EOG），电泳皮肤反应（GSR），事件相关电位（ERP），调查等，使用各种数据模型存储以允许有效的查询，报告 生成，分析和/或可视化。

公开(公告)号：US20090030303A1

公开(公告)日：2009-01-29

申请号：US12135074

申请日：2008-06-06

Applicant: Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

Inventor： Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

IPC: A61B5/055 ,  A61B5/0476

CPC classification number: G06Q30/00 ,  A61B5/0484 ,  A61B5/055 ,  A61B5/16 ,  G06Q30/0242

Abstract: Neuro-response data including Electroencephalography (EEG), Functional Magnetic Resonance Imaging (fMRI) is filtered, analyzed, and combined to evaluate the effectiveness of stimulus materials such as marketing and entertainment materials. A data collection mechanism including multiple modalities such as, Electroencephalography (EEG), Functional Magnetic Resonance Imaging (fMRI), Electrooculography (EOG), Galvanic Skin Response (GSR), etc., collects response data from subjects exposed to marketing and entertainment stimuli. A data cleanser mechanism filters the response data and removes cross-modality interference.

Abstract translation: 包括脑电图（EEG），功能磁共振成像（fMRI）在内的神经反应数据进行过滤，分析和组合，以评估营销和娱乐材料等刺激材料的有效性。 包括脑电图（EEG），功能磁共振成像（fMRI），电磁学（EOG），电泳皮肤反应（GSR）等多种模式的数据收集机制收集了暴露于营销和娱乐刺激的受试者的反应数据。 数据清洁机构过滤响应数据并消除交叉模态干扰。

公开(公告)号：US20180078821A1

公开(公告)日：2018-03-22

申请号：US15272496

申请日：2016-09-22

Applicant: Anantha Pradeep ,  Tarek Zohdi ,  Roberto Horowitz

Inventor： Anantha Pradeep ,  Tarek Zohdi ,  Roberto Horowitz

IPC: A63B24/00 ,  A63B71/06 ,  A63B21/00 ,  A63B21/06 ,  A63B21/005 ,  A63B22/06 ,  A63B22/02

CPC classification number: A63B24/0075 ,  A63B21/00192 ,  A63B21/0056 ,  A63B21/06 ,  A63B21/151 ,  A63B21/4035 ,  A63B22/025 ,  A63B22/0605 ,  A63B22/0664 ,  A63B24/0087 ,  A63B71/0619 ,  A63B2071/0658 ,  A63B2225/15 ,  A63B2225/54

Abstract: Provided are mechanisms and processes relating to intelligent variable resistance exercise equipment such as a weight lifting machine or weight training apparatus. In one example, a system includes a magnetic resistance mechanism that applies and varies magnetic resistance corresponding to gravity based weight resistance for a user performing a weight training exercise. The equipment may include data storage that maintains exercise profiles and a processor that adjusts the amount of gravity based weight resistance based on a profile identified for the user.

公开(公告)号：US09560984B2

公开(公告)日：2017-02-07

申请号：US12608660

申请日：2009-10-29

Applicant: Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

Inventor： Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

IPC: A61B5/04 ,  A61B5/0484 ,  G06Q30/02 ,  A61B5/16

CPC classification number: G06Q30/0244 ,  A61B5/0484 ,  A61B5/16 ,  G06Q30/0269

Abstract: A system analyzes neuro-response measurements including regional electroencephalography (EEG) measurements from subjects exposed to stimulus materials to determine locations in stimulus materials eliciting controlled attention and automatic attention. Additional stimulus materials are inserted into locations having salient attention attributes. In some examples, a challenging task is used to direct controlled attention onto a location and additional stimulus material is subtly presented in the location to benefit from automatic attention and salient attention measurements.

Abstract translation: 系统分析神经反应测量，包括暴露于刺激材料的受试者的区域脑电图（EEG）测量，以确定刺激材料中引发受控注意和自动注意的位置。 额外的刺激材料被插入具有显着注意属性的位置。 在一些示例中，使用挑战性的任务将受控注意力引导到位置，并且在该位置中巧妙地呈现另外的刺激材料以受益于自动注意和显着的注意力测量。

公开(公告)号：US08977110B2

公开(公告)日：2015-03-10

申请号：US13570946

申请日：2012-08-09

Applicant: Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

Inventor： Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

IPC: H04N5/93 ,  H04N5/783 ,  G11B27/00 ,  G06T1/00 ,  H04N5/262

CPC classification number: G11B27/005 ,  G06T1/0021 ,  H04N5/262

Abstract: Methods and apparatus for providing video with embedded media are disclosed. An example method includes dividing an image comprising a number of pixels into a number of portions, each portion including less than all of the pixels of the image, and blending respective ones of the portions with different video frames of a stream of video frames comprising a host presentation, wherein the media reaches a discernibility threshold when the host presentation is played at an accelerated rate.

Abstract translation: 公开了提供嵌入式媒体视频的方法和装置。 一种示例性方法包括将包括多个像素的图像划分成多个部分，每个部分包括少于图像中的所有像素的小部分，以及将具有视频帧流的不同视频帧的各个部分与 主机呈现，其中当以加速的速率播放主体呈现时，媒体达到可辨别性阈值。

公开(公告)号：US08655437B2

公开(公告)日：2014-02-18

申请号：US12545455

申请日：2009-08-21

Applicant: Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

Inventor： Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

IPC: A61B5/04 ,  A61B5/05

CPC classification number: G06Q30/02

Abstract: The human mirror neuron system includes neurons that fire both when an individual performs an action and when the individual observes the action being performed by another. Neuro-response data involving the mirror neuron system is collected as a subject is exposed to stimulus material. The stimulus material may include individuals performing actions such as making a purchase, accepting an offer, participating in an activity, etc. Neuro-response data involving the mirror neuron system of the subject is analyzed to determine the propensity of the subject to act.

Abstract translation: 人类镜像神经元系统包括当个人执行动作时以及当个人观察到由另一个人执行的动作时触发的神经元。 当受试者暴露于刺激物质时，收集涉及镜像神经系统的神经反应数据。 刺激材料可以包括执行诸如进行购买，接受提议，参与活动等的动作的个人等。分析涉及受试者的镜像神经系统的神经反应数据，以确定受试者行为的倾向。

公开(公告)号：US20130332259A1

公开(公告)日：2013-12-12

申请号：US13965805

申请日：2013-08-13

Applicant: Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

Inventor： Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

IPC: G06Q30/02

CPC classification number: G06Q30/0242 ,  A61B5/0402 ,  A61B5/0484 ,  A61B5/0496 ,  A61B5/0533 ,  A61B5/16 ,  A61B5/163 ,  A61B5/4035 ,  A61B5/7207 ,  A61B5/7278 ,  G06Q30/00 ,  G06Q30/02

Abstract: Example methods, systems, and machine readable media are disclosed herein for determining a subject resonance measurement. An example method includes accessing first neuro-response data obtained from a subject prior to exposure to an advertisement or entertainment and second neuro-response data obtained from the subject after exposure to the advertisement or the entertainment, respectively. The example method includes calculating, using a processor, a first event related potential measurement and a second event related potential measurement based on the first neuro-response data and the second neuro-response data. The example method includes calculating, using the processor, a differential event related potential measurement based on the first event related potential measurement and the second event related potential measurement. In addition, the example method includes determining a subject resonance measurement to the advertisement or the entertainment based on the differential event related potential measurement.

Abstract translation: 本文公开了用于确定对象谐振测量的示例性方法，系统和机器可读介质。 示例性方法包括在暴露于广告或娱乐之前从受试者获得的第一神经反应数据和在暴露于广告或娱乐之后从受试者获得的第二神经反应数据。 示例性方法包括基于第一神经反应数据和第二神经反应数据来计算使用处理器的第一事件相关电位测量和第二事件相关电位测量。 该示例性方法包括基于第一事件相关电位测量和第二事件相关电位测量来计算使用处理器的差分事件相关电位测量。 此外，示例性方法包括基于差分事件相关电位测量来确定广告或娱乐的对象谐振测量。

公开(公告)号：US20130185144A1

公开(公告)日：2013-07-18

申请号：US13708525

申请日：2012-12-07

Applicant: Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

Inventor： Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

IPC: G06Q30/02

CPC classification number: G06Q30/0244 ,  A61B3/112 ,  A61B3/113 ,  A61B5/04009 ,  A61B5/0402 ,  A61B5/04842 ,  A61B5/0496 ,  A61B5/055 ,  A61B5/162 ,  G06Q30/02 ,  G06Q30/0242

Abstract: Example methods, systems and machine readable instructions are disclosed for analyzing neuro-response data and virtual reality environments. An example method includes analyzing neuro-response data gathered from an individual exposed to a virtual reality comprising a virtual reality setting and a marketing material. The example method also includes determining an effectiveness of one or more of the virtual reality setting or the marketing material based on the neuro-response data. In addition, the example method includes modifying one or more of the virtual reality setting or the marketing material based on the effectiveness.

Abstract translation: 公开了用于分析神经反应数据和虚拟现实环境的示例性方法，系统和机器可读指令。 示例性方法包括分析从暴露于虚拟现实的个体收集的包含虚拟现实设置和营销材料的神经反应数据。 该示例方法还包括基于神经反应数据来确定虚拟现实设置或营销材料中的一个或多个的有效性。 此外，示例性方法包括基于有效性修改虚拟现实设置或营销材料中的一个或多个。

公开(公告)号：US20130185141A1

公开(公告)日：2013-07-18

申请号：US13730541

申请日：2012-12-28

Applicant: Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

Inventor： Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

IPC: G06Q30/02

CPC classification number: G06Q30/0242 ,  A61B5/0402 ,  A61B5/0482 ,  A61B5/0488 ,  A61B5/0496 ,  A61B5/4035

Abstract: Example methods, apparatus, systems and machine readable media are disclosed herein for selecting advertisement or entertainment location based on neuro-response data. An example method includes analyzing first neuro-response data from a first subject exposed to source material. The example method also includes identifying a candidate location in the source material for introduction of an advertisement or entertainment based on the first neuro-response data. In addition, the example method includes analyzing second neuro-response data from at least one of the first subject and a second subject exposed to a combination of the source material and the advertisement or entertainment inserted in the candidate location. The example also includes determining an effectiveness of the advertisement or entertainment based on the second neuro-response data.

Abstract translation: 本文公开了用于基于神经反应数据选择广告或娱乐位置的示例性方法，装置，系统和机器可读介质。 示例性方法包括从暴露于源材料的第一受试者分析第一神经反应数据。 示例性方法还包括基于第一神经反应数据识别用于引入广告或娱乐的源材料中的候选位置。 此外，示例性方法包括从暴露于源材料和插入候选位置的广告或娱乐的组合的第一受试者和第二受试者中的至少一个分析第二神经反应数据。 该示例还包括基于第二神经反应数据确定广告或娱乐的有效性。