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公开(公告)号：US08886636B2
公开(公告)日：2014-11-11
申请号：US12342449
申请日：2008-12-23
申请人： Evgeniy Gabrilovich , Andrei Broder , Bo Pang , Vanja Josifovski , Hila Becker
发明人： Evgeniy Gabrilovich , Andrei Broder , Bo Pang , Vanja Josifovski , Hila Becker
CPC分类号： G06F17/30731 , G06Q30/02
摘要： A computer-implemented method is disclosed for determining a type of landing page to which to transfer web searchers that enter a particular query, the method comprising: classifying a landing page as one of a plurality of landing page classes with a trained classifier of a computer based on textual content of the landing page; determining, by the computer, characteristics of one or more query to be associated with the landing page; and choosing, with the computer, whether to retain or to change classification of the landing page to be associated with the one or more query based on relative average conversion rates of advertisements on a plurality of manually-classified landing pages when associated with the characteristics of the one or more query.
摘要翻译： 公开了一种用于确定输入特定查询的网页搜索者的登陆页面的类型的计算机实现的方法，所述方法包括：将着陆页面分类为具有计算机的训练分类器的多个着陆页类别之一 基于着陆页的文字内容; 由计算机确定要与着陆页相关联的一个或多个查询的特征; 并且与计算机一起选择是否基于在与多个手动分类的着陆页上的广告的相对平均转换率相关联来保留或改变与一个或多个查询相关联的着陆页的分类，当与 一个或多个查询。
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72.发明授权公开(公告)号：US08812362B2
公开(公告)日：2014-08-19
申请号：US12390048
申请日：2009-02-20
CPC分类号： G06Q30/02 , G06Q10/04 , G06Q30/0202
摘要： Methods and systems are provided that may be used to determine a probability of whether a visitor to a web document is likely to click on a web advertisement. An exemplary method may include detecting one or more features in a web document. One or more expert statistical models to which the web document belongs may be determined and associated weightings may be determined based, at least in part, on the one or more features detected. A click-through-rate probability for a web advertisement to be placed on the web document may be estimated based on the one or more expert statistical models.
摘要翻译： 提供了可用于确定web文档的访问者是否可能点击网络广告的概率的方法和系统。 示例性方法可以包括检测web文档中的一个或多个特征。 可以确定web文档所属的一个或多个专家统计模型，并且至少部分地基于检测到的一个或多个特征来确定相关联的加权。 可以基于一个或多个专家统计模型来估计要放置在网络文档上的网络广告的点击率概率。
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公开(公告)号：US08788819B2
公开(公告)日：2014-07-22
申请号：US13457744
申请日：2012-04-27
申请人： Andrei Broder , Vanja Josifovski
发明人： Andrei Broder , Vanja Josifovski
IPC分类号： H04L9/32
CPC分类号： H04L63/102 , G06Q30/04 , H04L63/083 , H04L67/02
摘要： Disclosed is a system and method for securely, conveniently and effectively storing information in a secure data repository or database, and securely delivering such information to a respective user. The secure repository and database, referred to as a Vault, is a secure storage utility used for storing and safekeeping valuable personal information and documents associated with a user. The Vault can store and provide access to personal documents for a user, such as but not limited to, wills, irreplaceable pictures or video, financial documents/bills, contracts, account numbers and credit card numbers. The Vault can be provided as a service within a smart, cloud-based system, which intelligently gathers, stores and initiates actions for a variety of user documents.
摘要翻译： 公开了一种用于安全，方便和有效地将信息存储在安全数据存储库或数据库中并将这些信息安全地传递给相应用户的系统和方法。 称为保险库的安全存储库和数据库是用于存储和保存与用户相关联的有价值的个人信息和文档的安全存储实用程序。 保险箱可以存储和提供用户访问个人文档，例如但不限于遗嘱，不可替代的图片或视频，财务文件/帐单，合同，帐号和信用卡号码。 保险柜可以作为智能云基系统中的服务提供，智能地收集，存储和启动各种用户文档的操作。
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公开(公告)号：US08521731B2
公开(公告)日：2013-08-27
申请号：US12169782
申请日：2008-07-09
申请人： Andrei Z. Broder , Evgeniy Gabrilovich , Vanja Josifovski , Donald Metzler , Lance Riedel , Peter Ciccolo
发明人： Andrei Z. Broder , Evgeniy Gabrilovich , Vanja Josifovski , Donald Metzler , Lance Riedel , Peter Ciccolo
IPC分类号： G06F17/30
CPC分类号： G06F17/30672
摘要： The present invention is directed towards systems, methods and computer program products for providing query-based advertising content. According to one embodiment, a method for providing query-based advertising content comprises receiving a web query and generating an ad query associated with the web query, wherein the ad query is generated on the basis of one of a query to advertisement relationship, a query to feature vector relationship, or a rewritten query vector. An advertisement is selected on the basis of the generated ad query.
摘要翻译： 本发明涉及用于提供基于查询的广告内容的系统，方法和计算机程序产品。 根据一个实施例，一种用于提供基于查询的广告内容的方法包括：接收网络查询并生成与所述网络查询相关联的广告查询，其中所述广告查询基于对广告关系的查询，查询 特征向量关系或重写的查询向量。 根据生成的广告查询选择广告。
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公开(公告)号：US20130173568A1
公开(公告)日：2013-07-04
申请号：US13339142
申请日：2011-12-28
申请人： Vanja Josifovski , Evgeniy Gabrilovich , Bo Pang , Fernando Diaz , Jangwon Seo
发明人： Vanja Josifovski , Evgeniy Gabrilovich , Bo Pang , Fernando Diaz , Jangwon Seo
IPC分类号： G06F17/30
CPC分类号： G06F16/951
摘要： Methods and systems are provided that may be utilized to generate website link suggestions.
摘要翻译： 提供了可用于生成网站链接建议的方法和系统。
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公开(公告)号：US20120036122A1
公开(公告)日：2012-02-09
申请号：US12852415
申请日：2010-08-06
申请人： Andrei Broder , Evgeniy Gabrilovich , Vanja Josifovski , George Mavromatis , Jianlin Wang , Donald Metzler
发明人： Andrei Broder , Evgeniy Gabrilovich , Vanja Josifovski , George Mavromatis , Jianlin Wang , Donald Metzler
IPC分类号： G06F17/30
CPC分类号： G06F16/9535
摘要： Briefly, embodiments of a method or a system of contextual indexing of search results is disclosed.
摘要翻译： 简而言之，公开了搜索结果的上下文索引的方法或系统的实施例。
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77.发明申请QUERYING MARKUP LANGUAGE DATA SOURCES USING A RELATIONAL QUERY PROCESSOR 失效查询使用相关查询处理程序的MARKUP语言数据源公开(公告)号：US20110208774A1
公开(公告)日：2011-08-25
申请号：US13048304
申请日：2011-03-15
IPC分类号： G06F17/30
CPC分类号： G06F17/30923 , G06F17/30914 , Y10S707/99942 , Y10S707/99943 , Y10S707/99944 , Y10S707/99945
摘要： An XML wrapper queries an XML document in an on-the-fly manner so that only parent nodes in the document that satisfy the query are extracted and then unnested. The parent nodes and associated descendent nodes are located using XPath expressions contained as options in data definition language (DDL) statements. The parent nodes satisfying the query and associated descendent nodes are extracted and stored outside of a database according to a relational schema. The wrapper facilitates applications that use convention SQL queries and views to operate on that information stored according to the relational schema. The wrapper also responds to query optimizer requests for costs associated with queries against external data sources associated with the wrapper.
摘要翻译： XML包装器以动态方式查询XML文档，从而仅提取满足查询的文档中的父节点，然后不需要。 使用包含在数据定义语言（DDL）语句中的选项的XPath表达式来定位父节点和关联的后代节点。 满足查询和相关后代节点的父节点根据关系模式提取存储在数据库外部。 包装器便于使用常规SQL查询和视图的应用程序对根据关系模式存储的信息进行操作。 包装器还响应查询优化程序请求与与包装器相关联的外部数据源的查询相关的成本。
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78.发明授权System and method to facilitate importation of data taxonomies within a network 有权促进网络内数据分类的输入的系统和方法公开(公告)号：US07991806B2
公开(公告)日：2011-08-02
申请号：US11781183
申请日：2007-07-20
IPC分类号： G06F17/30
CPC分类号： G06F17/30734 , G06Q30/0241
摘要： A system and method to facilitate importation of data taxonomies within a network are described. Advertiser entities access a data storage module within a network-based entity to retrieve content information from one or more content taxonomies stored within the data storage module. Subsequently, the advertiser entities select advertisements targeted to specific users based on the retrieved content information and further transmit the advertisements to the network-based entity. Furthermore, publisher entities and/or advertiser entities transmit data, such as, for example, associated taxonomy information, to the network-based entity. The entity receives the respective taxonomy information and parses the taxonomy information to extract node information and associated categories related to the received information. Finally, the entity integrates the node information and associated categories into one or more taxonomies stored within the data storage module. Alternatively, the entity maps the node information and associated categories into corresponding nodes within one or more taxonomies stored within the data storage module, and further stores the mapping information into a mapping database within the data storage module.
摘要翻译： 描述了一种促进网络中数据分类的输入的系统和方法。 广告商实体访问基于网络的实体内的数据存储模块，以从存储在数据存储模块内的一个或多个内容分类法检索内容信息。 随后，广告商实体根据检索到的内容信息选择针对特定用户的广告，并且进一步将广告发送到基于网络的实体。 此外，发布者实体和/或广告商实体将数据（例如相关联的分类信息）发送到基于网络的实体。 实体接收相应的分类信息并解析分类信息以提取与所接收信息相关的节点信息和相关类别。 最后，实体将节点信息和相关类别整合到存储在数据存储模块内的一个或多个分类。 或者，实体将节点信息和相关联的类别映射到存储在数据存储模块内的一个或多个分类法内的对应节点，并且还将映射信息存储到数据存储模块内的映射数据库中。
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公开(公告)号：US20110093331A1
公开(公告)日：2011-04-21
申请号：US12581638
申请日：2009-10-19
申请人： Donald Metzler , Andrei Broder , Vanja Josifovski , Kishore Papineni , Alexander Smola , George Mavromatis , Evgeniy Gabrilovich
发明人： Donald Metzler , Andrei Broder , Vanja Josifovski , Kishore Papineni , Alexander Smola , George Mavromatis , Evgeniy Gabrilovich
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06F16/951 , G06Q30/0251
摘要： A contextual advertising system selects online advertisements for display on a network location. The system may transform page content of a page received in a platform over a network into a textual representation. In addition, the system may transform received site content of a site into a site signature. The site includes the page. The system then may correct the textual representation utilizing the site signature to produce modified textual representation. The system may utilize the modified textual representation to select an online advertisement. Considering a page in the context of the entire website to which it belongs leads to better understanding and interpretation of the page topic(s) and thus yields more accurate ad matching.
摘要翻译： 上下文广告系统选择在线广告以在网络位置上显示。 系统可以将通过网络在平台中接收的页面的页面内容转换为文本表示。 此外，系统可以将站点的接收站点内容转换为站点签名。 该网站包括该页面。 然后，系统可以使用站点签名来校正文本表示以产生经修改的文本表示。 该系统可以使用经修改的文本表示来选择在线广告。 考虑到其所属整个网站的上下文中的一个页面可以更好地理解和解释页面主题，从而产生更准确的广告匹配。
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80.发明申请公开(公告)号：US20100217648A1
公开(公告)日：2010-08-26
申请号：US12390048
申请日：2009-02-20
CPC分类号： G06Q30/02 , G06Q10/04 , G06Q30/0202
摘要： Methods and systems are provided that may be used to determine a probability of whether a visitor to a web document is likely to click on a web advertisement. An exemplary method may include detecting one or more features in a web document. One or more expert statistical models to which the web document belongs may be determined and associated weightings may be determined based, at least in part, on the one or more features detected. A click-through-rate probability for a web advertisement to be placed on the web document may be estimated based on the one or more expert statistical models.
摘要翻译： 提供了可用于确定web文档的访问者是否可能点击网络广告的概率的方法和系统。 示例性方法可以包括检测web文档中的一个或多个特征。 可以确定web文档所属的一个或多个专家统计模型，并且至少部分地基于检测到的一个或多个特征来确定相关联的加权。 可以基于一个或多个专家统计模型来估计要放置在网络文档上的网络广告的点击率概率。
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