Systems and methods for query expansion in sponsored search
    1.
    发明授权
    Systems and methods for query expansion in sponsored search 有权
    赞助搜索中查询扩展的系统和方法

    公开(公告)号:US08521731B2

    公开(公告)日:2013-08-27

    申请号:US12169782

    申请日:2008-07-09

    IPC分类号: G06F17/30

    CPC分类号: G06F17/30672

    摘要: The present invention is directed towards systems, methods and computer program products for providing query-based advertising content. According to one embodiment, a method for providing query-based advertising content comprises receiving a web query and generating an ad query associated with the web query, wherein the ad query is generated on the basis of one of a query to advertisement relationship, a query to feature vector relationship, or a rewritten query vector. An advertisement is selected on the basis of the generated ad query.

    摘要翻译: 本发明涉及用于提供基于查询的广告内容的系统,方法和计算机程序产品。 根据一个实施例,一种用于提供基于查询的广告内容的方法包括:接收网络查询并生成与所述网络查询相关联的广告查询,其中所述广告查询基于对广告关系的查询,查询 特征向量关系或重写的查询向量。 根据生成的广告查询选择广告。

    SYSTEMS AND METHODS FOR QUERY EXPANSION IN SPONSORED SEARCH
    2.
    发明申请
    SYSTEMS AND METHODS FOR QUERY EXPANSION IN SPONSORED SEARCH 有权
    辅助搜索查询扩展的系统和方法

    公开(公告)号:US20100010959A1

    公开(公告)日:2010-01-14

    申请号:US12169782

    申请日:2008-07-09

    IPC分类号: G06F7/00

    CPC分类号: G06F17/30672

    摘要: The present invention is directed towards systems, methods and computer program products for providing query-based advertising content. According to one embodiment, a method for providing query-based advertising content comprises receiving a web query and generating an ad query associated with the web query, wherein the ad query is generated on the basis of one of a query to advertisement relationship, a query to feature vector relationship, or a rewritten query vector. An advertisement is selected on the basis of the generated ad query.

    摘要翻译: 本发明涉及用于提供基于查询的广告内容的系统,方法和计算机程序产品。 根据一个实施例,一种用于提供基于查询的广告内容的方法包括:接收网络查询并生成与所述网络查询相关联的广告查询,其中所述广告查询基于对广告关系的查询,查询 特征向量关系或重写的查询向量。 根据生成的广告查询选择广告。

    Just-In-Time Contextual Advertising Techniques
    3.
    发明申请
    Just-In-Time Contextual Advertising Techniques 审中-公开
    即时上下文广告技术

    公开(公告)号:US20090024718A1

    公开(公告)日:2009-01-22

    申请号:US11781184

    申请日:2007-07-20

    IPC分类号: G06F15/16

    CPC分类号: G06Q30/02

    摘要: A system and method to facilitate real-time matching of content to advertising information in a network are described. A request for advertising information is received over a network, the advertising information to be displayed for a user entity in association with content information within a web page requested by the user entity, the request containing the content information, a web page identifier, and additional data associated with the web page. The content information is further analyzed in real-time to construct a page summary of the web page. The web page identifier and the additional data are further analyzed in real-time to extract at least one keyword relevant to the content information. Finally, the advertising information is determined in real-time based on the page summary and the extracted keywords.

    摘要翻译: 描述了促进内容与网络中的广告信息的实时匹配的系统和方法。 通过网络接收对广告信息的请求,与由用户实体请求的网页内的内容信息相关联地显示用于用户实体的广告信息,包含内容信息的请求,网页标识符和附加 与网页相关联的数据。 进一步分析内容信息以构建网页的页面摘要。 进一步分析网页标识符和附加数据以提取与内容信息相关的至少一个关键字。 最后,基于页面摘要和提取的关键字实时地确定广告信息。

    WEB CONTENT CHARACTERIZATION BASED ON SEMANTIC FOLKSONOMIES ASSOCIATED WITH USER GENERATED CONTENT
    4.
    发明申请
    WEB CONTENT CHARACTERIZATION BASED ON SEMANTIC FOLKSONOMIES ASSOCIATED WITH USER GENERATED CONTENT 审中-公开
    基于与用户生成内容相关的语义分析的WEB内容特征

    公开(公告)号:US20100010982A1

    公开(公告)日:2010-01-14

    申请号:US12169761

    申请日:2008-07-09

    IPC分类号: G06F7/06 G06F17/30

    CPC分类号: G06F16/9535 G06F16/958

    摘要: The present invention is directed towards a method and system for characterizing web content based on capturing semantics of folksonomies relating to content entities of user generated content. The method and system includes determining a plurality of tags that describe a plurality of content entities and determining a co-occurrence of the tags. The method and system further includes generating weighted vectors based on the determined co-occurrence of tags and characterizing the content entity based on the weight vectors. Thereby, the characterization of the content entity may be used for any number of suitable purposes, including, by way of example, improving search results and associated advertising relevancy.

    摘要翻译: 本发明涉及一种用于基于与用户生成的内容的内容实体有关的民俗分类的语义来表征网页内容的方法和系统。 该方法和系统包括确定描述多个内容实体的多个标签并确定标签的同现。 所述方法和系统还包括基于所确定的标签的同时生成加权向量并且基于所述权重向量来表征所述内容实体。 因此,内容实体的表征可以用于任何数量的合适目的,包括例如改进搜索结果和相关联的广告相关性。

    System and method for annotation and ranking of reviews personalized to prior user experience
    5.
    发明授权
    System and method for annotation and ranking of reviews personalized to prior user experience 有权
    用于对先前用户体验个性化的评论的注释和排序的系统和方法

    公开(公告)号:US08364685B2

    公开(公告)日:2013-01-29

    申请号:US11965256

    申请日:2007-12-27

    IPC分类号: G06F7/00 G06F17/30

    CPC分类号: G06Q10/10

    摘要: The present invention is directed towards methods and computer readable media for annotating and ranking user reviews on social review systems with inferred analytics. A reference framework is provided by creating context according to previous activity, bias, or background information of a given reviewer. The method of the present invention comprises receiving a first query identifying a given content item, generating a collection of content items based on one or more identical objective attributes associated with the given content item, identifying one or more subjective attributes associated with a given item in the collection of items, and providing a reference framework to interpret the subjective attributes associated with each item in the collection.

    摘要翻译: 本发明涉及方法和计算机可读介质,用于在具有推断分析的社会评价系统上注释和评级用户评论。 通过根据给定审阅者的先前活动,偏见或背景信息创建上下文来提供参考框架。 本发明的方法包括:接收标识给定内容项的第一查询,基于与给定内容项相关联的一个或多个相同目标属性生成内容项集合,识别与给定内容项相关联的一个或多个主观属性 并提供参考框架来解释与集合中每个项目相关联的主观属性。

    Method for identifying related pages in a hyperlinked database
    7.
    发明授权
    Method for identifying related pages in a hyperlinked database 有权
    用于识别超链接数据库中的相关页面的方法

    公开(公告)号:US07630973B2

    公开(公告)日:2009-12-08

    申请号:US10702116

    申请日:2003-11-03

    IPC分类号: G06F17/30

    摘要: A method is described for identifying related pages among a plurality of pages in a linked database such as the World Wide Web. An initial page is selected from the plurality of pages. Pages linked to the initial page are represented as a graph in a memory. The pages represented in the graph are scored on content, and a set of pages is selected, the selected set of pages having scores greater than a first predetermined threshold. The selected set of pages is scored on connectivity, and a subset of the set of pages that have scores greater than a second predetermined threshold are selected as related pages.

    摘要翻译: 描述了用于识别诸如万维网的链接数据库中的多个页面中的相关页面的方法。 从多个页面中选择初始页面。 链接到初始页面的页面在内存中表示为图形。 在图中表示的页面对内容进行评分,并且选择一组页面,所选择的页面集合具有大于第一预定阈值的分数。 所选择的页面集合在连通性上得分,并且选择具有大于第二预定阈值的分数的一组页面的子集作为相关页面。

    System and method for determining likely identity in a biometric database
    8.
    发明授权
    System and method for determining likely identity in a biometric database 失效
    用于确定生物特征数据库中的可能身份的系统和方法

    公开(公告)号:US07203343B2

    公开(公告)日:2007-04-10

    申请号:US09960583

    申请日:2001-09-21

    摘要: A system and method for finding one or more target biometric samples that are similar to or match a query biometric sample. A query feature vector is generated from a query biometric vector. The query biometric vector represents the query biometric sample as a set of characteristics. The characteristics are either invariable or variable. The query feature vector comprises a plurality of features which are derived from the query biometric vector using a process that includes canonicalization of the characters in the biometric vector. The query feature vector is compared to a plurality of similarly created target feature vectors, each target feature vector representing a respective target biometric sample. A target biometric sample is a potential match to the query biometric sample when a threshold number of features in the corresponding target feature vector are identical to features in the query biometric vector.

    摘要翻译: 用于找到与查询生物特征样本相似或匹配的一个或多个目标生物特征样本的系统和方法。 从查询生物特征向量生成查询特征向量。 查询生物特征向量将查询生物特征样本表示为一组特征。 特征是不变的或可变的。 查询特征向量包括使用包括生物特征向量中的字符的规范化的过程从查询生物特征向量导出的多个特征。 将查询特征向量与多个类似创建的目标特征向量进行比较,每个目标特征向量表示相应的目标生物特征样本。 当相应的目标特征向量中的阈值数量的特征与查询生物特征向量中的特征相同时,目标生物特征样本是查询生物特征样本的潜在匹配。

    Method and apparatus for ranking web page search results

    公开(公告)号:US06871202B2

    公开(公告)日:2005-03-22

    申请号:US10431644

    申请日:2003-05-06

    申请人: Andrei Z. Broder

    发明人: Andrei Z. Broder

    IPC分类号: G06F17/30

    摘要: A method and apparatus for ranking a plurality of pages identified during a search of a linked database includes forming a linear combination of two or more matrices, and using the coefficients of the eigenvector of the resulting matrix to rank the quality of the pages. The matrices includes information about the pages and are generally normalized, stochastic matrices. The linear combination can include attractor matrices that indicate desirable or “high quality” sites, and/or non-attractor matrices that indicate sites that are undesirable. Attractor matrices and non-attractor matrices can be used alone or in combination with each other in the linear combination. Additional bias toward high quality sites, or away from undesirable sites, can be further introduced with probability weighting matrices for attractor and non-attractor matrices. Other known matrices, such as a co-citation matrix or a bibliographic coupling matrix, can also be used in the present invention.

    Method and apparatus for finding mirrored hosts by analyzing connectivity and IP addresses
    10.
    发明授权
    Method and apparatus for finding mirrored hosts by analyzing connectivity and IP addresses 有权
    通过分析连接和IP地址查找镜像主机的方法和设备

    公开(公告)号:US06487555B1

    公开(公告)日:2002-11-26

    申请号:US09307153

    申请日:1999-05-07

    IPC分类号: G06F1730

    CPC分类号: G06F17/30864

    摘要: A method and system that detects mirrored host pairs using information about a large set of pages, including one or more of: URLs, IP addresses, and connectivity information. The identities of the detected mirrored hosts are then saved so that browsers, crawlers, proxy servers, or the like can correctly identify mirrored web sites. The described embodiments of the present invention use one or a combination of techniques to identify mirrors. A first group of techniques involves determining mirrors based on URLs and information about connectivity (i.e., hyperlinks) between pages. A second group of techniques looks at connectivity information at a higher granularity, considering all links from all pages on a host as one group and ignoring the target of each link beyond the host level.

    摘要翻译: 使用关于大量页面的信息来检测镜像主机对的方法和系统,包括以下一个或多个:URL,IP地址和连接信息。 然后保存检测到的镜像主机的身份,以便浏览器,爬网程序,代理服务器等可以正确识别镜像的网站。 所描述的本发明的实施例使用一种或技术的组合来识别反射镜。 第一组技术涉及基于URL和关于页面之间的连接性(即,超链接)的信息来确定镜像。 第二组技术以更高的粒度来考虑连接信息,考虑到主机上所有页面的所有链接为一个组,并忽略超出主机级别的每个链接的目标。