公开(公告)号：US20110119124A1

公开(公告)日：2011-05-19

申请号：US12622312

申请日：2009-11-19

Applicant: Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

Inventor： Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

IPC: G06Q30/00

CPC classification number: G06Q30/02 ,  G06Q30/0243 ,  G06Q30/0251

Abstract: An advertisement exchange obtains characteristics associated with multimedia advertisements such as commercial slots in a commercial pod, banners in a video, announcements in an audio program, etc. Characteristics may include demographic information, advertisement type, survey information, etc. Advertisement slots are offered with information on advertisement slot characteristics and may be selected, purchased, exchanged, and analyzed by advertisers, individuals, corporations, and firms. Advertisement slot characteristics may be changed in real-time as placement of advertisements in surrounding slots changes the characteristics of a particular slot. Advertisements may be automatically matched with advertisement slots based on advertisement slot characteristics and advertisement characteristics.

Abstract translation: 广告交换机获得与多媒体广告相关联的特征，例如商业广播中的商业广告位，视频中的横幅，音频节目中的公告等。特征可以包括人口统计信息，广告类型，调查信息等。 关于广告牌特征的信息，可以被广告商，个人，公司和公司选择，购买，交换和分析。 广告时隙特征可以被实时改变，因为在周围时隙中的广告的布置改变了特定时隙的特征。 广告可以基于广告时隙特征和广告特征自动匹配广告时隙。

公开(公告)号：US20110046473A1

公开(公告)日：2011-02-24

申请号：US12544934

申请日：2009-08-20

Applicant: Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

Inventor： Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

IPC: A61B5/055 ,  A61B5/0476

CPC classification number: A61B5/0484 ,  A61B5/055 ,  A61B5/16 ,  A61B5/163 ,  A61B5/4035 ,  A61B5/4064 ,  A61B5/7203 ,  A61B5/7207 ,  A61B5/726 ,  A61B2503/12 ,  G01R33/4806 ,  G01R33/5673 ,  G06K9/6288 ,  G06Q30/02

Abstract: Neuro-response data including Electroencephalography (EEG) and Functional Magnetic Resonance Imaging (fMRI) data is collected, filtered and/or analyzed to evaluate the effectiveness of stimulus materials such as marketing and entertainment materials. A data collection mechanism obtains fMRI signals indicating a hemodynamic response to marketing or entertainment stimuli. In certain embodiments, such signals include region-specific blood oxygen level dependent (BOLD) signals that correlate with region-specific neural activity. fMRI signal acquisition is triggered by one or more EEG signatures indicating neural activity in response to exposure to stimulus materials.

Abstract translation: 收集，过滤和/或分析包括脑电图（EEG）和功能磁共振成像（fMRI）数据在内的神经反应数据，以评估营销和娱乐材料等刺激材料的有效性。 数据收集机制获得指示营销或娱乐刺激的血液动力学反应的fMRI信号。 在某些实施方案中，这些信号包括与区域特异性神经活动相关的区域特异性血氧水平依赖性（BOLD）信号。 fMRI信号采集由一个或多个EEG标记触发，表示响应暴露于刺激物质的神经活动。

公开(公告)号：US20100250325A1

公开(公告)日：2010-09-30

申请号：US12410380

申请日：2009-03-24

Applicant: Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

Inventor： Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

IPC: A61B5/0484 ,  G06Q10/00 ,  G06Q30/00

CPC classification number: G06Q30/02 ,  A61B5/04842 ,  A61B5/7207 ,  A61B5/7278 ,  G06Q30/0202

Abstract: A neurological profile associated with introversion/extroversion levels, simultaneous visual element processing capability, and/or dynamism processing capability, etc., is determined to select market categories and stimulus material targeted to the particular neurological profile. The neurological profile is determined using information such as user input, user activity, social and environmental factors, genetic and developmental factors, and/or neuro-response data. The neurological profile can be matched with corresponding neurological profile templates to select market categories and stimulus material.

Abstract translation: 确定与内向性/外向性水平，同时视觉元素处理能力和/或动力处理能力等相关的神经学特征，以选择针对特定神经学特征的市场类别和刺激材料。 使用诸如用户输入，用户活动，社会和环境因素，遗传和发育因素和/或神经反应数据之类的信息确定神经学特征。 神经系统特征可以与相应的神经学特征模板匹配，以选择市场类别和刺激材料。

公开(公告)号：US20100214318A1

公开(公告)日：2010-08-26

申请号：US12391915

申请日：2009-02-24

Applicant: Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

Inventor： Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

IPC: G09G5/00

CPC classification number: G06T3/0093

Abstract: Morphing of source and target media including images, video, and audio is performed in a neurologically informed manner. Neurological data is used to determine optimal or near optimal source media and target media contribution levels for morphs that can be used to influence bias, persuasion, etc. Categorical perception shift boundaries and other regions are analyzed in evaluating contribution levels. Neurologically salient attributes of media are determined and morphed more significantly than less neurologically salient attributes.

Abstract translation: 包括图像，视频和音频在内的源和目标媒体的变形是以神经信息的方式进行的。 神经学数据用于确定可用于影响偏倚，劝导等的变体的最佳或接近最佳的来源媒体和目标媒体贡献水平。在评估贡献水平时分析分类知觉转移边界和其他区域。 媒介的神经学显着特征被确定并且比较少神经学突出的属性更显着地变形。

公开(公告)号：US20100186032A1

公开(公告)日：2010-07-22

申请号：US12357315

申请日：2009-01-21

Applicant: Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

Inventor： Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

IPC: G06F13/00

CPC classification number: H04N21/812 ,  G11B27/105 ,  G11B27/11 ,  H04N5/783 ,  H04N21/23424 ,  H04N21/26233 ,  H04N21/4147 ,  H04N21/4312 ,  H04N21/4331 ,  H04N21/44016 ,  H04N21/6587

Abstract: A system provides programming and advertising to a video decoder such as a digital video recorder, computer system, software or hardware player, etc. When a user makes a request to skip a commercial by issuing a command such as 30 second skip forward, alternate media is provided. In some examples, an image advertisement is provided for a predetermined period of time either during the commercial break or when regular programming resumes. In other examples, a substitute commercial is shown. The substitute commercial may be shortened or compressed. The alternate media may be perceptually encoded in a video stream, hidden in a video stream, or provided in a separate stream. In some examples, survey based and neuro-response based data is used to evaluate and select alternate media for particular programming.

Abstract translation: 系统向诸如数字录像机，计算机系统，软件或硬件播放器等的视频解码器提供编程和广告。当用户通过发出诸如30秒向前跳过的命令来跳过商业广告的请求时，备用媒体 被提供。 在一些示例中，在商业中断期间或者当正常编程恢复时，在预定时间段内提供图像广告。 在其他示例中，示出了替代商业。 替代商业广告可能被缩短或压缩。 替代媒体可以在视频流中感知地编码，隐藏在视频流中，或者以单独的流提供。 在一些例子中，基于调查和基于神经反应的数据用于评估和选择用于特定编程的替代媒体。

公开(公告)号：US20090063255A1

公开(公告)日：2009-03-05

申请号：US12199583

申请日：2008-08-27

Applicant: Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

Inventor： Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

IPC: G06F17/30

CPC classification number: G06Q30/02 ,  A61B5/0402 ,  A61B5/0484 ,  A61B5/0496 ,  A61B5/0533 ,  A61B5/16 ,  A61B5/4035 ,  A61B2503/12 ,  G06Q30/0201

Abstract: A system assesses consumer experience by evaluating neuro-response measurements for a consumer exposed to products, services, offerings, and stimulus. Examples of neuro-response measurements include Electroencephalography (EEG), Galvanic Skin Response (GSR), Electrocardiograms (EKG), Electrooculography (EOG), eye tracking, and facial emotion encoding measurements. Components of a consumer experience are analyzed to assess neuro-response measurements specific to each component. In many instances, neuro-response data is combined with other data and analyzed to determine total consumer experience.

Abstract translation: 系统通过评估暴露于产品，服务，产品和刺激的消费者的神经反应测量来评估消费者体验。 神经反应测量的例子包括脑电图（EEG），电泳皮肤反应（GSR），心电图（EKG），电磁学（EOG），眼睛跟踪和面部情感编码测量。 分析消费者体验的组成部分，以评估每个组件特有的神经反应测量。 在许多情况下，神经反应数据与其他数据相结合并进行分析，以确定消费者的总体经验。

公开(公告)号：US20090036756A1

公开(公告)日：2009-02-05

申请号：US12182874

申请日：2008-07-30

Applicant: Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

Inventor： Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

IPC: A61B5/0484 ,  A61B5/00

CPC classification number: G06Q30/0242 ,  A61B5/0402 ,  A61B5/0484 ,  A61B5/0496 ,  A61B5/0533 ,  A61B5/16 ,  A61B5/4035 ,  A61B5/7207 ,  A61B5/7278 ,  G06Q30/00 ,  G06Q30/02

Abstract: A system determines neuro-response stimulus and stimulus attribute resonance. Stimulus material and stimulus material attributes such as communication, concept, experience, message, images, audio, pricing, and packaging are evaluated using neuro-response data collected with mechanisms such as Event Related Potential (ERP), Electroencephalography (EEG), Galvanic Skin Response (GSR), Electrocardiograms (EKG), Electrooculography (EOG), eye tracking, and facial emotion encoding. Neuro-response data is analyzed to determine stimulus and stimulus attribute resonance.

Abstract translation: 系统确定神经反应刺激和刺激属性共振。 使用通过诸如事件相关电位（ERP），脑电图（EEG），电镀皮肤等机制收集的神经反应数据来评估激发材料和刺激材料属性，例如通信，概念，经验，消息，图像，音频，定价和包装 反应（GSR），心电图（EKG），电磁学（EOG），眼睛跟踪和面部情感编码。 分析神经反应数据以确定刺激和刺激属性共振。

公开(公告)号：US20090024475A1

公开(公告)日：2009-01-22

申请号：US12113870

申请日：2008-05-01

Applicant: Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

Inventor： Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

IPC: G06Q30/00 ,  A61B5/00 ,  A61B5/0476 ,  A61B5/0496

CPC classification number: G11B27/034 ,  A61B3/113 ,  A61B5/0476 ,  A61B5/16 ,  G06Q30/0241

Abstract: A stimulus compression device determines neuro-feedback significance corresponding to stimulus material and modifies the stimulus material using neuro-feedback significance measures. For example, the stimulus compression device determines portions of a media stream corresponding to low neuro-feedback significance and removes them from the media stream. Compression of stimulus material may involve removal, modification, repetition, bit rate adjustment, resolution adjustment, etc. Transitions can be smoothed or lengthened to further improve processed stimulus material.

Abstract translation: 刺激压缩装置确定对应于刺激材料的神经反馈显着性，并使用神经反馈显着性测量修改刺激材料。 例如，刺激压缩装置确定对应于低神经反馈显着性的媒体流的部分，并从媒体流中移除它们。 刺激材料的压缩可能涉及去除，修改，重复，比特率调整，分辨率调整等。可以平滑或延长转换以进一步改善处理的刺激材料。

公开(公告)号：US20090024449A1

公开(公告)日：2009-01-22

申请号：US12122240

申请日：2008-05-16

Applicant: Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

Inventor： Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

IPC: G06Q30/00

CPC classification number: G06Q30/0201 ,  G06Q30/0203 ,  G06Q30/0204 ,  G16H10/20 ,  G16H40/63

Abstract: A system performs habituation analysis using central nervous system, autonomic nervous system, and effector data. Subjects are repeatedly exposed to stimulus material and data is collected using mechanisms such as Electroencephalography (EEG), Galvanic Skin Response (GSR), Electrocardiograms (EKG), Electrooculography (EOG), eye tracking, and facial emotion encoding. Data collected is analyzed to determine habituation and associated wear-out profiles for stimulus material.

Abstract translation: 系统使用中枢神经系统，自主神经系统和效应数据进行习惯分析。 受试者反复暴露于刺激物质，并使用诸如脑电图（EEG），电泳皮肤反应（GSR），心电图（EKG），电磁术（EOG），眼睛跟踪和面部情感编码的机制收集数据。 分析收集的数据，以确定刺激材料的习惯和相关的磨损情况。

公开(公告)号：US10127572B2

公开(公告)日：2018-11-13

申请号：US13730541

申请日：2012-12-28

Applicant: Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

Inventor： Anantha Pradeep ,  Robert T. Knight ,  Ramachandran Gurumoorthy

IPC: G06Q30/00 ,  G06Q30/02 ,  A61B5/0402 ,  A61B5/0482 ,  A61B5/0488 ,  A61B5/0496 ,  A61B5/00

Abstract: Example methods, apparatus, systems and machine readable media are disclosed herein for selecting advertisement or entertainment location based on neuro-response data. An example method includes analyzing first neuro-response data from a first subject exposed to source material. The example method also includes identifying a candidate location in the source material for introduction of an advertisement or entertainment based on the first neuro-response data. In addition, the example method includes analyzing second neuro-response data from at least one of the first subject and a second subject exposed to a combination of the source material and the advertisement or entertainment inserted in the candidate location. The example also includes determining an effectiveness of the advertisement or entertainment based on the second neuro-response data.