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    PRESENTATION OF SPONSORED CONTENT ON MOBILE DEVICE BASED ON TRANSACTION EVENT
    83.
    发明申请
    PRESENTATION OF SPONSORED CONTENT ON MOBILE DEVICE BASED ON TRANSACTION EVENT 有权
    基于交易活动的移动设备上的赞助内容的呈现

    公开(公告)号：US20110258046A1

    公开(公告)日：2011-10-20

    申请号：US13166972

    申请日：2011-06-23

    申请人： Jorey Ramer ,  Adam Soroca ,  Dennis Doughty

    发明人： Jorey Ramer ,  Adam Soroca ,  Dennis Doughty

    IPC分类号： G06Q30/00

    CPC分类号： H04M3/493 ,  G06F17/30749 ,  G06F17/30867 ,  G06F17/30905 ,  G06Q30/02 ,  G06Q30/0246 ,  G06Q30/0247 ,  G06Q30/0255 ,  H04W4/029 ,  H04W4/18

    摘要： A system and computer-implemented method for positioning targeted sponsored content on a mobile communication facility includes the steps of (a) receiving data corresponding to a transaction event having been conducted by a user and correlating the user with their associated mobile communication facility, wherein the transaction event includes transmission of data representative of a first set of products or services having been purchased by the user; (b) selecting advertising content based at least upon a relevance between an advertisement for a second product or a second service and the purchased first set of products or services in the transaction event, wherein the relevance is further based on information relating to compatibility of the advertising content, second product, or second service with the mobile communication facility; and (c) presenting the selected advertising content on a display of the mobile communication facility.

    摘要翻译： 一种用于在移动通信设备上定位目标赞助内容的系统和计算机实现的方法包括以下步骤：（a）接收与已经由用户进行的交易事件相对应的数据并将用户与其相关联的移动通信设施相关联，其中， 交易事件包括代表由用户购买的第一组产品或服务的数据的传输; （b）至少基于第二产品或第二服务的广告与所购买的交易事件中的第一组产品或服务之间的相关性来选择广告内容，其中所述相关性进一步基于与所述交易事件的兼容性有关的信息 广告内容，第二产品或第二服务与移动通信设施; 以及（c）在所述移动通信设施的显示器上呈现所选择的广告内容。

    Mobile Campaign Creation
    85.
    发明申请
    Mobile Campaign Creation 审中-公开
    移动广告系列创作

    公开(公告)号：US20110145076A1

    公开(公告)日：2011-06-16

    申请号：US13031504

    申请日：2011-02-21

    申请人： Jorey Ramer ,  Adam Soroca ,  Dennis Doughty

    发明人： Jorey Ramer ,  Adam Soroca ,  Dennis Doughty

    IPC分类号： G06Q30/00

    CPC分类号： G06Q30/02 ,  G06Q30/0276

    摘要： In embodiments of the present invention improved capabilities are described for analyzing a mobile content website, generating keywords that represent relevant terms used on the content website, and presenting a marketing program associated with the keywords to a mobile content sponsor.

    摘要翻译： 在本发明的实施例中，描述了改进的功能，用于分析移动内容网站，生成表示在内容网站上使用的相关术语的关键字，以及将与关键字相关联的营销程序呈现给移动内容赞助者。

    Presenting Sponsored Content on a Mobile Communication Facility
    88.
    发明申请
    Presenting Sponsored Content on a Mobile Communication Facility 有权
    在移动通信设施上呈现赞助内容

    公开(公告)号：US20100217662A1

    公开(公告)日：2010-08-26

    申请号：US12770414

    申请日：2010-04-29

    申请人： Jorey Ramer ,  Adam Soroca ,  Dennis Doughty

    发明人： Jorey Ramer ,  Adam Soroca ,  Dennis Doughty

    IPC分类号： G06Q30/00 ,  G06Q10/00 ,  H04W4/20

    CPC分类号： G06F17/30864 ,  G06F17/30867 ,  G06Q30/02 ,  G06Q30/0243 ,  G06Q30/0247 ,  G06Q30/0255 ,  G06Q30/0261 ,  G06Q30/0267 ,  G06Q30/0275

    摘要： A computer-implemented method for positioning targeted sponsored content on a cellular phone includes the steps of (a) assessing a likelihood of an interaction by a user of the cellular phone with a sponsored content to be presented to the cellular phone, wherein the assessment is based on a prior interaction by the user of the cellular phone with content related to the sponsored content and/or a plurality of user characteristics associated with the cellular phone; and (b) prioritizing the placement of the sponsored content within one of a plurality of predefined areas of a graphical user interface of the cellular phone over the placement of other sponsored content within the same area, wherein the prioritization is based on the assessment of the likelihood of the interaction of the user of the cellular phone with the sponsored content.

    摘要翻译： 用于在蜂窝电话上定位目标赞助内容的计算机实现的方法包括以下步骤：（a）评估蜂窝电话的用户与待呈现给蜂窝电话的赞助内容的交互的可能性，其中所述评估是 基于所述蜂窝电话的用户之前与所述赞助内容有关的内容和/或与所述蜂窝电话相关联的多个用户特征的先前交互; 以及（b）在所述蜂窝电话的图形用户界面的多个预定义区域之一内将所述赞助的内容放置在所述相同区域内的其他赞助内容的放置之后，优先考虑所述赞助内容的位置，其中，所述优先级是基于 蜂窝电话用户与赞助内容的交互的可能性。

    Dynamic bidding and expected value
    89.
    发明申请
    Dynamic bidding and expected value 有权
    动态出价和预期价值

    公开(公告)号：US20100198681A1

    公开(公告)日：2010-08-05

    申请号：US12762036

    申请日：2010-04-16

    申请人： Jorey Ramer ,  Adam Soroca ,  Dennis Doughty

    发明人： Jorey Ramer ,  Adam Soroca ,  Dennis Doughty

    IPC分类号： G06Q30/00

    CPC分类号： H04M3/493 ,  G06F17/30749 ,  G06F17/30867 ,  G06F17/30905 ,  G06Q30/02 ,  G06Q30/0246 ,  G06Q30/0247 ,  G06Q30/0255 ,  H04W4/029 ,  H04W4/18

    摘要： A system and computer-implemented method for positioning targeted sponsored content on a mobile communication facility includes the steps of: (a) receiving data corresponding to a transaction event having occurred via the interaction of a user with the mobile communication facility, wherein the transaction event includes transmission of data representative of a first product or a first service being purchased by the user; (b) selecting advertising content based at least upon a relevance between an advertisement for a second product or a second service and the purchased first product or first service in the transaction event, wherein the relevance is further based on information relating to compatibility of the advertising content, second product, or second service with the mobile communication facility; and (c) presenting the selected advertising content on a display of the mobile communication facility.

    摘要翻译： 一种用于在移动通信设备上定位目标赞助内容的系统和计算机实现的方法包括以下步骤：（a）接收与通过用户与移动通信设备的交互发生的交易事件相对应的数据，其中交易事件 包括表示由用户购买的第一产品或第一服务的数据的传输; （b）至少基于第二产品或第二服务的广告与交易事件中购买的第一产品或第一服务之间的相关性来选择广告内容，其中相关性进一步基于与广告的兼容性有关的信息 内容，第二产品或第二服务; 以及（c）在所述移动通信设施的显示器上呈现所选择的广告内容。