公开(公告)号：US20120150657A1

公开(公告)日：2012-06-14

申请号：US12967855

申请日：2010-12-14

申请人： Benjamin Rubinstein ,  Ashok Chandra ,  Olivier Dabrowski ,  David James Gemmell ,  Min-John Lee

发明人： Benjamin Rubinstein ,  Ashok Chandra ,  Olivier Dabrowski ,  David James Gemmell ,  Min-John Lee

IPC分类号： G06Q30/00

CPC分类号： G06Q30/02 ,  G06Q30/0269 ,  G06Q30/0275

摘要： Computer-readable media, computer systems, and computing methods are provided for employing abstract objects to solicit bids from advertisers and to present ads submitted by the advertisers upon a user invoking the abstract objects while conducting an online search. The abstract objects include entities, entity classes, actions, and tasks, which are mined by crawling storage locations on the Internet. These abstract objects are monetized by building an index with entries referencing the abstract objects and maintaining the index in a location accessible to advertisers. Via the index, the advertisers target the abstract objects and place bids thereon. During a user-initiated online search, the abstract objects that are relevant to a task being carried out by the user are identified. Further, ads submitted by advertisers that placed bids upon the identified abstract objects are selected for presentation. Based on the bids, the winning advertiser's ad is presented to the user.

摘要翻译： 提供计算机可读介质，计算机系统和计算方法，用于使用抽象对象来征求广告者的出价，并且在进行在线搜索时在用户调用抽象对象时呈现由广告商提交的广告。 抽象对象包括实体，实体类，动作和任务，它们是通过爬网在互联网上的存储位置进行挖掘的。 这些抽象对象通过使用引用抽象对象的条目构建索引并将索引维护到广告商可访问的位置来获利。 通过索引，广告客户将目标抽象对象并对其进行投标。 在用户发起的在线搜索期间，识别与由用户执行的任务相关的抽象对象。 此外，选择投标对所标识的抽象对象的广告商提交的广告进行呈现。 根据出价，中奖广告客户的广告将呈现给用户。

公开(公告)号：US06457047B1

公开(公告)日：2002-09-24

申请号：US09566675

申请日：2000-05-08

申请人： Ashok Chandra ,  Neil LaTarche ,  Jianchang Mao ,  Prabhakar Raghavan

发明人： Ashok Chandra ,  Neil LaTarche ,  Jianchang Mao ,  Prabhakar Raghavan

IPC分类号： G06F15167

CPC分类号： G06F17/30902

摘要： An application caching system and method are provided wherein one or more applications may be cached throughout a distributed computer network. The system may include a central cache directory server, one or more distributed master application servers and one or more distributed application cache servers. The system may permit a service, such as a search, to be provided to the user more quickly.

摘要翻译： 提供了应用缓存系统和方法，其中可以在整个分布式计算机网络中缓存一个或多个应用。 该系统可以包括中央缓存目录服务器，一个或多个分布式主应用服务器和一个或多个分布式应用缓存服务器。 系统可以允许更快地向用户提供诸如搜索的服务。

公开(公告)号：US20110320250A1

公开(公告)日：2011-12-29

申请号：US12823609

申请日：2010-06-25

申请人： David J. Gemmell ,  Min-John Lee ,  Ashok Chandra ,  Vincent Vergonjeanne ,  Emre M. Kiciman

发明人： David J. Gemmell ,  Min-John Lee ,  Ashok Chandra ,  Vincent Vergonjeanne ,  Emre M. Kiciman

IPC分类号： G06Q30/00

CPC分类号： G06Q30/02 ,  G06Q30/0207 ,  G06Q30/0214 ,  G06Q50/01

摘要： Within a social network, users may form social groups based on shared traits, such as experiences and interests. The social network may be able to detect a user interest among the users of a social group in one or more products offered by one or more vendors (e.g., by evaluating conversations within the social group and search queries executed by users of the social group), and to notify the vendors of the detected user interest. The vendors may be willing to extend an offer to the users of the social group regarding the product, and the social network may present the offer to the users of the social group. The social network may also track acceptances of the offer by users of the social group, and may provide an e-commerce infrastructure to allow users to complete purchases of the product and to provide the rewards featured in the offers.

摘要翻译： 在社交网络中，用户可以根据经验和兴趣等共同特征形成社团。 社交网络可能能够检测由一个或多个供应商提供的一个或多个产品中的社会群体的用户之间的用户感兴趣（例如，通过评估社交群组内的对话和社交群体的用户执行的搜索查询） 并通知供应商检测到的用户兴趣。 供应商可能愿意向社会团体的用户提供关于产品的报价，社交网络可以向社会群体的用户提供报价。 社交网络还可以跟踪社会团体的用户的提议的接受，并且可以提供电子商务基础设施，以允许用户完成购买产品并提供优惠中的奖励。