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公开(公告)号：US20120150657A1
公开(公告)日：2012-06-14
申请号：US12967855
申请日：2010-12-14
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0269 , G06Q30/0275
摘要： Computer-readable media, computer systems, and computing methods are provided for employing abstract objects to solicit bids from advertisers and to present ads submitted by the advertisers upon a user invoking the abstract objects while conducting an online search. The abstract objects include entities, entity classes, actions, and tasks, which are mined by crawling storage locations on the Internet. These abstract objects are monetized by building an index with entries referencing the abstract objects and maintaining the index in a location accessible to advertisers. Via the index, the advertisers target the abstract objects and place bids thereon. During a user-initiated online search, the abstract objects that are relevant to a task being carried out by the user are identified. Further, ads submitted by advertisers that placed bids upon the identified abstract objects are selected for presentation. Based on the bids, the winning advertiser's ad is presented to the user.
摘要翻译： 提供计算机可读介质，计算机系统和计算方法，用于使用抽象对象来征求广告者的出价，并且在进行在线搜索时在用户调用抽象对象时呈现由广告商提交的广告。 抽象对象包括实体，实体类，动作和任务，它们是通过爬网在互联网上的存储位置进行挖掘的。 这些抽象对象通过使用引用抽象对象的条目构建索引并将索引维护到广告商可访问的位置来获利。 通过索引，广告客户将目标抽象对象并对其进行投标。 在用户发起的在线搜索期间，识别与由用户执行的任务相关的抽象对象。 此外，选择投标对所标识的抽象对象的广告商提交的广告进行呈现。 根据出价，中奖广告客户的广告将呈现给用户。
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公开(公告)号：US20110320441A1
公开(公告)日：2011-12-29
申请号：US12823587
申请日：2010-06-25
IPC分类号： G06F17/30
CPC分类号： G06F16/9535
摘要： Many contemporary computing scenarios involve the submission by a user of a search query to be applied to a data set (such as a set of web pages indexed by a web search engine.) Additionally, many users participate in social networking and have generated a social profile, including demographic information, interests, and associations with other users who also have social profiles. It may be advantageous to improve the presentation of search results from search queries by adjusting the search queries according to a prediction of user interest of the user in the topics associated with respective search results, based on the information in the social profile of the user. For example, search results relating to topics in which the user or the user's friends have expressed an interest within the social network may be presented before other search results, thereby improving the relevance of the search results to the user.
摘要翻译： 许多当代计算场景涉及用户提交的搜索查询以应用于数据集（例如由网页搜索引擎索引的一组网页）。此外，许多用户参与社交网络并产生了社交 个人资料，包括人口统计信息，兴趣以及与具有社交资料的其他用户的关联。 基于用户社交简档中的信息，通过根据用户对与各个搜索结果相关联的主题的用户兴趣的预测来调整搜索查询来改善搜索结果的搜索查询的呈现可能是有利的。 例如，可以在其他搜索结果之前呈现与用户或用户的朋友在社交网络中表达兴趣的主题相关的搜索结果，从而提高搜索结果与用户的相关性。
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公开(公告)号：US20110320373A1
公开(公告)日：2011-12-29
申请号：US12823550
申请日：2010-06-25
CPC分类号： G06Q50/01 , H04L51/16 , H04L51/32 , H04L67/14 , H04L67/141
摘要： Conversations about products and product areas arise among users who also participate in social networks. These conversations often occur over generalized communications channels, such as email or social network messages, which may be unstructured and ephemeral. Such conversations may be promoted among the users of a social group (such as a highly interconnected set of users), and may be restricted to the members of the social group in order to promote reliable discussion and personalized recommendations. The social network may also store such conversations as a product review database that is searchable by members of the social group, evaluate the conversation to identify a consensus recommendation of a product in a product area or a consensus opinion of the social group about a product or recommendation, and compute an aggregated user rating of a product based on the user ratings of the product by various members of the social group.
摘要翻译： 有关产品和产品领域的对话也出现在参与社交网络的用户当中。 这些对话通常发生在通用通信通道上，例如电子邮件或社交网络消息，可能是非结构化和短暂的。 可以在社交群体（例如高度互联的用户群体）的用户之间促进这种对话，并且可以限于社交群体的成员，以促进可靠的讨论和个性化的建议。 社交网络还可以将这样的对话存储为可由社会群体的成员搜索的产品评论数据库，评估对话以识别产品领域中的产品或关于产品的社会团体的一致意见的一致建议或 建议，并根据社会群体的各个成员的产品的用户评分来计算产品的聚合用户评级。
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公开(公告)号：US20110320423A1
公开(公告)日：2011-12-29
申请号：US12823511
申请日：2010-06-25
IPC分类号： G06F17/30
CPC分类号： G06F7/00 , G06F17/30 , G06F17/30867
摘要： A user of a social network may submit a search query relating to one or more topics to a search engine indexing a set of data items, but the search results, while authoritative and informative, may be highly impersonal with respect to the user. Conversely, the user may search for social data items within the social network relating to the topics, and such social data items may be more highly personalized to the user, but may also be inaccurate or incomplete. Instead, the search query may be applied to both the search engine and the social network, and the selected search results and social data items may be integrated into a presentation featuring both authoritative and personalized information about the topics associated with the search query.
摘要翻译： 社交网络的用户可以将索引一个或多个主题的搜索查询提交给索引一组数据项的搜索引擎，但是在权威和翔实的情况下，搜索结果对于用户来说可能是高度非人格化的。 相反，用户可以搜索与该主题相关的社交网络内的社交数据项，并且这样的社交数据项可能对用户更加高度个性化，但也可能不准确或不完整。 相反，搜索查询可以应用于搜索引擎和社交网络，并且所选择的搜索结果和社交数据项可以被集成到特征在于与关于搜索查询相关联的主题的权威和个性化信息的呈现中。
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公开(公告)号：US08554756B2
公开(公告)日：2013-10-08
申请号：US12823511
申请日：2010-06-25
CPC分类号： G06F7/00 , G06F17/30 , G06F17/30867
摘要： A user of a social network may submit a search query relating to one or more topics to a search engine indexing a set of data items, but the search results, while authoritative and informative, may be highly impersonal with respect to the user. Conversely, the user may search for social data items within the social network relating to the topics, and such social data items may be more highly personalized to the user, but may also be inaccurate or incomplete. Instead, the search query may be applied to both the search engine and the social network, and the selected search results and social data items may be integrated into a presentation featuring both authoritative and personalized information about the topics associated with the search query.
摘要翻译： 社交网络的用户可以将索引一个或多个主题的搜索查询提交给索引一组数据项的搜索引擎，但是在权威和翔实的情况下，搜索结果对于用户来说可能是高度非人格化的。 相反，用户可以搜索与该主题相关的社交网络内的社交数据项，并且这样的社交数据项可能对用户更加高度个性化，但也可能不准确或不完整。 相反，搜索查询可以应用于搜索引擎和社交网络，并且所选择的搜索结果和社交数据项可以被集成到特征在于与关于搜索查询相关联的主题的权威和个性化信息的呈现中。
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公开(公告)号：US20110320250A1
公开(公告)日：2011-12-29
申请号：US12823609
申请日：2010-06-25
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0207 , G06Q30/0214 , G06Q50/01
摘要： Within a social network, users may form social groups based on shared traits, such as experiences and interests. The social network may be able to detect a user interest among the users of a social group in one or more products offered by one or more vendors (e.g., by evaluating conversations within the social group and search queries executed by users of the social group), and to notify the vendors of the detected user interest. The vendors may be willing to extend an offer to the users of the social group regarding the product, and the social network may present the offer to the users of the social group. The social network may also track acceptances of the offer by users of the social group, and may provide an e-commerce infrastructure to allow users to complete purchases of the product and to provide the rewards featured in the offers.
摘要翻译： 在社交网络中，用户可以根据经验和兴趣等共同特征形成社团。 社交网络可能能够检测由一个或多个供应商提供的一个或多个产品中的社会群体的用户之间的用户感兴趣（例如，通过评估社交群组内的对话和社交群体的用户执行的搜索查询） 并通知供应商检测到的用户兴趣。 供应商可能愿意向社会团体的用户提供关于产品的报价，社交网络可以向社会群体的用户提供报价。 社交网络还可以跟踪社会团体的用户的提议的接受，并且可以提供电子商务基础设施，以允许用户完成购买产品并提供优惠中的奖励。
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搜索结果
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