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公开(公告)号：US20110225021A1
公开(公告)日：2011-09-15
申请号：US12723520
申请日：2010-03-12
CPC分类号： G06Q30/02 , G06Q30/0201
摘要： Methods and systems are provided for emotional mapping, such as of online users, based at least in part on online activities of users. Techniques are provided in which information including a set of emotional states is generated or obtained, such as a hierarchical network of emotional states representing a spectrum of human emotions. Information regarding user online activities and content choices of a user is obtained. Based at least in part on this information, the user is classified into an emotional state of the set of emotional states, and advertisements or content may be targeted to the user accordingly.
摘要翻译： 提供用于情感映射的方法和系统，例如在线用户，至少部分地基于用户的在线活动。 提供了技术，其中生成或获得包括一组情绪状态的信息，例如表示人类情感频谱的情感状态的分层网络。 获得有关用户在线活动和用户内容选择的信息。 至少部分地基于该信息，将用户分类为情感状态集合的情绪状态，并且可以相应地将广告或内容定向到用户。
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公开(公告)号：US20110223571A1
公开(公告)日：2011-09-15
申请号：US12723400
申请日：2010-03-12
IPC分类号： G09B19/00
CPC分类号： G06Q30/02
摘要： Methods and systems are provided for association of various online elements with emotional states. A set of emotional states may be generated or obtained, and particular online elements may be assigned to particular emotional states of the set, such as with emotional states that are reflected or represented by or in the online elements. Online elements can be of various types, such as, for example, Web sites, blogs, articles, online events, online activities, online messaging, etc. User association or interaction with online emotional state-associated online elements can be used in classifying users into particular emotional states.
摘要翻译： 提供了各种在线元素与情绪状态的关联的方法和系统。 可以产生或获得一组情感状态，并且可以将特定在线元素分配给该集合的特定情绪状态，例如由在线元素反映或表示的情绪状态。 在线元素可以是各种类型的，例如网站，博客，文章，在线活动，在线活动，在线消息等。用户关联或与在线情感状态相关的在线元素的交互可以用于对用户进行分类 进入特定的情绪状态。
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公开(公告)号：US20120265605A1
公开(公告)日：2012-10-18
申请号：US13088257
申请日：2011-04-15
申请人： Tarun Bhatia , Ayman Farahat , Dipika Bhatia
发明人： Tarun Bhatia , Ayman Farahat , Dipika Bhatia
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0239
摘要： Techniques are provided in which an advertisement basket application is provided to a user, such as a mobile user, through which the user can store advertisements, including promotions or coupons, as the user enters or encounters them online. Stored advertisements may include advertisements that are or are incorporated into applications with which the user may interact over time. Upon detection of a triggering condition or conditions indicating a potential use of a stored advertisement, an electronic alert is provided to the user. User interaction with stored advertisements is tracked and used in measuring advertisement performance, which may include brand engagement value.
摘要翻译： 提供了一种技术，其中向诸如移动用户的用户提供广告筐应用，用户可以通过该广告筐应用来存储用户在线上进入或遇到的广告，包括促销或优惠券。 存储的广告可以包括被合并到用户随时间进行交互的应用中的广告。 在检测到指示存储的广告的潜在使用的触发条件或条件时，向用户提供电子警报。 与存储的广告的用户交互被跟踪并用于测量广告性能，其可以包括品牌参与价值。
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公开(公告)号：US08888497B2
公开(公告)日：2014-11-18
申请号：US12723400
申请日：2010-03-12
CPC分类号： G06Q30/02
摘要： Methods and systems are provided for association of various online elements with emotional states. A set of emotional states may be generated or obtained, and particular online elements may be assigned to particular emotional states of the set, such as with emotional states that are reflected or represented by or in the online elements. Online elements can be of various types, such as, for example, Web sites, blogs, articles, online events, online activities, online messaging, etc. User association or interaction with online emotional state-associated online elements can be used in classifying users into particular emotional states.
摘要翻译： 提供了各种在线元素与情绪状态的关联的方法和系统。 可以产生或获得一组情感状态，并且可以将特定在线元素分配给该集合的特定情绪状态，例如由在线元素反映或表示的情绪状态。 在线元素可以是各种类型的，例如网站，博客，文章，在线活动，在线活动，在线消息等。用户关联或与在线情感状态相关的在线元素的交互可以用于对用户进行分类 进入特定的情绪状态。
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公开(公告)号：US08442849B2
公开(公告)日：2013-05-14
申请号：US12723520
申请日：2010-03-12
IPC分类号： G06Q40/00
CPC分类号： G06Q30/02 , G06Q30/0201
摘要： Methods and systems are provided for emotional mapping, such as of online users, based at least in part on online activities of users. Techniques are provided in which information including a set of emotional states is generated or obtained, such as a hierarchical network of emotional states representing a spectrum of human emotions. Information regarding user online activities and content choices of a user is obtained. Based at least in part on this information, the user is classified into an emotional state of the set of emotional states, and advertisements or content may be targeted to the user accordingly.
摘要翻译： 提供用于情感映射的方法和系统，例如在线用户，至少部分地基于用户的在线活动。 提供了技术，其中生成或获得包括一组情绪状态的信息，例如表示人类情感频谱的情感状态的分层网络。 获得有关用户在线活动和用户内容选择的信息。 至少部分地基于该信息，将用户分类为情感状态集合的情绪状态，并且可以相应地将广告或内容定向到用户。
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公开(公告)号：US20110225049A1
公开(公告)日：2011-09-15
申请号：US12723448
申请日：2010-03-12
申请人： Tarun Bhatia , Dipika Bhatia
发明人： Tarun Bhatia , Dipika Bhatia
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0269
摘要： Techniques are provided which include generating, providing or obtaining emoticlips. An emoticlip, which may be customizable or personalizable, can include a rich media segment designed at least to facilitate communication of an emotional state or an emotional experience. Particular emoticlips can be associated with emotional states of a set of emotional states. User association with, use of, or interaction with an emoticlip, as well as an emotional state associated with the emoticlip, can be used in classifying the user in an emotional state, or in targeting the user with an online advertisement or content, or both.
摘要翻译： 提供了包括产生，提供或获得表情符号的技术。 可以是可定制的或可个性化的表情符号可以包括至少设计用于促进情绪状态或情感体验的传播的富媒体部分。 特定的情绪障碍可以与一组情绪状态的情绪状态相关联。 与情绪动词的用户关联，使用或与之相互作用，以及与情绪信息相关联的情绪状态可用于在情绪状态下对用户进行分类，或者将用户以在线广告或内容或两者兼顾 。
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公开(公告)号：US20110225043A1
公开(公告)日：2011-09-15
申请号：US12723346
申请日：2010-03-12
申请人： Tarun Bhatia , Dipika Bhatia
发明人： Tarun Bhatia , Dipika Bhatia
CPC分类号： G06Q10/00 , G06Q30/00 , G06Q30/0255 , G06Q30/0269
摘要： Methods and systems are provided for emotional targeting of online users, including targeting of advertisements and content. Techniques are provided in which, based at least in part on online user behavior, a user is classified into one of a set of emotional states. Advertisements or content are targeted to the user based on at least in part on an emotional state of the user, or a forecasted, predicted, or likely emotional state of the user at a particular time or during a particular period of time.
摘要翻译： 提供方法和系统用于在线用户的情感定位，包括广告和内容的定位。 提供了技术，其中至少部分地基于在线用户行为，将用户分类为一组情绪状态之一。 至少部分地基于用户的情绪状态或在特定时间或特定时段期间用户的预测的，预测的或可能的情绪状态来将用户定向到广告或内容。
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