公开(公告)号：US20160253695A1

公开(公告)日：2016-09-01

申请号：US14486982

申请日：2014-09-15

申请人： Ray Grieselhuber ,  Brian Bartell ,  Dema Zlotin ,  Russ Mann

发明人： Ray Grieselhuber ,  Brian Bartell ,  Dema Zlotin ,  Russ Mann

IPC分类号： G06Q30/02 ,  G06F17/30

CPC分类号： G06Q30/0243 ,  G06Q30/0256

摘要： A system and method for modeling and optimizing the effectiveness of search engine optimization (“SEO”) initiatives and search engine marketing (“SEA”) campaigns is described. Several embodiments include methods and systems for classifying each of a plurality of websites using at least one of a plurality of classifications. Data associated with the plurality of websites is then acquired. The acquired data is then analyzed to achieve a result which may be used to model or optimize the effectiveness of the SEO initiatives and SEA campaigns.

摘要翻译： 描述了一种用于建模和优化搜索引擎优化（“SEO”）计划和搜索引擎营销（SEA）活动的有效性的系统和方法。 几个实施例包括使用多个分类中的至少一个对多个网站中的每一个进行分类的方法和系统。 然后获取与多个网站相关联的数据。 然后分析获取的数据以获得可用于建模或优化SEO举措和SEA活动的有效性的结果。

公开(公告)号：US08838560B2

公开(公告)日：2014-09-16

申请号：US11689414

申请日：2007-03-21

申请人： Ray Grieselhuber ,  Brian Bartell ,  Dema Zlotin ,  Russ Mann

发明人： Ray Grieselhuber ,  Brian Bartell ,  Dema Zlotin ,  Russ Mann

IPC分类号： G06F7/00 ,  G06F17/30 ,  G06Q10/04

CPC分类号： G06F17/30864 ,  G06Q10/04

摘要： A system and method for modeling and optimizing the effectiveness of search engine optimization (“SEO”) initiatives and search engine marketing (“SEA”) campaigns is described. Several embodiments include methods and systems for classifying each of a plurality of websites using at least one of a plurality of classifications. Data associated with the plurality of websites is then acquired. The acquired data is then analyzed to achieve a result which may be used to model or optimize the effectiveness of the SEO initiatives and SEA campaigns.

摘要翻译： 描述了一种用于建模和优化搜索引擎优化（“SEO”）计划和搜索引擎营销（SEA）活动的有效性的系统和方法。 几个实施例包括使用多个分类中的至少一个对多个网站中的每一个进行分类的方法和系统。 然后获取与多个网站相关联的数据。 然后分析获取的数据以获得可用于建模或优化SEO举措和SEA活动的有效性的结果。

公开(公告)号：US08473495B2

公开(公告)日：2013-06-25

申请号：US12970781

申请日：2010-12-16

申请人： Ray Grieselhuber ,  Brian Bartell ,  Dema Zlotin ,  Russ Mann

发明人： Ray Grieselhuber ,  Brian Bartell ,  Dema Zlotin ,  Russ Mann

IPC分类号： G06F17/30

CPC分类号： G06F17/3089 ,  G06F17/30864

摘要： A system and method for modifying a parameter of a website in order to optimize an organic listing of the website at one or more search engines is described. Several embodiments include methods and systems for generating scored representations based upon different portions of data associated with a website, and then combining the scored representations to achieve a result. The result indicates a feature of the website that may be modified in order to optimize the organic ranking of the website at one or more search engines.

公开(公告)号：US20080071767A1

公开(公告)日：2008-03-20

申请号：US11689414

申请日：2007-03-21

申请人： Ray Grieselhuber ,  Brian Bartell ,  Dema Zlotin ,  Russ Mann

发明人： Ray Grieselhuber ,  Brian Bartell ,  Dema Zlotin ,  Russ Mann

IPC分类号： G06F17/30

CPC分类号： G06F17/30864 ,  G06Q10/04

摘要： A system and method for modeling and optimizing the effectiveness of search engine optimization (“SEO”) initiatives and search engine marketing (“SEA”) campaigns is described. Several embodiments include methods and systems for classifying each of a plurality of websites using at least one of a plurality of classifications. Data associated with the plurality of websites is then acquired. The acquired data is then analyzed to achieve a result which may be used to model or optimize the effectiveness of the SEO initiatives and SEA campaigns.

摘要翻译： 描述了一种用于建模和优化搜索引擎优化（“SEO”）计划和搜索引擎营销（SEA）活动的有效性的系统和方法。 几个实施例包括使用多个分类中的至少一个对多个网站中的每一个进行分类的方法和系统。 然后获取与多个网站相关联的数据。 然后分析获取的数据以获得可用于建模或优化SEO举措和SEA活动的有效性的结果。

公开(公告)号：US20080071766A1

公开(公告)日：2008-03-20

申请号：US11689406

申请日：2007-03-21

申请人： Ray Grieselhuber ,  Brian Bartell ,  Dema Zlotin ,  Russ Mann

发明人： Ray Grieselhuber ,  Brian Bartell ,  Dema Zlotin ,  Russ Mann

IPC分类号： G06F17/30

CPC分类号： G06F17/3089 ,  G06F17/30864

摘要： A system and method for modifying a parameter of a website in order to optimize an organic listing of the website at one or more search engines is described. Several embodiments include methods and systems for generating scored representations based upon different portions of data associated with a website, and then combining the scored representations to achieve a result. The result indicates a feature of the website that may be modified in order to optimize the organic ranking of the website at one or more search engines.

摘要翻译： 描述了一种用于修改网站参数以便优化一个或多个搜索引擎上的网站的有机列表的系统和方法。 几个实施例包括用于基于与网站相关联的数据的不同部分来生成得分表示的方法和系统，然后组合评分表示以获得结果。 结果表明可以修改网站的功能，以便优化一个或多个搜索引擎上的网站的有机排名。

公开(公告)号：US08396742B1

公开(公告)日：2013-03-12

申请号：US12329391

申请日：2008-12-05

申请人： Matthias Blume ,  Raul Navarro-Cantu ,  Craig Macdonald ,  Dema Zlotin ,  Russ Mann

发明人： Matthias Blume ,  Raul Navarro-Cantu ,  Craig Macdonald ,  Dema Zlotin ,  Russ Mann

IPC分类号： G06Q30/00

CPC分类号： G06Q30/0256 ,  G06Q30/0246

摘要： The invention is a computer-implementable methodology for quantitatively assessing the impact of paid search advertising on the total visits (paid and organic search-based visits) from search engines and utilizing this assessment to improve search engine marketing performance. The methodology relies on the computation of a synergy score for each search engine keyword of interest or coefficients in a synergy equation. Once computed, the score can be used to repeatedly compute the total return on advertising spend (ROAS) and other performance metrics on a go-forward basis without the time lag inherent in computing the synergy score itself. The invention includes specific computer-implementable methods for improving search engine marketing performance based on the total (paid plus organic) performance metrics.

摘要翻译： 本发明是一种计算机可实现的方法，用于定量评估付费搜索广告对来自搜索引擎的总访问（有偿和有机搜索访问）的影响，并利用此评估来提高搜索引擎营销绩效。 该方法依赖于在协同方程中对感兴趣的每个搜索引擎关键词或系数的协同评分的计算。 一旦计算，该分数可用于重复计算广告支出（ROAS）的总收益和其他性能指标，而无需计算协同评分本身所固有的时间滞后。 本发明包括基于总计（付费加有机）性能指标来改进搜索引擎营销绩效的特定计算机可实现的方法。

公开(公告)号：US20110320461A1

公开(公告)日：2011-12-29

申请号：US12970781

申请日：2010-12-16

申请人： Ray Grieselhuber ,  Brian Bartell ,  Dema Zlotin ,  Russ Mann

发明人： Ray Grieselhuber ,  Brian Bartell ,  Dema Zlotin ,  Russ Mann

IPC分类号： G06F17/30

CPC分类号： G06F17/3089 ,  G06F17/30864

摘要： A system and method for modifying a parameter of a website in order to optimize an organic listing of the website at one or more search engines is described. Several embodiments include methods and systems for generating scored representations based upon different portions of data associated with a website, and then combining the scored representations to achieve a result. The result indicates a feature of the website that may be modified in order to optimize the organic ranking of the website at one or more search engines.

摘要翻译： 描述了一种用于修改网站参数以便优化一个或多个搜索引擎上的网站的有机列表的系统和方法。 几个实施例包括用于基于与网站相关联的数据的不同部分来生成得分表示的方法和系统，然后组合评分表示以获得结果。 结果表明可以修改网站的功能，以便优化一个或多个搜索引擎上的网站的有机排名。

公开(公告)号：US07877392B2

公开(公告)日：2011-01-25

申请号：US11689406

申请日：2007-03-21

申请人： Ray Grieselhuber ,  Brian Bartell ,  Dema Zlotin ,  Russ Mann

发明人： Ray Grieselhuber ,  Brian Bartell ,  Dema Zlotin ,  Russ Mann

IPC分类号： G06F7/00 ,  G06F17/30

CPC分类号： G06F17/3089 ,  G06F17/30864

摘要： A system and method for modifying a parameter of a website in order to optimize an organic listing of the website at one or more search engines is described. Several embodiments include methods and systems for generating scored representations based upon different portions of data associated with a website, and then combining the scored representations to achieve a result. The result indicates a feature of the website that may be modified in order to optimize the organic ranking of the website at one or more search engines.

摘要翻译： 描述了一种用于修改网站参数以便优化一个或多个搜索引擎上的网站的有机列表的系统和方法。 几个实施例包括用于基于与网站相关联的数据的不同部分来生成得分表示的方法和系统，然后组合评分表示以获得结果。 结果表明可以修改网站的功能，以便优化一个或多个搜索引擎上的网站的有机排名。

公开(公告)号：US20080052278A1

公开(公告)日：2008-02-28

申请号：US11758592

申请日：2007-06-05

申请人： Dema Zlotin ,  Curt Nelson ,  Brian Bartell ,  Russ Mann ,  Leif Andrew Heikkila

发明人： Dema Zlotin ,  Curt Nelson ,  Brian Bartell ,  Russ Mann ,  Leif Andrew Heikkila

IPC分类号： G06F7/06

CPC分类号： G06Q30/02

摘要： A system and method, in the context of a search engine marketing campaign, for determining a value to be placed upon at least one mode through which an Internet user is referred to or otherwise enters a website of interest is described. Several embodiments include systems and methods for valuing at least one referral mode based on data acquired from one or more search engines and/or web analytics tools. The systems and methods are further configured to perform fraud analysis, achieve a predictive value of a referral mode and/or optimize the placement of a website in organic or paid search results at one or more search engines based on the value of the at least one referral mode.

摘要翻译： 描述了在搜索引擎营销活动的上下文中的用于确定将被放置在至少一种通过其引用或以其他方式进入感兴趣的网站的模式的值的系统和方法。 几个实施例包括基于从一个或多个搜索引擎和/或网络分析工具获取的数据来估价至少一个推荐模式的系统和方法。 所述系统和方法还被配置为基于所述至少一个或多个搜索引擎的值来执行欺诈分析，实现推荐模式的预测价值和/或优化在一个或多个搜索引擎中的有机或付费搜索结果中的网站的位置 推荐模式

公开(公告)号：US20070233566A1

公开(公告)日：2007-10-04

申请号：US11678002

申请日：2007-02-22

申请人： Dema Zlotin ,  Curt Nelson ,  Brian Bartell

发明人： Dema Zlotin ,  Curt Nelson ,  Brian Bartell

IPC分类号： G06Q30/00

CPC分类号： G06Q30/02 ,  G06Q30/0242 ,  G06Q30/0249 ,  G06Q30/0275 ,  G06Q30/0276

摘要： The invention generally relates to a system and method for facilitating cooperative search engine marketing among business entities and their respective channel partners. Embodiments of the invention permit such business enterprises to easily create and distribute approved advertisements and campaign templates, allocate and track the usage of market development funds, monitor the results of sponsored search advertising campaigns instituted by their channel partners, and streamline the reimbursement process for market development funds (MDF). The enterprise may begin the process by creating “ready-made” advertisements and keyword lists with pre-approved content, which helps the enterprise protect brand identity and ensure consistent messaging while making the process of initiating a paid search campaign much easier for the channel partner.

摘要翻译： 本发明一般涉及一种用于在业务实体及其各自的渠道合作伙伴之间促进合作搜索引擎营销的系统和方法。 本发明的实施例允许这样的商业企业容易地创建和分发批准的广告和活动模板，分配和跟踪市场开发资金的使用，监视其渠道合作伙伴提出的赞助搜索广告活动的结果，并简化市场的报销过程 发展基金（MDF）。 企业可以通过创建具有预先批准的内容的“现成”广告和关键字列表来开始该过程，这有助于企业保护品牌标识并确保一致的消息传递，同时使渠道合作伙伴更容易地启动付费搜索广告系列的过程 。