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    SYSTEM AND METHOD FOR MODELING VALUE OF AN ON-LINE ADVERTISEMENT CAMPAIGN
    1.
    发明申请
    SYSTEM AND METHOD FOR MODELING VALUE OF AN ON-LINE ADVERTISEMENT CAMPAIGN 审中-公开
    建立在线广告业务价值的系统与方法

    公开(公告)号：US20080052278A1

    公开(公告)日：2008-02-28

    申请号：US11758592

    申请日：2007-06-05

    申请人： Dema Zlotin ,  Curt Nelson ,  Brian Bartell ,  Russ Mann ,  Leif Andrew Heikkila

    发明人： Dema Zlotin ,  Curt Nelson ,  Brian Bartell ,  Russ Mann ,  Leif Andrew Heikkila

    IPC分类号： G06F7/06

    CPC分类号： G06Q30/02

    摘要： A system and method, in the context of a search engine marketing campaign, for determining a value to be placed upon at least one mode through which an Internet user is referred to or otherwise enters a website of interest is described. Several embodiments include systems and methods for valuing at least one referral mode based on data acquired from one or more search engines and/or web analytics tools. The systems and methods are further configured to perform fraud analysis, achieve a predictive value of a referral mode and/or optimize the placement of a website in organic or paid search results at one or more search engines based on the value of the at least one referral mode.

    摘要翻译： 描述了在搜索引擎营销活动的上下文中的用于确定将被放置在至少一种通过其引用或以其他方式进入感兴趣的网站的模式的值的系统和方法。 几个实施例包括基于从一个或多个搜索引擎和/或网络分析工具获取的数据来估价至少一个推荐模式的系统和方法。 所述系统和方法还被配置为基于所述至少一个或多个搜索引擎的值来执行欺诈分析，实现推荐模式的预测价值和/或优化在一个或多个搜索引擎中的有机或付费搜索结果中的网站的位置 推荐模式

    SYSTEM AND METHOD FOR MANAGING NETWORK-BASED ADVERTISING CONDUCTED BY CHANNEL PARTNERS OF AN ENTERPRISE
    2.
    发明申请
    SYSTEM AND METHOD FOR MANAGING NETWORK-BASED ADVERTISING CONDUCTED BY CHANNEL PARTNERS OF AN ENTERPRISE 审中-公开
    用于管理由企业的渠道合作伙伴进行的基于网络的广告系统和方法

    公开(公告)号：US20070233566A1

    公开(公告)日：2007-10-04

    申请号：US11678002

    申请日：2007-02-22

    申请人： Dema Zlotin ,  Curt Nelson ,  Brian Bartell

    发明人： Dema Zlotin ,  Curt Nelson ,  Brian Bartell

    IPC分类号： G06Q30/00

    CPC分类号： G06Q30/02 ,  G06Q30/0242 ,  G06Q30/0249 ,  G06Q30/0275 ,  G06Q30/0276

    摘要： The invention generally relates to a system and method for facilitating cooperative search engine marketing among business entities and their respective channel partners. Embodiments of the invention permit such business enterprises to easily create and distribute approved advertisements and campaign templates, allocate and track the usage of market development funds, monitor the results of sponsored search advertising campaigns instituted by their channel partners, and streamline the reimbursement process for market development funds (MDF). The enterprise may begin the process by creating “ready-made” advertisements and keyword lists with pre-approved content, which helps the enterprise protect brand identity and ensure consistent messaging while making the process of initiating a paid search campaign much easier for the channel partner.

    摘要翻译： 本发明一般涉及一种用于在业务实体及其各自的渠道合作伙伴之间促进合作搜索引擎营销的系统和方法。 本发明的实施例允许这样的商业企业容易地创建和分发批准的广告和活动模板，分配和跟踪市场开发资金的使用，监视其渠道合作伙伴提出的赞助搜索广告活动的结果，并简化市场的报销过程 发展基金（MDF）。 企业可以通过创建具有预先批准的内容的“现成”广告和关键字列表来开始该过程，这有助于企业保护品牌标识并确保一致的消息传递，同时使渠道合作伙伴更容易地启动付费搜索广告系列的过程 。

    Etching
    6.
    发明授权
    Etching 有权
    刻蚀

    公开(公告)号：US07655152B2

    公开(公告)日：2010-02-02

    申请号：US10832640

    申请日：2004-04-26

    申请人： Curt Nelson ,  Greg Long

    发明人： Curt Nelson ,  Greg Long

    IPC分类号： B44C1/22 ,  C03C15/00 ,  C03C25/68 ,  C23F1/00

    CPC分类号： B23K26/0661 ,  B23K26/361 ,  B23K26/40 ,  B23K26/60 ,  B23K2101/36 ,  B23K2103/50

    摘要： An etching method includes applying a first electromagnetic radiation to an area of structure, thereby altering a characteristic of the structure in the area, and applying a second electromagnetic radiation to the structure, the second electromagnetic radiation configured to selectively ablate the structure based on the characteristic.

    摘要翻译： 蚀刻方法包括将第一电磁辐射施加到结构区域，从而改变该区域中的结构的特征，并向结构施加第二电磁辐射，第二电磁辐射被配置为基于特征选择性地消融该结构 。