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    Using social network activity to characterize viewers across multiple internet activities
    1.
    发明申请
    Using social network activity to characterize viewers across multiple internet activities 审中-公开
    使用社交网络活动来表征多个互联网活动中的观众

    公开(公告)号：US20110137736A1

    公开(公告)日：2011-06-09

    申请号：US12930325

    申请日：2011-01-04

    申请人： Harry R. Soza ,  Mark Wayman ,  Keith Rose ,  Jeffrey A. Roberts

    发明人： Harry R. Soza ,  Mark Wayman ,  Keith Rose ,  Jeffrey A. Roberts

    IPC分类号： G06Q30/00

    CPC分类号： G06Q30/02 ,  G06Q30/0277

    摘要： A system and method for characterizing viewers across multiple Internet activities is provided. A communication system communicates a personal identifier between a plurality of distant channels of promotions presented to a social network member of a social network communication system and a corresponding non-social network sponsoring business system of the promotions. A data analysis computer system tracks the personal identifier communications and generates a report to characterize the tracked data related to the promotions of the online non-social network sponsoring business system and the personal identifiers of the members.

    摘要翻译： 提供了一种用于表征多个互联网活动中的观众的系统和方法。 通信系统在呈现给社交网络通信系统的社交网络成员的多个远程促销渠道和赞助促销业务系统的对应非社交网络之间传送个人标识符。 数据分析计算机系统跟踪个人标识符通信，并且生成一个报告，以表征与在线非社交网络赞助业务系统的促销有关的跟踪数据和成员的个人标识符。

    Outside-in social network communication and promotion
    2.
    发明申请
    Outside-in social network communication and promotion 审中-公开
    外部社交网络沟通和推广

    公开(公告)号：US20110131100A1

    公开(公告)日：2011-06-02

    申请号：US12804248

    申请日：2010-07-16

    申请人： Harry R. Soza ,  Mark Wayman ,  Keith Rose ,  Jeffrey A. Roberts

    发明人： Harry R. Soza ,  Mark Wayman ,  Keith Rose ,  Jeffrey A. Roberts

    IPC分类号： G06Q30/00

    CPC分类号： G06Q30/02 ,  G06Q30/0277

    摘要： A system for spreading promotional content into a social network environment from outside the social network is provided. A computer server system monitors information associated with the promotional content and the communication steps associated with the outside-in communication and further inside communications or spread of the promotional content.

    摘要翻译： 提供了一种从社交网络外部将促销内容传播到社交网络环境中的系统。 计算机服务器系统监视与促销内容相关联的信息以及与外部通信相关联的通信步骤以及促销内容的进一步内部通信或扩展。

    Financial transaction terminal and card reader system adaptable thereto
    3.
    发明授权
    Financial transaction terminal and card reader system adaptable thereto 失效
    金融交易终端和适用于其的读卡器系统

    公开(公告)号：US4782217A

    公开(公告)日：1988-11-01

    申请号：US892751

    申请日：1986-07-31

    申请人： Harry R. Soza ,  Dennis E. Wilkison ,  Craig C. Williams ,  Thomas J. Clark

    发明人： Harry R. Soza ,  Dennis E. Wilkison ,  Craig C. Williams ,  Thomas J. Clark

    IPC分类号： G06K17/00 ,  G07F7/08 ,  G06K5/00

    CPC分类号： G07F7/08 ,  G06K17/00 ,  G06Q20/4037 ,  G06K2017/0067

    摘要： A single unitary terminal configuration includes a card reader for reading data contained on a credit or debit card, a communications system for accessing a central database for authorization purposes, an input/output system for inputting alphanumeric data into the terminal, and for displaying audio and visual signals concerning the use of the terminal and the card's status, and a printer for printing data onto a receipt. The terminal preferably includes a fixed head magnetic card reader for reading magnetic stripes of credit or debit cards. The card reader is preferably of an insertion type having a card receiving channel opening at an edge of the terminal housing.

    摘要翻译： 单个终端配置包括用于读取信用卡或借记卡上的数据的读卡器，用于访问用于授权目的的中央数据库的通信系统，用于将字母数字数据输入终端的输入/输出系统，以及用于显示音频和 关于使用终端和卡的状态的视觉信号，以及用于将数据打印到收据上的打印机。 终端优选地包括用于读取信用卡或借记卡的磁条的固定磁头磁卡读取器。 读卡器优选地是具有在端子壳体的边缘处开口的卡片接收通道的插入型式。

    Measuring engagement activities initiated by electronic word-of mouth referrals in social networks
    4.
    发明申请
    Measuring engagement activities initiated by electronic word-of mouth referrals in social networks 审中-公开
    衡量社会网络中电子口碑推荐的参与活动

    公开(公告)号：US20110131145A1

    公开(公告)日：2011-06-02

    申请号：US12924925

    申请日：2010-10-08

    申请人： Harry R. Soza ,  Mark Wayman ,  Keith Rose ,  Jeffrey A. Roberts

    发明人： Harry R. Soza ,  Mark Wayman ,  Keith Rose ,  Jeffrey A. Roberts

    IPC分类号： G06Q99/00

    CPC分类号： G06Q30/02 ,  G06Q50/01

    摘要： A system is provided for assessing the historical engagement activities of a single user, and then altering the current presentation of engagement activities in accordance with a predetermined sequential series, or an algorithmic decision-tree, so that an optimized set of engagement options are presented to returning or recurring users. This system is capable of weighting each of the various engagement activities that have been clicked on by an individual, calculating an overall “engagement score”, and then presenting certain engagement activities based on that factor.

    摘要翻译： 提供了一种用于评估单个用户的历史参与活动的系统，然后根据预定的顺序系列或算法决策树来改变当前的参与活动呈现，使得优化的一组接合选项被呈现给 返回或重复使用的用户。 该系统能够对个人点击的各种参与活动进行加权，计算总体“参与分数”，然后基于该因素呈现某些参与活动。

    Measuring the effectiveness of a person testimonial promotion
    6.
    发明申请
    Measuring the effectiveness of a person testimonial promotion 审中-公开
    衡量个人推荐推介的效果

    公开(公告)号：US20090319351A1

    公开(公告)日：2009-12-24

    申请号：US12460223

    申请日：2009-07-14

    申请人： Harry R. Soza ,  Mark Wayman ,  Stephen J. Brown

    发明人： Harry R. Soza ,  Mark Wayman ,  Stephen J. Brown

    IPC分类号： G06Q30/00

    CPC分类号： G06Q30/00 ,  G06Q30/0211 ,  G06Q30/0245 ,  G06Q30/0269

    摘要： Behavioral targeting to push promotional offers to a person, such as an artist, celebrity, athlete, politician, of a fan-based network is provided. The selection and redemption of promotional offers can increase by providing persons of a fan-based network with relevant and high value offers. In addition, marketing campaigns can increase their effectiveness with knowledge and identification of persons having a high degree of influence on other persons. A person's measure of influence is determined by characterizations of the person's fans based on monitored actions of the fans. Relevant promotional offers can be targeted to a consumer based indirectly on the actions of the fans of the consumer in addition to the direct behavior of the consumer himself. The actions and behavior of a consumer and his or her fans can be tracked within the fan-based network setting. Pushing relevant and high value offers enables rapid and viral spread of offers.

    摘要翻译： 提供了将推广优惠推广给一个人，如艺术家，名人，运动员，政治家，基于粉丝的网络的行为定位。 促销优惠的选择和赎回可以通过向具有相关和高价值优惠的粉丝网络的人员提供。 此外，营销活动可以通过知识和对其他人具有高度影响力的人员的身份来提高其效力。 一个人的影响力是根据受到粉丝监视的动作，对人的粉丝的特征进行确定的。 除了消费者自己的直接行为之外，相关的促销优惠也可以间接地针对消费者的消费者的行为。 可以在基于粉丝的网络设置中跟踪消费者及其粉丝的行为和行为。 推出相关和高价值的产品可以快速和病毒地传播优惠。