公开(公告)号：US07072849B1

公开(公告)日：2006-07-04

申请号：US08158025

申请日：1993-11-26

申请人： Robert Filepp ,  Alexander W. Bidwell ,  Francis C. Young ,  Allan M. Wolf ,  Duane Tiemann ,  Mel Bellar ,  Robert D. Cohen ,  James A. Galambos, deceased ,  Kenneth H. Appleman ,  Sam Meo

发明人： Robert Filepp ,  Alexander W. Bidwell ,  Francis C. Young ,  Allan M. Wolf ,  Duane Tiemann ,  Mel Bellar ,  Robert D. Cohen ,  James A. Galambos, deceased ,  Kenneth H. Appleman ,  Sam Meo

IPC分类号： G06Q30/00

CPC分类号： G06Q30/02 ,  G06Q30/0261 ,  G06Q30/0269 ,  G06Q30/0277 ,  H04L29/06 ,  H04L67/10 ,  H04L67/22 ,  H04L67/30 ,  H04L67/34 ,  H04L67/36 ,  H04L69/329

摘要： A method for presenting advertising in an interactive service provided on a computer network, the service featuring applications which include pre-created, interactive text/graphic sessions is described. The method features steps for presenting advertising concurrently with service applications at the user terminal configured as a reception system. In accordance with the method, the advertising is structured in a manner comparable to the service applications enabling the applications to be presented at a first portion of a display associated with the reception system and the advertising presented at a second portion. Further, steps are provided for storing and managing advertising at the user reception system so that advertising can be pre-fetched from the network and staged in anticipation of being called for presentation. This minimizes the potential for communication line interference between application and advertising traffic and makes the advertising available at the reception system so as not to delay presentation of the service applications. Yet further the method features steps for individualizing the advertising supplied to enhance potential user interest by providing advertising based on a characterization of the user as defined by the users interaction with the service, user demographics and geographical location. Yet additionally, advertising is provided with transactional facilities so that users can interact with it.

摘要翻译： 一种用于在计算机网络上提供的交互式服务中呈现广告的方法，描述了包括预先创建的交互式文本/图形会话的应用的服务。 该方法具有用于在被配置为接收系统的用户终端处与服务应用同时呈现广告的步骤。 根据该方法，以与服务应用相当的方式构造广告，使得能够将应用呈现在与接收系统相关联的显示器的第一部分和在第二部分处呈现的广告。 此外，提供了用于在用户接收系统处存储和管理广告的步骤，使得可以从网络预取广告并且预期被呼叫进行呈现。 这最大限度地减少了应用程序和广告流量之间的通信线路干扰的可能性，并使广告在接收系统可用，以免延迟服务应用程序的显示。 此外，该方法具有用于个性化提供的广告以增强潜在用户兴趣的步骤，其通过基于由用户与服务，用户人口统计学和地理位置的交互定义的用户的表征来提供广告。 另外，广告被提供有交易设施，使得用户可以与它进行交互。