摘要:
A method for storing user activity data is disclosed. The method includes receiving user activity data from the multiple computer programs, and identifying a subset of the user activity data in accordance with storage criteria associated with the multiple computer programs. The method also includes storing in a user activity database the subset of the user activity data identified in accordance with the storage criteria associated with the multiple computer programs, and displaying the subset of the user activity data stored in the user activity database.
摘要:
A simultaneous ascending price auction (“SAA”) can be used to allocate advertising inventory to bidders. The advertising inventory can be, for example, radio or television advertisement spots (“spots”). The bidders can be advertisers that can provide advertisements for presentation in the spots. Two or more contiguous spots can define an advertising block. Spots or advertising blocks can be allocated to advertisers by the SAA mechanism based on bid criteria. The SAA can perform simultaneous advertisement scheduling and pricing. The auction allocation can be optimized to facilitate efficient allocation of advertisements to spots or blocks.
摘要:
Television advertisements and associated advertisement parameters are received from advertisers. The television advertisements are automatically selected for airing during an advertisement availability based on the associated advertisement parameters. Data related to the selected television advertisements are provided to a television provider to facilitate airing of the selected television advertisements during the advertisement availability. Reporting data related to television advertisement airings and impressions are received from the television provider.
摘要:
A method for rendering one or more user interface objects on a television screen is disclosed. The method is performed at a computer system coupled with the television screen. The method includes receiving a request for rendering a user interface object, and identifying a variable scaling factor. The variable scaling factor is determined in accordance with a distance parameter corresponding to a distance between a respective user and the television screen. The method also includes rendering the user interface object on the television screen in accordance with the variable scaling factor while maintaining a display of a television program on the television screen based on a fixed scaling factor.
摘要:
A hermetically sealed scale for use in a weighing scale. A scale of the present invention may include a load receiving plate and a bottom plate, between which is sandwiched a supporting rib structure that preferably includes a plurality of perimeter members that form sealed upright sides of the scale. The supporting rib structure, load receiving plate and bottom plate cooperate to form a substantially rigid and hermetically sealed sandwich structure. The load receiving plate may be joined to the supporting rib structure by perimeter welding or another bonding technique that permits the joining material to be subsequently shaped to form a smooth transition between the load receiving plate and the perimeter members of the scale.
摘要:
Advertising parameters and associated television advertisements are received from advertisers. The television advertisements can be designated as pending approval. An automated approval process and a television provider approval process can be utilized to approve or disapprove of the television advertisements pending approval. Approved television advertisements can be provided to the television provider, e.g., by a download process over a network.
摘要:
Methods, systems and apparatus, including computer program products, provide adjustments to advertisement impression estimates based on sampled data. According to one method, an estimated number of advertisement impressions is made based on the sampled data and the estimate is discounted to achieve a level of certainty that the resulting discounted estimate is less than the actual number of advertisement impressions. The amount of the discount can be determined based on a sampling error model of the sampling data.
摘要:
The serving of advertisements with (e.g., on) video documents may be improved in a number of ways. For example, a system may (a) accept information defining at least one ad spot associated with at least one instance of an video document, (b) accept offers to have advertisements served in the ad spot(s), and (c) arbitrate among competing advertisements, using at least the offers, to determine at least one advertisement to be served in that ad spot(s). As another example, a system may (a) accept relevance information for an advertisement, (b) determine at least one video document using the accepted relevance information, (c) present information about the video document(s) to an advertiser associated with the advertisement, and (d) accept, from the advertiser, an offer to have its advertisement served with at least one of the video document(s) accepted. As yet another example, a system may (a) accept relevance information for an video document, (b) determine a plurality of advertisements relevant to the video document using the relevance information and serving constraints of the advertisements, and (c) select at least one of the determined relevant advertisements to be served with the video document. Examples of video documents include video files published on the Internet, television programs, live or recorded talk shows, video-voice mail, segments of an video conversation, etc.
摘要:
A method for rendering one or more user interface elements on a display screen of a device is disclosed. The method includes receiving a request for rendering a first user interface element without an orientation preference, and identifying a type of the device. The method also includes, in accordance with a determination that the type of the device is a first device type corresponding to television devices and the first user interface element corresponds to a first user interface element type, rendering the first user interface element as a vertical user interface element in a first display region of the display screen.
摘要:
A method for rendering application user interfaces includes providing a user interface of a first application for display on a television screen, and, while providing the user interface of the first application for display on the television screen, providing a user interface of a second application for concurrent display with the user interface of the first application, in a predefined user interface region, on the television screen. The method also includes, while providing the user interface of the second application, receiving a request for a user interface of a third application. The method further includes, in response to receiving the request for the user interface of the third application, providing a user interface of the third application, instead of the user interface of the second application, for concurrent display with the user interface of the first application, in the predefined user interface region, on the television screen.