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公开(公告)号：US20080249834A1
公开(公告)日：2008-10-09
申请号：US11743078
申请日：2007-05-01
申请人： Daniel J. Zigmond , Jason Bayer , Xiaohu Zhang
发明人： Daniel J. Zigmond , Jason Bayer , Xiaohu Zhang
CPC分类号： G06Q30/02 , G06Q30/0263 , G06Q30/0273 , G06Q30/0276
摘要： Methods, systems and apparatus, including computer program products, provide adjustments to advertisement impression estimates based on sampled data. According to one method, an estimated number of advertisement impressions is made based on the sampled data and the estimate is discounted to achieve a level of certainty that the resulting discounted estimate is less than the actual number of advertisement impressions. The amount of the discount can be determined based on a sampling error model of the sampling data.
摘要翻译： 包括计算机程序产品在内的方法，系统和装置根据采样数据对广告印象估计进行调整。 根据一种方法，基于采样的数据进行估计的广告印象数量，并且估计值被折扣以达到所得到的折扣估计值小于实际广告印象数量的可靠性水平。 可以根据采样数据的采样误差模型确定折扣量。
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公开(公告)号：US20090150198A1
公开(公告)日：2009-06-11
申请号：US12055906
申请日：2008-03-26
申请人： Yaroslav Volovich , Geoffrey R. Smith , Daniel J. Zigmond , Xiaohu Zhang , Ajoy Bhambani , Iain Merrick
发明人： Yaroslav Volovich , Geoffrey R. Smith , Daniel J. Zigmond , Xiaohu Zhang , Ajoy Bhambani , Iain Merrick
IPC分类号： G06Q10/00
CPC分类号： H04H60/66 , G06Q30/02 , G06Q30/0203 , H04H60/64
摘要： The subject matter of this specification can be embodied in, among other things, a method that includes receiving cluster information comprising categories and total numbers of media receivers (e.g. television (TV) viewers) associated with the categories and receiving sample data comprising numbers of advertisements (ads) displayed to sampled receivers (e.g., TV viewers) that are classified within the categories. The method also includes calculating probabilities for numbers of ads displayed to the total numbers of receivers associated with the categories, wherein the calculation is based on the cluster information and the sample data, merging the calculated probabilities associated with two or more of the categories, and outputting an estimated number of ads displayed based on the merged probabilities.
摘要翻译： 本说明书的主题可以包括接收包括与类别相关联的媒体接收器（例如电视（TV）观众）的类别和总数的群集信息的方法，并接收包括广告数量的样本数据 （广告）显示给分类在类别中的采样接收器（例如，电视观众）。 该方法还包括计算显示给与类别相关联的总数的广告数量的概率，其中该计算基于该群集信息和该样本数据，合并计算出的两个或多个类别的概率，以及 输出基于合并概率显示的估计数量的广告。
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公开(公告)号：US08615436B2
公开(公告)日：2013-12-24
申请号：US12504152
申请日：2009-07-16
申请人： Steve Stukenborg , Daniel J. Zigmond , Jason Bayer , Danny Tom , Kaustuv Kaustuv , Jagpreet S. Duggal , Robert D. Gardner , Deepak Chandra , Neil C. Rhodes , Noam Nisan , Tal Franji , Misha Seltzer , Hal R. Varian , Yossi Matias
发明人： Steve Stukenborg , Daniel J. Zigmond , Jason Bayer , Danny Tom , Kaustuv Kaustuv , Jagpreet S. Duggal , Robert D. Gardner , Deepak Chandra , Neil C. Rhodes , Noam Nisan , Tal Franji , Misha Seltzer , Hal R. Varian , Yossi Matias
CPC分类号： G06Q30/0275 , G06Q30/02 , G06Q30/08
摘要： A simultaneous ascending price auction (“SAA”) can be used to allocate advertising inventory to bidders. The advertising inventory can be, for example, radio or television advertisement spots (“spots”). The bidders can be advertisers that can provide advertisements for presentation in the spots. Two or more contiguous spots can define an advertising block. Spots or advertising blocks can be allocated to advertisers by the SAA mechanism based on bid criteria. The SAA can perform simultaneous advertisement scheduling and pricing. The auction allocation can be optimized to facilitate efficient allocation of advertisements to spots or blocks.
摘要翻译： 同时上涨价格拍卖（“SAA”）可用于向投标人分配广告资源。 广告资源可以是例如广播或电视广告点（“点”）。 投标人可以是广告客户，可以提供广告，用于展示现场。 两个或多个连续点可以定义广告块。 根据投标标准，SAA机制可以为广告客户分配景点或广告块。 SAA可以同时进行广告调度和定价。 可以优化拍卖分配，以便有效地将广告分配给点或块。
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公开(公告)号：US08516515B2
公开(公告)日：2013-08-20
申请号：US11743011
申请日：2007-05-01
申请人： Daniel J. Zigmond , Jason Bayer , Greg Hecht , Bryan McQuade
发明人： Daniel J. Zigmond , Jason Bayer , Greg Hecht , Bryan McQuade
CPC分类号： G06Q30/02 , G06Q30/0263 , G06Q30/0273 , G06Q30/0276
摘要： Television advertisements and associated advertisement parameters are received from advertisers. The television advertisements are automatically selected for airing during an advertisement availability based on the associated advertisement parameters. Data related to the selected television advertisements are provided to a television provider to facilitate airing of the selected television advertisements during the advertisement availability. Reporting data related to television advertisement airings and impressions are received from the television provider.
摘要翻译： 从广告商接收电视广告和相关广告参数。 基于相关联的广告参数，在广告可用期间自动选择电视广告进行播放。 与所选择的电视广告相关的数据被提供给电视提供商，以便于在广告可用期间播放所选择的电视广告。 从电视提供商处收到有关电视广告传播和印象的报告数据。
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公开(公告)号：US07802280B2
公开(公告)日：2010-09-21
申请号：US11743030
申请日：2007-05-01
申请人： Daniel J. Zigmond , Jason Bayer , Greg Hecht , Bryan McQuade
发明人： Daniel J. Zigmond , Jason Bayer , Greg Hecht , Bryan McQuade
CPC分类号： G06Q30/02 , G06Q30/0263 , G06Q30/0273 , G06Q30/0276
摘要： Advertising parameters and associated television advertisements are received from advertisers. The television advertisements can be designated as pending approval. An automated approval process and a television provider approval process can be utilized to approve or disapprove of the television advertisements pending approval. Approved television advertisements can be provided to the television provider, e.g., by a download process over a network.
摘要翻译： 从广告客户收到广告参数和相关的电视广告。 电视广告可以被指定为待批准。 自动批准流程和电视提供商审批流程可以用于批准或不批准等待批准的电视广告。 可以例如通过网络的下载处理向电视提供商提供批准的电视广告。
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公开(公告)号：US20100235219A1
公开(公告)日：2010-09-16
申请号：US12062231
申请日：2008-04-03
申请人： Iain Merrick , Jason Bayer , John Alastair Hawkins , Greg Hecht , Michael A. Killianey , Simon Rowe , Geoffrey R. Smith , Daniel J. Zigmond
发明人： Iain Merrick , Jason Bayer , John Alastair Hawkins , Greg Hecht , Michael A. Killianey , Simon Rowe , Geoffrey R. Smith , Daniel J. Zigmond
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q10/04 , G06Q10/0639 , G06Q30/0249 , G06Q40/06
摘要： Systems and methods can be used to adjust an advertising budget associated with an advertising item based on forecast performance of a media item associated with the advertising item. The advertising budget can be reconciled based upon measured impressions associated with the advertising item.
摘要翻译： 系统和方法可以用于基于与广告项目相关联的媒体项目的预测性能来调整与广告项目相关联的广告预算。 广告预算可以根据与广告项目相关联的测量的展示进行对帐。
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公开(公告)号：US20100017298A1
公开(公告)日：2010-01-21
申请号：US12504152
申请日：2009-07-16
申请人： Steve Stukenborg , Daniel J. Zigmond , Jason Bayer , Danny Tom , Kaustuv Kaustuv , Jagpreet S. Duggal , Robert D. Gardner , Deepak Chandra , Noam Nisan , Tal Franji , Misha Seltzer , Hal R. Varian , Yossi Matias
发明人： Steve Stukenborg , Daniel J. Zigmond , Jason Bayer , Danny Tom , Kaustuv Kaustuv , Jagpreet S. Duggal , Robert D. Gardner , Deepak Chandra , Noam Nisan , Tal Franji , Misha Seltzer , Hal R. Varian , Yossi Matias
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0275 , G06Q30/02 , G06Q30/08
摘要： A simultaneous ascending price auction (“SAA”) can be used to allocate advertising inventory to bidders. The advertising inventory can be, for example, radio or television advertisement spots (“spots”). The bidders can be advertisers that can provide advertisements for presentation in the spots. Two or more contiguous spots can define an advertising block. Spots or advertising blocks can be allocated to advertisers by the SM mechanism based on bid criteria. The SAA can perform simultaneous advertisement scheduling and pricing. The auction allocation can be optimized to facilitate efficient allocation of advertisements to spots or blocks.
摘要翻译： 同时上涨价格拍卖（“SAA”）可用于向投标人分配广告资源。 广告资源可以是例如广播或电视广告点（“点”）。 投标人可以是广告客户，可以提供广告，用于展示现场。 两个或多个连续点可以定义广告块。 可以通过基于投标标准的SM机制将广告位或广告块分配给广告商。 SAA可以同时进行广告调度和定价。 可以优化拍卖分配，以便有效地将广告分配给点或块。
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公开(公告)号：US20080250446A1
公开(公告)日：2008-10-09
申请号：US11743030
申请日：2007-05-01
申请人： Daniel J. Zigmond , Jason Bayer , Greg Hecht , Bryan McQuade
发明人： Daniel J. Zigmond , Jason Bayer , Greg Hecht , Bryan McQuade
IPC分类号： H04N7/10
CPC分类号： G06Q30/02 , G06Q30/0263 , G06Q30/0273 , G06Q30/0276
摘要： Advertising parameters and associated television advertisements are received from advertisers. The television advertisements can be designated as pending approval. An automated approval process and a television provider approval process can be utilized to approve or disapprove of the television advertisements pending approval. Approved television advertisements can be provided to the television provider, e.g., by a download process over a network.
摘要翻译： 从广告客户收到广告参数和相关的电视广告。 电视广告可以被指定为待批准。 自动批准流程和电视提供商审批流程可以用于批准或不批准等待批准的电视广告。 可以例如通过网络的下载处理向电视提供商提供批准的电视广告。
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公开(公告)号：US20080263578A1
公开(公告)日：2008-10-23
申请号：US11692811
申请日：2007-03-28
申请人： Jason Bayer , Greg Hecht , Daniel J. Zigmond
发明人： Jason Bayer , Greg Hecht , Daniel J. Zigmond
CPC分类号： G06Q30/02 , G06Q30/0264
摘要： A computer-implemented method for forecasting television impressions comprises receiving information relating to previous television (TV) impressions at a time slot on a TV channel, information relating to one or more programs shown at the time slot on the TV channel and predicting a future TV impression at the time slot on the TV channel. The future TV impression is based on at least one of the information related to previous TV impressions and the information related to programs shown at the time slot on the TV channel.
摘要翻译： 用于预测电视印象的计算机实现的方法包括在TV频道上的时隙处接收与之前的电视（TV）印象有关的信息，与TV频道上的时隙所示的一个或多个节目相关的信息，以及预测未来电视 在电视频道上的时间段的印象。 未来的电视印象是基于与以前的电视节目相关的信息中的至少一个以及与在电视频道的时隙上显示的节目有关的信息。
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公开(公告)号：US08566861B2
公开(公告)日：2013-10-22
申请号：US12886233
申请日：2010-09-20
申请人： Daniel J. Zigmond , Jason Bayer , Greg Hecht , Bryan McQuade
发明人： Daniel J. Zigmond , Jason Bayer , Greg Hecht , Bryan McQuade
IPC分类号： H04N7/10
CPC分类号： G06Q30/02 , G06Q30/0263 , G06Q30/0273 , G06Q30/0276
摘要： Advertising parameters and associated television advertisements are received from advertisers. The television advertisements can be designated as pending approval. An automated approval process and a television provider approval process can be utilized to approve or disapprove of the television advertisements pending approval. Approved television advertisements can be provided to the television provider, e.g., by a download process over a network.
摘要翻译： 从广告客户收到广告参数和相关的电视广告。 电视广告可以被指定为待批准。 自动批准流程和电视提供商审批流程可以用于批准或不批准等待批准的电视广告。 可以例如通过网络的下载处理向电视提供商提供批准的电视广告。
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