INDUSTRY SPECIFIC BRAND BENCHMARKING SYSTEM BASED ON SOCIAL MEDIA STRENGTH OF A BRAND
    2.
    发明申请
    INDUSTRY SPECIFIC BRAND BENCHMARKING SYSTEM BASED ON SOCIAL MEDIA STRENGTH OF A BRAND 有权
    基于社会媒体品牌的行业特色品牌基准系统

    公开(公告)号:US20130325550A1

    公开(公告)日:2013-12-05

    申请号:US13587928

    申请日:2012-08-17

    CPC classification number: G06Q30/0202 G06Q30/02 G06Q50/01 H04W4/21

    Abstract: A brand monitoring platform (BMP) for brand benchmarking based on a brand's social media strength is provided. The BMP acquires input information on the brand and identifies industries related to the brand and competing brands. The BMP acquires social media information related to the brand and the competing brands from multiple social media sources via a network, dynamically generates categories in one or more hierarchical levels in each of the industries based on an independent analysis of the social media information, and sorts the social media information into the categories using a sorting interface. The BMP generates an aggregate score using an audience score determined by measuring an aggregate reach of the brand and the competing brands based on weighted audience score metric parameters, and an engagement score determined by measuring interaction between the brand and the competing brands and their followers based on weighted engagement score metric parameters.

    Abstract translation: 提供了基于品牌社交媒体实力的品牌标杆品牌监控平台(BMP)。 BMP获取关于品牌的输入信息,并识别与品牌和竞争品牌相关的行业。 BMP通过网络从多个社交媒体获取与品牌和竞争品牌相关的社交媒体信息,基于对社交媒体信息的独立分析,动态地在每个行业中的一个或多个层次级别生成类别,并分类 社交媒体信息分类使用排序界面。 BMP使用通过基于加权的受众分数度量参数测量品牌和竞争品牌的总体覆盖率而确定的受众分数,并且通过测量品牌与竞争品牌及其追随者之间的交互来确定的参与度分数来生成聚合分数 加权参与度量度量参数。

    Industry specific brand benchmarking system based on social media strength of a brand
    3.
    发明授权
    Industry specific brand benchmarking system based on social media strength of a brand 有权
    基于社会媒体实力的行业品牌基准系统品牌

    公开(公告)号:US08620718B2

    公开(公告)日:2013-12-31

    申请号:US13587928

    申请日:2012-08-17

    CPC classification number: G06Q30/0202 G06Q30/02 G06Q50/01 H04W4/21

    Abstract: A brand monitoring platform (BMP) for brand benchmarking based on a brand's social media strength is provided. The BMP acquires input information on the brand and identifies industries related to the brand and competing brands. The BMP acquires social media information related to the brand and the competing brands from multiple social media sources via a network, dynamically generates categories in one or more hierarchical levels in each of the industries based on an independent analysis of the social media information, and sorts the social media information into the categories using a sorting interface. The BMP generates an aggregate score using an audience score determined by measuring an aggregate reach of the brand and the competing brands based on weighted audience score metric parameters, and an engagement score determined by measuring interaction between the brand and the competing brands and their followers based on weighted engagement score metric parameters.

    Abstract translation: 提供了基于品牌社交媒体实力的品牌标杆品牌监控平台(BMP)。 BMP获取关于品牌的输入信息,并识别与品牌和竞争品牌相关的行业。 BMP通过网络从多个社交媒体获取与品牌和竞争品牌相关的社交媒体信息,基于对社交媒体信息的独立分析,动态地在每个行业中的一个或多个层次级别生成类别,并分类 社交媒体信息分类使用排序界面。 BMP使用通过基于加权的受众分数度量参数测量品牌和竞争品牌的总体覆盖率而确定的受众分数,并且通过测量品牌与竞争品牌及其追随者之间的交互来确定的参与度分数来生成聚合分数 加权参与度量度量参数。

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