公开(公告)号：US20100100415A1

公开(公告)日：2010-04-22

申请号：US12253420

申请日：2008-10-17

申请人： Matt Plummer ,  Steven Hartman ,  Scott Shifflett ,  Margaret Shih ,  Linda S. Lee

发明人： Matt Plummer ,  Steven Hartman ,  Scott Shifflett ,  Margaret Shih ,  Linda S. Lee

IPC分类号： G06Q30/00 ,  G06Q10/00

CPC分类号： G06Q30/0242 ,  G06Q30/02 ,  G06Q30/0247 ,  G06Q30/0251

摘要： Systems, methods, and computer programs for implementing a common tag format in an Internet advertising and tracking system are provided. In one embodiment, the system includes an ad delivery system, a beacon system, and a management system. The ad delivery system serves ads to a browser visiting a publisher's web page. The beacon system collects usage data on the publisher's web site. The management system receives a service request, checks the request type of the service request, and then forwards the request to the ad delivery system, or to the beacon system, or to both, according to the request type. The service request is originated by a common tag embedded in the publisher's web page when loaded by a browser. The same common tag format is used for ad and tracking requests, thereby simplifying the management of the publisher's website and simplifying the migration process to change from just tracking a website to serving ads, merely by changing a parameter in the tag embedded in the publisher's page.

摘要翻译： 提供了用于在因特网广告和跟踪系统中实现公共标签格式的系统，方法和计算机程序。 在一个实施例中，系统包括广告传送系统，信标系统和管理系统。 广告投放系统会向访问发布商网页的浏览器投放广告。 信标系统收集发布商网站上的使用数据。 管理系统接收服务请求，检查服务请求的请求类型，然后根据请求类型将请求转发给广告传送系统，或信标系统，或两者。 服务请求由浏览器加载时嵌入发布商网页中的公共标签发起。 相同的通用标签格式用于广告和跟踪请求，从而简化了发布商网站的管理，并简化了仅将跟踪网站更改为投放广告的迁移流程，只需更改嵌入在发布商页面中的代码中的参数即可 。

公开(公告)号：US07610153B2

公开(公告)日：2009-10-27

申请号：US10467835

申请日：2002-02-13

申请人： W. Hans Carter, Jr. ,  Chris Gennings ,  Vernon M. Chinchilli ,  Margaret Shih

发明人： W. Hans Carter, Jr. ,  Chris Gennings ,  Vernon M. Chinchilli ,  Margaret Shih

IPC分类号： G01N33/48

CPC分类号： G06Q50/24 ,  G06F19/00 ,  G16H10/20

摘要： Titration of a combination of drugs or treatment modalities within individual subjects is carried out using an evolutionary operation (EVOP) direct-search procedure such as the Nelder-Mead simplex. Desirability functions are incorporated to define the main response of interest and additional responses or constraints. Statistical methodology for determining whether the titrated treatment combination has resulted in an improvement in patient response and for evaluating whether a therapeutic synergism exists is also incorporated. Inferences can be made about the efficacy of the combination or about the individual drugs or treatment modalities that comprise the combination. This approach allows every patient the potential to benefit from the combination under study and permits the consideration of multiple endpoints simultaneously.

摘要翻译： 使用进化操作（EVOP）直接搜索程序（如Nelder-Mead simplex）进行个体受试者中药物或治疗方式的组合的滴定。 合并可行性函数以定义感兴趣的主要响应和其他响应或约束。 用于确定滴定治疗组合是否导致患者反应改善并用于评估是否存在治疗协同作用的统计方法也被并入。 可以推论组合或组合组合的单独药物或治疗方式的功效。 这种方法允许每个患者有潜力受益于正在研究的组合，并允许同时考虑多个端点。

公开(公告)号：US20100094708A1

公开(公告)日：2010-04-15

申请号：US12252325

申请日：2008-10-15

申请人： Venkatesh B. Natrajan ,  Margaret Shih ,  David Chaiken ,  Dirk Reinshagen ,  Matt Plummer ,  Steven Hartman ,  Scott Shifflett ,  Raymie Stata

发明人： Venkatesh B. Natrajan ,  Margaret Shih ,  David Chaiken ,  Dirk Reinshagen ,  Matt Plummer ,  Steven Hartman ,  Scott Shifflett ,  Raymie Stata

IPC分类号： G06Q30/00 ,  G06F7/06 ,  G06F17/30

CPC分类号： G06Q10/087 ,  G06Q30/0257 ,  G06Q30/0277

摘要： A system for defining objects within a database is disclosed. The system includes an inventory identification application that generates an inventory identifier. The inventory identifier being a reference saved to the database that specifies characteristics of data within an inventory unit. A publisher using the inventory identifier application defines the specific characteristics and the inventory identifier application generates code. The publishers use the generated code within a website to recall the inventory identifier that is saved in the database. The system also includes a server system that receives a request to recall the inventory identifier. The request is the result of execution of the generated code when the website is accessed by a user. The request is fulfilled by accessing the inventory identifier at the database and matching data within the inventory unit based on the stored characteristics within the inventory identifier.

摘要翻译： 公开了一种用于定义数据库内的对象的系统。 该系统包括产生库存标识符的库存识别应用程序。 库存标识符是保存到数据库的参考，用于指定清单单元内的数据的特征。 使用清单标识符应用程序的发布者定义特定特征，并且库存标识符应用程序生成代码。 发布商使用网站中生成的代码来调用保存在数据库中的库存标识符。 该系统还包括服务器系统，其接收召回库存标识符的请求。 该请求是当用户访问网站时执行生成的代码的结果。 通过访问数据库中的库存标识符和库存单元内的库存标识符中存储的特性来匹配数据来满足请求。

公开(公告)号：US20100121691A1

公开(公告)日：2010-05-13

申请号：US12268518

申请日：2008-11-11

申请人： Scott Shifflett ,  Steven Hartman ,  Matthew Plummer ,  Margaret Shih

发明人： Scott Shifflett ,  Steven Hartman ,  Matthew Plummer ,  Margaret Shih

IPC分类号： G06Q30/00 ,  G06Q90/00

CPC分类号： G06Q30/0241 ,  G06Q30/02

摘要： Generally, embodiments of the present invention provides for methods, systems and computer program products for utilizing non-compete advertisement tags in an advertisement serving system. The method according to one embodiment of the present invention comprises identifying one or more web pages that contain a first advertisement tag and selecting a given web page from the one or more web pages. A second inactive advertisement tag is then inserted into the web page, which requests an advertisement for the web page that is subsequently ignored. The method further comprises monitoring a number of impressions the web page receives using the second advertisement tag in order to determine a traffic forecast. The method further comprises setting the second advertisement tag to an active status, causing the first advertisement tag from the web page to be removed and an advertisement to be returned in response to the request by the second advertisement tag.

摘要翻译： 通常，本发明的实施例提供了用于在广告服务系统中利用非竞争广告标签的方法，系统和计算机程序产品。 根据本发明的一个实施例的方法包括识别包含第一广告标签的一个或多个网页，并从一个或多个网页中选择给定的网页。 然后将第二不活动广告标签插入到网页中，该网页请求随后被忽略的网页的广告。 该方法还包括使用第二广告标签来监视网页接收的展示次数以便确定业务量预测。 所述方法还包括将所述第二广告标签设置为活动状态，使得所述网页中的所述第一广告标签被移除，并且响应于所述第二广告标签的请求而返回广告。