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    System and Method for Transacting with an Advertising Agency Participating on an Advertising Exchange
    1.
    发明申请
    System and Method for Transacting with an Advertising Agency Participating on an Advertising Exchange 审中-公开
    与广告代理商进行广告交易交易的系统和方法

    公开(公告)号：US20100332316A1

    公开(公告)日：2010-12-30

    申请号：US12495047

    申请日：2009-06-30

    申请人： David Chaiken ,  Dirk Reinshagen ,  Venkatesh B. Natrajan ,  Robert van Gent ,  Sundar Seshadri ,  Raymond P. Stata

    发明人： David Chaiken ,  Dirk Reinshagen ,  Venkatesh B. Natrajan ,  Robert van Gent ,  Sundar Seshadri ,  Raymond P. Stata

    IPC分类号： G06Q30/00

    CPC分类号： G06Q30/0241 ,  G06Q30/02 ,  G06Q30/0247 ,  G06Q30/0273 ,  G06Q30/0274 ,  G06Q30/0275

    摘要： A method and system for transacting with an agency participating on an advertising exchange network for serving online advertisements. An advertising exchange agency may serve multiple roles in the advertising exchange network. The method includes storing a machine-readable representation of a plurality of network entities in a directed graph representation. Network configurations codified in directed graph representations include the identification of at least one agency that participates on the advertising exchange as well as identification of at least one network entity that does not participate on the advertising exchange, thus providing a buyer-seller online advertising marketplace. Servers are configured for transmitting an opportunity to serve an online advertisement to the advertising exchange network, and one or more network entities are configured to deliver the online advertisement. Financial transactions including revenue sharing payments to the agency are managed by traversing the network representation through one or more paths including the agency.

    摘要翻译： 用于与参与广告交换网络的代理进行交易以用于在线广告的方法和系统。 广告交换机构可以在广告交换网络中担任多个角色。 该方法包括将多个网络实体的机器可读表示存储在有向图表示中。 以有向图表示编码的网络配置包括识别参与广告交换的至少一个机构，以及识别不参与广告交换的至少一个网络实体，从而提供买卖双方的在线广告市场。 服务器被配置为用于向广告交换网络发送用于在线广告的机会，并且一个或多个网络实体被配置为递送在线广告。 通过包括代理机构在内的一个或多个路径遍历网络表示，来管理包括对代理机构的收入分成付款的金融交易。

    INVENTORY IDENTIFIERS
    5.
    发明申请
    INVENTORY IDENTIFIERS 审中-公开
    库存识别员

    公开(公告)号：US20100094708A1

    公开(公告)日：2010-04-15

    申请号：US12252325

    申请日：2008-10-15

    申请人： Venkatesh B. Natrajan ,  Margaret Shih ,  David Chaiken ,  Dirk Reinshagen ,  Matt Plummer ,  Steven Hartman ,  Scott Shifflett ,  Raymie Stata

    发明人： Venkatesh B. Natrajan ,  Margaret Shih ,  David Chaiken ,  Dirk Reinshagen ,  Matt Plummer ,  Steven Hartman ,  Scott Shifflett ,  Raymie Stata

    IPC分类号： G06Q30/00 ,  G06F7/06 ,  G06F17/30

    CPC分类号： G06Q10/087 ,  G06Q30/0257 ,  G06Q30/0277

    摘要： A system for defining objects within a database is disclosed. The system includes an inventory identification application that generates an inventory identifier. The inventory identifier being a reference saved to the database that specifies characteristics of data within an inventory unit. A publisher using the inventory identifier application defines the specific characteristics and the inventory identifier application generates code. The publishers use the generated code within a website to recall the inventory identifier that is saved in the database. The system also includes a server system that receives a request to recall the inventory identifier. The request is the result of execution of the generated code when the website is accessed by a user. The request is fulfilled by accessing the inventory identifier at the database and matching data within the inventory unit based on the stored characteristics within the inventory identifier.

    摘要翻译： 公开了一种用于定义数据库内的对象的系统。 该系统包括产生库存标识符的库存识别应用程序。 库存标识符是保存到数据库的参考，用于指定清单单元内的数据的特征。 使用清单标识符应用程序的发布者定义特定特征，并且库存标识符应用程序生成代码。 发布商使用网站中生成的代码来调用保存在数据库中的库存标识符。 该系统还包括服务器系统，其接收召回库存标识符的请求。 该请求是当用户访问网站时执行生成的代码的结果。 通过访问数据库中的库存标识符和库存单元内的库存标识符中存储的特性来匹配数据来满足请求。

    EFFICIENT AND REPRODUCIBLE VISITOR TARGETING BASED ON PROPAGATION OF COOKIE INFORMATION
    6.
    发明申请
    EFFICIENT AND REPRODUCIBLE VISITOR TARGETING BASED ON PROPAGATION OF COOKIE INFORMATION 审中-公开
    基于传播COOKIE信息的有效和可重复访问者目标

    公开(公告)号：US20080140765A1

    公开(公告)日：2008-06-12

    申请号：US11608230

    申请日：2006-12-07

    申请人： Paul Kelaita ,  Philip Aaronson ,  Venkatesh B. Natrajan ,  Cheng-Chuan Chou ,  Daniel Benjamin ,  Kamal Ali

    发明人： Paul Kelaita ,  Philip Aaronson ,  Venkatesh B. Natrajan ,  Cheng-Chuan Chou ,  Daniel Benjamin ,  Kamal Ali

    IPC分类号： G06F15/16

    CPC分类号： H04L67/02 ,  G06F16/958 ,  H04L67/20 ,  H04L67/22

    摘要： A device, system, and method are directed towards providing content over a network. A test definition is defined to include at least one group of visitors and/or a range associated with the group. The test definition is then received. A plurality of requests for a first content is received from the same browser. Each of the plurality of requests includes a previously generated value (PGV)/cookie. For each of the plurality of requests, a fast-hash is performed on the same PGV/cookie to generate an identifier (e.g., number). It is then determined whether to provide a second content instead of the first content based on whether the identifier is in the range associated with the at least one group of visitors. The determination may also be based on a URL filter, a browser type, operating system type, a time-range, or an argument-value pair. The first or second content is then provided.

    摘要翻译： 设备，系统和方法旨在通过网络提供内容。 测试定义被定义为至少包括一组访问者和/或与组相关联的范围。 然后接收测试定义。 从同一浏览器接收对第一内容的多个请求。 多个请求中的每一个包括先前生成的值（PGV）/ cookie。 对于多个请求中的每一个，对相同的PGV / cookie执行快速散列以产生标识符（例如，号码）。 然后基于该标识符是否在与该至少一组访问者相关联的范围内，确定是否提供第二内容而不是第一内容。 该确定也可以基于URL过滤器，浏览器类型，操作系统类型，时间范围或参数值对。 然后提供第一或第二内容。