Apparatus, methods and systems for ad-hoc applications based on advertisement
    1.
    发明授权
    Apparatus, methods and systems for ad-hoc applications based on advertisement 有权
    基于广告的自组织应用的装置,方法和系统

    公开(公告)号:US08473350B1

    公开(公告)日:2013-06-25

    申请号:US11096188

    申请日:2005-03-31

    IPC分类号: G06Q30/00 G06F15/167

    摘要: The disclosure details the implementation of apparatuses, methods and systems for a Framework for Ad-hoc Applications Based on Advertising (FAABA). The FAABA may employ short-range radio-frequency communications. The disclosure teaches mechanisms for providing targeted advertising in connection with ad-hoc applications/point-to-point (P2P) communications between user terminals. In a manner, the invention teaches general collection components for user terminals, which is responsible for collecting and maintaining a dynamic set of advertisements as a background operation. This allows the user terminals to initiate applications that are based on P2P communication, and furthermore, allows collections of pre-loaded advertisements to be provided to the user terminals along and/or during the P2P communications. Also, the FAABA teaches that after advertisements are stored in the receiving device, the advertisements can be tailored more closely to the interests of the user of the device and the advertisements can be filtered based on current context of the user.

    摘要翻译: 本公开详细描述了用于基于广告的自组织应用框架(FAABA)的装置,方法和系统的实现。 FAABA可以采用短距离射频通信。 本公开教导了用于提供与用户终端之间的自组织应用/点对点(P2P)通信相关的目标广告的机制。 以一种方式,本发明教导用于用户终端的通用收集组件,其负责收集和维护作为背景操作的动态广告组。 这允许用户终端发起基于P2P通信的应用,此外,允许在P2P通信期间和/或期间向用户终端提供预加载广告的集合。 此外,FAABA教导,在广告被存储在接收设备中之后,可以更广泛地定制广告以使设备的用户的兴趣更加紧密,并且可以基于用户的当前上下文来过滤广告。